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AI search visibility guides and comparisons

These guides explain how ChatGPT, Gemini, Perplexity and Google AI Overviews choose brands, how to measure your AI visibility, and how the tools compare. They are written by , co-founder of Depra AI and the GEO researcher who leads its research.

Updated

How do I get my brand into AI answers?

Practical guides on why AI answers leave a brand out, how to track your mentions, and what to publish or fix. To see where your brand stands today, start with the free AI audit.

A row of five circles where four are filled and one is an empty dashed outline, showing a brand missing from an answer
Guide

Why Doesn't ChatGPT Mention My Brand?

Five causes explain most brands that ChatGPT leaves out. Each one leaves a different sign in the answers, and each has a check you can run today and a first fix.

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Guide

What is AI SEO, and how do you start?

AI SEO means two things: getting AI answers to name your brand, and using AI tools for SEO work. Both are covered here, with a five-step plan for consumer brands in India.

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Guide

What is llms.txt? A plain guide with a free generator and checker

An llms.txt file is a short summary of your site, with links, written for AI tools. This page covers its format, what Google and the AI companies say, and how it works on Shopify and WordPress. It also has a free generator and checker.

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Guide

How to get your products shown in ChatGPT shopping

How ChatGPT shows and picks products, what OpenAI says about India, the routes open to a merchant, a 9-step Shopify checklist and how to check your own products.

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Guide

Shopify SEO: a plain guide and checklist for Google and AI answers

Shopify handles four technical SEO basics for you: a sitemap, robots.txt, canonical tags and structured data. Ten jobs are left to you, from titles and product copy to speed, links and AI access. This guide also shows how to check whether AI assistants recommend your store.

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Guide

D2C brands in India: what the term means, with 22 examples by category

What a D2C brand is, how D2C differs from marketplaces and retail stores, and 22 examples from India in 8 categories, each checked on the brand's own site. Then how shoppers and AI assistants find these brands.

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Guide

ChatGPT SEO: How to Get ChatGPT to Recommend Your Brand

What OpenAI documents about ChatGPT search, five steps to get your brand named in its answers, and how to tell if the work paid off.

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Guide

How to Track Brand Mentions in ChatGPT and AI Answers

A spreadsheet method you can run this week, with the columns, scoring rules and formulas to use, and the point where a tool saves you more time than it costs.

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Guide

Product-level AI visibility: how to see which of your products AI assistants recommend

Product-level AI visibility is how often AI assistants show or name one of your products, not only your brand. It is also called SKU visibility. A SKU (stock keeping unit) is one sellable item, such as a 50 ml sunscreen. You measure it product by product, over many answers.

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Guide

Marketplace visibility in AI answers: how marketplaces show up when buyers ask AI

How marketplaces such as Amazon, Flipkart, Nykaa and Myntra can appear in AI answers. They can be cited sources, part of the written answer or the stores on ChatGPT product cards. With study numbers from India, and what to check if you sell on your own store and on marketplaces.

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Guide

Ecommerce SEO: how to get your store found on Google and in AI answers

A practical guide for store owners: category and product pages, site structure, structured data, reviews and speed. Then how AI answers pick stores, and how to check that AI engines can read yours.

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Guide

Shopify MCP: how to connect a store to Claude and run AI visibility checks

Shopify MCP is the set of MCP servers and connectors Shopify makes so an AI assistant can work with Shopify. Store owners use its connector for Claude to read and manage a store from a chat. Developers use the Dev MCP server. Teams building shopping agents use its UCP (Universal Commerce Protocol) servers.

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Guide

How to rank in Perplexity and get your brand cited

What Perplexity documents about its search and its two crawlers, what it leaves undocumented, a five-step plan, and how to check your results.

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Guide

How to rank in Gemini and get your brand recommended

What Google documents about how Gemini uses Google Search, what the Google-Extended rule changes, a five-step plan, and how to check your results.

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Guide

AI crawlers list: 46 AI and search bot user agents and what each one does

46 AI and search bot user agents, each looked up on its vendor's own crawler page where one exists: what the bot collects, whether it follows robots.txt, and how to block it.

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Guide

D2C marketing in India: what it is, which channels to use and what to measure

D2C marketing is how a direct-to-consumer brand finds buyers and sells to them itself, mainly through its own website or app. This guide covers the seven channels an Indian D2C brand can use, when each works, how to pick by stage and what to measure.

