Which AI visibility tools are best for D2C brands in India?

Which AI visibility tool fits which D2C or consumer goods brand?

Match the tool to where your buyers live, the languages they type in and your monthly budget.

• Indian D2C brand with English and Hinglish buyers: Depra AI from ₹1,999 a month plus GST, or AnsarAEO, whose plans name Hindi from ₹1,999 and Tamil, Bengali or Marathi from ₹4,999.
• Indian brand that wants Microsoft Copilot tracked: Pallix Growth at ₹5,999 a month tracks any 5 of 7 engines you pick, and Copilot is one of the 7 (Pallix pricing, checked 19 Oct 2026).
• Global D2C brand on a small dollar budget: Otterly Lite at $29 a month for 15 prompts.
• Team that already pays for Semrush: the Semrush AI Visibility Toolkit at $99 a month per domain, billed annually.
• Enterprise brand that needs Claude, Meta AI or many engines: Profound Enterprise, with up to 9 engines, or Scrunch Enterprise, which lists 9 engines including Claude and Meta AI.

What should a D2C brand track in AI answers?

Track the buying questions a shopper types before choosing a product, at the price points you sell at, in the languages your buyers use. A brand-level score hides which products AI leaves out. If ChatGPT names a rival's sunscreen for "best sunscreen for oily skin under ₹500" and never names yours, your overall score will not show that lost sale.

Depra AI records four things for each question: whether the answer named you, in what order, in what tone, and which web pages it cited. See how AI visibility tracking works in Depra AI.

• Product and price questions. Questions like "best protein powder under ₹2,000 for beginners" or "which bamboo bedsheet brand is worth buying in India". Depra AI suggests 5 topics with 8 buying questions each, none naming your brand, and you can add one for every hero product.
• The same questions in Hinglish. "₹1,000 ke andar best face serum kaunsa hai" can get a different list of brands than the English version. Depra AI writes Hinglish versions when India is one of your markets.
• Competitors named next to you. Share of voice is your share of all brand mentions across those answers. Depra AI ranks you against 3 to 12 competitors per project, depending on your plan.
• The websites AI cites. Depra AI labels each cited site by type, such as marketplace, forum, editorial or your own site, and lists the websites that recommend your competitors but never mention you.
• Whether Google shows an AI Overview at all. An AI Overview is the AI-written summary above normal Google results. Google does not show one for every search, so Depra AI records whether one appeared, separately from whether you are in it. That figure is not yet shown on a screen.
• Questions that already name your brand. Leave them out of your score. An answer to "is Brand X sunscreen good" will name Brand X almost every time, so Depra AI does not count those questions by default.

Does the language of the question change AI answers?

Yes, and by how much depends on the engine. In Depra AI's August 2026 study of 480 answers asked from inside India, using 10 skincare and fashion buying questions in English and Hinglish, we compared the brands each answer named. On Perplexity, the brand lists in English and Hinglish answers overlapped 23.4 points less than the lists from two runs of the same question in one language. The gap was 7.8 points on Gemini and 2.2 points on ChatGPT, so ChatGPT named close to the same brands in both languages. In the October 2026 re-run of 479 answers, the gap was 28.2 points on Perplexity, 2.0 on Gemini (no longer significant) and 0.8 on ChatGPT.

A tool that checks only English questions can miss what Hinglish shoppers see. Read the Hinglish vs English AI shopping study, or see how Depra AI tracks Hinglish AI visibility.

In August 2026, Gemini cited sources in 90.0% of English answers and 41.3% of Hinglish answers to the same buying questions (October 2026 re-run: 73.4% and 56.3%). (Depra AI Hinglish vs English study, fieldwork 14 Aug 2026 and 13 Oct 2026)

What should you look for in an AI visibility tool?

Judge each tool on seven points. The comparison table above covers the first five.

• Engines. Which AI assistants it checks on the plan you can afford, since most tools cap engines by plan. Ask how answers are collected: from the consumer apps people use, or through a developer API.
• Location. Whether questions are asked from inside India. Answers can differ by country, and a check run from another country can name brands your buyers cannot order.
• Language. Whether it tracks Hinglish, and whether it reports English and Hinglish results separately.
• Price and billing. Currency, GST invoice and what the entry plan includes. A $29 plan with 15 prompts and a ₹1,999 plan with 16 prompt slots on 4 engines buy different amounts of data.
• Trial. How many days, and whether you need a card to start.
• Branded questions. Whether questions that already contain your brand name count toward your score. Counting them makes the score look better than your real position.
• Next steps. Whether it shows what to do next, such as sites to get mentioned on and pages to publish, or only reports numbers.

