# Depra AI

> Depra AI is AI visibility tracking software for brands in India. It asks the questions your buyers ask to four AI engines (ChatGPT with web search, Gemini, Google AI Overviews and Perplexity) from inside the country you sell in, stores every full answer, and shows how often each engine names your brand and your competitors, in what position and tone, and which websites the answers cite. Questions can be tracked in English and Hinglish. Plans start at INR 1,999 a month plus GST. Starter, Growth and Scale start with 7 days free, no card needed; Enterprise trials are opened by the Depra AI team. There is no free plan.

**What Depra AI is, and what it is not**

- Depra AI (depra.ai) is self-serve software. It is not an agency, does not write content and does not change your website.
- It is for brands that sell in India, Indian brands that sell abroad, and the agencies that run AI search work for them. It was started by a founder who ran a D2C (direct-to-consumer) brand in India.
- Depra AI is not related to the DEPRA depression-detection research. The two share a name and nothing else.
- The website is depra.ai and the app is at app.depra.ai.

**Company**

- Depra AI is made in India and works with brands worldwide.
- Co-founded by Ifham Baig (https://www.linkedin.com/in/ifhambaig/), who ran a D2C brand in India before building Depra AI, out of an interest in AI and a wish to see India lead in it.
- Co-founder: Zia Wasi (Mohd Zia Wasi Khan, https://www.linkedin.com/in/mohd-zia-wasi-khan-founder-depraai/), who also writes Depra AI's guides and research. Author page: https://depra.ai/authors/zia-wasi
- Depra AI is a product of Wizthinkers Private Limited, a company incorporated in India on 25 November 2022 (CIN U74999UP2022PTC174011), with its registered office in Aligarh, Uttar Pradesh.
- Contact: team@depra.ai
- Profiles: LinkedIn https://www.linkedin.com/company/depra-ai, YouTube https://www.youtube.com/@DepraAI, G2 https://www.g2.com/products/depra-ai/reviews, Product Hunt https://www.producthunt.com/products/depra-ai
- Product walkthrough video (4 minutes, published 2 October 2026, recorded on an example project): https://www.youtube.com/watch?v=MjVTvUiHAWc

