AI visibility for Shopify stores means knowing when AI assistants name your brand and show your products. Depra AI measures it. It asks your buyers' questions to four AI engines from inside the country you sell in, and it stores every answer. The engines are ChatGPT, Gemini, Perplexity and Google AI Overviews, the AI summaries above some Google results.
Nothing is installed in Shopify. Setup needs no Shopify app and no access token, the secret key that lets software into a store's data. Depra AI reads your product list. It never changes your store, and it reads no orders or customers.
The sections below cover how your product list is read and what you see for your products and your brand. They also cover the AI crawler check, plans in rupees and the MCP server, which lets AI apps read your Depra AI data. Everything else is on the Depra AI features page.
How does Depra AI read a Shopify store's product list?
It reads the list through the Shopify Storefront API on your store's own myshopify.com address, without an access token. An API is how one piece of software asks another for data. DepraBot, Depra AI's web reader, reads /products.json when the Storefront API did not return the full list.
It happens when you set up a project for your own site. DepraBot checks whether the site is an online store. If it is, DepraBot reads the product list, so Depra AI knows which products are yours.
Shopify's reference says tokenless access covers products and collections, and lists customers among the features that need a token (Shopify developer documentation, checked 7 Oct 2026).
A scan runs at setup, then once a week, and when someone on your team starts one with Fetch. Fetch is limited to 3 scans per project per day on Starter and Growth, and 5 on Scale and Enterprise.
DepraBot obeys robots.txt, the file that tells bots which pages they may read. If your robots.txt shuts DepraBot out, upload your product list as a file instead. The store catalogue docs explain each step of a scan.
A Depra AI app for Shopify is coming to the Shopify App Store. When it is listed, it will read your products, collections and store pages. Until then, setup needs no Shopify app and no access token.
| Topic | What Depra AI reads or does | What it never does |
|---|---|---|
| Product list | Reads it through the Shopify Storefront API on your own myshopify.com address, and /products.json when that did not return the full list | Never needs an access token |
| Installing | Nothing. Setup needs no Shopify app | Never installs anything in Shopify |
| Orders and customers | Reads none | Never reads orders or customers |
| Your store | Reads only. Makes no changes | Never edits a product, a price or a setting |
| Addresses | Your own site, its subdomains (such as shop.yourbrand.com) and your store's own myshopify.com address | Never follows a redirect to another site |
| robots.txt | Obeys it. If it keeps DepraBot out, the scan reads nothing past robots.txt | Never disguises itself and never uses proxies |
Can Depra AI track Shopify products in ChatGPT?
Yes, whenever ChatGPT shows products in an answer to one of your tracked questions. ChatGPT can show products as cards inside its answer, and a card is a small panel for one product. Depra AI records the products shown in each answer it stores.
OpenAI says shopping in ChatGPT is live for users in the US today and will expand to more regions (OpenAI merchants page, checked 7 Oct 2026). If your store tracks questions for India, your Shopping report may show few or no products until ChatGPT shows products there. Your brand's numbers, cited websites and product prompts do not depend on this. All three work on all four engines for India.
An answer that shows products is called a shopping answer. When your tracked answers include them, the Shopping report tells you four things about your store and your rivals. The Shopping report is on every plan.
- Where your brand stands: brands are ranked by the share of shopping answers that show their products, so you see your place next to rival brands.
- Your numbers: each brand gets its number of shopping answers and that share as a percentage. It also gets the average position of its products and a count of its products (SKUs) that appeared. A SKU is one sellable product.
- Where shoppers are sent: the top merchants list names the stores the shown products are sold by. Look for your own Shopify store on it.
- What brings up products: the questions that trigger products, and the top products.
How do a Shopify store's products reach ChatGPT?
OpenAI says product data from merchants on Shopify is already integrated into ChatGPT through Shopify Catalog. It says individual merchants need to do no additional work (OpenAI Help Center, checked 7 Oct 2026).
Shopify Catalog is how Shopify shares a store's product data with channels such as ChatGPT, and shoppers complete the purchase on the store's own checkout. Shopify says the store must sell to customers in the United States, though it can be based elsewhere, and its products must be eligible for Shopify Catalog (Shopify Help Center, checked 7 Oct 2026).
Depra AI changes nothing in that setup. It records the products ChatGPT shows in your tracked answers.
Two things to know before you read the report
Every percentage in the report is a share of shopping answers, not of all answers. Only ChatGPT returns products. On Gemini, Perplexity and Google AI Overviews, Depra AI tracks brand mentions and sources, not product cards.