1. Depra AI: best for Indian D2C brands in English and Hinglish

Depra AI asks your buyers' questions to four AI engines from inside your chosen country and stores every full answer. It captures the answers real people see in ChatGPT, with web search on, and in Gemini, plus the Google AI Overview. Those three run daily. Perplexity, through its Sonar model with live web search, runs weekly on Starter, Growth and Scale, and daily on Enterprise.

For D2C brands the useful parts are product-level questions, Hinglish versions written for India, and a gap view of the websites that recommend your competitors but not you. Depra AI then ranks up to 12 places to get mentioned and up to 12 page formats to publish. Your report shows a confidence range, English vs Hinglish visibility and your top fixes, and you can save it as a PDF. Answers export to CSV.

Price: Starter ₹1,999 a month (16 prompt slots, 1 project, 3 competitors), Growth ₹7,499 (70 prompt slots, 2 projects, 5 competitors), Scale ₹12,499 (120 prompt slots across 5 projects) and Enterprise ₹25,000, invoiced. Prices exclude 18% GST and come with a GST invoice. Every plan includes all 4 engines, any of 40 markets, and English and Hinglish with multi-language support. Starter, Growth and Scale start with 7 days free, no card needed. Enterprise trials are opened by the Depra AI team. See Depra AI pricing.

Beyond the four engines on every plan, Google AI Mode, Claude, Microsoft Copilot, Grok, DeepSeek and Meta AI are Enterprise add-ons. It has no alerts or general REST API today. Its MCP server for Claude Code, Cursor and other MCP apps is read-only.

• Pick it if your buyers are in India, you want Hinglish answers measured next to English ones, and you budget in rupees with a GST invoice.
• Skip it if you need Google AI Mode, Claude or Copilot without an Enterprise plan, or Perplexity checked daily.

2. AnsarAEO: India-built, with Indian languages named on its plans

AnsarAEO's homepage says it tracks how ChatGPT, Perplexity and Gemini talk about a brand in English, Hindi and Hinglish, and that it is built for India and priced in rupees (AnsarAEO homepage, checked 8 Oct 2026).

Starter costs ₹1,999 a month for 25 prompts, 3 engines, English and Hindi, and a weekly email report. Growth costs ₹4,999 for 100 prompts, 5 engines and all Indian languages. Scale costs ₹9,999 for 300 prompts with daily runs on all engines. Every plan starts with a 14-day trial with no card, and yearly billing gives 2 months free (AnsarAEO pricing, checked 8 Oct 2026). The pricing page does not say whether GST is included, and Google AI Overviews is not named on the pages we checked.

Full comparison: Depra AI vs AnsarAEO.

• Pick it if you want Hindi, Tamil, Bengali or Marathi named on the plan, or you want 25 prompts and a 14-day trial at ₹1,999.
• Skip it if Google AI Overviews matter to your category, since the pages we checked do not name it.

3. Pallix: rupee pricing with Copilot on Growth

Pallix is an India-based AI visibility tool. Starter costs ₹2,499 a month, or ₹2,249 a month billed yearly, for 30 prompts refreshed twice a week across ChatGPT, Gemini and Google AI Overviews. Growth costs ₹5,999, or ₹5,399 billed yearly, for 50 prompts refreshed daily on any 5 of 7 engines: ChatGPT, Gemini, Google AI Overviews, Perplexity, Microsoft Copilot, Claude and Grok. The trial runs 7 days with up to 20 prompts on ChatGPT, Gemini and Google AI Overviews, refreshed daily (Pallix pricing, checked 19 Oct 2026).

A Pallix blog post says it captures each engine's front end from residential IPs in your target market, in the language your buyers use, including code-mixed Hinglish for India (Pallix blog, checked 8 Oct 2026). Full comparison: Depra AI vs Pallix.

• Pick it if you want Microsoft Copilot tracked with rupee billing.
• Skip it if you want 4 engines on the entry plan, 3 of them checked daily. Pallix Starter covers 3 engines, refreshed twice a week.

