This page compares thirteen tools that track how ChatGPT, Gemini, Perplexity and Google AI answers name your brand. Each is compared on engines, published prices, country, language and trials. To use the rule above, list your buyers' AI engines, the country they ask from and the language they type in. Then choose the plan that covers all three at a price you can keep paying.
An AI visibility tool is software that asks AI assistants such as ChatGPT, Gemini and Perplexity the questions your buyers ask. It records whether, where and how each answer names your brand. Some vendors call it an AI visibility platform or an LLM visibility tool. Two more notes on the picks above. Otterly's $29 start includes 4 engines. If you already use Semrush or Ahrefs, pick that suite’s AI add-on. If you use SE Ranking, pair it with SE Visible AI visibility tracking platform to cover both Google search and AI Results. Sources: Profound pricing (opens in a new tab), Scrunch pricing (opens in a new tab), Rankscale pricing (opens in a new tab) and Otterly pricing (opens in a new tab), checked 8 Oct 2026.
A few terms first. Hinglish is Hindi-English typed in English letters, the way many Indians ask (for example, the Hinglish version of "which is the best protein powder?"). Google AI Overviews are the AI-written summaries above normal Google results, and Google AI Mode is Google's separate chat-style search mode. The questions a tool tracks are called prompts, and the web pages an answer links to are called citations.
Every tool on this page tracks prompts and brand mentions. They differ on which engines they check, which countries they ask from, which languages they support and what they cost per engine. Disclosure: Depra AI publishes this list and is included in it. Getintel and SE Visible are paid, sponsored listings, and their entries use copy supplied by those vendors, published on 31 Oct 2026. The other tools are listed A to Z and link to the vendor pages checked on the dates shown.
| Tool | Best for | Engines tracked | Starting price | India location | Hinglish | Trial |
|---|---|---|---|---|---|---|
| Ahrefs Brand Radar | Researching any brand in a large prompt database | AI Overviews, AI Mode, ChatGPT, Gemini, Perplexity, Copilot; Claude on Custom Prompts | $129/mo Lite with 5 prompts; index from $199/mo (opens in a new tab) | Not published | Not published | No trial listed; Custom Prompts free with paid Lite plans and above |
| AthenaHQ | Trying many models on free credits first | 5 on free Essential; 11 on Starter | $295/mo Starter, monthly (opens in a new tab) | Multi-region on Enterprise | Not published | Free Essential tier, 300 credits |
| Depra AI | Indian brands with English and Hinglish buyers | ChatGPT, Gemini, Perplexity, AI Overviews, all daily on every plan | ₹1,999/mo, excl. GST | Yes, asked from inside India | Yes, every plan | 7 days, no card |
| Getintel (sponsored) | Simple, actionable guidance on AI recommendations | ChatGPT, Perplexity, Gemini, Google AI Overviews; Claude on Growth | $29/mo Monitor with 25 buyer questions (opens in a new tab) | Country tracking on all plans; India not named | Not published | 7-day free trial |
| Otterly | A $29 start with Copilot included | ChatGPT, AI Overviews, Perplexity, Copilot; Gemini, AI Mode, Claude as add-ons | $29/mo Lite, 15 prompts (opens in a new tab) | Yes, in its country list (opens in a new tab) | Not published | Pages disagree: 7 or 14 days, no card |
| Pallix | Indian brands that want Copilot tracked | ChatGPT, Gemini, AI Overviews on Starter; any 5 of 7 on Growth, a list that adds Perplexity, Copilot, Claude and Grok | ₹2,499/mo, ₹2,249 billed yearly (opens in a new tab) | Blog says it asks from your market | Blog says yes | 7 days; free 20-prompt audit |
| Peec AI | Marketing teams in Europe and the US | Choose 3 of 6: ChatGPT, AI Overviews, AI Mode, Gemini, Copilot, and Naver AI or Perplexity (pages disagree). More as add-ons | $95/mo Starter (opens in a new tab) | 1 country on Starter; India not named | Not published | Free trial, length not stated |
| Profound | Enterprise brands that need many engines | ChatGPT, Gemini, AI Overviews on the free trial; up to 9 on Enterprise | Custom, Enterprise (opens in a new tab) | 1 region on the free trial; India not named | Not published | Free for 7 days |
| Rankscale | Many engines on a credit budget | 17+ on every plan, per its pricing page; 11 named, incl. Claude, Grok, DeepSeek, Mistral, Copilot, Muse Spark | $99/mo Pro; Essentials $17/mo, yearly only (opens in a new tab) | Homepage says 240+ regions and languages | Not named; homepage says 240+ regions and languages | 7 days on Pro |
| Scrunch | Site audits next to tracking, Sitecore sites | ChatGPT, Perplexity, AI Overviews, Copilot on Core; 9 on Enterprise | $250/mo Core (opens in a new tab) | 1 country on Core; India not named | Not published | 7 days |
| SE Visible (sponsored) | Agencies and in-house teams reporting on AI visibility | ChatGPT, Gemini, AI Mode, AI Overviews. Claude and Copilot support coming soon | $99/mo Basic, 200 prompts; $79 billed yearly (opens in a new tab) | Any country, down to city or region | Not named | 10-day free trial, no card needed |
| Semrush AI Visibility Toolkit | Teams already on Semrush | Mentions from ChatGPT, Google AI, Gemini, Perplexity; own prompts in ChatGPT Search, AI Mode, Gemini; pages disagree on AI Overviews | $99/mo per domain, billed annually (opens in a new tab) | India is in its region list; Prompt Tracking covers 220+ countries and territories (opens in a new tab) | Not published | No trial for the toolkit alone; 7 days on Semrush One |
| Surfer AI Tracker | Content teams already using Surfer | ChatGPT, Gemini, Perplexity, AI Overviews, AI Mode | $82/mo billed yearly, 50 prompts (opens in a new tab) | Not published | Not published | 7 days, no card; free audit |
Tools listed A to Z. GetIntel is a sponsored listing. Prices as each vendor publishes them, before tax, checked 8 Oct 2026 (Pallix on 19 Oct 2026, GetIntel on 27 Oct 2026). Depra AI prices exclude 18% GST. We did not convert dollars to rupees. "Not published" means the pages we checked did not state it. "Pages disagree" means two of the vendor pages we read state different things. Plans change often, so confirm on the vendor page before you buy.
