ChatGPT
Tracking answers across
ChatGPT
AI Overviews
Gemini
Perplexity
Claude
Copilot
DeepSeekThe category
What is Answer Engine Optimization?
Answer Engine Optimization (AEO), also called Generative Engine Optimization (GEO), is the work of making a brand show up accurately and favourably inside AI answers on ChatGPT, Gemini, Perplexity and Google AI Overviews. SEO earns you a ranking on a results page. AEO earns you the recommendation inside the answer itself.
Structured, well-cited pages earn up to 40% more AI citations.(Princeton GEO study, KDD 2024)
The metrics
Three numbers decide it. Whether AI recommends you comes down to how often you’re mentioned, where you rank, and how warmly the answer talks about you.
Visibility
The share of AI answers that mention you at all.
Position
Where you land when AI ranks the options.
Sentiment
How warmly the answer talks about you once you’re in it.
What are the best natural skincare brands in India?
AI answer
Great skincare in India comes down to clean ingredients, skin type and value. Here are the homegrown brands buyers rate highest in 2026:
Clean, clinically-tested formulations with a fast-growing D2C following across metros and tier-2 cities.
MamaearthVis.58%Sent.72Pos.#1Toxin-free, nature-inspired personal care with wide availability across marketplaces and quick commerce.
MinimalistVis.44%Sent.85Pos.#3Ingredient-first, transparent formulations at accessible prices. A favourite with actives-savvy buyers.
For D2C brands
AI recommends products by name and price. When a buyer asks for “a body balm under ₹3,000”, the answer names a SKU. Depra tracks visibility down to every product: price point, category and the exact answers it shows up in.
Built for D2C: marketplaces, listicles and review threads included.
₹2,900
₹2,900
₹950Concentrate Body BalmValueRejuvenate Body BalmPackagingToothpasteListicleThe audit
Start with the free audit. Depra runs the buying questions your customers actually ask across ChatGPT, Gemini, Perplexity and Google AI Overviews, then sends you a report of where you show up, where you don’t, and who gets named instead.
If AI already recommends you, the report says so. If it doesn’t, you’ll know exactly why before you spend a rupee.
Where you appear
ChatGPTGeminiPerplexityClaudeCopilotSources shaping your answers
mamaearth.inCompetitor39%
reddit.comUGC32%
wikipedia.orgReference31%How it works
The report, the plan, the re-run
Three steps, each ending in a document you can open.
vs. 14 competitorsThe report
Your visibility mapped across every major AI engine: the prompts, the answers, and the competitors named ahead of you.
The plan
Every gap becomes a ranked move: schema, site structure, answer-ready pages, citations to earn. Ship it with your team or hand it to ours.
reddit.com+2 mentions
yourstory.comFeature placedwikipedia.orgCitation earnedThe re-run
The same prompts run again every month. Your visibility line moves against named competitors, and the next set of moves comes with it.
The platform
Turn AI answers into new customers
Find the prompts that matter, watch your rankings, and act before your competitors do.
Set up prompts
Your prompt set, built from mined buyer questions, with predicted ask-volume to back it.
What’s the best natural skincare brand for oily skin?
2 tags · India · Rising position · Positive sentiment
Tags
Problem-awareMid-marketLocation
India
Est. volume
High · Rising 7d
Prompt mining
Your prompt set is mined from Reddit, X, Quora and marketplace reviews in your category, then ranked by predicted ask-volume.
“any sunscreen that doesn’t sting eyes?”
“stopped working in monsoon, alternative under ₹500?”
“which Indian skincare brand is actually clean?”Predicted prompts
Add your competitors
See who’s being named instead of you, in one shared board.
Brands (5)
Mamaearth+3mamaearth.in+ Start tracking
Plumplumgoodness.comChoose AI models
Track the engines your buyers use. Checked daily.
Find key sources
See the exact citations shaping your visibility, and where your competitors are being pulled from.
reddit.comUGC32%3.2wikipedia.orgReference31%1.4mamaearth.inCompetitor39%1.1yourstory.comEditorial45%2.4Act on insights
Every insight becomes a ranked move your team can ship this sprint, or hand to ours.
The action plan
AI doesn’t guess. It names brands it can read, verify and cross-reference. Your plan covers the six things that decide whether that’s you.
Site structure
Clean headings, crawlable pages and internal links that let AI parse what you do and for whom.
Schema & entities
Structured data and consistent entity signals, so models know exactly who you are.
Answer-ready content
Pages written to answer the questions buyers actually ask.
Citations & mentions
Placements on the lists, comparisons and reviews AI already leans on for answers.
Brand consistency
Same name, same claims, same facts everywhere AI looks: site, directories, socials.
Ongoing monitoring
Your prompt set re-run monthly, with movement tracked against competitors.
