The Best AI Visibility Tools in 2026

How we picked and checked these tools

This list covers 12 leading AI visibility optimization tools. We included tools whose main job, or a paid module, is tracking how AI answers mention a brand, that publish a price or a self-serve plan, and that come up when buyers compare this category. We added Ahrefs, SE Ranking and Surfer because many teams already pay for those suites and ask whether the AI add-on is enough.

Every competitor fact on this page comes from the vendor's own pricing, product or help pages, read on 15 Sep 2026 and linked next to the fact. These entries are not hands-on tests: we read public pages and did not sign up for competitor trials. Where a page did not state something, the table says "Not published". Where a vendor's own pages disagree, we say so.

Disclosure: Depra publishes this list and is included in it. Tools are listed A to Z, so the order is not a score. Depra is our pick for Indian brands. It is not the best fit for every team, and its section lists what it does not track.

Ahrefs Brand Radar: best for researching any brand at scale

Ahrefs Brand Radar looks up how AI answers mention any brand across a large prompt database that Ahrefs runs, and also tracks prompts you write, called Custom Prompts. The product page names AI Overviews, AI Mode, ChatGPT, Gemini, Perplexity and Copilot, with Claude on higher plans, and offers a free start with Custom Prompts without stating the free limits (Ahrefs Brand Radar, checked 15 Sep 2026).

Custom Prompts are included in paid Ahrefs plans: 5 tracked AI prompts on Lite at $129 a month, 10 on Standard at $249 and 20 on Advanced at $449. Bigger Custom Prompt packages cost $50 a month for 2,500 checks, $100 for 7,000 and $250 for 25,000, where one check is one prompt on one platform in one location. The research view, Brand Radar AI, starts at $199 a month (Ahrefs pricing). The pages we checked do not list countries, languages or a trial length.

• Pick it if you want to research competitors' AI mentions without writing prompts first, or you already pay for Ahrefs and 5 to 20 tracked prompts are enough.
• Skip it if you need a published India location, Hinglish, or a price under $199 a month for the research view.

AthenaHQ: best for trying many models on free credits

AthenaHQ prices by credits, and its pricing page says 1 credit buys 1 AI response. The free Essential tier comes with $25 of credit, 300 credits in total, covering ChatGPT, Perplexity, Google AI Overviews, Gemini and Copilot. Starter costs $295 a month on monthly billing for 3,600 credits a month across 11 models, including AI Mode, Claude, Grok, DeepSeek, Meta AI and Mistral (AthenaHQ pricing, checked 15 Sep 2026).

Enterprise adds support for several regions and languages, persona targeting for specific audience groups, and SSO, which lets staff sign in through the company's own login system. The AthenaHQ homepage does not name India or Hinglish.

• Pick it if you want to test many AI models on 300 free responses before you pay.
• Skip it if you need region or language targeting below an Enterprise contract.

Depra: the India pick for English and Hinglish

Depra asks your buyers' questions to four AI engines from inside your chosen country and stores every full answer. It captures the answers real people see in ChatGPT, with web search on, and in Gemini, plus the Google AI Overview on a real Google results page. Those three run daily. Perplexity, through its Sonar model with live web search, runs weekly.

For each answer Depra records whether it named you, in what order, in what tone and which web pages it cited. Questions that already contain your brand name are left out of your score by default. You see your share of voice, which is your share of all brand mentions in your category's answers, against 3 to 20 competitors depending on plan. Depra also lists the websites that recommend your competitors but never mention you and ranks up to 12 places to get mentioned and up to 12 page formats to publish in an AI action plan.

Languages and markets: English and Hinglish on every plan, and any of 40 markets, including India, the US, the UK, 6 Gulf countries and Australia. Your report shows English and Hinglish visibility side by side, with a confidence range, which tells you how much a score could move by chance given the number of answers behind it.

Price: Starter ₹1,999 a month (20 prompts, 1 project, 3 competitors), Growth ₹7,499 (100 prompts, 3 projects, 10 competitors), Scale ₹12,499 (180 prompts across 25 projects) and Enterprise ₹25,000, invoiced. Prices exclude 18% GST and come with a GST invoice. Starter produces about 1,900 AI answers a month at full use in one market. Every plan starts with 7 days free and no card (Depra pricing).

