AI search research in India, with every answer and script published
IndicGEO is Depra's open research on how ChatGPT, Gemini and Perplexity answer buyers in India, in English and in Hinglish (Hindi and English typed in English letters). Study 01 found that asking in Hinglish changes which brands Gemini and Perplexity recommend, and every response, prompt and script is public so anyone can check it.
How we work
Design fixed before data. Prompts are frozen and statistical tests chosen before collection starts. Anything we change afterwards goes into a public deviations log with the reason.
The engine's own noise is the baseline. AI engines never answer the same question the same way twice. We measure rerun-to-rerun variation first, and only report an effect when it exceeds that floor.
Verified against ourselves. Independent automated verification runs (AI agents working from raw data, without our analysis code) recompute the headline numbers. When they find defects in our instrument, and they have, we fix and re-run before publishing.
Everything published. Raw responses, prompts, lexicons, seeds, scripts and logs. We sell AI visibility tracking, which gives us an interest in what these studies conclude. Publishing the whole corpus is how we make that interest checkable by anyone.
Where are these findings used?
Our guide on how to measure AI visibility uses Study 01 to explain why English and Hinglish need separate tracking. The Hinglish AI visibility tracking page shows how Depra asks your buying questions in both languages. To see how Depra sits next to other tools, read the AI visibility tool comparisons.
Start 3 days freeIn progress
Planned next waves, none of them collected yet: Devanagari Hindi against romanized Hinglish on the same prompts, to separate script from language; more categories beyond skincare and fashion; and longitudinal re-runs of the frozen prompt set to measure how much engines drift over months.
If you want to replicate, extend or disagree with any of this, the repository takes issues and pull requests. Reach us at team@depra.ai.