4. Otterly: the lowest US dollar entry price

Otterly Lite costs $29 a month for 15 prompts, Standard $189 for 100 and Premium $489 for 400, with 15% off on annual billing. Every plan includes ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot, tracked daily. On Lite, Gemini and Google AI Mode cost $9 a month each and Claude costs $29 (Otterly pricing, checked 8 Oct 2026).

Otterly pages disagree on the country count: the pricing page says 50+, while the help centre says 70+ and names India. India has every engine available on the country list. Hinglish is not mentioned. Otterly pages disagree on the length of the free, no-card trial: the help centre and the homepage FAQ say 7 days, while the signup section of the homepage says 14 days. Sources: Otterly free trial page and Otterly homepage, checked 8 Oct 2026. Full comparison: Depra AI vs Otterly.

• Pick it if you sell mostly outside India and want the cheapest start in dollars, with Copilot included.
• Skip it if you need Hinglish, or Gemini without an add-on.

5. Peec AI: analytics for marketing teams

Peec AI is a Berlin-based AI search analytics tool for marketing teams. Earlier versions of this page said Peec did not publish prices. Its AI instructions page now lists Starter at $95 a month for 50 prompts, Pro at $245 for 150 and Advanced at $495 for 350 (Peec AI instructions page, checked 8 Oct 2026).

Each plan lets you choose 3 of 6 models. Peec AI pages disagree on the six: the plan table on the pricing page lists ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Microsoft Copilot and Naver AI, with Perplexity in the Enterprise column, while the AI instructions page and the add-on section of the same pricing page name Perplexity in place of Naver AI. Extra models cost $35 a month on Starter, $85 on Pro and $165 on Advanced. Starter covers 1 country per project, and Pro and Advanced cover 3. The Peec pricing page offers a free trial, unlimited users and 15% off annual billing (checked 8 Oct 2026). Neither page names India or Hinglish. Full comparison: Depra AI vs Peec AI. More options: Peec AI alternatives compared.

• Pick it if you market mainly in Europe or the US and want unlimited users, or Looker Studio on the Advanced plan.
• Skip it if you want ChatGPT, Gemini, Perplexity and AI Overviews together without paying for an extra model, or Hinglish.

6. Semrush AI Visibility Toolkit: for teams already on Semrush

The Semrush AI Visibility Toolkit adds AI answers to the Semrush SEO suite. It costs $99 a month per domain, billed annually, and includes 25 custom prompts with daily AI rankings, mentions from ChatGPT, Google AI, Gemini and Perplexity, prompt research and a site audit for AI readiness (Semrush AI pricing, checked 8 Oct 2026).

Your own prompts are checked daily for a location and language you set (Semrush Prompt Tracking guide, checked 8 Oct 2026). Semrush pages disagree on AI Overviews for your own prompts: the data sources page says Prompt Tracking covers Google AI Mode, AI Overviews, Gemini and ChatGPT Search, while the Prompt Tracking guide lists ChatGPT Search, Google AI Mode and Gemini. The Semrush toolkit help page lists India among the regions its database reports cover, and says Prompt Tracking supports 220+ countries and territories. The Semrush toolkit help page says the AI Visibility Toolkit has no free trial, and the toolkit plan on the AI pricing page has a Subscribe button only. Semrush lists its 7-day free trial for Semrush One and other toolkits (Semrush subscriptions help, checked 8 Oct 2026). Hinglish is not mentioned. More sources: data sources and toolkit help page, checked 8 Oct 2026. Full comparison: Depra AI vs Semrush AI Visibility Toolkit.

• Pick it if your team already works in Semrush and wants AI answers next to its keyword data.
• Skip it if you need Perplexity checked on your own prompts, rupee billing, or Hinglish.

7. Listable Labs: AI Mode included on dollar plans

Listable Labs publishes US dollar plans: Growth at $89 a month for 50 prompts, Scale at $249 for 200 and Max at $400 for 400, with Enterprise on request. Every plan includes 3 models. Listable Labs pages disagree on the included engines: the pricing table includes ChatGPT, Gemini and Google AI Mode and sells Perplexity as an add-on, while the llms.txt file includes ChatGPT, Perplexity and Google AI Mode and sells Gemini as an add-on. Both list Google AI Overviews and Microsoft Copilot as add-ons. Growth includes 2 seats and plans list multi-country tracking. Sources: Listable Labs pricing and llms.txt, checked 19 Oct 2026.