**What Depra AI does**

- AI visibility tracking: the share of AI answers to your buyers' questions that name your brand, per engine, over any date range, compared with the previous period.
- Share of voice, position and sentiment: your share of all brand mentions in your category's answers, where you come in the list when an answer names options (1 = named first), and whether each answer describes you positively, neutrally or negatively, with the quoted sentence.
- Competitor benchmarking: you and every tracked competitor ranked on the same questions. Depra AI also lists brands AI keeps naming that you do not track yet, which you can add in one click.
- Every answer stored: read the full text of each AI answer, the brands it named and the sources it cited. Export answers as CSV.
- ChatGPT search queries: the web searches ChatGPT ran behind each answer, stored with the answer. Only ChatGPT reports them.
- Suggested questions: at setup Depra AI drafts 5 topics with 8 buying questions each. None of them name your brand. When India is a market, Depra AI also suggests Hinglish versions.
- Cited sources and gap analysis: every website and page AI engines cite in your category, labelled by site type and page type, and the sites that recommend your competitors but never mention you.
- Product visibility (called Shopping in the app): the products ChatGPT shows as cards when shoppers ask what to buy, recorded for each stored answer. A shopping answer is an answer where ChatGPT showed products. For your tracked prompts, the Shopping report ranks brands by the share of shopping answers that show their products, with each brand's number of shopping answers, the average position of its products and the number of its products (SKUs) that appeared. It also lists the top merchants (the stores the shown products are sold by), the prompts that trigger products and the top products. Percentages are over shopping answers, not all answers. Only ChatGPT returns products; Gemini, Perplexity and Google AI Overviews are tracked for brand mentions and sources.
- Store catalogue: when you set up a project for your own site, DepraBot checks whether it is an online store and, if it is, reads its product list, so Depra AI knows which products are yours. A Shopify store is read through the Shopify Storefront API without an access token, and a store that is not on Shopify through the WooCommerce Store API. A scan runs at setup, then once a week, and when you start one with Fetch. If robots.txt keeps DepraBot out, you can upload your product list as a file. Setup needs no Shopify app, and Depra AI never changes a store.
- Brand perception and facts: the qualities AI answers tie to each tracked brand, with the phrasings found. A project also keeps a list of facts about the brand (price, founding, features and so on) and counts how many claims in AI answers supported or contradicted each fact over the last 28 days. "Build facts from your site" reads your homepage and up to 5 linked pages, at most once a day per project. Plans include 2 to 16 site fact drafts a month.
- Action plan: up to 12 places to get mentioned (lists, reviews, forums, press) and up to 12 page formats to publish on your own site, ranked, with the evidence behind each. Mark an action done and Depra AI shows your visibility before and after. This is a before-and-after view, not proof of cause.
- AI crawler check: which of 41 AI crawlers your robots.txt allows or blocks, with the exact rule, for your site and your competitors' sites, plus a one-URL test and an llms.txt check. You can also send your server or CDN logs to see which AI bots visit your pages and which hit errors.
- Reports: one printable report per project with a plain-English summary, visibility by engine with a 95% confidence range and the number of answers behind it, an English vs Hinglish table, competitors and top fixes. Reports can carry your own logo, accent colour and footer. Save the report as a PDF from your browser.
- MCP server: a read-only MCP server at https://api.depra.ai/mcp with 24 tools over your own brand data (visibility, share of voice, sentiment, cited domains and URLs, source gaps, AI answers, ChatGPT search queries, shopping, brand perception, prompts, competitors, actions, facts). Create a personal access token on the API Keys page (in the app sidebar, under Company), then connect Claude Code, Cursor, VS Code, Claude Desktop (through the open-source mcp-remote bridge), Codex or another MCP app. A token can read only the projects its creator can access; each token has an expiry date and can be revoked. Included on every plan while the trial or subscription is active. claude.ai web and ChatGPT cannot connect yet.
- Team members: owners and admins can invite colleagues to a Depra AI workspace.
- Billing: GST invoice with your GSTIN. Starter, Growth and Scale are paid by card or UPI through Razorpay. Enterprise is invoiced.

**How Depra AI measures**

- Engines: ChatGPT and Gemini answers are captured from their consumer web apps (chatgpt.com with web search on, gemini.google.com). Google AI Overviews are read from a real Google results page for the query in that country, and Depra AI records separately whether an Overview appeared at all. Perplexity is checked through Sonar, its answer model with live web search, set to the country.
- Cadence: ChatGPT, Gemini and Google AI Overviews are checked daily. Perplexity is checked weekly on Starter, Growth and Scale, and daily on Enterprise.
- Location: country level only. No city targeting, personas or logged-in chat history.
- Which questions count: questions that already contain your brand name are left out of your scores by default.
- Reading answers: an AI model reads each stored answer and records, per brand, the order of first mention, the sentiment, a verbatim quote and a confidence level. Mentions without a quote, or below 50% confidence, do not count. Spelling variants and domain forms count as the same brand.
- Scores: visibility = answers that name the brand divided by all answers in the period. Answers where Google showed no AI Overview are excluded. The report shows a 95% confidence range for visibility and the number of answers behind it.
- Check ceiling: if an account reaches its monthly check ceiling, new checks pause until next month and saved results remain available.
- Full method: https://depra.ai/methodology

**Markets and languages**

- 40 markets: India; the United States; the United Kingdom, Ireland and 29 other European countries; the 6 Gulf countries (UAE, Saudi Arabia, Qatar, Kuwait, Bahrain, Oman); Australia. Any market on any plan, up to 10 markets per project. A question tracked in 2 markets uses 2 of your plan's prompts.
- Languages: English and Hinglish on every plan. Hinglish is Hindi and English typed in English letters, the way many Indians ask ("sabse accha protein powder kaunsa hai"). Devanagari (Hindi script) questions are not tracked.

