Marketplace intelligence in Depra AI shows which marketplaces and online stores AI answers cite and point shoppers to in your category. To cite a site is to link to it as a source. You read it from three things Depra AI already records. First, every cited website is labelled by type, and marketplace is one of the types. Second, the gap list shows the sites, marketplaces included, cited in answers that name a competitor and leave you out. Third, the Shopping report lists the stores ChatGPT's product cards point to.
A marketplace is a website where many sellers or brands list products for shoppers, such as Amazon or Flipkart. On this page the word also covers multi-brand stores such as Nykaa. AI answers can cite these sites as sources. ChatGPT can also show a product as a card, a small panel for one product, and the card can name one of these sites as the store.
This is not marketplace analytics. Depra AI does not track your rank inside a marketplace's own search or your marketplace sales. It does not track the Buy Box, marketplace ads or Amazon Rufus either. Each of those is explained further down. Marketplace intelligence is one of the Depra AI features.
What is marketplace intelligence for AI answers?
Marketplace intelligence for AI answers tells you which marketplaces and stores AI engines cite and point to in your category. It comes from the AI answers Depra AI stores for your tracked questions and the sources those answers cite. It covers three things.
- Cited marketplaces: which marketplaces ChatGPT, Gemini, Perplexity and Google AI Overviews cite in your category, and how often. Google AI Overviews are the AI summaries above some Google results.
- Marketplace gaps: the marketplaces cited in answers that name a competitor while your brand is missing.
- ChatGPT merchants: the stores ChatGPT's product cards point to. A merchant is the store that sells a shown product.
Which marketplaces does ChatGPT cite, and how do you see them?
It depends on your category and your questions, so Depra AI shows you from your own stored answers. Every cited website is labelled by site type, and marketplace is one of the types. So you can pick out the marketplaces among your cited websites and see how often each one is cited.
The same view covers ChatGPT, Gemini, Perplexity and Google AI Overviews. Narrow it to ChatGPT to see which marketplaces ChatGPT cites, then compare the other engines. A citation is a link an AI answer gives as its source.
- Site type labels: each cited domain is labelled editorial, company site, forum, reference, marketplace, directory, government or your own site.
- Citation counts: for each domain you see its citations and the share of answers that cite it. You also see the change in citations from the previous period.
- Cited pages: the cited pages list shows what was cited on a marketplace. Each page is labelled too, for example product page, category page or article.
- The answers behind a count: filter the stored answers by cited website to read every answer that cited a marketplace.
Where do competitors appear and you do not?
The gap list shows it. It lists the sites, marketplaces included, that are cited in answers naming a competitor while your brand is missing. Filter it to marketplace to see only those.
For each site you see which competitors appear in the answers that cite it and what share of those answers name you. A gap score from 0 to 100 puts the biggest gaps first. It is a rank inside your project, not a percentage and not a target.
Read a marketplace gap with care. It means the answers that cite that marketplace name your rivals and not you. It does not tell you whether you have a listing there, so check that yourself.
A rival's own website is removed from the gap list, because you cannot earn a mention there. The gap list is listed on Growth and above on Depra AI pricing. Citation gap analysis explains the score, the levels and the filters.
Which stores do ChatGPT's product cards point to?
The Shopping report lists them as top merchants: the stores the shown products are sold by. When a shopper asks ChatGPT what to buy, it can show products as cards inside its answer. A card is a small panel for one product. OpenAI says that when a user clicks a product, ChatGPT may list the merchants that offer it (OpenAI Help Center, checked 7 Oct 2026).
OpenAI also says shopping in ChatGPT is live for users in the US today and will expand to more regions (OpenAI merchants page, checked 7 Oct 2026). If you track questions for India, the list may be short or empty until ChatGPT shows products there. Depra AI records products whenever ChatGPT shows them in a tracked answer.
Use the list to see where the cards in your category point: your own store, a marketplace or another retailer. Percentages in the Shopping report are over shopping answers, the answers that showed products, not over all answers.