What Depra does not track: Google AI Mode, Claude, Microsoft Copilot, Grok, DeepSeek, Meta AI and Hindi in Devanagari script. It has no alerts, team seats or public API today, and city-level location is not offered.

• Pick it if your buyers are in India, you want Hinglish answers measured next to English ones, and you budget in rupees with a GST invoice.
• Skip it if you need Google AI Mode, Claude or Copilot, several team logins, or Perplexity checked daily.

Otterly: best for a $29 start with 4 engines included

Otterly Lite costs $29 a month for 15 prompts, Standard $189 for 100 and Premium $489 for 400, with 15% off on annual billing. Every plan includes ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot, tracked daily. On Lite, Gemini and Google AI Mode cost $9 a month each and Claude costs $29. On Standard, those add-ons cost $59, $59 and $109 (Otterly pricing, checked 15 Sep 2026).

Plans list support for 50+ countries without naming them, and the pricing page offers a free trial without stating its length. Hinglish is not mentioned. Full comparison: Depra vs Otterly.

• Pick it if you sell mostly outside India and want a fixed 15-prompt plan in dollars with Copilot included.
• Skip it if you need more than 15 prompts at the entry price, India named as a location, or Gemini without an add-on.

Pallix: an India-based tool with rupee plans

Pallix is an India-based AI visibility tool. Starter costs ₹2,499 a month, or ₹2,249 a month billed yearly, for 30 prompts refreshed every two weeks across ChatGPT, Gemini and Google AI Overviews. Growth costs ₹5,999, or ₹5,399 billed yearly, for 50 prompts refreshed daily, and adds Perplexity and Microsoft Copilot. The trial runs 14 days with 20 prompts (Pallix pricing, checked 15 Sep 2026).

A Pallix blog post says it records each engine's answer as it appears on screen, sent from home internet connections in your target market, and that it handles Hinglish for India (Pallix blog). The Pallix homepage also offers a free one-time audit of 20 prompts with no signup. Full comparison: Depra vs Pallix.

• Pick it if you want Microsoft Copilot tracked with rupee billing, or a 14-day trial.
• Skip it if you want 4 engines checked daily on the entry plan. Pallix Starter covers 3 engines, refreshed every two weeks.

Peec AI: best for marketing teams in Europe and the US

Peec AI is a Berlin-based AI search analytics tool. Its AI instructions page lists Starter at $95 a month for 50 prompts, Pro at $245 for 150 and Advanced at $495 for 350, with about 15% off on annual billing. Each plan includes 3 models you choose from 6: ChatGPT, Google AI Overviews, Google AI Mode, Perplexity, Gemini and Microsoft Copilot. An extra model costs $35 a month on Starter, $85 on Pro and $165 on Advanced, and Claude Sonnet and Claude Haiku are sold as add-on models (Peec AI instructions page, checked 15 Sep 2026).

The same page says Peec collects answers through the engines' web interfaces for most tracked engines, tracks daily, and covers 1 country per project on Starter and 3 on Pro and Advanced. The Peec homepage links to a free trial without stating its length. India and Hinglish are not named. Full comparison: Depra vs Peec AI, or see Peec AI alternatives.

• Pick it if you market in Europe or the US, want unlimited users, and are happy choosing 3 engines, with Claude as a paid extra.
• Skip it if you want ChatGPT, Gemini, Perplexity and AI Overviews together without paying for an extra model, or Hinglish.

Profound: best for enterprise engine coverage

Profound sells AI visibility tracking and marketing agents, with plans up to Enterprise contracts. Starter costs $99 a month, billed yearly, for 50 prompts and 1,500 responses a month on ChatGPT only, in 1 region and 1 language. Growth costs $399 a month, billed yearly, for 100 prompts and 9,000 responses across ChatGPT, Perplexity and Google AI Overviews. Enterprise is custom, with up to 9 engines, including Gemini, Microsoft Copilot, Grok, DeepSeek and Claude, and custom regions and languages (Profound pricing, checked 15 Sep 2026).