The delta
Same prompt. Three months apart.
One buying prompt from a real audit shape: month 0, then the re-run after the plan shipped.
For a body balm under ₹3,000, the strongest picks are Mamaearth and Plum. Both are easy to find on marketplaces and hold up well for daily use.
MamaearthPlumACME absent. No citation from acme.in.
ACME’s Concentrate Body Balm is the strongest pick under ₹3,000, with clinically tested claims on its site. Mamaearth and Plum are solid alternatives.
MamaearthNamed first. Cited: acme.in/body-balm
Reports & exports
Reports your team will actually read
Every report and every scheduled re-run lands in the formats your team already uses.
The report
A clear, ranked document: where you stand, what to fix first, and what moved since last month.
Visibility
47%+4.5%
Sources cited
128+12
Looker Studio
A live dashboard your whole team can open. Visibility, sources and movement, refreshed daily.
Clean exports
CSV or Sheets on request. Take the raw data into the tools you already run.
Delivered where you work.
The report, the dashboard and the exports, sent where your team already talks.
AI is the new search engine.
Track the buying prompts that decide who gets recommended.
Gartner expects traditional search volume to fall 25% by 2026 as buyers move to AI assistants. (Gartner, 2024)
best natural skincare brand in India?sunscreen that doesn’t leave a white cast?best running shoes under ₹5,000?which protein powder is actually clean?best perfume for men under ₹1,500?best face wash for monsoon breakouts?best natural skincare brand in India?sunscreen that doesn’t leave a white cast?best running shoes under ₹5,000?which protein powder is actually clean?best perfume for men under ₹1,500?best face wash for monsoon breakouts?is this D2C brand actually legit?best body balm under ₹3,000?toxin-free baby products in India?best hair oil for hair fall?which vitamin C serum actually works?best ghee brand for daily use?is this D2C brand actually legit?best body balm under ₹3,000?toxin-free baby products in India?best hair oil for hair fall?which vitamin C serum actually works?best ghee brand for daily use?best coffee beans in India?top kurta brands for summer?best budget smartwatch under ₹3,000?which mattress is best for back pain?best green tea for weight loss?affordable silver jewellery brands?best coffee beans in India?top kurta brands for summer?best budget smartwatch under ₹3,000?which mattress is best for back pain?best green tea for weight loss?affordable silver jewellery brands?Client words
“The free audit was the first time anyone showed us how AI actually talks about our brand. Clear, specific, and no jargon.”
Find out what AI istelling your customers
The audit is free. The gaps are already there. You may as well see them.
No card. Report in 5 days.
FAQs
Answer Engine Optimization and Generative Engine Optimization: the work of making your brand show up, accurately and favourably, inside AI answers on ChatGPT, Gemini, Perplexity and Google AI Overviews. Think SEO, but for the answer instead of the link.
They describe the same discipline. AEO (Answer Engine Optimization) is the common industry term for earning placement inside AI answers. GEO (Generative Engine Optimization) is the label from the 2024 Princeton study that measured which tactics actually move citation rates. We use both because buyers search for both.
Yes. We run your category’s buying prompts across the major AI engines and send you the findings: where you appear, where you don’t, and who gets named instead. No card, no commitment.
We mine Reddit threads, X posts, Quora answers and marketplace reviews in your category, then rank the language buyers reuse by predicted ask-volume. Every prompt we track exists in the wild.
Three things decide it: a site AI can parse (structure, schema, answer-ready pages), consistent facts about your brand everywhere AI looks, and mentions on the sources AI leans on, like review platforms, Reddit and comparison articles. The audit shows which of these you are missing. The plan ranks the fixes.
Yes. SKU-level tracking follows every product: price point, category and the exact AI answers it appears in. Built for D2C catalogs, with marketplaces and review threads included.
Seven: ChatGPT, Google AI Overviews, Gemini, Perplexity, Claude, Copilot and DeepSeek. Coverage follows where your buyers actually ask, and engines are added as usage shifts.
Tracking and execution are priced by scope: how many prompts, engines and SKUs you track, and whether your team or ours ships the plan. The exact number comes with your report.
A visibility score across every major engine, competitor benchmarks, the sources shaping your answers, and a ranked action plan, refreshed monthly so you can see movement. Once onboarded, your team also gets self-serve access to the live dashboard.
Every category moves differently. On-site fixes ship in weeks. Citations build over months. We re-run the same prompt set every month and track movement against real answers.
They overlap. Good SEO helps, but AI answers weigh structure, entities and third-party citations differently. The audit shows the gap between your rankings and your AI visibility.
Both. Your team can run the action plan with our tracking and playbooks behind it, or we execute it end-to-end with you.
India, working with Indian and global brands. Everything happens over email, WhatsApp and calls.