Use Cases

Every leak, plugged. Every rupee, recovered.

COD confirmations, NDR recovery, cart saves, refund-to-exchange — the revenue plays your D2C brand ships with Depra on day one.

Revenue recovery families

Six revenue leaks. Six procedures that plug them.

Every Depra pilot ships with these day one — across WhatsApp, voice, and email. Fully customisable in the procedure builder.

PF-04 · Abandoned Cart

Cart & checkout recovery that actually pulls shoppers back.

Personalised nudges on WhatsApp with cart items, dynamic discounts, and answers to product questions mid-flow.

3xcart recovery vs static broadcast
PF-03 · NDR Recovery

Turn failed deliveries into completed orders — not RTOs.

Outbound voice + WhatsApp for customer-unavailable, incomplete-address, and refusal cases. Reattempts scheduled automatically.

60%of NDRs converted to delivery
PF-01 · COD Conversion

Confirm every COD order. Convert the risky ones to prepaid.

AI calls in the right language, confirms intent, and offers a prepaid incentive — before the package leaves the warehouse.

35%COD-to-prepaid conversion
PF-02 · Cancellation Save

Intercept cancellations with the right offer at the right moment.

Discount, expedited shipping, size or SKU swap, or replacement suggestion — picked by intent, not guesswork.

28%of cancellations saved
PF-12 · Refund → Exchange

Convert refund requests into exchanges that keep revenue in.

Size and colour issues, variant swaps, and store-credit offers — handled on WhatsApp before the refund is ever processed.

40%of refunds kept as exchanges
PF-18 · Replenishment

Reorder reminders that land when the bottle is about to run out.

Usage-cycle triggers, one-tap reorder links, and consumable check-ins that turn first-time buyers into subscribers.

2.4xrepeat purchase rate

Marquee revenue plays

Four plays that pay for Depra in week one.

Wired to Shopify, your courier, and your payment gateway on day one. Tweak the decision tree in the visual procedure builder.

WhatsApp

Abandoned cart & checkout recovery

Trigger

Customer adds to cart or starts checkout but drops off within 30 min

Flow

  1. 1AI sends a personalised nudge on WhatsApp with the exact cart items
  2. 2Answers product, shipping, or policy questions mid-flow
  3. 3Applies a dynamic discount scaled to cart value and LTV
  4. 4Drops a fresh checkout link; escalates if the customer needs approval

Typical outcome

3x cart recovery vs static broadcast

Voice

NDR recovery

Trigger

Courier flags customer-unavailable, incomplete-address, or refusal

Flow

  1. 1Outbound voice call in the customer's language within 15 min of NDR
  2. 2Confirms address, reschedules delivery, or flags fake NDR (courier fraud)
  3. 3Falls back to WhatsApp if phone unreachable — alternate channel, same context
  4. 4Pre-emptively confirms before 2nd attempt to prevent RTO

Typical outcome

60% of NDRs converted into successful delivery

Voice

COD confirmation & prepaid conversion

Trigger

New COD order placed — before dispatch

Flow

  1. 1AI calls to confirm intent and address; flags fake orders early
  2. 2Offers a prepaid incentive (discount or free shipping) to convert
  3. 3Drops a prepaid payment link on WhatsApp if customer accepts
  4. 4Marks confirmed orders for dispatch; holds unreachable ones for review

Typical outcome

35% COD-to-prepaid conversion, RTO rate down 40%

WhatsApp

Cancellation save

Trigger

Customer requests cancellation from order page or support

Flow

  1. 1AI detects the real reason — size, price, delivery timing, change of mind
  2. 2Offers the right save: discount, expedited shipping, SKU/size swap, or replacement
  3. 3Confirms the save and updates Shopify; refund flow only if save fails
  4. 4Logs unsaved cancellations with reason codes for ops review

Typical outcome

28% of cancellations saved, refund volume down 22%

Testimonials

Loved by founders whocount every rupee.

D2C founders picking up recovered revenue, faster resolutions, and fewer support hires.

Bilal KhanVerified

Founder, Majestic Aroma

We sell ittar online and queries about fragrance notes, longevity, and shipping used to overwhelm us. Depra handles it all on WhatsApp now.

Shailendra Sharma
Shailendra SharmaVerified

CEO, Sapsy Lifestyle Pvt Ltd

Our customer queries in cosmetics and healthcare dropped 70% overnight. Depra handles product questions, order issues, and even skincare advice.

Subhan Shamsi
Subhan ShamsiVerified

Director, Aligarh Coaching Center

Student enquiries used to pile up every admission season. Now Depra handles 80% on WhatsApp — admissions, fee queries, course details.

Ananya DesaiVerified

D2C Brand Manager, NovaSkin

Cart recovery went up 3x after we plugged in Depra. It nudges customers at exactly the right moment.

Sneha ReddyVerified

Operations Lead, TechVista

The AI picks up Hindi, English, Hinglish — seamlessly. Our customers in tier-2 cities love it.

Rameez Anwar
Rameez AnwarVerified

Founder, Carbene Care

Our skincare customers ask the same 20 questions on repeat. Depra answers all of them instantly — ingredients, routines, order tracking.

Drive More Sales & Prevent
Revenue Leakage