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Guide

Brand monitoring in AI answers: track brand mentions where buyers now ask

What classic brand monitoring covers, what it cannot see inside ChatGPT, Gemini and Perplexity, and the five things to monitor in AI answers, with setup steps.

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Guide

AI in ecommerce: how it is used today and what a small brand can do

Five places AI touches the shopper, each with one sourced example and a first step for a small Indian brand. Discovery through AI assistants gets two full sections.

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Guide

What is an AI shopping assistant, and which ones can you use?

Seven AI shopping assistants and what each maker says about India. Then how they choose products, and what a brand owner can do.

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Guide

What is prompt volume in AI visibility, and how is it estimated?

A plain definition, why no one can count full ChatGPT questions, how four providers estimate demand, and how to use the numbers.

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Guide

How do you find and fix negative brand sentiment in AI answers?

What AI brand sentiment means, how to find negative or wrong descriptions of your brand, why they appear and how to fix the sources.

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Guide

GEO best practices: how to start generative engine optimization and measure it

Eight generative engine optimization best practices, a numbered 90-day plan, and a table of what to measure and where to find each number.

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Guide

AI SEO, GEO and AEO services in India: hire an agency or run it with a tool?

What AI SEO services actually include, when your own team can run the work with a tool, when a done-for-you team is worth it, and the questions to ask any agency before you sign.

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Guide

What is a content AEO audit, and how do you run one?

A checklist for nine kinds of page, the rubric Depra AI used on its own 140 pages, a real client example, and what the free AI audit covers.

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Guide

SEO automation with AI agents: what to automate with Claude and MCP

SEO automation means software does the repeating parts of SEO work on a schedule: collecting data, checking pages and drafting reports. With an AI agent such as Claude, the safe pattern is to let it read data and write drafts. A person checks facts and approves every change.

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Guide

What is agentic commerce, and what should Shopify and consumer brands do about it?

What AI shopping assistants are, what ChatGPT, Shopify and Google run today, what vendors confirm for India, and what to fix first.

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Guide

What is query fan-out, and which searches does AI run behind an answer?

A plain definition, the searches ChatGPT really ran for buying questions in India, and how a brand can write pages that answer them.

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Guide

What does utm_source=chatgpt.com mean, and how do you track AI traffic in GA4?

What the tag means, where to find visits from ChatGPT, Perplexity, Gemini and Copilot in Google Analytics 4, a channel rule you can copy, and the part of AI search that no traffic report shows.

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Guide

Amazon and Flipkart SEO for AI answers: how to build a listing buyers find and AI engines name

A listing checklist sourced to Amazon and Flipkart seller pages, study numbers on which marketplaces AI answers cite in India, and what Depra AI shows about marketplaces and what it does not.

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Guide

Google AI Mode for brands: how it differs from AI Overviews and Gemini

Three Google surfaces that can give three different answers. What each one is, how it finds pages, what Google lets you measure, and what a brand should track on each.

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Depra AI landing page showing brand visibility monitoring across four AI engines.
Action guide

Your competitor appeared in the AI answer. What should you do next?

Inspect the answer and its sources before adding another page to the content queue.

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Depra AI landing page introducing AI visibility tracking.
Reporting guide

An AI visibility report your team can actually use

Connect the monitoring sample, the collected answers and the next action your team can justify.

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Depra AI landing page showing AI visibility tracking across four engines.
Practical guide

How to choose AI visibility prompts that reflect real buying decisions

Build a monitoring set around buyer intent, language and evidence you can act on.

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Guide

Why Your Brand Is on Perplexity but Not ChatGPT

Each AI engine runs its own search and cites its own websites, so one buying question can name your brand on Perplexity and skip it on ChatGPT.

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Guide

What Is llms.txt and Does It Work?

What the file is, what Google has said about it, how to write one, and how many websites AI cites for Indian shopping publish one.

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Guide

How to Write Hinglish Prompts for AI Tracking

The rules we locked for our English and Hinglish buying questions, with the three pairs that failed review and how we fixed each one.

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Guide

How to Rank in Google AI Overviews

Google's rules for AI Overviews, plus what 60 Google results pages from India showed about when Overviews appear and which sites they link to.

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Original research

Hinglish Changes Which Brands AI Recommends

We asked three AI engines the same 10 buying questions in English and in Hinglish, 8 times each, from India, and compared the brands they named.

