AI visibility for fashion brands is how often ChatGPT, Gemini, Perplexity and Google AI Overviews, the AI summaries above some Google results, name your label when shoppers ask what to wear or buy. Depra AI measures it for apparel, ethnic wear, footwear, eyewear and accessories brands in India. It asks your buyers' questions from inside the country you sell in.
Depra AI is software you run yourself, and it does not write content or change your store. For other categories, see Depra AI solutions, such as beauty and jewellery.
How do fashion shoppers find brands in AI answers?
They ask a buying question and read the shortlist. The questions worth tracking carry a detail: an occasion such as a sangeet, a budget such as under ₹2,000, a size, a fabric for the weather or a worry about returns. Track each version, and compare the brands and sources each one brings up.
In Depra AI's study of 480 AI shopping answers, collected in India on 14 August 2026 from ChatGPT, Gemini and Perplexity, five of the ten questions were about fashion and five about skincare. The answers carried 4,640 citations: youtube.com 534, reddit.com 191, nykaa.com 176 and magicpin.in 133. Counted by answers, reddit.com appeared in 106 of 480 and youtube.com in 100.
Those totals mix both categories, so read them as the kinds of sources engines use: video, forums, marketplaces and review blogs. Your own tracked answers show which sites lead for kurta sets or sneakers.
For Google AI Overviews, Google says a page must be indexed and eligible to be shown in Google Search with a snippet, with no additional technical requirements (Google Search Central, checked 8 Oct 2026). On ChatGPT, products can also appear as cards. OpenAI says shopping in ChatGPT is live for users in the US today and will expand to more regions (OpenAI merchants page, checked 7 Oct 2026). Until ChatGPT shows products in India, your Shopping report for India may show few or none.
Shoppers can also ask AI inside a marketplace app. Myntra's own timeline says it launched FashionGPT and an AI Stylist in 2023 (Myntra, checked 8 Oct 2026).
What does Depra AI track for a fashion or footwear brand?
How four AI engines answer your buyers' questions, and what they say about your label and rivals. Product visibility and marketplace intelligence explain the main reports.
- Brand mentions: visibility, share of voice, position and sentiment next to each rival, for questions such as "best ethnic wear brands for women".
- Product prompts: a buying question for one product, such as "white leather sneakers under ₹4,000", with whether each answer names it, a rival's product or neither, on all four engines.
- Products ChatGPT shows: on every plan, brands ranked by their share of the answers where ChatGPT showed product cards, with average position, the number of their products (SKUs) shown, top merchants and top products. Depra AI records product cards from ChatGPT only.
- Sources by site type: every cited site is labelled by type, marketplace included, so you see what answers about lehengas cite.
- Gap analysis: sites cited for a rival while you are missing, on Growth and above.
- Brand perception: the qualities answers tie to each brand, such as fit, fabric or value.
- Facts: your price, size range or return window, with how many claims in answers supported or contradicted each over the last 28 days (brand perception and facts).
- Recent changes: what moved between the last two scan days.
- Actions: pages to publish or update, sites to get cited on, and checks on your own site.
- Hinglish and markets: Hinglish, Hindi and English typed in English letters, is suggested when India is a market. Track up to 10 of 40 markets per project, such as the Gulf, the UK or the US.
How do I set up Depra AI for a fashion brand?
You do it yourself: Depra AI is self-serve, so Starter, Growth and Scale need no sales call. The quickstart has the detail.
- Step 1. Sign up with your label's own site. The first free scan of ChatGPT, Gemini and Perplexity runs during setup and needs no card.
- Step 2. Confirm your profile and markets. Correct the profile Depra AI drafts from your site. Add the Gulf, the UK or the US if you ship there.
- Step 3. Confirm rivals and questions. Keep up to 3, 5, 8 or 12 rivals by plan, and tick from up to 5 suggested topics of 8 questions each.
- Step 4. Start the trial. Pick Starter, Growth or Scale and add a card or UPI AutoPay for 3 days free.
- Step 5. Read your results. ChatGPT, Gemini and Google AI Overviews are checked daily, and Perplexity weekly. Compare weeks, not days.
How does Depra AI read a fashion store's catalogue and data?
DepraBot, Depra AI's web reader, reads your store's product list so Depra AI knows which kurtas, sneakers or frames are yours. It scans at setup, once a week, and when your team starts a scan with Fetch: 3 a day per project on Starter and Growth, 5 on Scale and Enterprise.
