Subscription rescue · Revenue play
Save 45%+ of subscription cancellations — on the call.
Every cancel click triggers a live conversation. The agent hears the real reason, picks the right save — pause, skip, swap, or discount — and writes it back to Recharge or Skio before the cancellation processes.
45%+
Cancel → save conversion
Average across Recharge, Skio, and Bold Subscriptions merchants running the play.
10–15%
Industry baseline (save flow)
Static cancel-page flows with a discount offer and two alternatives.
$28
Avg LTV rescued per save
Calculated against the remaining projected cycles on the saved subscription.
How it works
Intercept the click. Hear the reason. Pick the right save.
1
Cancel click triggers the agent
Customer clicks cancel in the portal. Before the cancellation processes, Depra fires a voice call — or a WhatsApp thread, depending on their channel preference — within 60 seconds. Momentum matters: the later the save attempt, the worse it performs.
2
Understand the real reason
The agent asks one open question — "Anything specific that's making you want to cancel?" — and listens. Too much product, wrong flavor, tight on money, moving, already have too much. The real reason is rarely the one on the cancel-page radio buttons.
3
Pick the right save, live
Too much product → pause 30 / 60 / 90 days. Wrong flavor → swap to a sister SKU. Tight on money → skip next delivery, or a one-time 15% off. Already have too much → smaller size next cycle. The save matches the reason, not a template.
4
Write back to Recharge / Skio
The save (pause, skip, swap, discount) writes back to your subscription platform in real time. If the customer still wants to cancel, the agent processes it gracefully and logs the reason so you can improve the product — churn data is the real asset.
Why cancel-page flows leave saves on the table.
Cancel-page flows are too late
By the time a customer sees the save-flow page, they've already decided. They click through radio buttons to get to the cancel button. A live conversation reopens the decision — a cancel-page modal doesn't.
Discounts aren't the only save
Pausing 60 days saves more LTV than a permanent 20% off on a customer who really just has too much product in the cupboard. The right answer is contextual — Depra picks it against what the customer actually said.
The churn data is the real asset
Every save call is transcribed and tagged against the reason. Over a few hundred calls you get a clean read on product issues, pricing, packaging — things the radio buttons flatten. Your next formulation or flavor launch comes out of this data.
FAQ
Questions subscription brands ask.
Which subscription platforms does this work with?+
Recharge, Skio, Bold Subscriptions, Ordergroove, and Shopify Subscriptions out of the box. Depra reads active subscriptions and writes pause/skip/swap/discount actions via each platform's API. If you're on a custom subscription stack, we support anything with a REST API.
Can the agent offer discounts without approval on each one?+
Yes — you define discount tiers, eligibility rules, and a monthly budget cap. The agent picks the smallest discount projected to save this conversation. If the customer is outside eligibility (e.g., already on a discount), the agent shifts to a pause or swap instead.
What save rate should we expect in month 1 vs month 6?+
Month 1 typically lands at 30–35% as the agent learns your product and reasons catalog. By month 3, most brands are at 40–50%. The long-tail improvement comes from sharper reason detection and better save-picking, not from scripts.
Does this annoy customers who genuinely want to cancel?+
Opt-out from the save call is one tap or one word. In our data, customers who cancel after the save call report higher NPS than customers who cancel through the static page — because they felt heard. Saves are additive to good cancellation, not a replacement for it.
How is this different from the Recharge or Skio native save flow?+
Recharge and Skio's native save flows are static pages — radio-button reason + two alternatives + one discount offer. They work for the easy saves. Depra takes the hard ones — the customers who click cancel because they have too much, wrong flavor, moving house, or just frustrated. Conversation beats modal on those.