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Original research

Does ChatGPT Give the Same Answer to Everyone?

We asked ChatGPT, Gemini and Perplexity the same buying questions over and over, then asked ChatGPT again a month later, and measured how much the brand lists changed.

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Original research

Which Websites Does ChatGPT Cite in India?

The websites ChatGPT, Gemini and Perplexity linked in 480 skincare and fashion answers asked from inside India, and where a brand can get mentioned.

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Guide

How to Get Your Brand Cited in AI Answers

What decides which websites AI engines cite, what the public research says works, and where 4,640 citations in Indian shopping answers pointed.

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Guide

How to Measure AI Visibility

The metrics, sample sizes and ranges that turn AI answers into a number you can defend, with worked examples from our English and Hinglish study.

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What are AEO and GEO?

AEO (answer engine optimization) and GEO (generative engine optimization) are two names for one goal. Both mean getting your brand named and cited in the answers AI tools write. These pages define them and the terms around them.

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Definition

AEO vs GEO vs SEO: What Is the Difference?

SEO wins a place in the list of links. AEO and GEO win a place inside the answer that ChatGPT, Gemini, Perplexity or a Google AI Overview writes. Here is how the three terms fit together.

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Definition

LLM SEO: What It Is and How It Works

A plain guide to LLM SEO: what it means, what else it is called, how AI models pick the brands they name, seven steps that help, and how to measure the result.

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Definition

GEO vs SEO: What Is the Difference?

GEO vs SEO side by side: goals, metrics and tools, the 4 parts of the work that carry over, the 5 that change, and how one buyer question from India gets different answers in English and Hinglish.

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Definition

What Is AEO (Answer Engine Optimization)?

The meaning of AEO in SEO and digital marketing, how answer engines pick what to say, a face wash question from India, and an 8-step checklist.

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Definition

What Is GEO (Generative Engine Optimization)?

GEO, also called GEO SEO, is the work of getting your brand named and cited in AI answers. This guide covers the full form, the term’s origin, how engines pick sources, an India example and an 8-step checklist.

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Glossary

AI search glossary: 42 terms for AEO, GEO and AI visibility

One plain definition for each word used in AI search: strategies, engines, prompts, metrics, sources and crawlers.

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Definition

AI share of voice: what it is and how to calculate it

The formula Depra AI uses, a worked example with four brands and 60 answers, how share of voice differs from visibility, and how to raise it.

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Definition

What is AI visibility?

AI visibility is how often AI answers name your brand, as a share of all answers to your buyers' questions. This guide also covers the formula, what a good score is, a free hand check and how to improve it.

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Definition

AEO vs SEO: What Is the Difference?

AEO vs SEO compared on goals, metrics and tools, with the SEO habits that still pay off in answer engines, what to track instead of rankings, and one buyer question from India.

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Which AI visibility tool should I use?

Roundups, prices and head-to-head comparisons of AI visibility and SEO tools, published by Depra AI. Every fact about another tool is read on that vendor’s own pages and carries the date it was checked. Where a rival fits a buyer better, the page says so.

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Comparison

Which AI Visibility Tool Is Best in 2026?

The best AI visibility tool is the one that tracks your buyers’ AI engines, in their country and language, within your budget. For many engines, pick Profound or Scrunch on Enterprise, or Rankscale. For a $29 start, pick Otterly. For buyers in India asking in English and Hinglish, pick Depra AI. Checked 8 Oct 2026.

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Comparison

The best AI SEO tools in 2026, grouped by the job they do

Ten AI SEO tools in four groups: writing and optimising content, research and audits, all-in-one suites, and tracking AI answers. Each has its starting price and its free plan or trial, checked 8 Oct 2026.

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Comparison

Best AEO Tools in 2026: Answer Engine Optimization Software

Engines per plan and starting price for 10 AEO tools, each price linked to the vendor page, plus a table of 10 tools built in India, checked 8, 14 and 19 Oct 2026.

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Comparison

Which AI visibility tools are best for D2C brands in India?

Twelve tools that track how AI answers name consumer brands, compared on engines, prices, India location, Hinglish and trials. Checked 8 to 19 Oct 2026.

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Head to head

Depra AI vs Peec AI: features, pricing and who each fits

Peec AI is a Berlin-based AI search analytics tool priced in US dollars. Depra AI tracks English and Hinglish AI answers for brands that sell in India, priced in rupees. Facts checked 8 Oct 2026.

