ChatGPT visibility tracker: see when ChatGPT names your brand
Depra AI asks your buyers' questions in ChatGPT every day, from inside your country, and records whether each answer names you, where, in what tone, and which websites it cites.
ChatGPT is checked daily on every plan. Starter, Growth and Scale start with 7 days free, no card needed.
Sample screen from the Depra AI app, Brand Visibility filtered to ChatGPT, for a made-up brand called Kinara: visibility, share of voice, average position and sentiment over 30 days, the brands ChatGPT names most, and five tracked questions with the position ChatGPT gave Kinara in each answer and the number of sites it cited.
What is a ChatGPT visibility tracker?
Updated · 8 min read
A ChatGPT visibility tracker asks ChatGPT the questions your buyers ask and records whether each answer names your brand. Depra AI captures the answer a person sees in the ChatGPT web app with web search switched on, asked from inside your country once a day, and stores it with your position, the tone of the mention and the websites ChatGPT cited.
Some tools sell this as a ChatGPT rank tracker. ChatGPT has no fixed rank, because it writes each answer fresh. So ChatGPT rank tracking measures how often ChatGPT names you and where you come in its list when it does. It also shows which competitors ChatGPT names instead. Depra AI runs the same questions on Gemini, Perplexity, Google AI Overviews and every other AI engine you track, so you can compare engines side by side. Gemini, Perplexity and Google AI Overviews each have their own page: Gemini visibility tracker, Perplexity visibility tracker and Google AI Overview tracker. When they disagree, why AI engines disagree about your brand covers the usual causes.
What Depra AI records
The answer in the chatgpt.com web app, with web search on
How often
Daily, on every plan
Asked from
Inside the country you track, at country level: any of 40 markets, up to 10 per project
What is kept
The full answer, with your position, the tone of the mention and the websites ChatGPT cited
How does Depra AI capture ChatGPT answers?
Depra AI captures ChatGPT from chatgpt.com, the consumer web app, with web search switched on. In that mode ChatGPT searches the web before it answers and links to the websites it used, so the answers Depra AI stores come with the websites ChatGPT cited.
Each question is asked from inside the country you track, such as India, the UAE or the United Kingdom. You can pick any of 40 markets and up to 10 per project. Location is set at country level: Depra AI does not target cities, add personas or simulate a chat history.
Checks run once a day for every tracked question and market, and Depra AI keeps the full answer text. If your plan's monthly check limit is reached, new checks pause until next month and saved results remain available.
Sample screen from the Depra AI app, Answers: one stored ChatGPT answer from the chatgpt.com web app with web search on, asked from India, about sunscreen for oily skin. Each brand mention is marked, and Depra AI recorded the brands in the order named (Kinara second), a warm sentiment with its quote and the three sites cited. A list of stored ChatGPT answers from several markets sits beside it, with Export CSV in the top bar.
| Engine | What Depra AI records | How often |
|---|---|---|
| ChatGPT | The answer in the chatgpt.com web app, with web search on | Daily |
| Gemini | The answer in the gemini.google.com web app | Daily |
| Perplexity | The Sonar model answer with live web search, through the API | Daily |
| Google AI Overviews | The AI Overview on a real Google results page, and whether one appeared | Daily |
Every engine is asked from inside the country you track. ChatGPT, Gemini, Perplexity and Google AI Overviews are all checked daily, on every plan. Enterprise adds Claude, Microsoft Copilot, DeepSeek, Google AI Mode, Grok and more. Details: Gemini visibility tracker, Perplexity visibility tracker, Google AI Overview tracker.
How does a ChatGPT rank tracker work?
A ChatGPT rank tracker asks ChatGPT the same buying questions on a schedule. It records whether, and where, each answer names your brand. There is no fixed rank to read off. A Google results page lists pages in ranked positions, but ChatGPT writes a new answer each time. The brands it names, and their order, can change from one run to the next.
Depra AI's Hinglish study measured how much this moves. In August 2026, two ChatGPT answers to the same question, in the same language, shared 54.7% of their brands. So one answer, or one day’s position, can mislead.
To track rankings in ChatGPT, Depra AI reports two numbers built from many answers, for you and for each competitor you track.
- Whether you are named: your visibility, the share of ChatGPT answers to your buyers' questions that name your brand.
- Where you are named: your position, the order in which ChatGPT first names your brand in an answer. Position 1 means ChatGPT named you before any other brand. Your average position is worked out over the answers that name you.
10 stored ChatGPT answersWorked exampleWorked example: of 10 stored ChatGPT answers, 6 name you, so your visibility is 60%. You came first in 3 of them and third in the other 3, so your average position is 2.
