Comparisons
Compare AI visibility tools
AI visibility tools differ on five things: which AI engines they check and how they capture the answers, which languages you can track, which country the questions are asked from, how many prompts a plan includes for its price, and the trial. The table below compares 12 tools on those points, checked on each vendor's public pages on 15 Sep 2026.
Depra publishes these pages. Where a rival fits a buyer better, we say so.
AI visibility tools at a glance
| Tool | Engines tracked | Starting price (as published) | India location | Hinglish | Trial |
|---|---|---|---|---|---|
| Depra | ChatGPT with web search, Gemini, Perplexity and Google AI Overviews on every plan | ₹1,999 a month (Starter, 16 prompt slots) | Yes, questions are asked from inside India | Yes, on every plan | 3 days, card required |
| Peec AI | Choose 3 of ChatGPT, AI Mode, AI Overviews, Copilot, Perplexity and Gemini; more as add-ons | $95 a month (Starter, 50 prompts) | Not published | Not published | Free trial offered, length not published |
| Otterly | ChatGPT, AI Overviews, Perplexity and Copilot; Gemini, AI Mode and Claude as add-ons | $29 a month (Lite) | Yes, India is in its country list | Not published | 7 days, no card |
| Profound | ChatGPT only on Starter; 3 engines on Growth | $99 a month, billed yearly (Starter) | Not published | Not published | Not published |
| Scrunch AI | ChatGPT, Perplexity, AI Overviews and Copilot on Core | $250 a month (Core) | Not published | Not published | 7 days |
| Semrush AI Visibility Toolkit | ChatGPT, Google AI Mode and Gemini in prompt tracking | $99 a month | Yes, India is a listed region | Not published | No trial for the toolkit |
| SE Ranking AI Search Toolkit | ChatGPT, Perplexity, Gemini, AI Overviews and AI Mode | $129 a month (Core plan with 100 prompts); AI Search add-on $89 a month | Not published | Not published | 14 days, no card |
| Ahrefs Brand Radar | ChatGPT, AI Overviews, AI Mode, Gemini, Perplexity and Copilot; Claude available | $129 a month (Ahrefs Lite, 5 tracked AI prompts); Brand Radar AI from $199 a month | Not published | Not published | Not published |
| Surfer AI Tracker | ChatGPT, Gemini, Perplexity, AI Overviews and AI Mode | $82 a month, billed yearly (50 prompts) | Not published | Not published | Not published |
| Pallix | ChatGPT, Gemini and AI Overviews on Starter; Growth adds Perplexity and Copilot | ₹2,499 a month, or ₹2,249 billed yearly (Starter) | Yes, India and other markets | A Pallix blog post names code-mixed Hinglish for India; its FAQ says coverage depends on category and setup | 14 days |
| AnsarAEO | 3 engines on Starter; the site names ChatGPT, Perplexity and Gemini | ₹1,999 a month (Starter, 25 prompts) | Not published | Listed on its pricing page | 14 days, no card |
| Listable Labs | ChatGPT, Perplexity and AI Mode on Growth; Gemini, AI Overviews and Copilot as add-ons | $60 a month (Growth) | Not published | Not published | Free start, no card; length not published |
How do AI visibility tools differ?
Check these five points against the table before you book a demo or start a trial.
- Engines and how answers are captured. A tool can read the answer a shopper sees in the ChatGPT or Gemini app, or ask the model through its API, and the two can differ. Depra captures ChatGPT and Gemini from the consumer web apps, reads the AI Overview block on a real Google results page, and asks Perplexity through its API with live web search.
- Languages. Hinglish is Hindi-English typed in English letters, the way many Indians ask ('sabse accha protein powder kaunsa hai'). In our study of 480 India-located answers, Gemini cited sources in 90.0% of English answers and 41.3% of Hinglish answers.
- Location. AI answers change by country. Pick a tool that asks from the country where you sell. Depra asks from inside a country, never a city, across 40 markets and up to 10 per project.
- Prompts and price. A prompt is one buying question you track, such as "best sunscreen for oily skin". Compare how many prompts a plan includes and how often each one is checked, then the monthly price.
- Trial. Trials run from none to 14 days. Check whether a card is needed before you start.
What does Depra not cover?
Depra tracks four engines. It does not track Google AI Mode, Claude, Microsoft Copilot, Grok, DeepSeek or Meta AI, and it does not track Hindi written in Devanagari script. Perplexity is checked weekly; the other three engines are checked daily. If you need Google AI Mode, Claude or Copilot, Otterly and Ahrefs Brand Radar list all three (Otterly sells AI Mode and Claude as add-ons), and Peec AI lists AI Mode and Copilot.