What are the best AI search visibility tools in 2026?
This page compares 13 AI search visibility tools: Ahrefs Brand Radar, AthenaHQ, Depra AI, GetIntel, Otterly, Pallix, Peec AI, Profound, Rankscale, Scrunch, SE Visible, Semrush and Surfer. They are also sold as AI visibility platforms, AI brand tracking software or LLM visibility tools. The right one depends on your buyers' engines, country, language and budget.
The table matches each kind of buyer to the tools that fit, using the facts in each tool section below. If budget decides it, read how much AI visibility tools cost.
| Buyer | Tools on this page | Why they fit |
|---|---|---|
| Indian brands with English and Hinglish buyers | Depra AI, Pallix | Rupee plans; Depra AI asks from inside India and tracks Hinglish on every plan |
| Large brands that need many engines | Profound Enterprise, Rankscale, Scrunch Enterprise | Up to 9 engines on the Enterprise plans; Rankscale says 17+ on every plan |
| Beginners on a small dollar budget | AthenaHQ free tier, Otterly Lite, Rankscale Essentials | 300 free credits; $29 a month; $17 a month billed yearly |
| Teams already on an SEO suite | Ahrefs Brand Radar, Semrush, Surfer | AI tracking inside the account you already pay for |
| Marketing teams in Europe and the US | Peec AI | 3 models of your choice from 6; 1 country on Starter, 3 on Pro |
| Agencies tracking AI answers across several client brands | SE Visible | ChatGPT, Gemini, AI Mode and AI Overviews on all plans; 3 to 10 projects; sentiment and the sources AI cites, Data Studio reports, API, MCP |
Tools A to Z within each row. Facts come from the tool sections below, each linked to its vendor page. Not a hands-on test of accuracy or ease of use.
How did we pick and check these tools?
This list covers 13 AI visibility optimization tools. We included tools whose main job, or a paid module, is tracking how AI answers mention a brand, that publish a price or a self-serve plan, and that come up when buyers compare this category. We added Ahrefs and Surfer because many teams already pay for those suites and ask whether the AI add-on is enough.
Except for the two sponsored entries, which use vendor-supplied copy, competitor facts on this page come from the vendor's own pricing, product or help pages, read on 15 Sep 2026, 7 Oct 2026 and 8 Oct 2026, on 19 Oct 2026 for Pallix and on 27 Oct 2026 for GetIntel, and linked next to the fact. The comparison is not a hands-on test: we read public pages and did not sign up for competitor trials. Where a page did not state something, the table says "Not published". Where a vendor's own pages disagree, we say so. Where a page had changed, we rewrote the entry from it. Profound stays on the list, although its pricing page no longer shows a monthly price for brands (Profound pricing (opens in a new tab), checked 8 Oct 2026).
Disclosure: Depra AI publishes this list and is included in it. Getintel and SE Ranking paid for the Getintel and SE Visible listings, which are marked as sponsored. Their supplied copy is reproduced in those sections and the corresponding table rows. The remaining entries follow the source-checking method above. Tools are listed A to Z, so the order is not a score. Depra AI is our pick for Indian brands. It is not the best fit for every team, and its section lists what it does not track.
Ahrefs Brand Radar: best for researching any brand at scale
Ahrefs Brand Radar looks up how AI answers mention any brand across a large prompt database that Ahrefs runs, and also tracks prompts you write, called Custom Prompts. The product page names AI Overviews, AI Mode, ChatGPT, Gemini, Perplexity and Copilot, with Claude on Custom Prompts, and says Custom Prompts are free with every paid Ahrefs Lite plan and above and otherwise start at $50 a month (Ahrefs Brand Radar (opens in a new tab), checked 8 Oct 2026).