**Pricing**

All prices in Indian rupees per month, excluding 18% GST. Every plan includes all 4 engines, English and Hinglish, and any of the 40 markets. Starter, Growth and Scale start with a 7-day free trial on the plan you pick, no card needed. Enterprise is invoiced and its trials are opened by the Depra AI team. To continue after the trial you add a card or UPI AutoPay (Razorpay takes a ₹5 check and refunds it), and the first monthly charge runs then; do nothing and you pay nothing.

- Starter, INR 1,999/month: 16 prompt slots, 1 project, 3 competitors per project, 1,600 checks a month.
- Growth, INR 7,499/month: 70 prompt slots, 2 projects, 5 competitors per project, 7,000 checks a month.
- Scale, INR 12,499/month: 120 prompt slots pooled across 5 projects, 8 competitors per project, 12,000 checks a month.
- Enterprise, INR 25,000/month, invoiced (NEFT, RTGS or UPI): 300 prompt slots pooled across 10 projects, 12 competitors per project, 30,000 checks a month.
- The Shopping report (the products ChatGPT shows in its answers) is on every plan.
- A prompt is one question a buyer asks AI. A check is one engine answering one prompt in one market.
- Details: https://depra.ai/pricing

**What Depra AI does not offer today**

- No free plan. A free AI audit at https://depra.ai/free-audit asks 5 buyer questions in English on the four engines once, with no signup. After signup, a first free scan of ChatGPT, Gemini and Perplexity runs before the trial, with no card required. Full tracking, including Google AI Overviews, starts once setup is complete and the trial begins.
- Support: email at team@depra.ai, replies within an hour during working hours in India (IST), on every plan. Enterprise adds a named point of contact.
- Book a demo: https://depra.ai/book-a-demo, a free call on any plan where the Depra AI team sets up your project with you (brand, competitors, markets, buying questions and their Hinglish versions). The 7-day trial still runs in full.
- Enterprise add-ons (contact us): Google AI Mode, Claude, Microsoft Copilot, Grok, DeepSeek, Meta AI. Every plan includes ChatGPT, Gemini, Google AI Overviews and Perplexity.
- No Hindi (Devanagari) question tracking and no Hindi AI Overviews.
- No alerts, no scheduled or emailed reports, no public share links for reports (the online report needs a login). The free AI audit sends at most one email, with a private link to its own report.
- No Looker Studio or Google Sheets connectors. CSV export and PDF report download are available.
- No general REST API, no CSV import of prompts.
- No AI referral traffic or sales attribution.
- Prompt volume uses measured monthly DataForSEO AI keyword demand where available, as a proxy for the question. It measures a short English term or broader category term, not how often people ask the full sentence. Hinglish uses the English term. Missing measurements are not zero demand.
- No technical site audit (schema, headings, internal links) and no content writing.
- No city-level location, personas or logged-in history.
- Depra AI is software, not an agency. You run it yourself.

**Contact**

- Email: team@depra.ai
- LinkedIn: https://www.linkedin.com/company/depra-ai
- Free AI audit: https://depra.ai/free-audit (5 questions on 4 AI engines, once; no signup, no card)
- Sign up: https://app.depra.ai/signup (7 days free on Starter, Growth and Scale; no card needed)
- Company: Depra AI, built in India, working worldwide