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Head to head

Depra AI vs Otterly: features, pricing and who each fits

Otterly is an Austrian AI search monitoring tool priced in US dollars, with Microsoft Copilot included. Depra AI tracks English and Hinglish AI answers for brands that sell in India, priced in rupees. Checked 8 Oct 2026.

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Head to head

Depra AI vs Profound: features and pricing compared

Pick Depra AI if your buyers are in India. It tracks four AI engines in English and Hinglish (Hindi and English typed in English letters), with multi-language support, from ₹1,999 a month. Pick Profound for up to 9 AI engines, data on what people ask AI, or content-writing agents, on a custom-priced Enterprise plan.

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Head to head

Depra AI vs Scrunch AI: features and pricing compared

Scrunch Core costs $250 a month for 4 AI engines in 1 country. Depra AI starts at ₹1,999 a month for 4 AI engines, with questions in English and Hinglish, Hindi typed in English letters.

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Head to head

Depra AI vs AITLAS: engines, marketplaces, pricing and who each fits

AITLAS by Shiprocket pairs AI visibility tracking with articles its HYDRA tool writes and publishes. Depra AI tracks four AI engines on every plan, in English and Hinglish, and shows which marketplaces AI answers cite in your category. AITLAS checked 13 Oct 2026.

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Comparison

Which are the best AI visibility tools in India?

Fourteen tools that track how AI answers name your brand, compared for buyers in India on location, rupee billing, GST, UPI, languages, engines and trial.

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Head to head

Depra AI vs Semrush AI Visibility Toolkit (2026)

For a brand selling in India, the main difference is focus. Depra AI asks your buyers’ questions from inside India on 4 AI engines, from ₹1,999 a month. It tracks English and Hinglish, with multi-language support. The Semrush AI Visibility Toolkit adds AI tracking to the Semrush SEO suite, priced in US dollars. Its help pages do not mention Hinglish.

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Head to head

Depra AI vs Pallix: two India-built AI visibility tools compared (2026)

Pallix and Depra AI both track AI answers about brands in India and both price in rupees. Here is how they differ.

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Head to head

Depra AI vs AnsarAEO: two Indian AI visibility tools compared (2026)

AnsarAEO and Depra AI both start at ₹1,999 a month and both target brands selling in India. Here is how they differ.

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Head to head

Depra AI vs Listable Labs: AI visibility tools for India compared (2026)

Listable Labs pairs AI visibility tracking with content writing, priced in US dollars. Depra AI tracks AI answers in India, priced in rupees.

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Comparison

Peec AI Alternatives: 8 Tools Compared for 2026

Eight tools that track how AI answers name your brand, compared on engines, published prices, India location, Hinglish (Hindi typed in English letters) and trials. Prices checked 8 Oct 2026.

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Comparison

Profound Alternatives: 8 Tools Compared for 2026

Profound's pricing page lists a free 7-day trial and a custom-priced Enterprise plan for brands. These eight tools publish their prices, compared on engines, cost per engine, India location, Hinglish and free trials.

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Comparison

Depra AI alternatives: other AI visibility tools compared

Eleven other tools that track how AI answers name your brand, compared with Depra AI on engines, price, India location, Hinglish and trial.

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Head to head

Depra AI vs Yozigo: engines, pricing, languages and who each fits

Yozigo tracks up to six AI engines, plus Claude as a paid add-on, and offers AI agents that draft content and outreach. Depra AI tracks four engines on every plan, in English and Hinglish, with marketplace and product data for India. Yozigo checked 15 Oct 2026.

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Comparison

Best Generative Engine Optimization (GEO) Tools in 2026

14 GEO tools grouped by the four jobs they do, with engines, starting price and India and Hinglish coverage. Checked 8 Oct 2026; Ahrefs Brand Radar read again on 14 Oct 2026, Writesonic on 19 Oct 2026.

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Comparison

Best AI visibility tools for Shopify stores, compared

Nine tools compared on what a Shopify store needs. The table covers product-level tracking, catalogue reading, AI crawler checks, entry price and India support. Checked 7 Oct 2026, AITLAS on 13 Oct 2026, Listable Labs on 19 Oct 2026.

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Head to head

Depra AI vs Searchable AI: features, pricing and who each fits

Searchable AI is a London-based platform that tracks AI answers, writes articles and audits pages, priced in US dollars. Depra AI tracks AI answers for brands that sell in India, in English and Hinglish, priced in rupees. Checked 8 Oct 2026.