Custom Prompts are included in paid Ahrefs plans: 5 tracked AI prompts on Lite at $129 a month, 10 on Standard at $249 and 20 on Advanced at $449. Bigger Custom Prompt packages cost $50 a month for 2,500 checks, $100 for 7,000 and $250 for 25,000, where one check is one prompt on one platform in one location. The research view, Brand Radar AI, starts at $199 a month (Ahrefs pricing (opens in a new tab), checked 8 Oct 2026). The pages we checked do not list countries, languages or a trial length.
- Pick it if you want to research competitors' AI mentions without writing prompts first, or you already pay for Ahrefs and 5 to 20 tracked prompts are enough.
- Skip it if you need a published India location, Hinglish, or a price under $199 a month for the research view.
AthenaHQ: best for trying many models on free credits
AthenaHQ prices by credits, and its pricing page says 1 credit buys 1 AI response. The free Essential tier comes with $25 of credit, 300 credits in total, covering ChatGPT, Perplexity, Google AI Overviews, Gemini and Copilot. Starter costs $295 a month on monthly billing for 3,600 credits a month across 11 models, including AI Mode, Claude, Grok, DeepSeek, Meta AI and Mistral (AthenaHQ pricing (opens in a new tab), checked 8 Oct 2026).
Enterprise adds support for several regions and languages, persona targeting for specific audience groups, and SSO, which lets staff sign in through the company's own login system. The AthenaHQ homepage (opens in a new tab) does not name India or Hinglish (checked 8 Oct 2026).
- Pick it if you want to test many AI models on 300 free responses before you pay.
- Skip it if you need region or language targeting below an Enterprise contract.
Depra AI: the India pick, for most major languages including Hinglish
Depra AI asks your buyers' questions to every AI engine you track from inside your chosen country and stores every full answer. It captures the answers real people see in ChatGPT, with web search on, and in Gemini, plus the Google AI Overview on a real Google results page. Perplexity is asked through its Sonar model with live web search. All of these are checked daily, on every plan.
For each answer Depra AI records whether it named you, in what order, in what tone and which web pages it cited. Questions that already contain your brand name are left out of your score by default. You see your share of voice, which is your share of all brand mentions in your category's answers, against 3 to 12 competitors per project, depending on plan. Depra AI also lists the websites that recommend your competitors but never mention you and ranks up to 12 places to get mentioned and up to 12 page formats to publish in an AI action plan.
Languages and markets: English, Hinglish, French and most other major languages, plus code-mixed questions, on every plan, and Hinglish is Depra AI's speciality. Depra AI covers any of 40 markets, including India, the US, the UK, 6 Gulf countries and Australia. Your report shows each score with a confidence range, which tells you how much a score could move by chance given the number of answers behind it. On Growth and above, it shows English and Hinglish visibility side by side.
Price: Starter ₹1,999 a month (16 prompt slots, 1 project, 3 competitors), Growth ₹7,499 (70 prompt slots, 2 projects, 5 competitors), Scale ₹12,499 (120 prompt slots across 5 projects) and Enterprise ₹25,000, invoiced. Prices exclude 18% GST and come with a GST invoice. Starter includes up to 2,000 AI answers a month. Starter, Growth and Scale start with 7 days free, no card needed. Enterprise trials are opened by the Depra AI team (Depra AI pricing).
Beyond ChatGPT, Gemini, Google AI Overviews and Perplexity, which are on every plan, Google AI Mode, Claude, Microsoft Copilot, Grok, DeepSeek and Meta AI are Enterprise add-ons. It has no alerts or general REST API today, and city-level location is not offered. Its MCP server for Claude Code, Cursor and other MCP apps is read-only.
Depra AI runs the same method on itself. Its owner says Depra AI reached ChatGPT's India answers for its category without paid backlinks or paid marketing (how Depra AI used Depra AI).
- Pick it if your buyers are in India, you want Hinglish answers measured next to English ones, and you budget in rupees with a GST invoice.
- Skip it if you need Google AI Mode, Claude or Copilot without an Enterprise plan.
Getintel: best for simple, actionable guidance on AI recommendations
Sponsored: Getintel paid to be listed on this page. The following wording was supplied by Getintel for this placement and is published as supplied. See Getintel (opens in a new tab) for current product details.
Getintel.ai (opens in a new tab) is an AI visibility tool built for founders and agencies. It tracks how your brand shows up in ChatGPT, Perplexity, Gemini and Google AI Overviews, with Claude available on the Growth plan. Scores refresh daily and are benchmarked against the competitors AI names in your category.
Its strength is clarity. Getintel compares multiple AI options side by side in a simple, readable format. It then tells you exactly where to revamp your strategy to get your product recommended by AI.
Getintel holds a G2 rating of 4.3 out of 5.
- Pick it if you want plain instructions on what to change to get recommended by AI, next to a view of competitor positioning and content gaps.
