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Zia Wasi

Zia Wasi

Co-founder of Depra AI. Writes Depra's guides and research on AI search visibility.

Mohd Zia Wasi Khan on LinkedIn

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Head to head

Depra vs Semrush AI Visibility Toolkit (2026)

Semrush adds AI tracking to a large SEO suite. Depra tracks AI answers for buyers in India, in English and in Hinglish, which is Hindi and English typed in English letters. Here is what each one covers, what it costs and which one fits your team.

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Head to head

Depra vs Pallix: two India-built AI visibility tools compared (2026)

Pallix and Depra both track how AI answers talk about brands in India, and both price in rupees. They differ on engines, refresh speed on the entry plan, extras such as alerts and seats, and how you start. Here is what each one does and costs.

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Head to head

Depra vs AnsarAEO: two Indian AI visibility tools compared (2026)

AnsarAEO and Depra both start at ₹1,999 a month and both target brands selling in India. They differ on engines, how often the entry plan runs, languages, and whether the tool writes fixes for you. Here is what each one does and costs.

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Head to head

Depra vs Listable Labs: AI visibility tools for India compared (2026)

Listable Labs is a Bengaluru-founded platform that pairs AI visibility tracking with content writing and prices in US dollars. Depra tracks AI answers for buyers in India, in English and Hinglish, and prices in rupees. Here is what each one does and costs.

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Comparison

Peec AI Alternatives: 8 Tools Compared for 2026

Eight tools that track how AI answers name your brand, compared on engines, published prices, India location, Hinglish (Hindi typed in English letters) and trials. Prices checked 15 Sep 2026.

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Comparison

Profound Alternatives: 8 Tools Compared for 2026

Profound's $99 Starter plan tracks one AI engine. These eight tools track more, compared on published price, cost per engine, India location, Hinglish and free trials.

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Definition

LLM SEO: What It Is and How It Works

A plain guide to LLM SEO: what it means, what else it is called, how AI models pick the brands they name, seven steps that help, and how to measure the result.

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Definition

GEO vs SEO: What Is the Difference?

GEO vs SEO side by side: goals, metrics and tools, the 4 parts of the work that carry over, the 5 that change, and one buyer question from India in English and Hinglish.

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Definition

AEO vs SEO: What Is the Difference?

AEO vs SEO compared on goals, metrics and tools, with the SEO habits that still pay off in answer engines, what to track instead of rankings, and one buyer question from India.

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Definition

What Is AEO (Answer Engine Optimization)?

The meaning of AEO in digital marketing, how answer engines pick what to say, a face wash question from India, and an 8-step checklist.

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Definition

What Is GEO (Generative Engine Optimization)?

GEO in digital marketing and SEO: the full form, where the term came from, how generative engines choose sources, a sunscreen example from India, and an 8-step checklist.

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Guide

AI crawlers list: every major AI bot user agent and what it does

46 AI and search bot user agents, each looked up on its vendor's own crawler page where one exists: what the bot collects, whether it follows robots.txt, and how to block it.

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Glossary

AI search glossary: 40 terms for AEO, GEO and AI visibility

One plain definition for each word used in AI search: strategies, engines, prompts, metrics, sources and crawlers.

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Definition

AI share of voice: what it is and how to calculate it

The formula Depra uses, a worked example with four brands and 60 answers, how share of voice differs from visibility, and how to raise it.

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Comparison

Best AI Visibility Tools for D2C Brands in 2026

Nine tools that track how AI answers name consumer brands, compared on engines, published prices, India location, Hinglish and trials. Prices checked 15 Sep 2026.

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Head to head

Depra vs Peec AI: features, pricing and who each fits

Peec AI is a Berlin-based AI search analytics tool priced in US dollars. Depra tracks English and Hinglish AI answers for brands that sell in India, priced in rupees. Facts checked 15 Sep 2026.

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Head to head

Depra vs Otterly: features, pricing and who each fits

Otterly is an Austrian AI search monitoring tool priced in US dollars, with Microsoft Copilot included. Depra tracks English and Hinglish AI answers for brands that sell in India, priced in rupees. Checked 15 Sep 2026.