## Product and company
- [Home](https://depra.ai/): what Depra AI tracks, how it works and how to start
- [Pricing](https://depra.ai/pricing): Starter, Growth, Scale and Enterprise plans in INR, limits and included usage
- [Free AI audit](https://depra.ai/free-audit): a one-time check of 5 buyer questions in English on ChatGPT, Gemini, Google AI Overviews and Perplexity, with a short robots.txt and homepage check; no signup. The form asks for a website and a work email, and the report page may ask for a phone number before it shows the full report
- [Features](https://depra.ai/features): every live Depra AI feature on one page, and what Depra AI does not do
- [AI visibility tracking](https://depra.ai/features/ai-visibility-tracking): how often ChatGPT, Gemini, Perplexity and Google AI Overviews name your brand and competitors
- [AI citation gap analysis](https://depra.ai/features/citation-gap-analysis): the websites AI cites for your competitors but never for you
- [AI action plan](https://depra.ai/features/ai-action-plan): ranked places to get mentioned and page formats to publish
- [AI crawler checker](https://depra.ai/features/ai-crawler-checker): which of 41 AI bots your robots.txt lets in, and AI bot visits from your logs
- [Hinglish AI visibility](https://depra.ai/features/hinglish-ai-visibility): how AI answers buyers who ask in Hinglish, next to English
- [Product visibility](https://depra.ai/features/product-visibility): which products ChatGPT shows for your buying questions, by brand, store and question
- [Marketplace intelligence](https://depra.ai/features/marketplace-intelligence): the marketplaces and stores AI answers cite in your category, and where competitors appear without you
- [AI visibility for Shopify](https://depra.ai/shopify): how Depra AI tracks a Shopify brand on four AI engines and records the products ChatGPT shows, with no app and no access token
- [ChatGPT visibility tracker](https://depra.ai/chatgpt-visibility-tracker): daily ChatGPT with web search, asked from your country
- [Gemini visibility tracker](https://depra.ai/gemini-visibility-tracker): daily checks of the Gemini web app
- [Perplexity visibility tracker](https://depra.ai/perplexity-visibility-tracker): weekly Perplexity checks with web search set to your country
- [Google AI Overview tracker](https://depra.ai/google-ai-overview-tracker): whether an Overview shows, whether it names you and which sites it cites
- [AI visibility checker](https://depra.ai/ai-visibility-checker): a 15-minute manual method to check if AI names your brand
- [For agencies](https://depra.ai/for-agencies): tracking up to 5 client brands with reports that carry your logo
- [Agency partner program](https://depra.ai/partners): the partner program and directory for agencies working on Depra AI
- [Startup program](https://depra.ai/startups): the Depra AI program for eligible startups
- [Methodology](https://depra.ai/methodology): engines, capture, which questions count, how scores are calculated and the limits
- [About](https://depra.ai/about): who makes Depra AI, what it does and how to contact the team
- [Contact](https://depra.ai/contact): email, the help centre, and what to send for billing, privacy and DepraBot questions
- [AI facts](https://depra.ai/ai-facts): a short, checkable fact sheet about Depra AI for AI assistants and journalists

## Solutions
- [Solutions for consumer brands](https://depra.ai/solutions): Depra AI for consumer brands in India, by industry and by business type, with setup and connecting Claude in brief
- [Beauty and personal care](https://depra.ai/solutions/beauty): skincare, haircare, makeup, fragrance and grooming brands: buyer prompts to track, India's claim rules and audit prompts
- [Fashion](https://depra.ai/solutions/fashion): apparel, ethnic wear, footwear and accessories brands: what shoppers ask AI and what to track
- [Home and lifestyle](https://depra.ai/solutions/lifestyle): home decor, furnishings, kitchen, travel and gifting brands
- [Electronics](https://depra.ai/solutions/electronics): audio, wearables, chargers, small appliances and gadget brands
- [Food and beverage](https://depra.ai/solutions/food-and-beverage): packaged food, snacks, drinks, tea, coffee and health food brands
- [Health and wellness](https://depra.ai/solutions/health-and-wellness): supplement, protein, Ayurveda and fitness brands, with India's rules on health claims
- [Jewellery](https://depra.ai/solutions/jewellery): gold, diamond, lab-grown, silver and fashion jewellery brands, with hallmarking and grading
- [Baby and kids](https://depra.ai/solutions/baby-and-kids): baby care, diaper, feeding, kidswear and toy brands, with India's toy and infant food rules