On Shopify it uses the Storefront API on your myshopify.com address, without an access token, and /products.json if that list is incomplete. Elsewhere it uses the WooCommerce Store API, or sitemaps and up to 3 product pages. It reads only your own site, its subdomains and your myshopify.com address. A marketplace or social site entered as a brand's website gets no request at all.
It obeys robots.txt; if yours blocks DepraBot, upload your product list as a file. It never signs in, and Depra AI never changes a store. See About DepraBot and the store catalogue docs.
Answers are asked from inside each market, at country level, and stored in full with their citations (methodology).
A Depra AI app for Shopify is coming to the Shopify App Store. When it is listed, it will read your products, collections and store pages. Until then, setup needs no Shopify app and no access token.
How do I connect Depra AI to Claude and other AI apps?
Through the Depra AI MCP server (MCP stands for Model Context Protocol). It is a read-only connection that lets an AI app such as Claude read your stored data and answer questions about your festive wear prompts.
- Step 1. Open API Keys in the app sidebar, under Company.
- Step 2. Create a token and copy it.
- Step 3. Pick your app's tab: Claude Code, Cursor, VS Code, Claude Desktop, Codex or Other.
- Step 4. Add the server and token as the tab shows. Claude Desktop needs Node.js 18 or later and the open-source mcp-remote bridge.
- Step 5. Restart the app or open a new terminal, as the tab says.
- Step 6. Ask: "List my Depra AI projects."
What can a connected app read?
Only stored data, through 24 read-only tools. It cannot change a project, start a scan or edit a website. A token can read only the projects its creator can access, so keep it secret and out of git. Claude on the web and ChatGPT cannot connect yet. See MCP setup, the MCP overview and the MCP tools reference.
Which buyer prompts should a fashion brand track first?
Questions that carry an occasion, a price band, a size or a fabric. These 12 are examples to adapt, not data on how any engine answers them.
| Prompt | What it shows you | Type |
|---|---|---|
| best ethnic wear brands for women in India | Which labels AI names first for the whole category, and where you stand | Category |
| kurta sets for office wear under ₹2,000 | Whether you are named in the price band where most of your range sits | Price band |
| lehenga for a winter wedding under ₹15,000 | Which labels and stores lead for a high-value festive buy | Occasion and price band |
| men's kurta pajama sets for Eid | How answers asked from the UAE treat your label, when you track this in the UAE as well as India | Occasion and market |
| breathable cotton kurtas for Chennai summers | Whether answers tie your fabric to the climate need | Problem |
| plus-size kurtas up to 6XL online | Whether AI knows your size range | Size |
| do Indian sneaker brands run true to size | Which brands answers describe on fit, and the sources they cite for it | Fit |
| white leather sneakers under ₹4,000 | Whether answers name your own sneaker or a rival's, on all four engines | Product |
| comfortable heels for a wedding that I can stand in all night | Whether comfort reaches the answers for your footwear | Occasion and problem |
| polarised sunglasses under ₹3,000 for driving | Which eyewear brands and stores answers name for a set budget | Price band |
| brands like [rival label] for linen shirts | Which alternatives answers offer a rival's buyers, and whether you are one | Comparison |
| which fashion brands have easy returns and exchanges in India | Whether answers state your return policy, and state it correctly | Policy |
Which SEO, AEO and GEO audit prompts can a fashion brand ask Claude?
Once an app is connected, paste these and it calls the Depra AI MCP tools in the third column. GEO (generative engine optimization) is about being named in answers, AEO (answer engine optimization) about the facts and questions answers rely on, and SEO about the pages they cite.