Its pricing page says no credit card is required to get started, while its pricing policy says a card is needed for a trial (both checked 8 Oct 2026). Hinglish is not mentioned. Full comparison: Depra AI vs Listable Labs.

• Pick it if you want Google AI Mode included and a stated seat count on a dollar plan.
• Skip it if you want Perplexity or Google AI Overviews without add-ons, or Hinglish.

8. Profound: enterprise engine coverage

For brands, Profound's pricing page lists two plans. The free Trial runs 50 prompts daily for 7 days on ChatGPT, Gemini and Google AI Overviews, in 1 region and 1 language. Enterprise is custom, with up to 9 engines and custom regions and languages (Profound pricing, checked 8 Oct 2026). The $99 Starter and $399 Growth plans the page listed on 15 Sep 2026 are no longer on it. Profound's own pages disagree on its plans: the FAQ on its Answer Engine Insights page still says Starter plans include 50 monthly prompts and Growth plans allow 100 (Profound Answer Engine Insights, checked 8 Oct 2026).

Enterprise is sold through a demo. The pricing page does not name India or Hinglish (Profound pricing, checked 8 Oct 2026). Full comparison: Depra AI vs Profound. More options: Profound alternatives compared.

• Pick it if you are a large brand that needs many engines and regions on one contract.
• Skip it if you want a published monthly price, or more than 1 region without an Enterprise contract.

9. Scrunch: now part of Sitecore

Sitecore announced on 3 June 2026 that it had acquired Scrunch (Sitecore press release). Scrunch Core costs $250 a month for 125 prompts, 5 user licences and 1 country, and tracks ChatGPT, Perplexity, Google AI Overviews and Microsoft Copilot. Enterprise is custom (Scrunch pricing, checked 8 Oct 2026).

Enterprise tracks 9 engines, adding Claude, Gemini, Meta AI, Google AI Mode and Grok, with unlimited countries. Core comes with a 7-day free trial. The pricing page does not name India or Hinglish. Full comparison: Depra AI vs Scrunch.

• Pick it if you need Claude or Meta AI tracked on an Enterprise contract, want Copilot on a $250 plan, or your site already runs on Sitecore.
• Skip it if your budget is under $250 a month, you want Gemini without Enterprise, or you need Hinglish.

10. AITLAS by Shiprocket: a free plan on two AI platforms

AITLAS is Shiprocket's AI visibility tool, with RADAR for tracking and HYDRA for writing and publishing articles. The free plan gives 15 prompts a scan on 2 AI platforms against 2 competitors, with 3 manual scans and 1 article. Starter costs ₹999 a month (20 prompts a scan, 5 manual scans, 2 articles a month), Growth ₹4,999 (50 prompts a scan, 5 competitors, 10 scheduled scans, 3 seats) and Scale ₹12,999 (100 prompts a scan, 7 competitors, 10 seats), all before 18% GST. Managed plans with articles and guest posts start at ₹24,999 a month on a 3-month minimum (AITLAS pricing, checked 22 Oct 2026).

Every self-serve plan includes 2 AI platforms, and the pricing page does not say which two. Growth and Scale list more platforms as an add-on, on request (AITLAS pricing, checked 22 Oct 2026). The homepage names six: ChatGPT, Gemini, AI Overviews, AI Mode, Perplexity and Copilot. It also says scans run daily or hourly. The pricing page lists manual scans on Free and Starter, and scheduled scans on Growth and Scale with no frequency stated. Pages disagree (AITLAS homepage, AITLAS pricing, checked 22 Oct 2026). Tracking languages and markets are not published. The pricing page lists Hindi content on the top managed plan only.

Depra AI is the smarter choice when you want all four engines included on every plan, where AITLAS self-serve plans include two, questions asked from inside India in English and Hinglish, and the products ChatGPT shows tracked by name (Growth, Scale and Enterprise). Plans start at ₹1,999 a month. AITLAS is the better choice if you want articles written and published for you. Depra AI publishes this page. Full comparison: Depra AI vs AITLAS.

• Pick it if you want a ₹0 plan to start, or articles written and published for you alongside tracking.
• Skip it if you need more than two AI engines included on a self-serve plan, Hinglish, or product-level tracking.