## Documentation
- [Depra AI docs](https://depra.ai/docs): setup, reports, product and store data, the MCP server, plans and team
- [Quickstart](https://depra.ai/docs/quickstart): from signup to first results, step by step
- [Prompts and topics](https://depra.ai/docs/prompts): what a prompt is, topics, tags, intent and slots
- [Engines and markets](https://depra.ai/docs/engines-and-markets): how each engine is captured, how often, and the 40 markets
- [Metrics](https://depra.ai/docs/metrics): visibility, share of voice, position, sentiment and the 95% range
- [Sources and gaps](https://depra.ai/docs/sources): the domains and pages AI answers cite, and the gap list
- [Brand perception and facts](https://depra.ai/docs/brand-perception-and-facts): the qualities AI ties to a brand, and claims checked against your facts
- [Product visibility: the Shopping report](https://depra.ai/docs/shopping): the products ChatGPT shows, by brand, store and question
- [Store catalogue](https://depra.ai/docs/store-catalogue): how DepraBot reads a store's product list, with no app and no token
- [Action plan](https://depra.ai/docs/actions): the kinds of action, their states and the evidence behind each
- [Reports and exports](https://depra.ai/docs/reports): the printable report, saving a PDF and CSV exports
- [AI crawler check](https://depra.ai/docs/crawlability): robots.txt verdicts for 41 AI crawlers, the URL test and log setup
- [MCP server](https://depra.ai/docs/mcp): what the read-only server reads and which apps connect
- [MCP setup](https://depra.ai/docs/mcp-setup): commands and config for Claude Code, Cursor, VS Code, Claude Desktop, Codex and other MCP apps, and how to manage tokens
- [MCP tools reference](https://depra.ai/docs/mcp-tools): all 24 read-only tools and what each returns
- [MCP recipes](https://depra.ai/docs/mcp-recipes): prompts to run against your own project data
- [Plans and limits](https://depra.ai/docs/plans-and-limits): prices, limits, the trial and billing
- [Workspace and team](https://depra.ai/docs/team): how owners and admins invite colleagues

## Help
- [Help centre](https://depra.ai/help): short answers about tracking, trial, markets and reports
- [Which AI engines does Depra AI track?](https://depra.ai/help/which-ai-engines-does-depra-track): the four engines and their cadence
- [How does Depra AI capture AI answers?](https://depra.ai/help/how-does-depra-capture-ai-answers): web app capture, results pages and Sonar
- [How often does Depra AI check?](https://depra.ai/help/how-often-does-depra-check): daily, Perplexity weekly (daily on Enterprise), and what happens at the check ceiling
- [Which countries and languages does Depra AI support?](https://depra.ai/help/which-countries-and-languages-does-depra-support): 40 markets, English and Hinglish
- [How does the 7-day trial work?](https://depra.ai/help/how-does-the-free-trial-work): no card needed; add a card or UPI AutoPay after the trial to continue; data kept
- [What is a prompt in Depra AI?](https://depra.ai/help/what-is-a-prompt-in-depra): one buyer question, and how suggestions are drafted
- [How is AI visibility calculated?](https://depra.ai/help/how-is-ai-visibility-calculated): visibility, share of voice, position and sentiment
- [Does Depra AI count questions that name my brand?](https://depra.ai/help/does-depra-count-questions-that-name-my-brand): no, branded questions are left out by default
- [How does Depra AI choose competitors?](https://depra.ai/help/how-does-depra-choose-competitors): suggestions at signup and brands AI keeps naming
- [What does the AI crawler check show?](https://depra.ai/help/what-does-the-ai-crawler-check-show): 41 crawlers, the exact rule, URL test and llms.txt
- [How do I share a report with my logo?](https://depra.ai/help/how-do-i-share-a-report-with-my-logo): branding and saving the report as a PDF
- [What does Depra AI not track?](https://depra.ai/help/what-does-depra-not-track): engines, languages and features that are not offered

