About us
The revenue recovery team
every D2C brand needs.
AI agents that plug revenue leaks across WhatsApp, voice, and email - purpose-built for Indian D2C and ecommerce brands. Fast, multi-lingual, and wired into Shopify on day one.
Our story
From one frustrated ops team
to the AI Revenue Engine for D2C.
The short version of how we got here - and where we're going.
The problem
Our founders ran ops for a D2C brand handling 2,000+ WhatsApp conversations a day. Human agents burnt out. Chatbots annoyed customers. Something had to give.
First agent
We built the first Depra agent to handle abandoned cart recovery on WhatsApp. It converted 3x better than the baseline broadcast - we knew we were onto something.
Multi-channel
Voice AI joined the platform. Deepgram + ElevenLabs under the hood. Real humans couldn't tell. 200+ brands signed on within 6 months.
Now
Depra powers WhatsApp, voice, and email for 500+ D2C brands across India - recovering revenue that used to leak through the cracks. We're just getting started.
What we believe
Four things we won't compromise on.
Ship to learn.
We release early, measure, and iterate. A working prototype beats a perfect plan every time.
Humans decide, AI executes.
Every agent has a clear hand-off path. We build tools that make humans better, not obsolete.
India-first, always.
Built for Hindi, Tamil, Bengali - and every dialect of Hinglish in between. DPDP compliant, data hosted here.
Trust is earned daily.
We publish uptime, ship changelogs, and answer tough questions in public. No dark patterns, no lock-in.
The team
Operators, engineers, and CX nerds.
Fully remote across India. Registered in Aligarh, Uttar Pradesh. Quarterly in-person meet-ups.
Zia Wasi
Founder & CEO
Ifham Baig
Co-founder, Engineering
Shailendra Sharma
Head of Product
Ananya Desai
Head of Growth
Mohammed Khan
ML Engineering Lead
Subhan Shamsi
Head of Customer Success
Backed by
Investors who back India-first infrastructure.
Results
The numbers our customers
are running on.
Measured in revenue, not vanity metrics. Recovered carts, converted COD orders, retained customers - every number rolls up to your P&L.
See what 14 days
with Depra looks like.
The first revenue play - live. The second - in your roadmap. The third - already paying for itself.
No credit card. No long contract. Most brands see ROI before the first invoice.