Depra vs Interakt
Depra vs Interakt. The honest comparison.
Interakt is a WhatsApp engagement suite for Indian e-commerce - broadcasts, flows, shared inbox, basic automation. Depra is an AI agent that closes - across WhatsApp, voice, and email - without a human in the loop.
The wedge
Why brands switch from Interakt.
Interakt is well-positioned for Indian D2C: Shopify integration, WhatsApp Cart, click-to-WhatsApp ads, basic chatbot. The product overlaps Wati's territory with a heavier e-commerce skew. The conversation model is still: broadcast → bot greeting → human agent.
Depra's wedge is the AI agent that lives where the revenue actually moves: COD confirmation calls, NDR recovery on first failure, refund-to-exchange conversations, post-purchase upsell. These aren't broadcast plays - they're real-time conversations that need to reason about the customer's specific order.
Interakt is good at the top-of-funnel volume play. Depra is good at the bottom-of-funnel revenue play. If your bottleneck is converting traffic into orders and orders into prepaid revenue, the agent-native architecture wins.
Side by side
Depra vs Interakt - feature by feature.
Every row below is verifiable from public sources as of April 2026 - Interakt's site, pricing page, Shopify App Store listing, and G2 profile. If something's changed, email team@depra.ai and we'll correct it the same day.
Pricing
What it costs.
Depra
Plans start at ₹4,999/mo on the Launch tier with published per-conversation pricing in INR. Volume pricing on request. No per-seat fees.
See full pricingInterakt
Interakt publishes tiered pricing on their site (Starter / Growth / Advanced) in INR with monthly fees plus pass-through WhatsApp BSP costs. Verify current pricing on their site below.
Verify on Interakt's site ↗From the brands using Depra
Why they made the switch.
“Student enquiries used to pile up every admission season. Now Depra handles 80% on WhatsApp - admissions, fee queries, course details.”
Subhan Shamsi
Director, Aligarh Coaching Center
“We sell ittar online and queries about fragrance notes, longevity, and shipping used to overwhelm us. Depra handles it all on WhatsApp now.”
Bilal Khan
Founder, Majestic Aroma
Migration guide
Switching from Interakt to Depra.
Most teams are live on Depra in under a week. Your WhatsApp Business Account, phone numbers, and customer data move with you - Depra never locks any of it.
Step 01
Transfer the WABA
Your WhatsApp Business Account and phone number stay yours. We coordinate the BSP migration from Interakt to Depra (Meta Cloud API) - typically 24-48 hours.
Step 02
Approved templates port over
Approved Interakt templates retain their Meta-approved status when migrated. We import them into Depra's template library - no re-submission needed.
Step 03
Catalog and Shopify reconnection
We re-sync your Meta Commerce catalog and reconnect Shopify/WooCommerce so order context flows into the AI agent on every conversation.
Step 04
Replace flows with playbooks
Depra's AI replaces most of Interakt's flow logic. We map existing flows to day-one playbooks (cart recovery, COD confirmation, NDR recovery, refund-to-exchange) and customize.
Step 05
Run in parallel, then cut over
Most brands run both platforms for 1 week to validate AI quality, then move automation triggers and pause Interakt. Average end-to-end migration: 5-10 business days.
FAQ
Common questions.
- Interakt also has a Shopify integration. What's different about Depra's?
- Both have native Shopify integration for orders, customers, and products. The difference is what the AI does with the data. Interakt uses order context to send templated broadcasts; Depra's AI reasons about the order in real-time during a conversation - answering 'where is my order,' negotiating an exchange, recommending replenishment based on past purchases.
- Will I lose my Meta-approved templates if I switch from Interakt?
- No. Templates are tied to your WABA, not the BSP. We migrate the WABA from Interakt's BSP to Depra (Meta Cloud API) and templates keep their approved status.
- Does Depra support click-to-WhatsApp ads?
- Yes. Click-to-WhatsApp ads land in Depra's inbox where the AI agent qualifies, answers product questions, and converts in-channel without needing a human. Most brands see higher CWA conversion rates after switching because the agent doesn't drop off when customers ask non-template questions.
- Is Depra's pricing cheaper than Interakt's?
- Both publish INR pricing. Depra's pricing is per-conversation; Interakt's is monthly tier + pass-through WhatsApp costs. For brands at >1,000 conversations/month, especially with voice (COD/NDR) volume, Depra is typically cheaper because AI closes without burning agent hours.
- What if my team is using Interakt's shared inbox heavily?
- Depra has a multi-agent inbox too - assignment, internal notes, tags, search, takeover, audit trail. The shift is that 70-90% of conversations don't enter the human queue because the AI resolves them. Plan for a role shift: humans move from frontline replies to escalation handling.
- Does Depra work for non-Shopify stores?
- Yes. Depra has native WooCommerce integration and a public REST API for custom storefronts. Interakt is similarly Shopify-first but supports other platforms via integrations.
- How does Depra's AI handle Hindi and regional languages?
- Depra's agent is multilingual at the model layer - it understands and responds in 12 Indian languages plus Hinglish without you maintaining separate templates per language. This is one of the largest day-to-day operational differences after switching.
See what 14 days
with Depra looks like.
The first revenue play - live. The second - in your roadmap. The third - already paying for itself.
No credit card. No long contract. Most brands see ROI before the first invoice.