Features

AI visibility software features: what Depra does

Depra asks ChatGPT, Gemini, Perplexity and Google AI Overviews the questions your buyers ask, from inside your country, in English and Hinglish. It shows how often each engine names your brand, which websites the answers cite, and what to fix first.

Google AI Overviews are the AI-written summaries at the top of some Google results. Hinglish is Hindi and English typed in English letters, the way most Indians ask.

Every plan includes all four engines, English and Hinglish questions, and any of 40 markets. Plans start at ₹1,999 a month, and every plan starts with 7 days free, no card.

What does an AI visibility tool do?

An AI visibility tool shows whether AI assistants name your brand when buyers ask them for products or services like yours. Depra does it in four steps.

Ask. A prompt is one question your buyers ask AI, such as "best sunscreen for oily skin". Depra suggests 5 topics with 8 buying questions each, none of them naming your brand, and asks them to four AI engines on a schedule. You can add, edit, pause and tag questions.
Record. Depra stores every full answer. For each one it records whether the answer named you, in what order, in what tone, and which web pages it cited. Open any single question to see its own trend, which engines name you, the websites cited and the answers.
Score. You get visibility (the share of answers that name you), share of voice (your share of all brand mentions in those answers), average position and sentiment (whether answers describe you positively, neutrally or negatively), for you and each competitor, compared with the previous period. Questions that already contain your brand name are not counted. Brands AI keeps naming that you do not track are offered as one-click competitors.
Act. Depra ranks your top fixes: places to get mentioned and page formats to publish on your own site. After you mark a fix done, a before-and-after view shows your visibility then and now, with the sample size. It does not prove the fix caused the change. On Growth and above, Depra also lists the websites that recommend your competitors and never mention you.

Depra features at a glance

Depra features and plan limits at a glance
Feature	What you get
AI engines	ChatGPT with web search, Gemini and Google AI Overviews checked daily; Perplexity checked weekly. ChatGPT and Gemini answers are the ones real people see in the web apps.
Location	Questions asked from inside a country, never a city. 40 markets, up to 10 per project.
Languages	English and Hinglish questions on every plan. Answer language detected on every answer. The English and Hinglish side-by-side view in your report is listed on Growth and above.
Questions tracked	20 on Starter, 100 on Growth, 180 on Scale (shared across projects), 400 on Enterprise.
Competitors	3, 10, 15 or 20 per project by plan. Brands AI keeps naming that you do not track are offered as one-click competitors.
Scores	Visibility, share of voice, average position and sentiment with the quoted sentence, compared with the previous period.
Single question view	For one question: its visibility trend, which engines name you, the websites and pages cited, and the answers.
Daily brief	A page in the app listing what changed since the previous day of checks: visibility, rank, new or lost cited websites.
Answers	Every answer stored in full and searchable, with CSV export.
Cited websites	Every website AI cites, labelled by type: editorial, company site, forum, reference, marketplace, directory, government or your own site.
Competitor gaps	Websites that recommend your competitors and never mention you, by domain, subdomain and page. Competitors' own sites are filtered out. Listed on Growth and above.
Fixes	Up to 12 places to get mentioned and up to 12 page formats to publish, ranked. Mark each done or skip it. Done fixes get a before-and-after view of your visibility.
AI crawlers	41 AI crawlers from 26 vendors checked against your robots.txt, the file that tells bots what they may read, and against your competitors' files.
AI bot visits	Which AI bots reached your pages and which got errors, read from your server or CDN logs. Setup is manual.
Report	One printable page per project. Save it as a PDF from the browser. Your logo, accent colour and footer on the report are listed on Growth and above.
Trial	7 days free on any plan, no card. Plans from ₹1,999 a month.

Plan limits from Depra pricing, checked 15 Sep 2026. Prices exclude 18% GST. How scores are calculated: Depra methodology.

How does Depra measure AI visibility?

See how often each AI engine names you and your competitors, engine by engine, in English and Hinglish.

Feature

AI visibility tracker: see how often ChatGPT, Gemini, Perplexity and AI Overviews name your brand

Depra asks your buyers' questions to four AI engines from inside your country, stores every answer, and scores you and your competitors on visibility, position, sentiment and share of voice.

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Feature

Hinglish AI visibility tracking: see how AI answers buyers who type in Hinglish

Depra asks your buying questions in English and in Hinglish, with India as the location, and records which brands each version of the answer names.

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Engine tracker

Google AI Overview tracker: see if AI Overviews name you and cite you

Depra checks your buyers' questions on real Google results pages from inside your country every day, in English and Hinglish, and scores you against your competitors.

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Engine tracker

ChatGPT visibility tracker: see when ChatGPT names your brand

Depra asks your buyers' questions in ChatGPT every day, from inside your country, and records whether each answer names you, where, in what tone, and which websites it cites.