More detail: product visibility and the Shopping docs. Our guides to product-level AI visibility and ChatGPT shopping cover the wider topic.
How do you track one product on all four engines?
Add a product prompt for it. A prompt is one question a buyer asks AI, and a product prompt is one written for a single product. An example is "best body balm under ₹3,000".
Depra AI records whether each answer names that product, a rival's product, or neither. This works on all four engines, because it reads the answer text. Each prompt uses one of your plan's prompt slots for each language and market.
How visible is your Shopify brand in AI search?
Depra AI shows how often each engine names your brand for your buyers' questions, next to your competitors. ChatGPT, Gemini and Google AI Overviews are checked daily, and Perplexity weekly.
You can track questions in English and in Hinglish, which is Hindi and English typed in English letters. AI visibility tracking explains the full view, and the methodology has the scoring rules.
From the stored answers you get four numbers.
- Visibility: the share of answers that name your brand.
- Position: where you come when an answer lists options. Position 1 means you were named first.
- Sentiment: whether the answer describes you positively, neutrally or negatively, with the quoted sentence.
- Share of voice: your share of all brand mentions in the answers.
Which websites and marketplaces do AI answers cite in your category?
Depra AI records every website the answers cite, meaning link to as a source, and labels each one by site type. Marketplace is one of the types. So you can see which marketplaces AI answers cite in your category and how often.
The citation gap analysis lists the sites, marketplaces included, that are cited in answers naming a competitor while your brand is missing. The pricing page lists it on Growth and above. The Shopping report adds the top merchants: the stores ChatGPT's product cards point to.
In Depra AI's study of 480 AI shopping answers, collected in India on 14 August 2026, nykaa.com received 176 of 4,640 citations.
Depra AI does not track rankings inside a marketplace's own search, marketplace sales or marketplace ads. Marketplace intelligence and our guide to marketplace visibility in AI answers go deeper.
Can AI crawlers read your Shopify store?
By default, your robots.txt lets them. Shopify says every store has a default robots.txt file, and that its Allow rule lets crawlers request public content such as product pages (Shopify Help Center, checked 7 Oct 2026). AI crawlers are the bots that fetch pages for AI companies.
Shopify also says you can allow or block specific crawlers by editing a theme template. Such rules, it adds, affect only how crawlers find your store on the open web, not the product data Shopify Catalog sends to channels such as ChatGPT (Shopify Help Center, checked 7 Oct 2026).
Depra AI's AI crawler checker reads your robots.txt, and your competitors', and gives a verdict for each of 41 AI crawlers. It can also test a single URL.
An llms.txt file is a proposed text file that points AI tools to a site's main pages. You do not need to create one on Shopify. Shopify says it manages /llms.txt for a store by default, and that the managed file is all most stores need (Shopify developer documentation, checked 7 Oct 2026). To see yours, add /llms.txt to your store's address in a browser. Our llms.txt guide covers what the file does.
One crawler matters most for ChatGPT: OAI-SearchBot, OpenAI's search crawler. OpenAI says sites that opt out of it are not shown in ChatGPT search answers, though they can still appear as navigational links (OpenAI's crawler documentation, checked 7 Oct 2026). The AI crawlers list explains each bot.
Can your team use Depra AI inside Claude Code or Cursor?
Yes, through the Depra AI MCP server, a read-only connection that lets an AI app read your project's stored data. It has 24 tools and is included on every plan while the trial or subscription is active.
It works with Claude Code, Cursor, VS Code, Codex, and Claude Desktop through the open-source mcp-remote bridge. Claude on the web (claude.ai) and ChatGPT cannot connect yet. You sign in with a personal access token, made on the API Keys page in the sidebar under Company.
The tools cover the Shopping report, visibility, cited sources and stored answers. The server cannot change a project, start a scan or edit a website. Start with the MCP docs or the Shopify MCP guide.
What does Depra AI cost for a Shopify store?
Plans start at ₹1,999 a month plus 18% GST. Every plan includes all four engines, English and Hinglish, any of 40 markets and the MCP server.
Starter, Growth and Scale start with 3 days free, card or UPI AutoPay required. Enterprise is invoiced, and its trials are opened by the Depra AI team.
| Plan | Price a month | Prompt slots | Projects | Competitors per project | Fetch scans per project per day |
|---|---|---|---|---|---|
| Starter | ₹1,999 | 16 | 1 | 3 | 3 |
| Growth | ₹7,499 | 70 | 2 | 5 | 3 |
| Scale | ₹12,499 | 120, pooled | 5 | 8 | 5 |
| Enterprise | ₹25,000, invoiced | 300, pooled | 10 | 12 | 5 |