- Skip it if you want a larger base of user reviews before you buy: Getintel has 2 reviews on G2, or you need a published price, India location or Hinglish confirmed upfront.
Otterly: best for a $29 start with 4 engines included
Otterly Lite costs $29 a month for 15 prompts, Standard $189 for 100 and Premium $489 for 400, with 15% off on annual billing. Every plan includes ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot, tracked daily. On Lite, Gemini and Google AI Mode cost $9 a month each and Claude costs $29. On Standard, those add-ons cost $59, $59 and $109 (Otterly pricing (opens in a new tab), checked 8 Oct 2026).
Otterly pages disagree on the country count: the pricing page says 50+, while the help centre says 70+ and names India. Otterly pages disagree on the length of the free, no-card trial: the help centre and the homepage FAQ say 7 days, while the signup section of the homepage says 14 days. Hinglish is not mentioned. Sources: Otterly country list (opens in a new tab), Otterly free trial page (opens in a new tab) and Otterly homepage (opens in a new tab), checked 8 Oct 2026. Full comparison: Depra AI vs Otterly.
- Pick it if you sell mostly outside India and want a fixed 15-prompt plan in dollars with Copilot included.
- Skip it if you need more than 15 prompts at the entry price, or Gemini without an add-on.
Pallix: an India-based tool with rupee plans
Pallix is an India-based AI visibility tool. Starter costs ₹2,499 a month, or ₹2,249 a month billed yearly, for 30 prompts refreshed twice a week across ChatGPT, Gemini and Google AI Overviews. Growth costs ₹5,999, or ₹5,399 billed yearly, for 50 prompts refreshed daily on any 5 of 7 engines: ChatGPT, Gemini, Google AI Overviews, Perplexity, Microsoft Copilot, Claude and Grok. The trial runs 7 days with up to 20 prompts on ChatGPT, Gemini and Google AI Overviews, refreshed daily (Pallix pricing (opens in a new tab), checked 19 Oct 2026).
A Pallix blog post says it records each engine's answer as it appears on screen, sent from home internet connections in your target market, and that it handles Hinglish for India (Pallix blog (opens in a new tab), checked 8 Oct 2026). The Pallix homepage also offers a free one-time audit of 20 prompts with no signup (Pallix homepage (opens in a new tab), checked 8 Oct 2026). Full comparison: Depra AI vs Pallix.
- Pick it if you want Microsoft Copilot tracked with rupee billing.
- Skip it if you want ChatGPT, Gemini, Perplexity and Google AI Overviews on the entry plan, all checked daily. Pallix Starter covers 3 engines, refreshed twice a week.
Peec AI: best for marketing teams in Europe and the US
Peec AI is a Berlin-based AI search analytics tool. Its AI instructions page lists Starter at $95 a month for 50 prompts, Pro at $245 for 150 and Advanced at $495 for 350, with about 15% off on annual billing. Each plan includes 3 models you choose from 6. Peec AI pages disagree on the six: the plan table on the pricing page lists ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Microsoft Copilot and Naver AI, with Perplexity in the Enterprise column, while the AI instructions page and the add-on section of the same pricing page name Perplexity in place of Naver AI. An extra model costs $35 a month on Starter, $85 on Pro and $165 on Advanced. Peec AI pages also disagree on Claude: the plan table shows Claude Sonnet 4 only in the Enterprise column, while the AI instructions page lists Claude Sonnet and Claude Haiku as paid add-on models unlocked on higher tiers. Sources: Peec AI instructions page (opens in a new tab) and Peec pricing page (opens in a new tab), checked 8 Oct 2026.
The same page says Peec collects answers through the engines' web interfaces for most tracked engines, tracks daily, and covers 1 country per project on Starter and 3 on Pro and Advanced. The Peec homepage (opens in a new tab) links to a free trial without stating its length (checked 8 Oct 2026). The AI instructions page lists unlimited users on Starter and Pro (Peec AI instructions page (opens in a new tab), checked 14 Oct 2026). India and Hinglish are not named. Full comparison: Depra AI vs Peec AI, or see Peec AI alternatives.
- Pick it if you market in Europe or the US, want unlimited users on Starter or Pro, and are happy choosing 3 engines.
- Skip it if you want ChatGPT, Gemini, Perplexity and AI Overviews together without paying for an extra model, or Hinglish.
Profound: best for enterprise engine coverage
Profound sells AI visibility tracking and marketing agents on Enterprise contracts. For brands, its pricing page lists two plans. The free Trial runs 50 prompts daily for 7 days on ChatGPT, Gemini and Google AI Overviews, in 1 region and 1 language. Enterprise is custom, with up to 9 engines, including Perplexity, Google AI Mode, Microsoft Copilot, DeepSeek and Claude, and custom regions and languages (Profound pricing (opens in a new tab), checked 8 Oct 2026). The $99 Starter and $399 Growth plans the page listed on 15 Sep 2026 are no longer on it. Profound's own pages disagree on its plans: the FAQ on its Answer Engine Insights page still says Starter plans include 50 monthly prompts and Growth plans allow 100 (Profound Answer Engine Insights (opens in a new tab), checked 8 Oct 2026).