11. Yozigo: unlimited seats on every plan

Yozigo is built in Bengaluru, India (Yozigo homepage, checked 19 Oct 2026). Solo costs $39 a month for 30 tracked prompts on 4 engines, ChatGPT, Perplexity, Google AI Overviews and Gemini, with Claude as a paid add-on. Momentum costs $149 for 100 prompts on all 6 engines, adding Google AI Mode and Microsoft Copilot, and Authority $349 for 200 prompts on all 6. Enterprise is custom. Every plan has unlimited seats, and yearly billing gives 12 months for the price of 10, though the page prints no yearly figures. Prices carry a $ sign and the page does not name the currency (Yozigo pricing, checked 14 Oct 2026).

The pricing page lists a 14-day trial with no card. Claude is a paid add-on on any plan, and its price is not published. Support is by email on Solo and Momentum, priority on Authority, and a dedicated customer success manager with a 4-hour SLA on Enterprise. The pricing page says you can track every market you sell in, but it does not publish the languages it tracks, whether it covers Hinglish, or whether questions are asked from inside India (Yozigo pricing, checked 14 Oct 2026).

Depra AI is the smarter choice when you want questions asked from inside India in English and Hinglish, with English and Hinglish visibility reported side by side, from ₹1,999 a month plus GST, since Yozigo's pricing page states neither. Yozigo is the better choice if you want Google AI Mode and Microsoft Copilot on a self-serve plan, or unlimited seats. Depra AI publishes this page.

• Pick it if you want 6 engines, including Google AI Mode and Microsoft Copilot, on a self-serve plan from $149 (Momentum), or unlimited seats from $39 a month.
• Skip it if you need Hinglish or questions asked from inside India, neither of which its pricing page states, or a published rupee price.

12. Promptwatch: 4 models on every plan, with MCP and API access

Promptwatch publishes US dollar plans. Essential costs $95 a month for 1 project, 50 prompts, 4 models, country-level tracking, MCP and API access and 1 seat. Professional costs $245 for 2 projects, 150 prompts, 4 models, 5 AEO articles a month and 2 seats. Business costs $579 for 5 projects, 350 prompts, 4 models, 10 AEO articles a month, state and city level tracking, Shopping Insights, Ads Radar and 5 seats (Promptwatch pricing, checked 14 Oct 2026).

Essential and Professional start with a 7-day free trial, and the page does not say whether a card is needed. Business is sold through a demo and lists no trial. The pricing page does not say which 4 models a plan tracks. Its supported models section lists ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Claude, Gemini, Meta Llama, DeepSeek, Grok, OpenCode and Claude Code. The competitor limit, country count, languages, India and Hinglish are not published (Promptwatch pricing, checked 14 Oct 2026).

Depra AI is the smarter choice when you want to know which four engines you get: every Depra AI plan includes ChatGPT with web search, Gemini, Google AI Overviews and Perplexity, where Promptwatch's pricing page does not say which 4 models a plan tracks. Depra AI also asks questions from inside India in English and Hinglish, from ₹1,999 a month plus GST. Promptwatch is the better choice if you want AEO articles written as part of the plan, or state and city level tracking on Business. Depra AI publishes this page.

• Pick it if you want MCP and API access from the $95 plan, AEO articles included from Professional, or state and city level tracking on Business.
• Skip it if you want to know which four models you are buying before you sign up, or you need Hinglish or a published rupee price.

How did we choose these tools?

We included tools whose main job is tracking how AI answers mention a brand, that a consumer brand can buy on a published plan or trial, and that either serve Indian brands or are global tools with public prices. We left out full SEO suites except Semrush, whose AI toolkit is sold on its own.

Every competitor fact comes from the vendor's own pricing, product, help or press pages, read on 15 Sep 2026, 7 Oct 2026, 8 Oct 2026, 22 Oct 2026 for AITLAS, 14 Oct 2026 for Yozigo and Promptwatch and 19 Oct 2026 for Listable Labs, Pallix and the Yozigo homepage, and linked next to the fact. We read public pages and did not sign up for competitor trials. Where a page did not state something, the table says Not published. Where a vendor's own pages disagree, we say so.

Depra AI is our product. Its facts come from the product and from Depra AI pricing. For tools beyond D2C, see the full list of AI visibility tools, the best AEO tools roundup and every head-to-head tool comparison.