A worked example
Say Depra AI has stored 10 ChatGPT answers to your buying questions, and 6 of them name you. Your visibility is 60%. You came first in 3 of those 6 answers and third in the other 3, so your average position is 2.
What does Depra AI show you for ChatGPT?
For ChatGPT, Depra AI shows your visibility, position and sentiment, the websites ChatGPT cited and how each number changes over time. It reads every ChatGPT answer and records the same numbers for you and for each competitor you track, from 3 to 12 per project depending on plan. The scoring rules are on how Depra AI measures AI visibility.
Sample screen from the Depra AI app, Cited websites for ChatGPT: the sites ChatGPT's web search linked to in answers about sunscreen, each labelled forum, editorial, marketplace, reference or your own site, with how often it was cited and the share of those answers that named Kinara. Sites cited only when rivals were named are marked as gaps.
Visibility
The percentage of ChatGPT answers to your buyers' questions that name your brand, for any date range you pick.
Position
Your place in ChatGPT's list of recommendations. Position 1 means ChatGPT named you before any other brand.
Sentiment
Warm, neutral or critical, with the exact ChatGPT sentence that mentions you.
Cited websites
The pages ChatGPT's web search linked to, labelled as editorial, forum, marketplace, company site and more, and whether those answers named you. To count the visits those links send to your site, see what utm_source=chatgpt.com means and how to track it.
Change over time
Each number compared with the previous period, last month or last year, plus a daily "what changed" page listing what moved since the previous scan day.
Every answer stored
Read the full text of what ChatGPT said in your category, filter it, and export it as CSV.
Your ChatGPT ranking against competitors
A ranking table puts you and every tracked competitor in order on visibility, sentiment and position. Depra AI also lists brands the engines keep naming that you do not track, and you can add each one as a competitor in one click.
Sample card: a made-up brand and its tracked rivals ranked on visibility, average position and sentiment, with a brand the engine keeps naming that is not tracked yet and an Add button.
Questions that name your brand are left out
Depra AI does not count questions that already contain your brand name, because an answer to a question that names you says little about whether new buyers find you. Suggested questions come as 5 topics with 8 buying questions each, none naming your brand. Your report shows a confidence range next to each engine, so you can see how many answers each number rests on and how far it could move by chance.
Sample card: three counted buying questions and one question that names the brand, left out of the score, with the visibility, its confidence range and the number of answers behind it.
Does ChatGPT answer differently in Hinglish?
Barely. ChatGPT gives a slightly different brand list each time you ask the same question, so Depra AI's study compared the change between languages with that normal rerun change. Hinglish means Hindi words typed in English letters and mixed with English, the way many Indians ask (for example, the Hinglish version of 'which is the best protein powder').
The study counted the brands two answers to the same question have in common, as a percentage of all brands either answer named. Across 480 answers collected from inside India on 14 August 2026, two ChatGPT answers in the same language shared 54.7% of their brands, and an English and a Hinglish answer shared 52.5%. That 2.2 percentage point gap is the study's weakest result: 4 of the 10 buying questions moved the other way, and the whole effect came from the skincare questions.
In that August wave, ChatGPT cited websites in all 160 of its answers, about 2.5 sites per answer, and replied in the language it was asked in. On the same measure the gap was 7.8 points for Gemini and 23.4 for Perplexity. In the October 2026 re-run (479 answers), it was 0.8 points for ChatGPT, 2.0 for Gemini, no longer significant, and 28.2 for Perplexity, so the language of the question matters most on Perplexity. AI search engines in India explains where each engine gets its web results. Depra AI suggests Hinglish versions of your questions when India is one of your markets. On Growth and above, your report splits visibility by English and Hinglish. Read the English vs Hinglish AI shopping study for the method and the brand-by-brand tables.
Brands shared by two ChatGPT answers to the same question in August 2026: 54.7% in the same language, 52.5% across English and Hinglish (October 2026 re-run: 49.6% and 48.8%).
How much less two ChatGPT answers to the same question had in common across English and Hinglish than in one language, August 2026: the study's weakest result.
- Same language
- 54.7%
- English vs Hinglish
- 52.5%
- Same language
- 49.6%
- English vs Hinglish
- 48.8%
Brand gap between languages, by engine (points)
| Engine | Aug 2026 | Oct 2026 |
|---|---|---|
| ChatGPT | 2.2 | 0.8 |
| Gemini | 7.8 | 2.0* |
| Perplexity | 23.4 | 28.2 |
* No longer significant in the October re-run.
Can OAI-SearchBot read your site?
