Otterly and Depra both answer the same question: when someone asks ChatGPT, Perplexity or Google AI Overviews about your category, does your brand show up? The difference is who each is built for. Otterly is transparent-priced self-serve software from $29 a month, with a strong library of free tools and studies (Otterly, verified July 2026). Depra is India-built: a free plan with first results in minutes, prompts in English and romanised Hinglish, and public INR pricing from ₹1,999 a month with GST invoices.
Pick Otterly if you want low-cost USD monitoring and your buyers are mostly outside India. Pick Depra if your buyers are Indian: it tracks how you show up in English and Hinglish answers, prices in rupees, and starts free with no card. This page lays out both honestly so you can choose on fit, not on marketing.
| Dimension | Depra | Otterly |
|---|---|---|
| Best for | Indian and India-focused consumer and D2C brands | Marketing teams and SMBs wanting affordable self-serve AI search monitoring |
| Model | Self-serve SaaS: free plan, instant first results, paid tiers from ₹1,999/mo | Self-serve SaaS subscription you operate yourself |
| Engines | 4 engines: ChatGPT, Google AI Overviews, Gemini, Perplexity, daily on paid plans (Perplexity weekly) | Up to 7 (ChatGPT, AI Overviews, AI Mode, Perplexity, Copilot, Gemini, Claude); core plans cover four, Gemini and AI Mode are paid add-ons |
| Product-level tracking | Product-level buying prompts for D2C catalogues ('best body balm under ₹3,000') | Brand and topic-level visibility, not SKU-level catalogue tracking |
| How prompts are chosen | Suggested buying prompts in English and Hinglish, plus any prompt you write | You configure your own tracked prompts, plus keyword and query fan-out tools |
| Delivery | Self-serve dashboard with sentiment, sources and CSV export; white-label reports on Growth | In-app dashboard, with API and MCP on higher tiers |
| Pricing | Public INR tiers at depra.ai/pricing: free plan, then ₹1,999 / ₹7,499 / ₹12,499 per month excl. GST | Public and transparent: Lite $29/mo, Standard $189/mo, Premium $489/mo, plus add-ons (Otterly, July 2026) |
| Entry point | Free plan, no card, first results in minutes | 7-day free trial, no credit card required |
What does Otterly do well?
Otterly is a genuinely strong self-serve product for AI search monitoring. It is transparent-priced from $29 a month, which is rare in this category, and it backs that with 30,000+ marketing users, a Gartner Cool Vendor in AI in Marketing award (2025) and a 4.8 G2 rating (Otterly, verified July 2026). For teams who want to buy today and start tracking without a sales call, that accessibility is a real advantage.
- Transparent pricing Published tiers from Lite at $29/mo to Premium at $489/mo, so you can budget without a sales conversation.
- Broad engine coverage Tracks ChatGPT, Google AI Overviews, AI Mode, Perplexity, Copilot, Gemini and Claude, though core plans cover four with Gemini and AI Mode as add-ons.
- Free tools and studies AI keyword research, a query fan-out tool, a GEO content checker and an AI crawler simulator, plus published GEO experiments that model good content practice.
- Self-serve and proven 30,000+ users, Gartner Cool Vendor 2025 and G2 4.8 mean it is a mature, well-reviewed platform you can trust to run yourself.
Structured, well-cited pages earn up to 40% more AI citations, which is exactly the kind of content optimisation Otterly's free tools help teams check.(Princeton GEO study, KDD 2024)
Where is Depra different from Otterly?
Depra is built for India where Otterly is built for the global English-language market. Depra tracks prompts in English and romanised Hinglish, prices in INR with GST invoices, and defaults to India-region tracking with daily runs on paid plans. Both are self-serve: you sign up, add your brand, competitors and prompts, and read the results yourself.
- A genuinely free plan Sign up with no card and track 5 prompts across ChatGPT, Gemini and Google AI Overviews with weekly runs. First results in minutes, before you pay anything.
- Hinglish tracking Suggested buying prompts in English and romanised Hinglish ('sabse accha protein powder') on every plan, the way Indian buyers actually type them.
- INR pricing with GST invoices Paid tiers from ₹1,999 a month, public at depra.ai/pricing, with 18% GST added at checkout and proper GST invoices for input tax credit.
- Product-level buying prompts Track prompts that name products, like 'best body balm under ₹3,000', so you see whether an engine recommends your hero product or a rival's.
Which should you choose, Depra or Otterly?
Choose Otterly if your buyers are mostly outside India and you want low-cost USD monitoring with a strong library of free tools. Its transparent pricing and free resources make it an easy product to adopt for that job.
Choose Depra if your market is India. Prompts run in English and Hinglish, four engines are tracked daily on paid plans, competitor benchmarks and a ranked fix list come with every tier, and rupee pricing from a free plan keeps budgeting simple. Otterly measures global English answers well. Depra measures the answers Indian buyers actually see.
- Pick Otterly if you want low-cost self-serve monitoring for markets outside India, and your team will handle all the interpretation and execution itself.
- Pick Depra if your buyers are in India, you want English and Hinglish tracking with INR pricing and GST invoices, and you want to start free today.