Enterprise is sold through a demo. The pricing page does not name India or Hinglish (Profound pricing (opens in a new tab), checked 8 Oct 2026). Full comparison: Depra AI vs Profound, or see Profound alternatives.
- Pick it if you are a large brand that needs many engines, regions and languages on one contract.
- Skip it if you want a published monthly price, or Perplexity, Claude or more than 1 region without an Enterprise contract.
Rankscale: best for many engines on a credit budget
Rankscale is based in Vienna and prices by credits. Its pricing page says one engine answering one prompt typically costs 0.25 credits, so 1,200 credits cover up to 4,800 AI answers. Pro costs $99 a month for 1,200 credits and 50 page audits. Growth costs $385 for up to 22,000 answers, and Enterprise $780 for up to 48,000. Essentials is yearly only, shown at $17 a month. Yearly billing saves 15%, and Pro has a 7-day free trial that becomes a paid plan only if you choose to continue (Rankscale pricing (opens in a new tab), checked 8 Oct 2026).
The same pricing page and the Rankscale homepage (opens in a new tab) say it tracks 17+ AI engines, all on every plan (checked 8 Oct 2026). Its pages name ChatGPT, Perplexity, Google AI Mode, AI Overviews, Gemini, DeepSeek, Mistral, Claude, Grok, Microsoft Copilot and Meta Muse Spark. The homepage says it tracks across 240+ regions and languages. Hinglish is not named.
- Pick it if you want 17+ engines, by Rankscale's count, at a published price under $100, or the yearly-only Essentials entry at $17 a month, and are comfortable budgeting in credits.
- Skip it if you want a fixed number of prompts per plan, or confirmed Hinglish support.
Scrunch: 4 engines on Core, 9 on Enterprise
Sitecore announced on 3 June 2026 that it had acquired Scrunch (Sitecore press release (opens in a new tab)). Scrunch Core costs $250 a month for 125 prompts, 5 user licences and 5 site audits a month on 4 engines: ChatGPT, Perplexity, Google AI Overviews and Copilot. Enterprise is custom and tracks 9, adding Claude, Gemini, Meta AI, Google AI Mode and Grok (Scrunch pricing (opens in a new tab), checked 8 Oct 2026).
Core has a 7-day free trial and covers 1 country and 1 language. The pricing page does not name India or Hinglish. Full comparison: Depra AI vs Scrunch.
- Pick it if you want Copilot tracked, site audits and 5 user licences on one plan, or your site runs on Sitecore.
- Skip it if your budget is under $250 a month, or you need Gemini or Claude without an Enterprise contract, or Hinglish.
SE Visible: AI Visibility tracked by country, city or region
Sponsored: SE Ranking paid for this SE Visible listing update. The following wording was supplied by SE Ranking and is published as supplied. See SE Visible pricing (opens in a new tab) for current prices and limits.
SE Visible by SE Ranking (opens in a new tab) is a standalone AI brand-visibility platform, built by the SE Ranking team. It tracks ChatGPT, Gemini, AI Mode, and AI Overviews, with Claude and Copilot support coming soon. Answers are collected through real browser sessions, and metrics refresh daily.
Beyond whether a brand is named, SE Visible reports visibility %, average position, share of voice and sentiment against tracked competitors, which it suggests at setup along with prompts and topics to monitor. Basic costs $99 a month, or $79 billed yearly, for 200 prompts, about 30,000 AI answers a month and 3 projects. Core costs $189 for 450 prompts and 5 projects, and Plus $355 for 1,000 prompts and 10 projects. Basic and Core start with a 10-day free trial, no card needed. Tracking runs daily by default, in 42 countries and 9 languages, including English, French, German, Dutch and Spanish. India is listed in the SE Visible FAQ; Hinglish is not named.
- Pick it if you want ChatGPT, Gemini, AI Mode and AI Overviews on the entry plan without add-ons, sentiment and cited-source data in one report, and room for 3 to 10 brands or clients. Support API, MCP, and Data Studio.
- Skip it if you need engines beyond the supported ones, like Grok for instance.
Semrush AI Visibility Toolkit: best if you already use Semrush
The Semrush AI Visibility Toolkit adds AI answers to the Semrush SEO suite. It costs $99 a month per domain, billed annually, and includes 25 custom prompts with daily AI rankings, mentions from ChatGPT, Google AI, Gemini and Perplexity, AI competitor analysis, prompt research and a site audit for AI readiness (Semrush AI pricing (opens in a new tab), checked 8 Oct 2026).
