citation gaps

Find the sites AI cites for your rivals, not you

Depra AI records every website ChatGPT, Gemini, Perplexity, Google AI Overviews and the other AI engines you track cite in your category. It shows where your competitors are cited and you are not, with a gap score that puts the biggest gaps first.

Gap analysis is on Growth and above. Try Growth or Scale free for 7 days, no card needed.

Sample screen from the Depra AI app, Gap Analysis, for a made-up brand called Kinara: 284 cited domains, 41 that cite rivals but not Kinara, the mix of site types, and a table of sites sorted by gap score with each site's type, the competitor answers that cite it, the rivals they name, the share that name Kinara, and a Gap or Cited status.

gap score

See which gaps matter most

Every gap site gets a score from 0 to 100, built from three numbers you can check: how often competitor answers cite it, how many of your rivals it appears with, and how absent you are from those answers.
  • Biggest gaps sorted first
  • Rival sites filtered out
  • Cited pages only, never guessed

Sample screen from the Depra AI app, a gap site in detail: reddit.com, a forum, with a gap score of 93 out of 100 built from three numbers (cited in 64 competitor answers, the most of any site; two of three rivals named with it; Kinara named in none of those answers), the four cited reddit.com pages with their page type and trend, and the engines that cite it, mostly Perplexity.

three levels

Drill down from a site to the exact page

Switch between whole domains, subdomains and single pages. Every cited page is labelled by type, so you see which formats AI cites in your category.
  • Domain, subdomain and page level
  • Listicles, guides, product pages and more
  • New, rising and falling pages

Sample screen from the Depra AI app, Cited Pages: the gap list for Kinara at three levels, domains, subdomains and pages. At page level each cited page carries a page type such as listicle, comparison, product page or how-to guide, the competitor answers that cite it, and whether it is new, rising, falling or steady.

next steps

Know what to do with each gap

The right move depends on the site: ask a list publisher for a review, answer forum threads, claim a marketplace listing or publish the page format AI already cites. Mark a move done to see your visibility before and after. No tool can promise a placement.
  • Listicles: ask for a review
  • Forums: answer open threads
  • Marketplaces: claim your listing

Sample screen from the Depra AI app, From gaps to actions: five gap sites for Kinara, each with the move that fits it and its evidence (answer forum threads on reddit.com, ask skincarenotes.blog to review Kinara, claim a listing on amazon.com, publish a comparison page, answer a question on quora.com) and a status. The done action shows Kinara's visibility on the day it was marked done next to its visibility now.

how it works

From stored answers to a gap list

Gap analysis runs on the same stored answers as your visibility scores, so every gap traces back to real answers.

  1. Step 01

    Ask your buyers' questions

    Depra AI asks them to ChatGPT, Gemini, Perplexity, Google AI Overviews and the other engines you track, from inside each market.

  2. Step 02

    Store every citation

    Each answer is stored with the brands it names and the pages it links to as sources.

  3. Step 03

    Compare rivals with you

    Citations are grouped by site, and the answers that name a rival are set against the answers that name you.

research

The sites AI cites are often not the ones you expect

In the August 2026 wave of our India study, 480 AI shopping answers carried 4,640 citations. youtube.com led with 534, most of them from Perplexity, and small review blogs were cited more often than most mainstream media. Your gap list shows the same detail for your own category.
Read the study
4,640

Citations in 480 AI shopping answers from ChatGPT, Gemini and Perplexity, asked from inside India in August 2026.

youtube.com
518 from Perplexity
534
reddit.com
182 from Perplexity
191
nykaa.com
176
magicpin.in
133
indisangam.com
a small review blog
113
Citations counted by every appearance, in English and Hinglish answers. Study numbers across many brands in skincare and fashion, not any customer’s gap. In the October 2026 re-run (479 answers), amazon.in was cited in the most answers. Source: Depra AI Hinglish vs English AI shopping study, fieldwork 14 Aug 2026.
features

Every gap, with the evidence

Everything in the gap view comes from the answers Depra AI stored for your project. Nothing is estimated.

  • Site type labels

    Editorial, company site, forum, reference, marketplace, directory, government or your own site. Filter to one type.

  • Page type labels

    Listicle, comparison, how-to guide, product page, category page, discussion, profile or article.

  • Gainers and losers

    Cited pages marked new, rising or falling against the previous period.

  • Rival sites filtered out

    A rival's own website can't earn you a mention, so tracked brands' sites are removed and other company sites are flagged.

  • Fair numbers

    Questions that already name you, searches with no AI Overview and low-confidence mentions are kept out.

  • Filters and CSV export

    Narrow the table by engine, site type, competitor or how many rivals a site names, then download it as CSV.

get started

Make AI answers your next sales channel

See where ChatGPT, Gemini, Perplexity, Google AI Overviews and every other major AI engine name you today, and get a ranked list of fixes to change it.

Join the brands and agencies using Depra AI

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  • Drishti

Frequently Asked Questions

Answers about this part of Depra AI. Ask the team anything else.

A citation gap is a site that AI cites in answers recommending your competitors, while none of the answers citing it name you. Say a review blog is cited every time AI recommends two rival brands for "best sunscreen for oily skin", and your brand is missing from all of those answers. That blog is a gap.

Depra AI stores every answer ChatGPT, Gemini, Perplexity, Google AI Overviews and the other engines you track give to your questions, with the pages each answer cites. It groups those citations by domain, subdomain or page and lists the sites cited in answers that name your competitors, with your share of those answers and a gap score from 0 to 100.

No. Depra AI records the pages an engine cites in its answer. Pages it may have read and left out are not captured, so every gap number is based on cited pages only.

ChatGPT with web search, Gemini, Perplexity and Google AI Overviews on every plan, asked from inside each market you choose. Enterprise adds Claude, Microsoft Copilot, DeepSeek, Google AI Mode, Grok and more. ChatGPT, Gemini, Perplexity and AI Overviews all run daily, on every plan.

Gap analysis is on Growth (₹7,499 a month plus GST) and above: Scale at ₹12,499 and Enterprise at ₹25,000, invoiced. Every plan shows the websites AI cites. Starter, Growth and Scale start with 7 days free, no card needed; Enterprise trials are opened by the Depra AI team.

Be the brand AI recommends

Track your brand on ChatGPT, Gemini, Perplexity, Google AI Overviews and every other major AI engine, and get a ranked list of fixes that help AI name you.