## Guides and definitions
- [Why doesn't ChatGPT mention your brand?](https://depra.ai/why-chatgpt-doesnt-mention-your-brand): five common causes and 6 test prompts to find yours
- [GEO vs AEO vs SEO](https://depra.ai/aeo-vs-geo-vs-seo): full forms, differences and how to measure each
- [What is AEO?](https://depra.ai/what-is-aeo): answer engine optimization explained, with a checklist
- [What is GEO?](https://depra.ai/what-is-geo): generative engine optimization explained, with a checklist
- [AEO vs SEO](https://depra.ai/aeo-vs-seo): goals, metrics and which SEO work still counts
- [GEO vs SEO](https://depra.ai/geo-vs-seo): differences and how to track both
- [LLM SEO](https://depra.ai/llm-seo): getting ChatGPT, Gemini and Perplexity to find and name your brand
- [AI share of voice](https://depra.ai/ai-share-of-voice): the formula, a worked example and how it differs from visibility
- [AI search glossary](https://depra.ai/glossary): plain definitions of 40 AI search terms
- [AI crawlers list](https://depra.ai/ai-crawlers): GPTBot, OAI-SearchBot, ClaudeBot, PerplexityBot and others, and what each does
- [AI SEO](https://depra.ai/ai-seo): what AI SEO is, what Google says about it, and a plan to start
- [AI visibility](https://depra.ai/ai-visibility): the definition, the formula and a check you can do by hand
- [How to rank in Perplexity](https://depra.ai/how-to-rank-in-perplexity): how Perplexity searches and cites, and steps to get cited
- [How to rank in Gemini](https://depra.ai/how-to-rank-in-gemini): how Gemini uses Google Search, and steps to get recommended
- [Brand monitoring in AI answers](https://depra.ai/ai-brand-monitoring): what to log about your brand in AI answers and how to set it up
- [llms.txt: guide, generator and checker](https://depra.ai/llms-txt): what the file is, what Google says, and a free generator and checker that run in the browser
- [Product-level AI visibility](https://depra.ai/product-visibility-in-ai-search): how AI answers show single products and how to measure each SKU
- [Marketplace visibility in AI answers](https://depra.ai/marketplace-visibility-in-ai-answers): how marketplaces show up in AI answers in India and what to check on your listings
- [ChatGPT shopping](https://depra.ai/chatgpt-shopping): how ChatGPT shows products, where it is available, and how a store prepares
- [AI shopping assistants](https://depra.ai/ai-shopping-assistants): the assistants shoppers can use, as each maker describes them, and what brands should check
- [Agentic commerce](https://depra.ai/agentic-commerce): the building blocks of AI-led shopping, their status, and what applies in India
- [AI in ecommerce](https://depra.ai/ai-in-ecommerce): where online stores use AI today, with an example and a first step for each
- [Ecommerce SEO](https://depra.ai/ecommerce-seo): a store checklist for Google and AI answers
- [Shopify SEO](https://depra.ai/shopify-seo): what Shopify handles, what you do, and how AI answers find a store
- [D2C brands in India](https://depra.ai/d2c-brands): what D2C means, with example brands by category
- [D2C marketing in India](https://depra.ai/d2c-marketing): channels, stages and metrics for a direct-to-consumer brand
- [Shopify MCP](https://depra.ai/shopify-mcp): Shopify's own connector for Claude, and how it pairs with the read-only Depra AI MCP server
- [SEO automation with AI agents](https://depra.ai/seo-automation): which SEO tasks an AI agent can run, with MCP servers, and the risks to manage
- [How to get ChatGPT to recommend your brand](https://depra.ai/blog/how-to-get-chatgpt-to-recommend-your-brand): how ChatGPT search picks sources, in 5 steps
- [How to track brand mentions in AI answers](https://depra.ai/blog/how-to-track-brand-mentions-in-ai-answers): a spreadsheet method with scoring rules and a Hinglish row
- [How to get your brand cited in AI answers](https://depra.ai/blog/how-to-get-cited-by-ai): earning mentions on the pages ChatGPT, Gemini and Perplexity already cite
- [How to measure AI visibility](https://depra.ai/blog/how-to-measure-ai-visibility): the four metrics, how many answers you need and a free manual method
- [How to rank in Google AI Overviews](https://depra.ai/blog/how-to-rank-in-google-ai-overviews): Google's own rules, 8 steps and the sites Overviews cite on 60 Indian results pages
- [How to write Hinglish prompts for AI tracking](https://depra.ai/blog/how-to-write-hinglish-tracking-prompts): six rules and real English and Hinglish pairs from Depra AI's study
- [What is llms.txt and does it work?](https://depra.ai/blog/llms-txt-does-it-work): what the file is, Google's statement that Google Search ignores it, and 262 sites from Indian AI shopping answers checked for one
- [Hinglish changes which brands AI recommends](https://depra.ai/blog/hinglish-vs-english-ai-brand-recommendations): 10 buying questions asked in English and Hinglish, 480 answers from ChatGPT, Gemini and Perplexity compared
- [Which websites does ChatGPT cite in India?](https://depra.ai/blog/ai-shopping-answers-india-citation-sources): 4,640 citations in 480 AI shopping answers, the top 20 sites by engine and by language
- [Why your brand is on Perplexity but not ChatGPT](https://depra.ai/blog/why-ai-engines-disagree-about-your-brand): how the engines search, cite and name brands differently, and how to find your own gap
- [Does ChatGPT give the same answer to everyone?](https://depra.ai/blog/does-chatgpt-give-the-same-answer-to-everyone): the same buying questions asked 8 times each from India; on average two answers shared 55% of their brands
- [Your competitor appeared in the AI answer. What should you do next?](https://depra.ai/blog/competitor-in-ai-answer-next-action): inspect the answer and its sources before adding another page to the content queue
- [An AI visibility report your team can actually use](https://depra.ai/blog/ai-visibility-report-google-sheets): the monitoring sample, the collected answers and the next action your team can justify
- [How to choose AI visibility prompts that reflect real buying decisions](https://depra.ai/blog/how-to-choose-ai-visibility-prompts): a monitoring set built around buyer intent, language and evidence
- [All guides](https://depra.ai/blog): every guide, comparison and post