Only ChatGPT returns products. For the other three engines, use the cited websites view. Product visibility covers the rest of the Shopping report, and the Shopping docs describe it. Our ChatGPT shopping guide covers the feature itself, and Depra AI for Shopify covers Shopify stores.
Which marketplaces and stores do AI answers cite in India?
Our published study gives one measured example: nykaa.com drew 176 of 4,640 citations, behind youtube.com and reddit.com. We asked ChatGPT, Gemini and Perplexity 10 buying questions about skincare and fashion from inside India. Each question ran 8 times in English and 8 times in Hinglish on each engine. Hinglish is Hindi and English typed in English letters. That gave 480 answers, collected on 14 August 2026.
Those answers carried 4,640 citations. Counted by every appearance, youtube.com was cited 534 times, reddit.com 191 times, nykaa.com 176 times and magicpin.in 133 times. Counted by how many answers cite a domain at all, reddit.com leads with 106 of 480 answers and youtube.com follows with 100.
These are study numbers across many brands in two categories, on one day. They are not any customer's data, and your category may look different. The Hinglish vs English AI shopping study has the method and the data. The breakdown by site is in which websites ChatGPT cites in India.
nykaa.com drew 176 of 4,640 citations in 480 AI shopping answers collected in India. youtube.com drew 534 and reddit.com 191. (Depra AI Hinglish vs English study, fieldwork 14 Aug 2026)
Amazon, Flipkart and Nykaa in AI answers
The numbers above include one of these three: nykaa.com, which sells beauty and fashion products online (Nykaa, checked 7 Oct 2026). This page quotes no figure for Amazon or Flipkart. Your own project shows how each marketplace is cited for your questions.
What should you do about a marketplace gap?
Create or claim your listing so the page exists for an engine to find and cite. An AI engine cannot cite a listing that is not there. Work through these steps for each marketplace on your gap list.
- Step 1. Open the cited pages. Switch the gap list to single pages and open what the engines cited on that marketplace. Note whether it is a product page, a category page or an article, and which brands it shows.
- Step 2. Check whether you are listed. The gap list shows that your brand is missing from the answers. It does not show whether you have a listing on that marketplace, so look there yourself.
- Step 3. Create or claim the listing. If you are not listed, create the listing. If a listing exists that you do not control, claim it. Selling on a marketplace is a business decision, so weigh it as one.
- Step 4. Compare before and after. Set the date range before your change against the range after it. A rise after the change does not prove the change caused it.
What Depra AI leaves to you
Depra AI shows the gap and the pages behind it. It does not create, claim or edit listings, and it never changes a store. The AI action plan ranks places to get mentioned and pages to publish.
What does Depra AI not track on marketplaces?
Depra AI reads AI answers and their sources. It does not track what happens inside a marketplace.
- No ranking inside a marketplace. Depra AI does not track where your product ranks in a marketplace's own search results.
- No sales data. It does not see your marketplace sales.
- No Buy Box. It does not track the Buy Box. That is a common name for the area of an Amazon product page where shoppers add to cart or buy (Sell on Amazon, checked 7 Oct 2026).
- No ads. It does not track marketplace ads.
- No Amazon Rufus. It does not track Amazon Rufus (renamed Alexa for Shopping in May 2026), Amazon's AI shopping assistant (About Amazon, checked 7 Oct 2026).
- What DepraBot reads on marketplaces: DepraBot is Depra AI's web reader. When Depra AI researches the actions it recommends, DepraBot may read your own page on a marketplace for its review count. It never reads amazon.in, nykaa.com, ajio.com, meesho.com, reddit.com or quora.com for that research.
How does marketplace intelligence fit with the rest of Depra AI?
It is a way of reading three things Depra AI already records: cited websites, citation gaps and the Shopping report. AI visibility tracking supplies the stored answers and their cited websites. Citation gap analysis supplies the gap list. Product visibility supplies the merchants.
Our guide to marketplace visibility in AI answers goes further.