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Engine tracker

Gemini visibility tracker: see when Gemini names your brand

Track how often Google's Gemini app recommends your brand and your competitors, with every answer and every cited website stored.

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Engine tracker

Perplexity visibility tracker: see when Perplexity names your brand

Track how often Perplexity recommends your brand and your competitors, which websites it cites, and how that changes week to week.

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How does Depra show what to fix?

See which websites AI cites, which fixes to make first, and whether AI bots can read and visit your site. The list of sites that recommend competitors without you is on Growth and above.

Feature

Citation gap analysis: find the websites that recommend your competitors and never mention you

Citation gap analysis in Depra: the sites AI engines cite in your category, sorted by where your competitors get cited and you do not.

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Feature

AI action plan: get your brand mentioned in AI answers

A ranked list of places to get mentioned and pages to publish, built from the answers AI engines already give in your category.

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Feature

AI crawler checker: see which AI bots can read your website, and what blocking each one costs you

Depra reads robots.txt for your site and the competitors you track, sorts 41 AI bots by the job they do, tests single URLs and shows which bots visit your pages.

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Pricing, agencies and your first check

Plans in rupees, reports with your own logo for client work on Growth and above, and how to check your brand in four AI engines.

For agencies

An AI visibility tool for agencies: track every client, report under your name

Track up to 25 client brands in ChatGPT, Gemini, Perplexity and Google AI Overviews on one plan, then send each client a PDF report with no Depra branding on it.

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Check your brand

AI visibility checker: does ChatGPT, Gemini or Perplexity name your brand?

Run a quick check by hand with the method below, or let Depra ask your buyers' questions to four AI engines on a schedule (daily, Perplexity weekly) and score you against your competitors.

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Pricing

Depra pricing: four plans from ₹1,999 a month

Starter, Growth, Scale and Enterprise, all with four AI engines, English and Hinglish. 7 days free on any plan, no card.

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Which features does Depra not have today?

These are not part of Depra today. If you need one of them, choose a tool that lists it. The help centre keeps the full list of what Depra does not track.

Other AI engines. Google AI Mode, Claude, Microsoft Copilot, Grok, DeepSeek and Meta AI are not tracked. Hindi written in Devanagari script is not tracked.
Alerts and scheduled emails. There are no email, Slack or WhatsApp alerts and no scheduled reports. The daily brief is a page inside the app.
Public share links. Reports need a login. You can save a report as a PDF and send the file.
AI referral traffic. Depra does not measure visits or sales that come from AI answers.
Site audits. Depra does not audit schema, headings or internal links. Its website checks cover AI crawler rules in robots.txt, AI bot visits read from your server or CDN logs, and whether you publish llms.txt, a plain-text guide to your site written for AI.
Cities and team seats. Questions are asked from a country, never a city. Team invites and seats are not available.

Frequently asked

Which AI engines does Depra check, and how often?

Four engines, on every plan. ChatGPT with web search, Gemini and Google AI Overviews are checked every day, and Perplexity once a week. ChatGPT and Gemini answers are captured from the consumer web apps, so you see the answers real people see. If you reach your plan's monthly limit on checks, scheduled checks drop to weekly instead of stopping. Google AI Mode, Claude, Microsoft Copilot, Grok, DeepSeek and Meta AI are not tracked. The help centre explains how Depra captures each AI engine and the daily and weekly check schedule.

Does Depra track Hinglish?

Yes. Hinglish questions run on every plan. Hinglish is Hindi-English typed in English letters, the way most Indians ask ('sabse accha protein powder kaunsa hai'). When India is one of your markets, Depra suggests a Hinglish version of each question. The English and Hinglish side-by-side view in your report is listed on Growth and above. See Hinglish AI visibility tracking and the countries and languages Depra supports. In our study of 480 India-located answers, Gemini cited sources in 90.0% of English answers and 41.3% of Hinglish answers.

Is there a free plan?

No. Every plan starts with 7 days free, no card, and you add a card only when you buy. Plans run from ₹1,999 a month (Starter, 20 prompts) to ₹25,000 a month (Enterprise, 400 prompts, invoiced), excluding 18% GST. See how the 7-day trial works and Depra pricing for every limit.

How does Depra compare with other AI visibility tools?

Depra is built for brands selling in India: it asks from inside the country, tracks Hinglish on every plan and prices in rupees. Some tools track more engines, such as Google AI Mode and Copilot. The AI visibility tools comparison sets out engines, price, India location, Hinglish and trial for each tool, checked on vendor pages.

See what AI says about your brand

Your first scan starts at signup: ChatGPT, Gemini, Perplexity and Google AI Overviews, in English and Hinglish. 7 days free on any plan, no card.

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