Your own prompts are checked for a location and language you set. Semrush pages disagree on AI Overviews for your own prompts: the data sources page says Prompt Tracking covers Google AI Mode, AI Overviews, Gemini and ChatGPT Search, while the Prompt Tracking guide lists ChatGPT Search, Google AI Mode and Gemini. The Semrush toolkit help page lists India among the regions its database reports cover, and says Prompt Tracking supports 220+ countries and territories. The Semrush toolkit help page says the AI Visibility Toolkit has no free trial, and the toolkit plan on the AI pricing page has a Subscribe button only. Semrush lists its 7-day free trial for Semrush One and other toolkits (Semrush subscriptions help (opens in a new tab), checked 8 Oct 2026). Hinglish is not mentioned. Sources: Prompt Tracking guide (opens in a new tab), data sources (opens in a new tab) and toolkit help page (opens in a new tab), checked 8 Oct 2026. Full comparison: Depra AI vs Semrush AI Visibility Toolkit.
- Pick it if your team already works in Semrush and wants AI answers next to its keyword data.
- Skip it if you need Perplexity checked on your own prompts, rupee billing, or Hinglish.
Surfer AI Tracker: best for content teams already on Surfer
Surfer AI Tracker checks Gemini, Google AI Overviews, Google AI Mode, ChatGPT and Perplexity. The same page offers a free one-time AI Visibility Audit sent by email (Surfer AI Tracker (opens in a new tab), Surfer free audit (opens in a new tab), checked 8 Oct 2026).
On the pricing page, the AI Search Analytics plan costs $82 a month billed yearly for 50 AI prompts refreshed daily. Standard, at $99 a month billed yearly, includes 25 prompts refreshed weekly, and Peace of Mind, at $299, includes 100 refreshed daily (Surfer pricing (opens in a new tab), checked 8 Oct 2026). New accounts get a 7-day free trial with Pro plan access, and billing details are taken at checkout (Surfer trial (opens in a new tab), checked 8 Oct 2026). Countries and Hinglish are not stated on these pages.
- Pick it if your team writes content in Surfer and wants AI answer tracking in the same account.
- Skip it if you need a published country list, Hinglish, or Claude and Copilot.
LLM tracking tools: which ones track ChatGPT, Gemini and Perplexity?
An LLM, or large language model, is the AI system behind ChatGPT, Gemini, Claude and Perplexity. LLM visibility tools, LLM rank trackers and LLM SEO tools are other names for the same category: software that tracks how often those systems name your brand and where you rank in their answers. For the practice itself, read LLM SEO: what it is and how it works.
All 13 tools on this page name ChatGPT and Gemini on some plan. SE Visible’s supplied entry does not include Perplexity. The catch is the plan. Profound lists Perplexity only on Enterprise, Scrunch lists Gemini only on Enterprise, Otterly sells Gemini as an add-on, Peec AI includes 3 models of your choice, and Pallix adds Perplexity on Growth. The table shows which engines each vendor names on at least one plan.
| Tool | ChatGPT | Gemini | Perplexity | AI Overviews | AI Mode | Claude | Copilot |
|---|---|---|---|---|---|---|---|
| Ahrefs Brand Radar | Yes | Yes | Yes | Yes | Yes | Custom Prompts | Yes |
| AthenaHQ | Yes | Yes | Yes | Yes | Starter | Starter | Yes |
| Depra AI | Daily | Daily | Daily | Daily | Enterprise add-on | Enterprise add-on | Enterprise add-on |
| Getintel | Yes | Yes | Yes | Yes | Not named | Growth | Not named |
| Otterly | Yes | Add-on | Yes | Yes | Add-on | Add-on | Yes |
| Pallix | Yes | Yes | Growth | Yes | Not named | Growth | Growth |
| Peec AI | Choice | Choice | Pages disagree | Choice | Choice | Pages disagree | Choice |
| Profound | Yes | Yes | Enterprise | Yes | Enterprise | Enterprise | Enterprise |
| Rankscale | Yes | Yes | Yes | Yes | Yes | Yes | Yes |
| Scrunch | Yes | Enterprise | Yes | Yes | Enterprise | Enterprise | Yes |
| SE Visible | Yes | Yes | No | Yes | Yes | Coming soon | Coming soon |
| Semrush | Yes | Yes | Mentions only | Pages disagree | Yes | Not named | Not named |
| Surfer AI Tracker | Yes | Yes | Yes | Yes | Yes | Not named | Not named |
"Choice" means Peec AI plans include 3 models picked from 6, with more as paid add-ons. "Add-on" means a paid extra on top of the plan. "Custom Prompts" means Ahrefs lists Claude only for prompts you write, not for its prompt database. "Mentions only" means Semrush names Perplexity only in its Brand Performance and mention data (Semrush data sources (opens in a new tab), checked 8 Oct 2026). "Pages disagree" means two of the vendor pages we read state different things. Peec AI pages disagree on the six: the plan table on the pricing page lists ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Microsoft Copilot and Naver AI, with Perplexity in the Enterprise column, while the AI instructions page and the add-on section of the same pricing page name Perplexity in place of Naver AI. Peec AI pages also disagree on Claude: the plan table shows Claude Sonnet 4 only in the Enterprise column, while the AI instructions page lists Claude Sonnet and Claude Haiku as paid add-on models unlocked on higher tiers (Peec AI pricing (opens in a new tab), Peec AI instructions page (opens in a new tab), checked 8 Oct 2026). Semrush pages disagree on AI Overviews for your own prompts: the data sources page says Prompt Tracking covers Google AI Mode, AI Overviews, Gemini and ChatGPT Search, while the Prompt Tracking guide lists ChatGPT Search, Google AI Mode and Gemini. A plan name means the engine starts on that plan. "Not named" means the pages we checked did not list it. Sources are linked in each tool section above.