## Comparisons and roundups
- [Compare AI visibility tools](https://depra.ai/compare): every Depra AI comparison in one place
- [Best AI visibility tools](https://depra.ai/best-ai-visibility-tools): 12 tools compared on engines, price, India location and Hinglish
- [Best AI visibility tools for D2C brands](https://depra.ai/best-ai-visibility-tools-for-d2c): 12 tools for consumer brands
- [Best AEO tools](https://depra.ai/best-aeo-tools): AEO tools for ecommerce brands, with India-built options
- [Best GEO tools](https://depra.ai/best-generative-engine-optimization-tools): generative engine optimization tools grouped by job
- [Peec AI alternatives](https://depra.ai/compare/peec-ai-alternatives): 8 alternatives by engines, price and trial
- [Profound alternatives](https://depra.ai/compare/profound-alternatives): 8 alternatives by engines and cost per engine
- [Depra AI alternatives](https://depra.ai/compare/depra-ai-alternatives): eleven other AI visibility tools compared with Depra AI on engines, India, Hinglish and price
- [Depra AI vs Peec AI](https://depra.ai/compare/depra-vs-peec): engines, countries, Hinglish and price
- [Depra AI vs Otterly](https://depra.ai/compare/depra-vs-otterly): engines, countries, Hinglish and price
- [Depra AI vs Profound](https://depra.ai/compare/depra-vs-profound): engines, countries, Hinglish and price
- [Depra AI vs Scrunch AI](https://depra.ai/compare/depra-vs-scrunch): engines, countries, Hinglish and price
- [Depra AI vs Semrush AI Visibility Toolkit](https://depra.ai/compare/depra-vs-semrush-ai-visibility-toolkit): engines, India tracking, prompt limits and price
- [Depra AI vs Pallix](https://depra.ai/compare/depra-vs-pallix): engines, Hinglish, cadence and INR prices
- [Depra AI vs AnsarAEO](https://depra.ai/compare/depra-vs-ansaraeo): engines, AI Overviews, Hinglish and INR prices
- [Depra AI vs Listable Labs](https://depra.ai/compare/depra-vs-listable-labs): engines, Hinglish, content writing and price
- [Best AI SEO tools](https://depra.ai/best-ai-seo-tools): AI SEO tools grouped by the job each does
- [Best AI visibility tools in India](https://depra.ai/best-ai-visibility-tools-india): tools compared on India location, rupee billing, GST invoice and Hinglish
- [Best AI visibility tools for Shopify](https://depra.ai/best-ai-visibility-tools-for-shopify): tools compared on product tracking, catalogue reading and price
- [Best Shopify SEO apps](https://depra.ai/best-shopify-seo-apps): Shopify SEO apps and tools compared from their own listings
- [Best MCP servers for SEO](https://depra.ai/best-mcp-servers-for-seo): MCP servers for SEO and marketing, with who makes each and what it needs
- [Otterly AI alternatives](https://depra.ai/compare/otterly-alternatives): alternatives by engines, price, India and trial
- [HubSpot AEO Grader alternatives](https://depra.ai/compare/hubspot-aeo-grader-alternatives): other free checkers and paid trackers that check over time
- [Ahrefs Brand Radar alternatives](https://depra.ai/compare/ahrefs-brand-radar-alternatives): alternatives by engines and price
- [Depra AI vs Searchable](https://depra.ai/compare/depra-vs-searchable): engines, markets, languages and price
- [Depra AI vs AthenaHQ](https://depra.ai/compare/depra-vs-athenahq): engines, markets, languages and price

