Pick Depra AI if your buyers are in India and you want English and Hinglish AI answers tracked in rupees, from ₹1,999 a month with Gemini included. Pick Otterly if you sell mainly outside India, want Microsoft Copilot tracked, or need unlimited team members, from $29 a month, with its API and Looker Studio connector starting on the $189 plan. Both tools ask AI assistants the questions your buyers ask and report how often each answer names your brand.
Each question a tool tracks is called a prompt. A Google AI Overview is the AI summary Google shows above normal results. Hinglish is Hindi and English typed in English letters, the way many Indians ask ("sabse accha protein powder kaunsa hai"). Depra AI publishes this page, so every Otterly fact links to the Otterly page we read on 8 Oct 2026, and a section below lists what Depra AI does not do. For a wider list, see the best AI visibility tools compared.
| Your situation | Pick |
|---|---|
| Your buyers are in India and many of them ask AI in Hinglish | Depra AI |
| You want to pay in rupees and get a GST invoice | Depra AI |
| You want Gemini tracked without an add-on | Depra AI: Gemini is on every plan |
| You need Microsoft Copilot tracked | Otterly: included on every plan |
| You need Google AI Mode or Claude tracked | Otterly, as paid add-ons |
| You want unlimited team members stated on the plan | Otterly: unlimited team members on every plan. Depra AI lets owners and admins invite colleagues, and its pricing page lists no seat count |
| You pull data through an API or into Looker Studio | Otterly: from Standard, $189 a month |
| You want audits of your own pages for AI search | Otterly: 1,000 single-page checks a month on Lite |
| You want the lowest US dollar entry plan | Otterly: Lite at $29 a month for 15 prompts |
How do Depra AI and Otterly compare, feature by feature?
Depra AI and Otterly both track visibility, meaning how often AI answers name your brand, plus the websites those answers cite. They differ on which engines come included, language, team access, integrations and currency. The table sets out what each company publishes. Where Otterly does not state something on the pages we read, the cell says so.
| Feature | Depra AI | Otterly |
|---|---|---|
| Engines included | 4: ChatGPT with web search, Gemini, Google AI Overviews, Perplexity | 4: ChatGPT, Google AI Overviews, Perplexity, Microsoft Copilot |
| Add-on engines | Google AI Mode, Claude, Copilot and every other model as Enterprise add-ons | Google AI Mode and Gemini at $9 to $149 a month each, Claude at $29 to $439, by plan |
| How answers are captured | ChatGPT and Gemini from the consumer web apps, AI Overviews from a real Google results page, Perplexity through its own API, with live web search | Not published on its pricing page |
| How often | ChatGPT, Gemini and AI Overviews daily, Perplexity weekly (daily on Enterprise) | Daily on every plan |
| Countries | 40 markets, including India, the US, the UK, 6 Gulf countries and Australia. Up to 10 per project on every plan | Pages disagree: 50+ or 70+. India is named |
| Languages | English and Hinglish on every plan, with multi-language support. Reply language detected on every answer (Hinglish study) | Not listed on its pricing page. Hinglish is not mentioned |
| Entry plan | Starter ₹1,999 a month plus GST: 16 prompt slots, 1 project, 3 competitors | Lite $29 a month: 15 prompts, 1 workspace, unlimited brand reports |
| Team users | Owners and admins can invite colleagues | Unlimited team members on every plan |
| Free trial | 7 days free on Starter, Growth and Scale, no card needed | Pages disagree: 7 or 14 days, no card |
| Reports and exports | Printable report with your logo on Scale and Enterprise, saved as PDF from the browser. CSV export. Read-only MCP server | Reports and export on every plan. Looker Studio connector and API from Standard |
| AI bots on your site | Robots.txt check for 41 AI crawlers. AI bot visits read from your server or CDN logs, set up by hand | Agent Analytics from Standard, 200,000 events a month |
| Billing | Rupees, card or UPI AutoPay, GST invoice with your GSTIN | US dollars by credit card, 15% off with annual billing |
| Based in | Aligarh, India (Wizthinkers Private Limited) | Austria (OtterlyAI GmbH) |
When is Otterly the better choice?
Otterly is the better buy in 7 common situations. Each point below comes from its published plans (Otterly pricing page, checked 8 Oct 2026).
- You need Microsoft Copilot. Copilot is one of the 4 engines on every Otterly plan. Depra AI offers it on Enterprise only, as an add-on set up by the Depra AI team.
- You need Google AI Mode or Claude. Otterly sells both as add-ons: AI Mode from $9 a month and Claude from $29 a month on Lite. Depra AI offers both on Enterprise only, as add-ons set up by the Depra AI team.
- You want unlimited team members stated on the plan. Every Otterly plan includes unlimited team members. Depra AI lets owners and admins invite colleagues, and its pricing page lists no seat count.
- You need an API or dashboards in Looker Studio. Otterly Standard ($189 a month) includes 2,000 API requests a month, a connector for Looker Studio, Google's free dashboard tool, and a connector for AI assistants. Depra AI offers CSV export, a printable report and a read-only MCP server for Claude Code, Cursor and other MCP apps, with no general REST API.