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Head to head

Depra vs Profound: features and pricing compared

Profound starts at $99 a month, billed yearly, for ChatGPT only. Depra starts at ₹1,999 a month for four AI engines, with questions in English and Hinglish, Hindi typed in English letters.

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Head to head

Depra vs Scrunch AI: features and pricing compared

Scrunch Core costs $250 a month for 4 AI engines in 1 country. Depra starts at ₹1,999 a month for 4 AI engines, with questions in English and Hinglish, Hindi typed in English letters.

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Guide

ChatGPT SEO: How to Get ChatGPT to Recommend Your Brand

What OpenAI documents about ChatGPT search, five steps to get your brand named in its answers, and how to tell if the work paid off.

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Guide

How to Track Brand Mentions in ChatGPT and AI Answers

A spreadsheet method you can run this week, with the columns, scoring rules and formulas to use, and the point where a tool saves you more time than it costs.

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Guide

Why Doesn't ChatGPT Mention My Brand?

Five reasons explain most brands that ChatGPT leaves out. Each one leaves a different sign in the answers, and each has a test you can run today.

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Definition

GEO vs AEO vs SEO: What Is the Difference?

SEO wins a place in the list of links. AEO and GEO win a place inside the answer that ChatGPT, Gemini, Perplexity or a Google AI Overview writes. Here is how the three terms fit together.

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Comparison

Best AEO Tools for Ecommerce Brands

Engines per plan and starting price for 9 answer engine optimization tools, each price linked to the vendor page. A second table covers AEO tools built in India or for Indian brands, checked 15 Sep 2026.

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Comparison

The Best AI Visibility Tools in 2026

Twelve tools that track how ChatGPT, Gemini, Perplexity and Google AI answers name your brand, compared on engines, published prices, country, language and trials. Checked 15 Sep 2026.

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Comparison

Best Generative Engine Optimization (GEO) Tools in 2026

GEO tools do four different jobs. This guide groups 14 of them by job, with engines, starting price and whether each covers India and Hinglish (Hindi typed in English letters), taken from vendor pages on 15 Sep 2026.

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Guide

Why Your Brand Is on Perplexity but Not ChatGPT

Each AI engine runs its own search and cites its own websites, so one buying question can name your brand on Perplexity and skip it on ChatGPT.

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Guide

What Is llms.txt and Does It Work?

What the file is, what Google has said about it, how to write one, and how many websites AI cites for Indian shopping publish one.

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Guide

How to Write Hinglish Prompts for AI Tracking

The rules we locked for our English and Hinglish buying questions, with the three pairs that failed review and how we fixed each one.

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Guide

How to Rank in Google AI Overviews

Google's rules for AI Overviews, plus what 60 Google results pages from India showed about when Overviews appear and which sites they link to.

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Original research

Hinglish Changes Which Brands AI Recommends

We asked three AI engines the same 10 buying questions in English and in Hinglish, 8 times each, from India, and compared the brands they named.

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Original research

Does ChatGPT Give the Same Answer to Everyone?

We asked ChatGPT, Gemini and Perplexity the same buying questions over and over, then asked ChatGPT again a month later, and measured how much the brand lists changed.

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Original research

Which Websites Does ChatGPT Cite in India?

The websites ChatGPT, Gemini and Perplexity linked in 480 skincare and fashion answers asked from inside India, and where a brand can get mentioned.

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Guide

How to Get Your Brand Cited in AI Answers

What decides which websites AI engines cite, what the public research says works, and where 4,640 citations in Indian shopping answers pointed.

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Guide

How to Measure AI Visibility

The metrics, sample sizes and ranges that turn AI answers into a number you can defend, with worked examples from our English and Hinglish study.

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See what AI says about your brand

Your first scan starts at signup: ChatGPT, Gemini, Perplexity and Google AI Overviews, in English and Hinglish. 7 days free on any plan, no card.

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