Pricing
Know what India's AI engines say about your brand.
ChatGPT, Gemini, Google AI Overviews and Perplexity are answering your customers' questions right now. Depra tracks whether you get named, in English and Hinglish, and tells you what to fix.
All prices exclude 18% GST · Every plan starts with 7 days free · No card to start
Starter
For one brand, tracked properly.
₹2,359 incl. GST
Start 7 days free7 days free · no card · pay on day 7 to keep it
- 20 prompts · 1 project · 3 competitors
- Any market: India, US, UK, Europe, Gulf, Australia
- All 4 engines incl. Perplexity
- Daily tracking (Perplexity weekly)
- Sentiment & average position
- Competitor benchmarking
- Top 5 fixes: a ranked action plan
- CSV export & citations view
- GST invoice with your GSTIN
Growth
For brands serious about AI search.
₹8,849 incl. GST
Start 7 days free7 days free · no card · pay on day 7 to keep it
- 100 prompts · 3 projects · 10 competitors
- Any market: India, US, UK, Europe, Gulf, Australia
- All 4 engines, daily (Perplexity weekly)
- White-label reports with your logo & colours
- Gap analysis: who gets cited instead of you
- Language split: English vs Hinglish visibility
- On-demand re-runs
- Everything in Starter
Scale
For agencies running many clients.
₹14,749 incl. GST
Start 7 days free7 days free · no card · pay on day 7 to keep it
- 180 prompts pooled across 25 clients
- Any market per client: India, US, UK, Europe, Gulf, Australia
- Move prompts between clients freely
- Full white-label, no Depra branding
- Per-client reports, exports & action plans
- 15 competitors per client
- Everything in Growth
Enterprise
For teams that outgrew Scale.
₹29,500 incl. GST
Start 7 days free7 days free · no card · invoiced monthly after (NEFT, RTGS or UPI)
- 400 prompts pooled across 50 projects
- Any market per project: India, US, UK, Europe, Gulf, Australia
- 20 competitors per project
- All 4 engines, daily (Perplexity weekly)
- Full white-label, no Depra branding
- Invoiced billing with GST invoice
- Named point of contact on WhatsApp & email
- Everything in Scale
Add-ons
Extend any paid plan. Billed monthly alongside your subscription.
+25 prompts
₹1,999per month
Add 25 tracked prompts to any paid plan without moving tier.
1,500 credits
₹1,499one-time top-up
Extra headroom if you exhaust a month early. Never charged automatically.
Need more than 400 prompts?
Custom volumes above Enterprise are quoted directly, with a documented methodology pack and a named point of contact, invoiced like the rest. Markets are never the reason to call: every plan already tracks any of them.
Pricing questions
What counts as a "prompt"?
A question a real customer might ask an AI engine: "best CRM for Indian SMBs", "sabse accha protein powder". Depra runs each of your prompts on every engine in your plan and records whether your brand was named, how prominently, and which sources the engine cited. Your prompt count is the total across all your projects, and it is shared across markets: a prompt tracked in two markets uses two of your plan's prompts, because it runs in both every day.
Can I track markets outside India?
Yes, on every plan, at no extra charge: India, the US, the UK, every European country, the Gulf (UAE, Saudi Arabia, Qatar, Kuwait, Bahrain, Oman) and Australia. Pick markets per project when you set it up, or change them later in project settings. Your prompts are shared across the markets you pick, so Starter tracking India and the UAE runs 10 prompts in each, daily. Hinglish prompts are suggested only when India is one of your markets.
Why is Perplexity tracked weekly when the others are daily?
Perplexity charges a flat fee on every request that is roughly three times what the other engines cost us, and no volume discount touches it. Rather than raise everyone's price to hide that, we run ChatGPT, Gemini and Google AI Overviews daily and Perplexity weekly. It is an honest cost trade, not a limitation of the product.
Do you really track Hinglish?
Yes, on every plan. Language is the point of the product, not an upsell. Hinglish here means romanised Hindi-English in Latin script, the way most Indians actually type a question: "India me sabse accha protein powder kaunsa hai?" Write prompts in English or Hinglish, and your visibility is split by language. We do not track Devanagari script. Google does serve Hindi AI Overviews, and capturing that surface is on our roadmap, not in any plan today.
Is GST included?
No. Listed prices exclude GST. We add 18% at checkout and issue a proper GST invoice with your GSTIN on record, so registered businesses can claim input tax credit. Add your GSTIN in project settings before paying.
Can I cancel anytime?
Yes. Cancelling stops the next renewal and you keep full access until the end of the period you have already paid for. We do not cut you off the moment you cancel. After that tracking stops and your historical data is kept, so coming back later picks up where you left off.
What happens if I hit my limits?
Prompt and project caps are enforced when you add new ones, so nothing stops working unexpectedly. Each plan also has a monthly run allowance sized to cover its full prompt count with headroom; if you somehow exhaust it, tracking slows to weekly for the rest of the month rather than stopping, and you can top up.
Why is Enterprise invoiced instead of charged to a card?
RBI rules cap card autopay at ₹15,000 per debit, and Enterprise lands above that with GST. So it is billed the way your other vendors bill you: a GST invoice each month, paid by NEFT, RTGS or UPI, with a named contact if anything needs sorting. The 7-day trial works the same as every other plan, no card and nothing to cancel.
Is there startup pricing?
Yes. Eligible startups (founded in the last five years, 20 people or fewer) get up to 75% off any plan for their first six months. Apply at depra.ai/startups; we review every application by hand.
I run an agency. Is there a partner program?
Yes. Agencies running AEO or GEO for clients can apply at depra.ai/partners: you get listed in the partner directory brands browse when they want hands-on help, and the Scale plan gives you pooled prompts and full white-label for client work.
How is this different from an SEO rank tracker?
Rank trackers tell you where you sit in a list of blue links. Depra reads the actual answer an AI engine gives: whether you are named in the sentence, in what tone, in which position, and which websites it cited to get there. That last part is the actionable bit: the fastest way to get mentioned is usually to get cited by the sources the engine already trusts.