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About Depra AI

Why a D2C founder built an AI visibility tool in India, who makes it, what it does, who it is for, and how to reach the team.

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what it is

What is Depra AI?

Depra AI is AI visibility tracking software for brands in 40 markets. It asks the questions your buyers ask to ChatGPT, Gemini, Perplexity, Google AI Overviews and every other AI engine you track, in English, Hinglish, French and most other major languages, plus code-mixed questions. It shows how often each engine names your brand and your competitors, in what position and tone, and which websites the answers cite. It is self-serve software made in India, with plans from ₹1,999 a month plus GST. The website is depra.ai and the app is at app.depra.ai.

Depra AI at a glance

Plans
₹1,999 to ₹25,000 a month, plus 18% GST
Free trial
7 days on Starter, Growth and Scale, no card needed
AI engines
ChatGPT, Gemini, Perplexity and Google AI Overviews, all checked daily, on every plan. Enterprise adds Claude, Microsoft Copilot, DeepSeek, Google AI Mode, Grok and more.
Languages
English, Hinglish, French and most other major languages, plus code-mixed questions, on every plan
Markets
40, asked at country level
Made in
India
our story

Why was Depra AI started?

ChatGPTSample

best face wash for oily skin under ₹500

  1. 1Sol & Co
  2. 2Dewbloom
  3. 3Kinara

Depra AI started inside a D2C brand. Ifham Baig ran one in India, and running a consumer brand teaches you to watch every place a sale can start: Google, marketplaces, Instagram, a friend’s recommendation. Then a new place appeared. Buyers began typing questions like "best face wash for oily skin under ₹500" into ChatGPT and Gemini, and the answer named two or three brands.

For a brand owner that answer is the new shelf, and there was no way to see it. You could track a Google ranking to the decimal, but nothing told you whether an AI assistant recommended you, which competitor it picked instead, or which website it trusted when it decided. Ifham was already interested in AI, and this was the gap he wanted to close: a tool a D2C team could use to see those answers and act on them. He built Depra AI with co-founder Zia Wasi, who leads Depra AI’s GEO research.

Depra AI is made in India, on purpose. We want India to lead in AI and to build the tools the rest of the world uses, starting with a problem Indian brands feel first. Indian buyers ask in Hinglish, pay in rupees and shop on Indian sites, so Depra AI tracks questions in English, Hinglish, French and most other major languages, plus code-mixed questions, on every plan. It prices every plan in rupees and asks the AI engines from inside the country you sell in.

The same idea shapes the research. Our first study, in August 2026, found that asking the same buying question in Hinglish instead of English changed which brands the AI engines recommended, most of all on Perplexity. An October 2026 re-run found the change larger on Perplexity and much smaller on Gemini and ChatGPT. The data and code are open on GitHub, so anyone can check the numbers and build on them. Read the English vs Hinglish AI shopping study.

the team

The people behind Depra AI

Depra AI was co-founded by Ifham Baig, who ran a D2C brand in India, and Zia Wasi. Zia also writes Depra AI’s guides and research.

Zia Wasi, Co-founder and GEO researcher, Depra AI

Zia Wasi

Co-founder and GEO researcher, Depra AI

Zia Wasi researches how ChatGPT, Gemini, Google AI Overviews and Perplexity choose and cite brands, with a focus on India and Hinglish. He co-founded Depra AI and leads its research, including the Hinglish vs English study published openly on IndicGEO.

LinkedIn profile of Zia Wasi (opens in a new tab)
the company

Who makes Depra AI

Depra AI is a product of Wizthinkers Private Limited, a company incorporated in India on 25 November 2022 (CIN U74999UP2022PTC174011), with its registered office in Aligarh, Uttar Pradesh.

Depra AI

Company
Wizthinkers Private Limited
Incorporated
In India, on 25 November 2022
CIN
U74999UP2022PTC174011
Registered office
Aligarh, Uttar Pradesh
Email
team@depra.ai
the product

What does Depra AI do?

Depra AI takes the questions your buyers ask AI, such as "best body balm under ₹3,000", and asks them to ChatGPT, Gemini, Perplexity, Google AI Overviews and every other AI engine you track, from inside the country you sell in. It stores every full answer and records whether your brand was named, in what order, in what tone, and which websites the answer cited.

Each tracked question is called a prompt. You pick the prompts and competitors, and Depra AI turns the stored answers into scores you can compare over time. See every Depra AI feature for the full list.

  • The AI engines

    ChatGPT with web search, Gemini, Perplexity and Google AI Overviews, the AI-written summary Google shows above some results, are all checked daily, on every plan. Enterprise adds Claude, Microsoft Copilot, DeepSeek, Google AI Mode, Grok and more.

  • Most major languages, including Hinglish

    English, Hinglish, French and most other major languages, plus code-mixed questions, on every plan. Hinglish is Depra AI’s speciality. It is Hindi and English typed in English letters, the way many Indians ask. Depra AI suggests Hinglish versions of your prompts when India is one of your markets.

  • 40 markets

    India, the United States, the United Kingdom, Ireland and 29 other European countries, 6 Gulf countries and Australia, with up to 10 markets per project.

  • Competitors and sources

    You see how often AI names each tracked competitor, your share of voice (your share of all brand mentions in those answers), and the websites that recommend your competitors but never mention you.