Head-to-head comparisons
Depra against one tool at a time: engines, languages, price in rupees and dollars, and who each one fits.
Depra vs Peec AI: features, pricing and who each fits
Peec AI is a Berlin-based AI search analytics tool priced in US dollars. Depra tracks English and Hinglish AI answers for brands that sell in India, priced in rupees. Facts checked 15 Sep 2026.
ReadDepra vs Profound: features and pricing compared
Profound starts at $99 a month, billed yearly, for ChatGPT only. Depra starts at ₹1,999 a month for four AI engines, with questions in English and Hinglish, Hindi typed in English letters.
ReadDepra vs Otterly: features, pricing and who each fits
Otterly is an Austrian AI search monitoring tool priced in US dollars, with Microsoft Copilot included. Depra tracks English and Hinglish AI answers for brands that sell in India, priced in rupees. Checked 15 Sep 2026.
ReadDepra vs Scrunch AI: features and pricing compared
Scrunch Core costs $250 a month for 4 AI engines in 1 country. Depra starts at ₹1,999 a month for 4 AI engines, with questions in English and Hinglish, Hindi typed in English letters.
ReadDepra vs Semrush AI Visibility Toolkit (2026)
Semrush adds AI tracking to a large SEO suite. Depra tracks AI answers for buyers in India, in English and in Hinglish, which is Hindi and English typed in English letters. Here is what each one covers, what it costs and which one fits your team.
ReadDepra vs Pallix: two India-built AI visibility tools compared (2026)
Pallix and Depra both track how AI answers talk about brands in India, and both price in rupees. They differ on engines, refresh speed on the entry plan, extras such as alerts and seats, and how you start. Here is what each one does and costs.
ReadDepra vs AnsarAEO: two Indian AI visibility tools compared (2026)
AnsarAEO and Depra both start at ₹1,999 a month and both target brands selling in India. They differ on engines, how often the entry plan runs, languages, and whether the tool writes fixes for you. Here is what each one does and costs.
ReadDepra vs Listable Labs: AI visibility tools for India compared (2026)
Listable Labs is a Bengaluru-founded platform that pairs AI visibility tracking with content writing and prices in US dollars. Depra tracks AI answers for buyers in India, in English and Hinglish, and prices in rupees. Here is what each one does and costs.
ReadAlternatives lists
Several tools side by side for buyers leaving one product, with prices and where each one falls short.
Peec AI Alternatives: 8 Tools Compared for 2026
Eight tools that track how AI answers name your brand, compared on engines, published prices, India location, Hinglish (Hindi typed in English letters) and trials. Prices checked 15 Sep 2026.
ReadProfound Alternatives: 8 Tools Compared for 2026
Profound's $99 Starter plan tracks one AI engine. These eight tools track more, compared on published price, cost per engine, India location, Hinglish and free trials.
ReadFrequently asked
What is the best Peec AI alternative for Indian brands?
The answer depends on where your buyers are and how they type. If you sell in India, look for a tool that asks questions from inside India and tracks Hinglish prompts. Our Peec AI alternatives list sets out each option with its price and where it falls short, and Depra vs Peec covers the direct comparison.
Which AI visibility tools track Hinglish?
Of the 12 tools we checked on 15 Sep 2026, three name Hinglish on their public pages. Depra tracks English and Hinglish prompts on every plan, and AnsarAEO lists Hinglish on its pricing page. A Pallix blog post says it tracks code-mixed Hinglish for India, and its FAQ adds that coverage depends on the category and setup. Otterly says its monitoring works in any language you write prompts in. The other tools do not name Hinglish on the pages we checked.
How much do AI visibility tools cost?
Published starting prices run from $29 to $250 a month for tools priced in US dollars (Otterly Lite to Scrunch Core), and from ₹1,999 to ₹2,499 a month for tools priced in rupees (Depra and AnsarAEO Starter to Pallix Starter). Prices exclude tax. Depra plans run from ₹1,999 to ₹25,000 a month: see Depra pricing.
Which AI engines should a tool track?
Track the engines your buyers use to shop and research. Depra covers four: ChatGPT with web search, Gemini, Perplexity and Google AI Overviews. If your buyers also use Google AI Mode, Claude or Copilot, choose a tool that lists them, and check whether it reads the consumer app or calls the API.
Prefer to judge for yourself?
Run your own brand through ChatGPT, Gemini, Perplexity and Google AI Overviews in English and Hinglish. 3 days free on any plan, card required.
Start 3 days freeKeep reading