What is AI brand tracking?
AI brand tracking means asking AI assistants the questions your buyers ask, on a schedule, and recording whether each answer names your brand, where, in what tone and which pages it cites. AI search monitoring tools and AI visibility tracking tools do this. One answer proves little, because answers change between runs, so tools repeat each question.
To see where each engine looks for the web pages it cites, read which search index each AI engine uses.
What is the best AI visibility tool for Indian brands?
For Indian brands, the best AI visibility tool asks questions from inside India, tracks Hinglish next to English, and bills in rupees. Depra AI does all three on every plan from ₹1,999 a month plus GST, across ChatGPT, Gemini, Google AI Overviews and Perplexity. Pallix is the other India-based tool on this list, from ₹2,499 a month, with Microsoft Copilot on its Growth plan.
Language changes the answer. In Depra AI's August 2026 study of 480 answers asked from inside India, using 10 skincare and fashion buying questions in English and Hinglish, the list of brands named changed by 2.2 points in ChatGPT, 7.8 in Gemini and 23.4 in Perplexity, beyond the change you get from asking the same question again. In the October 2026 re-run of 479 answers, the Perplexity gap was 28.2 points, while ChatGPT (0.8) and Gemini (2.0, no longer significant) moved less. A tool that checks only English questions can miss what Hinglish shoppers see.
Read the Hinglish vs English AI shopping study, see how Depra AI tracks Hinglish AI visibility, or compare tools for consumer brands in the best AI visibility tools for D2C brands.
In August 2026, Gemini cited sources in 90.0% of English answers and 41.3% of Hinglish answers to the same buying questions (October 2026 re-run: 73.4% and 56.3%).
How do you choose an AI visibility tool?
Start from where your buyers are and what you will do with the numbers. Then check these five points on the plan you can afford, since most tools cap engines, prompts and countries by plan.
- Engines, and how answers are captured. List the AI assistants your buyers use and check each one is on your plan. Then ask how answers are collected. Answers from the consumer apps people use, such as chatgpt.com, can differ from answers returned by a developer API. Depra AI captures ChatGPT and Gemini from their web apps, and Peec AI says it uses the web interface for most engines.
- Locations. Check that the tool asks from inside your buyers' country and names that country on its pricing or help pages. Answers differ by country, and a check run from abroad can name brands your buyers cannot order.
- Languages. If your buyers ask in Hinglish or another language, check that the tool tracks it and reports each language separately.
- What to fix next. A score alone does not tell you what to do. Look for the websites AI cites when it names your competitors, a ranked list of places to get mentioned and pages to publish, and a check on whether AI crawlers can read your site. Depra AI checks 41 AI crawlers against your robots.txt, the file that tells bots which pages they may read (AI crawler checker). To check whether your own pages answer buyers' questions directly, run a content AEO audit. If you want a tool that writes those pages for you as well as tracking answers, read Depra AI vs Writesonic.
- Cost per engine and per answer. Compare what the entry plan buys. Peec AI Starter gives 50 prompts on 3 engines of your choice for $95. Otterly Lite gives 15 prompts on 4 engines for $29. Depra AI Starter gives 16 prompt slots on ChatGPT, Gemini, Perplexity and Google AI Overviews, up to 2,000 AI answers a month, for ₹1,999 plus GST.
Which platform excels in AI visibility metrics?
We did not run hands-on tests, so this page does not rank platforms on metric accuracy. Pick the platform that reports the metrics you will act on, from enough answers to trust. Four numbers cover most decisions. Visibility is the share of answers that name you. Share of voice is your share of all brand mentions against competitors. Average position is where you land when the answer lists options. Sentiment is whether the answer describes you positively, neutrally or negatively.
Then ask each vendor two questions: do prompts that already contain your brand name count toward the score, since those inflate it, and how many answers sit behind each number. Depra AI reports all four metrics, leaves branded questions out by default, and its report shows a confidence range for visibility by engine.
What is the best AI search optimization platform for beginners?
Pick a tool that suggests the questions to track, so you do not start from a blank page, and a short trial you can start in minutes. Depra AI drafts 5 topics with 8 buying questions each, none naming your brand. Your first free scan runs before the trial. For a low-cost start in dollars, the AthenaHQ free tier gives 300 AI responses (AthenaHQ pricing (opens in a new tab), checked 8 Oct 2026), Rankscale Essentials is $17 a month on yearly billing only (Rankscale pricing (opens in a new tab), checked 8 Oct 2026) and Otterly Lite costs $29 (Otterly pricing (opens in a new tab), checked 8 Oct 2026). See how AI visibility tracking works before you choose.