  • Next steps

    Depra AI ranks up to 12 places to get mentioned and up to 12 page formats to publish on your own site. It also checks which of 41 AI crawlers your robots.txt file, the file that tells bots what they may read, lets in.

  • Platform

    Every Depra AI feature, explained

    See all features
Depra AI plans and prices
PlanPrice a monthPromptsProjectsCompetitors
Starter₹1,9991613
Growth₹7,4997025
Scale₹12,499120, pooled58
Enterprise₹25,000300, pooled1012

Prices in INR, excluding 18% GST. Enterprise is invoiced. Every plan includes ChatGPT, Gemini, Perplexity and Google AI Overviews, all checked daily, and English, Hinglish, French and most other major languages, plus code-mixed questions. Enterprise adds Claude, Microsoft Copilot, DeepSeek, Google AI Mode, Grok and more. Starter, Growth and Scale start with 7 days free, no card needed. Enterprise trials are opened by the Depra AI team. Details on Depra AI plans and pricing.

who it is for

Who is Depra AI for?

Depra AI is for brands that sell in any of its 40 markets, Indian brands that sell abroad, and the agencies that run AI search work for them.

Starter at ₹1,999 a month covers one brand with 16 prompt slots and 3 competitors. Scale pools 120 prompt slots across 5 projects, which fits an agency with several clients. On Scale and Enterprise, client reports can carry your own logo, accent colour and footer, and you save them as a PDF from the browser.

Compare the plans
software, not an agency

Is Depra AI an agency?

No. Depra AI is self-serve software. You set up your brand, prompts and competitors, and the app runs the checks, stores the answers and ranks what to do next. Separately, the Depra AI team can do the work end to end for a brand, on its website, product data and listings, with the brand approving each change, priced apart from the software plans (team@depra.ai).

Agencies that want to run AI visibility work for clients on Depra AI can apply to the Depra AI agency partner programme. No partner agencies are listed yet, and applications are open. Every listing will be a real agency working on the platform.

The done-for-you service
research

What research does Depra AI publish?

Depra AI publishes open research, with data and code, on how AI engines answer buyers in India. The first study asked 10 buying questions (5 skincare, 5 fashion) in English and in Hinglish, 8 times each, to ChatGPT, Gemini and Perplexity from inside India. That produced 480 answers, with fieldwork on 14 August 2026.

One result: in August 2026, Gemini cited sources in 90.0% of English answers and 41.3% of Hinglish answers. In the October 2026 re-run (479 answers), the figures were 73.4% and 56.3%. Read the English vs Hinglish AI shopping study, check the study data and code on GitHub (opens in a new tab), or see all Depra AI research.

How Depra AI writes and checks what it publishes, from research to tool comparisons, is set out in the Depra AI editorial policy.

Gemini answers that cited sources

August 2026: 480 answers across ChatGPT, Gemini and Perplexity

English
90.0%
Hinglish
41.3%

October 2026 re-run: 479 answers across ChatGPT, Gemini and Perplexity

English
73.4%
Hinglish
56.3%

Source: the Depra AI English vs Hinglish study, fieldwork 14 August 2026, and its October 2026 re-run.

scores

How does Depra AI calculate its scores?

Scores come only from stored answers. Your report shows a 95% confidence range for visibility, the band the true figure most likely sits in, and the number of answers behind it.

Prompts that already contain your brand name are left out of your scores by default, so a brand cannot score well by asking about itself. The full method, including what Depra AI does not track, is on how Depra AI measures AI visibility.

Depra AI case studies cover Depra AI itself, the worked example of the proprietary Depra AI methodology, and Holy Strips, a named client whose results will be added as they come in.

How the answer count narrows the 95% range

At 50% visibility

  • 20 answersabout 30% to 70%

  • 400 answersabout 45% to 55%

The worked example from how Depra AI measures AI visibility.

contact

How can I try Depra AI, contact the team or ask about careers?

See how AI engines describe your brand

Free AI audit: 5 questions on ChatGPT, Gemini, Perplexity and Google AI Overviews. No signup, no card.

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keep reading

Keep reading

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See where ChatGPT, Gemini, Perplexity, Google AI Overviews and every other major AI engine name you today, and get a ranked list of fixes to change it.

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Join the brands and agencies using Depra AI

  • Armoray
  • Riseklix
  • Digitalyz
  • The Tooth Company
  • Kinetic Mindz
  • Drishti

Frequently Asked Questions

Who makes Depra AI, what it is not, and how to reach the team.

Depra AI was co-founded by Ifham Baig, who ran a D2C brand in India, and Zia Wasi. It is made in India and sold as self-serve software. Zia also writes Depra AI’s guides and research. Depra AI is a product of Wizthinkers Private Limited, a company incorporated in India on 25 November 2022 (CIN U74999UP2022PTC174011), with its registered office in Aligarh, Uttar Pradesh. You can reach the team at team@depra.ai.

No. Depra AI is AI visibility tracking software for brands. It has no connection to academic work on depression detection that uses the name DEPRA. The two share a name and nothing else.

Email team@depra.ai or message Depra AI on LinkedIn (opens in a new tab). Product questions are also answered in the Depra AI help centre.

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