Upsell engine · Revenue play
Lift AOV 35%+ with a live AI upsell agent.
Add-to-cart, checkout, and post-purchase — Depra reads the basket in real time and picks one upsell archetype against margin and intent. No static rules, no discount spam, cannibalization measured, incremental revenue reported.
+35%
AOV lift over static upsell apps
Measured against ReConvert / AfterSell running alone. Depra stacks on top or replaces.
22%
Accept rate on contextual upsell
vs 6–8% for fixed post-purchase offers that ignore cart composition.
1.8×
Attach rate on bundle suggestions
AI picks complements against actual basket contents, not rule-based "frequently bought together."
How it works
Read the basket. Pick one offer. Track what actually lifted.
1
Read the basket in real time
Every add-to-cart and checkout event streams to Depra. The agent sees what's in, what's missing, what pairs, and what the customer's history says they'll buy. No static "if A then B" rules — the match is live against the full basket.
2
Pick the right upsell archetype
Size-up ("go 200ml instead of 100ml, save $4/oz"). Bundle-in ("add the matching conditioner, save $6"). Frequency-up ("make it a subscription, save 15%"). The agent picks one archetype based on margin, current discounts, and predicted accept rate — not all three at once.
3
Offer on the channel that fits
On-site cart → inline offer component. Checkout → one-click accept on the review page. Post-purchase → a short WhatsApp thread with a time-boxed add-on. Voice for high-AOV carts that abandon at payment. Channel is a function of signal, not a hardcoded flow.
4
Attribute cleanly, learn per SKU
Every accepted upsell is attributed to the offer archetype and channel. You see accept rate by SKU cluster, margin impact, and cannibalization (did the upsell replace a future order or genuinely add?). The catalog tunes itself on this data monthly.
Why rule-based upsell apps hit a ceiling.
Static upsell apps don't read the basket
ReConvert, AfterSell, and Zipify all run on pre-configured rules — if product X, show product Y. They can't handle the 80% of carts that don't match a rule. Depra reads what's actually there and decides live.
Cannibalization is tracked, not ignored
Most upsell apps celebrate accept rate and ignore whether the upsell replaced an order the customer would have placed next month anyway. Depra models the counterfactual and reports incremental revenue — the number that actually matters.
Margin cap, not discount spam
The agent picks the smallest incentive projected to close the upsell. Free shipping and bundle-upgrades beat percentage discounts when they work. You set the margin floor; the agent respects it on every offer.
FAQ
Questions growth teams ask.
Does this replace ReConvert / AfterSell / Zipify, or stack on top?+
Either works. Most brands start by stacking Depra on the cart + checkout layer while keeping ReConvert or AfterSell on post-purchase — and switch fully to Depra once the lift is proven. We report on incremental AOV vs your existing stack so the decision is data-backed.
Can it handle subscription upsells (one-time → sub)?+
Yes — one of the highest-ROI archetypes. The agent detects customers buying consumables on one-time orders, reads their purchase cadence, and offers the right subscription tier with the right incentive at the right moment (usually post-purchase, after product satisfaction signal). Subscription attach rates of 8–14% on eligible orders are typical.
How does it avoid annoying customers with too many offers?+
Frequency caps (per customer, per session, per 30 days), fatigue modeling, and hard rules you configure — e.g., no upsell on orders under $X, no upsell if customer opted out, no more than one upsell per checkout. The agent also self-suppresses when it sees declining accept rates on a given customer.
What's the lift vs a well-tuned manual upsell flow?+
Brands with a sophisticated manual setup typically see +15–25% incremental AOV when they switch to Depra. Brands with just a basic cart-drawer upsell see +40–60%. The win comes from moving from rules to real-time basket reads, not from any single magic offer.
How does this integrate with Shopify's native checkout (not Shop Pay, not custom)?+
Depra ships as a Shopify app and uses Checkout Extensibility for on-checkout upsell on Plus plans. On non-Plus, upsell lives at the cart drawer and post-purchase. WhatsApp and voice upsells work on every plan. Full technical scope is covered in the Shopify integration page.