Growth carries a "Try for free" button, and Enterprise is sold through a demo. The pricing page does not name India or Hinglish. Full comparison: Depra vs Profound, or see Profound alternatives.

• Pick it if you are a large brand that needs many engines, regions and languages on one contract.
• Skip it if you want Gemini, or more than 1 region, without an Enterprise contract.

Rankscale: best for many engines on a credit budget

Rankscale is based in Vienna and prices by credits. Its pricing page says one engine answering one prompt typically costs 0.25 credits, so 1,200 credits cover up to 4,800 AI answers. Pro costs $99 a month for 1,200 credits and 50 page audits. Growth costs $385 for up to 22,000 answers, and Enterprise $780 for up to 48,000. Essentials starts at $20 a month. Yearly billing saves 15%, and Pro has a 7-day trial with no charge until day 7 (Rankscale pricing, checked 15 Sep 2026).

Its pages name ChatGPT, Perplexity, Google AI Mode, AI Overviews, Gemini, DeepSeek, Mistral, Claude, Grok and Microsoft Copilot. The Rankscale homepage says it tracks across 240+ countries and all languages. Hinglish is not named.

• Pick it if you want 10 named engines at a published price under $100, or the $20 Essentials entry, and are comfortable budgeting in credits.
• Skip it if you want a fixed number of prompts per plan, or confirmed Hinglish support.

Scrunch: best for Claude and Meta AI coverage

Sitecore announced on 3 June 2026 that it had acquired Scrunch (Sitecore press release). Scrunch Starter costs $300 a month, or $250 a month billed yearly, for 350 custom prompts, 3 users, 3 personas and 5 page audits. A persona is a buyer profile you track prompts for, and a page audit checks one of your pages and lists fixes for AI visibility. Growth costs $500, or $417 billed yearly, for 700 prompts and 5 users. Enterprise is custom (Scrunch pricing, checked 15 Sep 2026).

The pricing page names ChatGPT, Claude, Gemini, Perplexity, Google AI Mode, AI Overviews and Meta, and offers a 7-day free trial of Starter with no credit card. It does not list countries or languages. Full comparison: Depra vs Scrunch.

• Pick it if you need Claude or Meta AI tracked, want page audits and several users, or your site runs on Sitecore.
• Skip it if your budget is under $250 a month, or you need Hinglish.

SE Ranking AI Search Toolkit: best add-on if you already pay for SE Ranking

SE Ranking's AI Search Toolkit tracks brand mentions and links in AI Overviews, AI Mode, ChatGPT, Gemini and Perplexity, with competitor comparison and history (SE Ranking AI visibility tracker, checked 15 Sep 2026).

The pricing page lists it as an add-on at $89 a month, or $71.20 a month billed yearly, with 200 to 1,000 prompts depending on tier. SE Ranking plans start at $129 a month, or $103.20 billed yearly, so a new customer pays about $218 a month on monthly billing. The trial runs 14 days with no card (SE Ranking pricing). Countries and Hinglish are not stated on these pages.

• Pick it if you already pay for SE Ranking's rank tracking and site audits and want AI tracking in the same account for $89 more a month.
• Skip it if you do not need an SEO suite and only want AI answers, or you need Hinglish.

Semrush AI Visibility Toolkit: best if you already use Semrush

The Semrush AI Visibility Toolkit adds AI answers to the Semrush SEO suite. It costs $99 a month per domain, billed yearly, and includes 25 custom prompts with daily AI rankings, mentions from ChatGPT, Google AI, Gemini and Perplexity, AI competitor analysis, prompt research and a site audit for AI readiness (Semrush AI pricing, checked 15 Sep 2026).

Its Prompt Tracking guide says your own prompts are checked in ChatGPT Search, Google AI Mode and Gemini, for a location and language you set. The guide names India only in its list of countries with prompt volumes and topics, and not as a tracking location. The pricing page offers 7 days free, while its toolkit help page says the toolkit has no free trial. Hinglish is not mentioned. Full comparison: Depra vs Semrush AI Visibility Toolkit.

