Post-purchase · Revenue play
Lift repeat rate 15–25% in 90 days — with an agent, not a flow.
Depra runs the full post-purchase conversation — delivery check-ins, replenishment, cross-sell, winback — as a real conversation, across WhatsApp, voice, and email. Not a template flow your customers ignore.
15–25%
Lift in repeat-purchase rate
Measured 90 days after switching from template-based post-purchase email.
3.2×
Reply rate vs. email flows
A real conversation outperforms a broadcast — the customer actually engages.
41%
Winback conversion on lapsed buyers
Dormant customers re-engaged through voice + WhatsApp, not just another email.
Day 0 to Day 90
Six conversations that earn the next order.
Day 0 — Order confirmed
The order is the start, not the end
Agent sends a human-sounding confirmation with the real delivery window, a line about the product, and an open question ("anything we should know for delivery?"). 34% of customers reply — instantly warmer than a Shopify receipt.
Day 3–7 — In transit
Proactive delivery check-in
Agent pings over WhatsApp with the tracking ETA and offers to reschedule if the customer is traveling. Picks up address issues before the courier does — measurably reduces RTO and fails-to-deliver.
Day 10–14 — Delivered
The usage conversation
Agent checks in on fit, setup, first use. Pulls product-specific guidance from your knowledge base. If something's off (sizing, defect, confusion), it books the resolution; if things are good, it surfaces a review ask and a first loyalty nudge.
Day 20–45 — Cross-sell window
Contextual product recommendation
Agent triggers a recommendation — not a "you might also like" segment blast, an actual conversation that references the first order and asks before suggesting. Closes 3–5% of recipients into a second order.
Day 45–90 — Replenishment
Predicted-depletion reminder
For consumables (skincare, supplements, nutrition), the agent predicts depletion from first-order size and usage hints, then reaches out a week before. Reply-based reorder — no subscription lock-in needed.
Day 90+ — Winback
Voice winback for lapsed buyers
Customers past their predicted reorder window get a voice call with a calibrated winback offer. Voice converts 2–3× better than another email for this cohort — humans read tone, not subject lines.
Per-channel plays
The right channel for each post-purchase moment.
Real-time delivery updates, usage check-ins, review asks, cross-sell conversations. The workhorse channel — where most post-purchase messages land and get replied to.
Voice
Replenishment and winback calls to customers who've gone cold. Tone and context move conversion in a way text can't. Reserved for moments where the extra engagement is worth the per-conversation cost.
The fallback for customers who haven't opted into WhatsApp, or for long-form content (order recap, loyalty statement, policy updates). AI-written per-customer, not template merges.
Benchmark
Template flows vs. AI agent — on the same cohort.
Template-based post-purchase
- Reply rate: 2–6%
- Repeat-purchase rate: +3–6% over control
- Cross-sell close rate: ~1% of recipients
- Winback: 8–12% on lapsed cohort
Depra AI-agent post-purchase
- Reply rate: 18–34%
- Repeat-purchase rate: +15–25% over control
- Cross-sell close rate: 3–5% of recipients
- Winback: 28–41% on lapsed cohort
Measured across 120+ D2C brands that migrated from Klaviyo-only or email-flow tools to Depra as the post-purchase layer. 90-day rolling window. Figures rounded.
FAQ
What D2C teams ask before they ship.
How is this different from Klaviyo or Postscript post-purchase flows?+
Klaviyo and Postscript are excellent broadcast-and-segment tools — send the right message to the right list at the right time. Depra is the layer after that: once the customer replies, or doesn't engage with the broadcast, the agent takes over the actual conversation. Most D2C brands run Depra on top of Klaviyo, not instead — Klaviyo owns the segments, Depra owns the replies.
What's the realistic lift on repeat-purchase rate?+
15–25% in 90 days is typical. Best-case brands (strong product, consumable category, warm customer base) hit 30%+; brands with weaker product-market fit see 8–12%. The lift is driven by two things: (1) more customers actually replying to post-purchase messages, and (2) those replies actually closing in real time instead of dying in a queue.
Does this require a loyalty program or subscription infrastructure?+
No. The agent reads your existing customer data (order history, product metadata, margin if exposed) and runs reply-based replenishment without locking customers into subscriptions. If you have a loyalty tool (LoyaltyLion, Smile, Yotpo), Depra plugs in natively — but it works fine without.
How does the agent avoid over-messaging customers?+
Global per-customer rate limits (typically one touch per channel per week, configurable), cross-channel deduplication (no WhatsApp + email + voice on the same day), and a learned engagement score per customer. If a customer ignores three touches in a row, the agent backs off on its own. The data says most over-messaging is a platform problem, not a policy problem — Depra's architecture makes it hard to over-message even by accident.
Can it handle subscription products with billing cycles?+
Yes — native integration with Recharge, Bold Subscriptions, Skio, Stay AI, and Awtomic. The agent handles cycle reminders, pause/skip requests, churn-save conversations, and billing issues in-channel. Churn-save is one of the highest-ROI plays on the platform: we typically save 18–28% of at-risk subscribers that would otherwise cancel.
What about review generation — is that a separate tool?+
Built-in. The agent asks for a review in the usage-check conversation (Day 10–14) and routes the answer to Okendo, Yotpo, Judge.me, Stamped, or Shopify Reviews natively. Review rate averages 8–14% vs. 1–3% for email-only asks — again, because it's a conversation, not a blast.
How long does it take to go live?+
Most D2C brands are live inside 7–10 days end-to-end. Shopify store installs in 60 seconds; WooCommerce in 15 minutes. Custom configuration (brand voice, cross-sell logic, replenishment windows) takes the rest of the week.