OAI-SearchBot is the crawler OpenAI uses to show websites in ChatGPT search answers. OpenAI's crawler documentation (opens in a new tab), checked 7 Oct 2026, says sites that opt out of it will not be shown in ChatGPT search answers, though they can still appear as navigation links. One line in your robots.txt, the file that tells bots which pages they may visit, can remove your site from the answers Depra AI tracks.
The same OpenAI page documents three other agents. GPTBot collects pages that may be used to train its models, which is a separate choice from search. ChatGPT-User fetches a page when a person asks ChatGPT about it, and OpenAI notes that robots.txt rules may not apply to it. OAI-AdsBot checks the landing pages of ads submitted to ChatGPT.
Depra AI's AI crawler checker reads your robots.txt and your competitors', checks 41 AI crawlers from 26 vendors, and shows the exact rule that allows or blocks each one. For what every bot does, see the guide to AI crawlers. A blocked crawler is one of the causes in why ChatGPT doesn't mention your brand.
Sample robots.txt for a made-up brand that allows OAI-SearchBot and blocks GPTBot, with each OpenAI agent's verdict: OAI-SearchBot allowed (it shows sites in ChatGPT search answers), GPTBot blocked (it collects pages that may be used for training), ChatGPT-User allowed (robots.txt may not apply to it) and OAI-AdsBot allowed.
How can you check ChatGPT by hand?
Write 10 buying questions, ask each one 3 times in a new chat with search on, and log every answer in a sheet. You can run this small version yourself before you pay for a tool. The spreadsheet method for tracking brand mentions in AI answers has the full columns and scoring rules.
- Step 01
Write 10 buying questions
Use the words a buyer types before choosing, with no brand names, such as 'best sunscreen for oily skin under ₹500'.
- Step 02
Start a new chat with search on
Open chatgpt.com, start a fresh chat for each question, and check that the answer shows its sources.
- Step 03
Ask each question 3 times
ChatGPT returns a slightly different list on each run, so one answer is a sample of one.
- Step 04
Log every answer
Record named or not, position, tone and the cited websites in a sheet, then repeat each week.
Where the manual method stops working
Your own account's memory and location can change what ChatGPT shows you. 10 questions asked 3 times a week is 120 answers a month to log, before you add competitors or a second language. Depra AI asks from inside your chosen country every day and keeps every answer.
Compare every engine you track
Depra AI runs the same questions on every engine you track, so each engine gets its own score.
Gemini Visibility Tracker
The gemini.google.com web app, checked daily on every plan.
Perplexity Visibility Tracker
Sonar with live web search, checked daily on every plan.
Google AI Overview Tracker
The AI Overview on a real Google results page, checked daily on every plan.
Every other AI engine you track
Claude, Microsoft Copilot, DeepSeek, Google AI Mode, Grok and more, on Enterprise.
See when ChatGPT names your brand
Free AI audit: 5 questions on ChatGPT, Gemini, Perplexity and Google AI Overviews. No signup, no card.
Frequently Asked Questions
Answers about tracking ChatGPT with Depra AI. Ask the team anything else.
Yes, but not as one fixed rank. ChatGPT writes each answer fresh, so a ChatGPT rank tracker records whether and where your brand is named across many answers. Depra AI reports your visibility and your position: the order in which you are first named, where 1 means named first. It checks ChatGPT daily from inside your country.
The app. Depra AI captures the answer shown in the chatgpt.com web app with web search switched on, asked from inside the country you track, and stores the full text with its cited websites.
Every day on every plan, for each tracked question in each market. Starter includes 16 prompt slots, for example 8 questions in both English and Hinglish in one market. If you reach your monthly check limit, new checks pause until next month. Saved results stay available. Gemini, Perplexity and Google AI Overviews are checked daily on every plan too. More in how often Depra AI checks each engine.
Yes. Depra AI stores the full text of every ChatGPT answer it collects, with the brands it named, the sentence that mentions you and the websites it cited. You can filter the answers and export them as CSV.
Depra AI has no free plan. The free AI audit checks 5 questions on ChatGPT, Gemini, Perplexity and Google AI Overviews once, with no signup. You can also check a few questions by hand, as described above. To track them daily, Starter, Growth and Scale start with 7 days free, no card needed.
ChatGPT is included in every plan, with Gemini, Perplexity and Google AI Overviews. Starter costs ₹1,999 a month plus GST for 16 prompt slots, 1 project and 3 competitors. Starter, Growth and Scale start with 7 days free, no card needed. Enterprise trials are opened by the Depra AI team. See Depra AI pricing.
Be the brand AI recommends
Track your brand on ChatGPT, Gemini, Perplexity, Google AI Overviews and every other major AI engine, and get a ranked list of fixes that help AI name you.