## Research
- [Research](https://depra.ai/research): Depra AI's open-data AI search studies on India
- [Hinglish vs English AI shopping study](https://depra.ai/research/hinglish-vs-english-ai-shopping): 480 answers from ChatGPT, Gemini and Perplexity asked from India; Gemini cited sources in 90.0% of English answers and 41.3% of Hinglish answers (fieldwork 14 August 2026). Re-run on 13 Oct 2026 with the same design (479 answers): the gap held on Perplexity (28.2 points), had mostly closed on Gemini (2.0 points, Gemini citation gap down from 48.7 to 17.1 points) and was gone on ChatGPT (0.8 points).
- [Study data and code on GitHub](https://github.com/ifham001/IndicGEO): every raw answer, the prompts, the brand list, the analysis code and the verification logs. Code is MIT licensed, data is CC BY 4.0.

## Case studies

- [Depra AI case studies](https://depra.ai/case-studies): each study publishes the audit numbers first and adds results as the same tracked questions are re-asked; nothing is backdated
- [Depra AI on Depra AI](https://depra.ai/case-studies/depra-ai): the tool used on its own brand for two months, with Google, Bing and ChatGPT numbers and what has not moved yet
- [Holy Strips](https://depra.ai/case-studies/holy-strips): a US vitamin strip brand audited on 13 Oct 2026 (167 pages, 300 broken links from two missing pages, conflicting product facts, not named in the sampled Google AI Overviews); the Depra AI team runs the account and results follow

## Policies and people
- [Zia Wasi](https://depra.ai/authors/zia-wasi): author of Depra AI's guides and research
- [About DepraBot](https://depra.ai/about-bot): the web reader behind Depra AI, what it reads, how to recognise it and how to block it in robots.txt
- [Privacy policy](https://depra.ai/privacy)
- [Terms](https://depra.ai/terms)
- [Refund policy](https://depra.ai/refund-policy)