Resources
AEO guides, comparisons and answers
How to get named by AI, how to measure it honestly, and how the AI visibility tools compare. Written to be useful, and to be quoted.
Why Doesn't ChatGPT Mention My Brand?
ChatGPT and other AI assistants leave brands out for five specific reasons. Here is how to test which one applies to you and fix it.
ReadGlossaryAEO vs GEO vs SEO: what each one means and how they fit together
A neutral reference to three overlapping disciplines: SEO ranks pages in search, AEO earns answers in AI engines, and GEO is the research-derived name for the same AI-answer work.
ReadComparisonBest AI Visibility Tools for D2C Brands
An honest comparison of five AI search visibility platforms for consumer and D2C brands, covering engine coverage, competitor benchmarking, SKU-level tracking, pricing and delivery.
ReadGuideHow to get ChatGPT to recommend your brand
Three things decide whether ChatGPT names you: a site it can parse, consistent facts everywhere it looks, and mentions on the sources it already trusts.
ReadGuideHow to track brand mentions in AI answers
A repeatable method for measuring AI visibility across ChatGPT, Gemini, Perplexity and Google AI Overviews, built so single-run noise cannot fool you.
ReadHead to headDepra vs Peec: which AI search visibility tool fits your team?
Both track how AI engines talk about your brand. Peec is self-serve analytics software for marketing teams. Depra is a service-led audit plus done-with-you execution built for consumer and D2C brands.
ReadHead to headDepra vs Otterly: which AI search visibility tool fits your brand?
Both track how AI engines talk about your brand. Otterly is affordable self-serve software you run yourself. Depra is a service with a free human-delivered audit and done-with-you execution.
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