- You want your own pages audited. Otterly includes 1,000 page audits a month on Lite and 5,000 on Standard. Each one checks a single page of your site for how well it suits AI answers. Depra AI runs a weekly technical check of up to 500 pages of your own site plus robots.txt (titles, headings, indexing rules, links, canonicals, images and JSON-LD syntax), in Actions since 11 Oct 2026. It is bounded to those pages and rules, and it does not score page content.
- You want ChatGPT ads tracked. Otterly lists ChatGPT Ads Tracking on every plan. Depra AI does not track ads.
- You want a low US dollar entry price. Otterly Lite costs $29 a month, or $25 a month billed annually, for 15 prompts on 4 engines.
How much does Otterly cost?
Otterly costs $29 a month on Lite, $189 on Standard and $489 on Premium. Enterprise is priced on request and starts from 1,000 prompts. Prices are in US dollars as shown on the Otterly pricing page on 8 Oct 2026. Annual billing takes 15% off, which makes the three plans $25, $160 and $422 a month.
Every Otterly plan tracks ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot daily. Gemini and Google AI Mode cost $9 a month each on Lite, $59 on Standard and $149 on Premium. Claude costs $29, $109 or $439. Standard and Premium let you add 100 more prompts for $99 (Otterly pricing page, checked 8 Oct 2026).
Depra AI costs ₹1,999 a month on Starter, ₹7,499 on Growth, ₹12,499 on Scale and ₹25,000 on Enterprise, plus 18% GST. Every plan includes all 4 engines, any of 40 markets, and English and Hinglish with multi-language support. Starter, Growth and Scale are paid by card or UPI AutoPay, and Enterprise is invoiced. Starter, Growth and Scale start with 7 days free, no card needed. Enterprise trials are opened by the Depra AI team. Full details are on Depra AI pricing.
| Plan | Price a month | Prompts | Engines included | Workspaces or projects |
|---|---|---|---|---|
| Otterly Lite | $29 | 15 | 4, Gemini extra | 1 |
| Otterly Standard | $189 | 100 | 4, Gemini extra | Unlimited |
| Otterly Premium | $489 | 400 | 4, Gemini extra | Unlimited |
| Otterly Enterprise | Priced on request | From 1,000 | Everything in Premium: 4, Gemini extra | Unlimited |
| Depra AI Starter | ₹1,999 plus GST | 16 | All 4 | 1 |
| Depra AI Growth | ₹7,499 plus GST | 70 | All 4 | 2 |
| Depra AI Scale | ₹12,499 plus GST | 120, pooled | All 4 | 5 |
| Depra AI Enterprise | ₹25,000 plus GST, invoiced | 300, pooled | All 4 | 10 |
What does Depra AI do differently from Otterly?
Depra AI differs from Otterly on Gemini, language and currency.
- Gemini on every plan. Depra AI captures the answer shown in the gemini.google.com web app on every plan. Otterly charges for Gemini as an add-on (Otterly pricing page, checked 8 Oct 2026).
- Hinglish questions and reply language. Hinglish is Depra AI’s speciality. When India is one of your markets, Depra AI writes a Hinglish version of each suggested question. It detects the language of every reply, and your report shows English and Hinglish visibility side by side. More on Hinglish AI visibility tracking.
- Rupee billing with a GST invoice. Depra AI charges in INR by card or UPI AutoPay and issues a GST invoice with your GSTIN, so a registered business can claim input tax credit. Otterly lists prices in US dollars and accepts credit cards (Otterly pricing page, checked 8 Oct 2026).
- Buying questions without your name. Depra AI suggests 5 topics with 8 buying questions each, none naming your brand, and does not count questions that already contain your name.
In August 2026, Gemini cited sources in 90.0% of English answers and 41.3% of Hinglish answers to the same buying questions asked from inside India (October 2026 re-run: 73.4% and 56.3%). (Depra AI Hinglish vs English study, 480 answers on 14 Aug 2026 and 479 on 13 Oct 2026)
What does Depra AI not track?
Google AI Mode, Claude, Microsoft Copilot, Grok, DeepSeek and Meta AI are Enterprise add-ons. It has no alerts, scheduled reports, general REST API, Looker Studio connector or ads tracking. Its technical check is bounded: a weekly check of up to 500 pages of your own site plus robots.txt, in Actions since 11 Oct 2026, not a complete site audit. Its MCP server is read-only. Location is set at country level, never a city. Perplexity runs weekly on Starter, Growth and Scale, and daily on Enterprise.
If any of those is a must for your team, Otterly covers more of that list today.
Which should you choose, Depra AI or Otterly?
Choose Depra AI if your buyers are in India, ask in English and Hinglish, and you want Gemini included with rupee pricing and a GST invoice. Choose Otterly if you track markets outside India, need Copilot, AI Mode or Claude, or want an API and unlimited team members.
The fastest test is your own data. Run the same 15 buying questions in both trials, then compare which brands each answer names and which websites it cites. For other comparisons, read Depra AI vs Peec AI, Depra AI vs Profound and Depra AI vs Scrunch, or compare all AI visibility tools.
To start with Depra AI, run the free AI audit, or book a demo and the Depra AI team sets up your account. Support replies within an hour during working hours in India (IST).