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Head to head

Depra AI vs AthenaHQ: features, pricing and who each fits

AthenaHQ tracks up to 11 AI models and adds a content optimisation agent, priced in dollars by credits. Depra AI tracks 4 AI engines for brands that sell in India, in English and Hinglish, priced in rupees. Checked 8 Oct 2026.

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Head to head

Otterly AI alternatives: 8 tools compared on engines, price and India

Which Otterly AI alternative fits depends on where your buyers are. For brands selling in India, Depra AI includes Gemini and Hinglish on a rupee plan. Peec AI and Scrunch give more prompts on dollar plans. Checked 8 Oct 2026.

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Head to head

HubSpot AEO Grader alternatives: 4 free checkers and 3 paid trackers

What HubSpot's free AEO Grader checks, and seven alternatives: four free checkers and three paid trackers that keep checking on a schedule. Checked 8 Oct 2026.

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Head to head

Ahrefs Brand Radar alternatives: 6 tools, and who should stay with Ahrefs

What Ahrefs Brand Radar is, how it is sold and what it costs, with six alternatives compared on engines, entry price and free option. Checked 8 Oct 2026.

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Comparison

Best Shopify SEO apps and tools in 2026: 9 compared from their own listings

Six Shopify apps and three general SEO tools, each described only from its own listing or pricing page, read on 7 Oct 2026 and again on 8 Oct 2026. Prices are in the currency shown.

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Head to head

Depra AI vs Writesonic: which AI visibility tool fits your brand?

Writesonic pairs AI visibility tracking with AI article writing and site audits, priced in dollars. Depra AI tracks English and Hinglish AI answers on four engines for brands that sell in India, priced in rupees. Writesonic checked 19 Oct 2026.

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Guide

How much do AI visibility tools cost in 2026?

The published starting price of 15 AI visibility tools, what each price includes, what each tracked answer costs, and the extras to budget for.

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Head to head

Depra AI vs AirOps: what AirOps is, what it costs and who each fits

AirOps is a content and AI search platform with a strategy team behind it. Depra AI tracks how four AI engines answer buying questions in India, in English and Hinglish, priced in rupees. AirOps checked 14 Oct 2026.

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Comparison

The best MCP servers for SEO and marketing teams

Nine MCP servers a marketer can connect to an AI app such as Claude or Cursor. Each was read from its maker's documentation on 7 Oct 2026 and not tested hands-on. For each: who makes it, what data it gives, whether it can change anything, and what it needs.

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What does the research show?

Research notes on how AI engines search, build answers and cite sources, plus case studies. The research page lists every study, including the Hinglish vs English study, with links to its open data.

Guide

Which search index does each AI engine use? A map from public documentation

A source-by-source map of how Google AI Overviews, Gemini, ChatGPT, Microsoft Copilot, Claude, Perplexity, Grok and Meta AI find web pages, what each vendor documents, and what it does not.

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Guide

How Depra AI used Depra AI to get named in AI answers from India

Depra AI is the worked example of the Depra AI methodology, applied to our own brand: what we tracked, what we changed, what moved in two months and what has not, with every number and its source.

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Guide

AI search engines in India: ChatGPT, Gemini, Google AI Mode and the Perplexity AI search engine

A research-led guide by Zia Wasi: which AI search engines people in India use, how they differ from Google search, where each one gets its web results, and what 959 answers from India show about Hinglish.

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Guide

Holy Strips case study: the AI visibility baseline for a vitamin strip brand

What the Depra AI audit of holystrips.com found on 13 October 2026, the corrections the Depra AI team is making end to end, and what will be measured. Results are added to this page as they come in.

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Guide

How is an AI answer assembled? From model knowledge to the citation

The six layers between a buyer question and the brand an AI engine names, what a brand can observe at each one, how to define the numbers, and which claims a visibility tool should never make.

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Guide

Do indexing requests get you into AI answers? What Google, Bing and IndexNow actually promise

What a recrawl request, the Google Indexing API, IndexNow and Bing AI Performance do, which crawler controls matter for each AI engine, what llms.txt is for, and a short checklist.

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See what AI says about your brand

Free AI audit: 5 questions on 4 AI engines. No signup, no card. A plan tracks all four engines in English and Hinglish, with multi-language support.

Get free AI auditSee pricing