• Pick it if your team already works in Semrush and wants AI answers next to its keyword data.
• Skip it if you need Perplexity or Google AI Overviews checked on your own prompts, tracking from inside India, rupee billing, or Hinglish.

Surfer AI Tracker: best for content teams already on Surfer

Surfer AI Tracker checks Gemini, Google AI Overviews, Google AI Mode, ChatGPT and Perplexity. The same page offers a free one-time AI Visibility Audit sent by email, with no account or card (Surfer AI Tracker, checked 15 Sep 2026).

On the pricing page, the AI Search Analytics plan costs $82 a month billed yearly for 50 AI prompts refreshed daily. Standard, at $99 a month billed yearly, includes 25 prompts refreshed weekly, and Peace of Mind, at $299, includes 100 refreshed daily (Surfer pricing). Trial terms, countries and Hinglish are not stated on these pages.

• Pick it if your team writes content in Surfer and wants AI answer tracking in the same account.
• Skip it if you need a published country list, Hinglish, or Claude and Copilot.

LLM tracking tools: which ones track ChatGPT, Gemini and Perplexity?

An LLM, or large language model, is the AI system behind ChatGPT, Gemini, Claude and Perplexity. LLM visibility tools, LLM rank trackers and LLM SEO tools are other names for the same category: software that tracks how often those systems name your brand and where you rank in their answers.

All 12 tools on this page name ChatGPT, Gemini and Perplexity on some plan. The catch is the plan. Profound adds Gemini only on Enterprise, Otterly sells Gemini as an add-on, Peec AI includes 3 models of your choice, and Pallix adds Perplexity on Growth. The table shows which engines each vendor names on any plan.

What is the best AI visibility tool for Indian brands?

For Indian brands, the best AI visibility tool asks questions from inside India, tracks Hinglish next to English, and bills in rupees. Depra does all three on every plan from ₹1,999 a month plus GST, across ChatGPT, Gemini, Google AI Overviews and Perplexity. Pallix is the other India-based tool on this list, from ₹2,499 a month, with Microsoft Copilot on its Growth plan.

Language changes the answer. In Depra's study of 480 answers asked from inside India, using 10 skincare and fashion buying questions in English and Hinglish, the list of brands named changed by 2.2 points in ChatGPT, 7.8 in Gemini and 23.4 in Perplexity, beyond the change you get from asking the same question again. A tool that checks only English questions can miss what Hinglish shoppers see.

Read the Hinglish vs English AI shopping study, see how Depra tracks Hinglish AI visibility, or compare tools for consumer brands in the best AI visibility tools for D2C brands.

Gemini cited sources in 90.0% of English answers and 41.3% of Hinglish answers to the same buying questions. (Depra Hinglish vs English study, fieldwork 14 Aug 2026)

How to choose an AI visibility tool

Start from where your buyers are and what you will do with the numbers. Then check these five points on the plan you can afford, since most tools cap engines, prompts and countries by plan.

• Engines, and how answers are captured. List the AI assistants your buyers use and check each one is on your plan. Then ask how answers are collected. Answers from the consumer apps people use, such as chatgpt.com, can differ from answers returned by a developer API. Depra captures ChatGPT and Gemini from their web apps, and Peec AI says it uses the web interface for most engines.
• Locations. Check that the tool asks from inside your buyers' country and names that country on its pricing or help pages. Answers differ by country, and a check run from abroad can name brands your buyers cannot order.
• Languages. If your buyers ask in Hinglish or another language, check that the tool tracks it and reports each language separately.
• What to fix next. A score alone does not tell you what to do. Look for the websites AI cites when it names your competitors, a ranked list of places to get mentioned and pages to publish, and a check on whether AI crawlers can read your site. Depra checks 41 AI crawlers against your robots.txt, the file that tells bots which pages they may read (AI crawler checker).
• Cost per engine and per answer. Compare what the entry plan buys. Profound Starter gives 50 prompts on 1 engine and 1,500 responses a month for $99 billed yearly. Otterly Lite gives 15 prompts on 4 engines for $29. Depra Starter gives 20 prompts on 4 engines, about 1,900 answers a month in one market, for ₹1,999 plus GST.