| Prompt | What it checks | Depra AI MCP tools it uses |
|---|---|---|
| List my Depra AI projects. For our ethnic wear project, compare our visibility and share of voice with each rival on every engine over the last 30 days. | GEO: presence and share in AI answers, engine by engine | list_projects, list_brands, get_brand_report |
| Split our visibility by topic. In which occasion topics, such as wedding or festive wear, do rivals beat us? | GEO: where rivals lead, occasion by occasion | list_topics, get_brand_report |
| When AI names both us and our closest sneaker rival, who comes first? Open two of those answers. | GEO: head-to-head against one rival | list_brands, get_brand_insights, get_head_to_head_chats, get_chat |
| For our footwear prompts, which brands, stores and products did ChatGPT show as cards, and did any of our SKUs appear? | GEO: product cards on ChatGPT | get_shopping_summary, list_chats |
| Which of our facts on price, size range or return window do AI answers contradict most? Quote two answers that get our returns wrong. | AEO: facts AI gets wrong | list_facts, list_chats, get_chat |
| What qualities do answers tie to us and to rivals, such as fit, fabric or value? Where is our sentiment weakest? | AEO: brand perception and tone | get_brand_perception, get_sentiment_report |
| What did ChatGPT search for behind our kurta prompts? List the searches that mention size, fabric or returns, and the questions our pages should answer. | AEO: the questions to answer on your pages | list_search_queries, list_prompts |
| List our open actions for the festive wear topic, then show the steps and brief for the first one. | AEO: the next pages to publish and sites to pitch | list_actions, get_action |
| Which domains are cited for our saree prompts, and which marketplaces, publishers or video sites cite rivals but not us? | SEO: the domains AI cites, and gaps against rivals | get_domain_report, get_url_report, get_source_gaps |
| Which of our own pages are cited? Read the most cited rival pages and tell me what their size guides cover that ours do not. | SEO: the pages AI cites, ours and theirs | get_url_report, get_url_content |
What builds AI visibility for fashion brands and gets them recommended?
Clear facts on your own pages, consistent listings, real reviews and honest creator work. None of these guarantees a mention.
Answer size and fit on the product page
Put the size chart in centimetres and inches on each product page, with fit notes and the model's size. Google's merchant listing markup has properties for size, colour, material and pattern (Google Search Central, checked 8 Oct 2026). Google also advises making sure structured data matches the visible text on the page (Google Search Central, checked 8 Oct 2026).
State fabric, care and returns in plain words
Name the fabric and care in text, not only in images. OpenAI's product feed format has optional fields for material, colour, size and gender, and for a return window and return policy (OpenAI developer documentation, checked 8 Oct 2026). Google recommends one return policy for the whole business in Organization markup (Google Search Central, checked 8 Oct 2026). Add your return window as a Depra AI fact and watch for answers that contradict it.
Keep marketplace listings complete and identical
Use one product name, the same size labels and the same declarations on your store and every marketplace. OpenAI says ChatGPT may write its own simplified titles, because merchants often title the same product differently (OpenAI Help Center, checked 7 Oct 2026). For imported footwear, eyewear or accessories, a 2021 release from India's Ministry of Consumer Affairs says the Legal Metrology (Packaged Commodities) Rules, 2011 require the country of origin to be declared on the digital and electronic network used for e-commerce (Press Information Bureau, checked 8 Oct 2026).
Publish occasion pages before the season
Wedding, Diwali, Eid and Durga Puja questions return every year, and an answer can only cite a page that exists. Publish occasion guides with prices, sizes and delivery times before each season, and tag those questions to see which rival moves first.
Work with creators, and disclose every collaboration
Try-on videos and creator reviews can put your label on youtube.com, which drew the most citations in the study above. Gifted outfits count. The Advertising Standards Council of India (ASCI) says a disclosure is needed for any material connection between advertiser and influencer, including free products or discounts, and both share the responsibility. A label such as Ad, Sponsored, Collaboration or Partnership should not be buried among hashtags or links (ASCI guidelines, checked 8 Oct 2026).
Ask real buyers to review fit
Ask buyers which size they bought and how it fits, and never write reviews yourself. OpenAI says ChatGPT's review summaries are written from reviews on public websites (OpenAI Help Center, checked 7 Oct 2026).
What does Depra AI not do for fashion brands?
It measures AI answers and stops there.
- No marketplace data: no rankings inside a marketplace's own search, and no marketplace sales, ads, prices, stock or reviews.
- Product cards from ChatGPT only: Gemini, Perplexity and Google AI Overviews are tracked for brand mentions and sources.
- Four engines only: no Google AI Mode, Meta AI, Amazon Rufus or shopping assistants inside marketplace apps.
- Country level only: a question about kurtas for Chennai summers is still asked from India as a whole.
- No content, store changes or guarantees: Depra AI does not write content, edit your site, change your store or measure sales, and it cannot guarantee that any engine will name you. Limits are on Depra AI pricing.