FAQ
What is the best AI visibility tool?
The best software for AI visibility in search depends on your market and budget. For Indian brands tracking English and Hinglish in rupees: Depra AI, from ₹1,999 a month plus GST. For many AI engines: Profound Enterprise, Scrunch Enterprise or Rankscale. For a low dollar start: Rankscale Essentials at $17 a month on yearly billing or Otterly Lite at $29 with 4 engines included. For teams already on an SEO suite: the Semrush AI Visibility Toolkit or Ahrefs Brand Radar. For 4 engines on all plans with no engine add-ons: SE Visible, from $99 a month. Other prices checked 8 Oct 2026; SE Visible pricing is from its supplied brief, published 31 Oct 2026.
What's the best AI optimization tool for visibility?
Start with a tracker, because it shows whether any change you make works. Choose one that covers your buyers' AI engines, country and language: Depra AI for India in English and Hinglish, Profound Enterprise, Scrunch Enterprise or Rankscale for many engines, or the AI add-on of the SEO suite you already use. For tools that rewrite pages, see the best generative engine optimization tools.
Who offers the best AI visibility platform?
No one platform is best for every team. For Indian brands tracking English and Hinglish in rupees, Depra AI fits. For many engines, look at Profound Enterprise, Scrunch Enterprise or Rankscale. For teams already on an SEO suite, the AI tracking in Ahrefs, Semrush or Surfer fits. SE Ranking offers a stand-alone SE Visible platform for this purpose with dedicated functionality. The buyer table near the top of this page matches each tool to a buyer.
What is the SE Ranking AI visibility tracker?
SE Ranking offers SE Visible (opens in a new tab), a standalone AI brand-visibility platform. Its sponsored entry above reproduces the product description supplied by SE Ranking, including supported engines, daily tracking, plans, location support and integrations. See SE Visible pricing (opens in a new tab) for current prices and limits.
What are AI search monitoring tools?
AI search monitoring tools are another name for AI visibility tools. They ask AI engines buying questions and show how often the answers name your brand. Every tool on this page tracks prompts and brand mentions; check each vendor's page for citation data. See "What is AI brand tracking?" above.
How to see AI visibility?
Ask the questions your buyers ask in ChatGPT, Gemini, Perplexity and Google, and count how many answers name your brand. By hand this breaks down fast, because answers change between runs and by country. An AI visibility tool asks the same questions every day or week, stores every answer and shows the share that names you. Depra AI does this for every AI engine you track, from inside your chosen country. See AI visibility tracking.
What is the difference between AI visibility tools and AI visibility services?
AI visibility tools are software you log in to: they track how AI answers mention your brand and show what to fix. AI visibility services are agencies that do the work for you, such as getting your brand listed on the websites AI cites and publishing pages. Depra AI is software. It ranks up to 12 places to get mentioned and up to 12 page formats to publish, and your team or agency does the work. On request, the Depra AI team can run the account end to end for you, as it does for Holy Strips.
How do you increase AI visibility?
Get mentioned on the websites AI already cites for your category, publish the page formats it cites, such as comparison pages and how-to guides, and make sure AI crawlers can read your site. Then measure again to see what changed. Depra AI shows the websites that recommend your competitors but never mention you and a before-and-after view once you mark an action done. That view is not proof of cause.
Which AI visibility tools track Google AI Overviews?
On the pages we checked, Ahrefs Brand Radar, AthenaHQ, Depra AI, GetIntel, Otterly, Pallix, Profound, Rankscale, Scrunch, SE Visible and Surfer name Google AI Overviews, and Peec AI offers it as one of its model choices. Depra AI checks AI Overviews daily from inside your chosen country and also records whether Google showed an Overview at all, a figure not yet shown on a screen. Checked 8 Oct 2026 (GetIntel on 27 Oct 2026).
Is there a free AI visibility tool?
A few tools on this list have a free start. AthenaHQ has a free Essential tier with 300 credits (AthenaHQ pricing (opens in a new tab), checked 8 Oct 2026). Ahrefs includes Custom Prompts free in paid plans from Lite up, with 5 to 20 tracked AI prompts (Ahrefs pricing (opens in a new tab), checked 8 Oct 2026). Surfer offers a free one-time AI Visibility Audit (Surfer free audit (opens in a new tab), checked 8 Oct 2026), and Pallix offers a free one-time audit of 20 prompts (Pallix homepage (opens in a new tab), checked 8 Oct 2026). Most other tools offer a trial. Depra AI has no free plan: Starter, Growth and Scale start with 7 days free, no card needed, on the plan you pick at signup.
See how AI answers name your brand
Free AI audit: 5 questions on ChatGPT, Gemini, Perplexity and Google AI Overviews. No signup, no card.




