AI visibility for consumer brands is how often AI assistants name your brand when a shopper asks what to buy. Depra AI measures it for brands selling in India. It asks your buyers' questions to ChatGPT, Gemini, Perplexity and Google AI Overviews (the AI summaries above some Google results). It asks from inside your market and stores every full answer.
Depra AI is self-serve software, from ₹1,999 a month plus GST. It does not write content or change your store.
How does Depra AI measure AI visibility for consumer brands?
It asks the buying questions you choose and reads every answer. ChatGPT, Gemini and Google AI Overviews are checked daily and Perplexity weekly.
- Mentions: visibility (the share of answers that name you), share of voice (your share of all brand mentions), position and sentiment, for you and each rival.
- Product prompts: whether answers to a question such as "best body balm under ₹3,000" name your product, a rival's or neither, on all four engines.
- Products ChatGPT shows: on every plan, brands ranked by their share of shopping answers (answers with ChatGPT product cards), with the top merchants. Depra AI records product cards from ChatGPT only. OpenAI says ChatGPT shopping is live in the US today and will expand to more regions (OpenAI merchants page, checked 8 Oct 2026). Questions tracked for India may show few or no products until then. See product visibility.
- Sources and gaps: every cited site labelled by type, marketplace included, and on Growth and above the sites cited for rivals but not you.
- Perception, facts and actions: the qualities answers tie to you, the claims that back or contradict your facts, and ranked actions.
- Languages and markets: English and Hinglish (Hindi and English typed in English letters), in up to 10 of 40 markets per project.
Which consumer industries have their own Depra AI page?
Eight, each with its own buyer prompts, audit prompts and strategies.
Beauty and personal care
Skincare, haircare, makeup, fragrance and grooming shoppers name a skin type, a concern, the weather or a budget. Depra AI for beauty brands covers backing claims and ingredient lists as text.
Fashion and footwear
Apparel, ethnic wear, footwear and eyewear questions carry an occasion, a size, a fabric or a worry about returns. Depra AI for fashion brands covers fit details, marketplace listings and occasion pages.
Home and lifestyle
Buyers of furniture, decor, kitchenware, bags and gifts name a room, a size or an occasion. Depra AI for home and lifestyle brands covers publishing guides by room, budget and occasion.
Electronics and gadgets
Buyers of earbuds, wearables, chargers and small appliances pair a price band with a spec. Depra AI for electronics brands covers specs as text and warranty and service answers.
Food and beverage
Snack, drink, tea, coffee and health food questions turn on diet, allergens, recipes and festivals. Depra AI for food and beverage brands covers full labels, allergen answers and quick commerce listings.
Health and wellness
Supplement, protein, Ayurveda and fitness buyers ask about budgets, lab reports and product forms. Depra AI for health and wellness brands makes no health claim for any product, and covers label facts and lab reports.
Jewellery
Gold, diamond, lab-grown, silver and fashion jewellery shoppers check hallmarks, budgets and exchange terms. Depra AI for jewellery brands builds its prompts around hallmarks, diamond grading, exchange and festivals.
Baby and kids
Parents buying baby care, diapers, feeding products, kids' clothing or toys name an age, a size or a material. Depra AI for baby and kids brands measures what answers say, without judging whether a product is safe for a child.
Which websites do AI shopping answers cite in India?
A video site and a forum were cited most in Depra AI's study of 480 AI shopping answers. Its answers came from ChatGPT, Gemini and Perplexity in India on 14 August 2026 (5 skincare and 5 fashion questions). Of 4,640 citations, youtube.com drew 534, reddit.com 191, nykaa.com 176 and magicpin.in 133. Other categories were not studied, so check your own in Depra AI.
Which Depra AI page fits my type of business?
Four pages cover how you sell rather than what you sell.
- Shopify stores: AI visibility for Shopify covers four engines and the products ChatGPT shows, with no app or access token.
- D2C brands: D2C brands in India explains what direct-to-consumer means, with 22 examples from 8 categories.
- Agencies: Depra AI for agencies covers client work. Scale pools 120 prompt slots across 5 client projects, with your logo on reports.
- Startups: the Depra AI startup program gives startups new to Depra AI, founded in the last 5 years with 20 people or fewer, up to 75% off any plan for six months.
How do I set up Depra AI for a consumer brand?
On your own: Depra AI is self-serve, so Starter, Growth and Scale need no sales call. The quickstart has every detail.
- 1. Sign up and enter your website. Your first free scan of ChatGPT, Gemini and Perplexity runs during setup.
- 2. Correct the brand profile Depra AI drafts from your site.
- 3. Choose markets and rivals: up to 10 of 40 markets, and 3, 5, 8 or 12 competitors, by plan.
- 4. Keep the right questions from up to 5 suggested topics of 8 questions each, none naming your brand, plus Hinglish versions when India is a market.
- 5. Start the trial on Starter, Growth or Scale with a card or UPI AutoPay: 3 days free, first charge on day 4 unless you cancel.
What does Depra AI read from my website and store?
DepraBot, Depra AI's web reader, reads your store's public product list so Depra AI knows which products are yours. It reads a Shopify store through the Storefront API with no access token, and other stores through the WooCommerce Store API or their sitemaps.
It reads only your own site and store address, obeys robots.txt, and scans at setup, weekly and on Fetch. If robots.txt keeps DepraBot out, upload your product list as a file. See the store catalogue docs and About DepraBot.
A Depra AI app for Shopify is coming to the Shopify App Store. When it is listed, it will read your products, collections and store pages. Until then, setup needs no Shopify app and no access token.
How do I connect Depra AI to Claude and other AI apps?
Through the read-only Depra AI MCP server, included on every plan while your trial or subscription is active. MCP (Model Context Protocol) lets an app such as Claude read your stored Depra AI data.
- 1. Open API Keys, under Company in the Depra AI app's sidebar.
- 2. Press Create token to make a personal access token (your app's key).
- 3. Open your app's tab: Claude Code, Cursor, VS Code, Claude Desktop, Codex or Other.
- 4. Add the server and token as that tab shows.
- 5. Restart the app or open a new terminal if the tab says so.
- 6. Ask: "List my Depra AI projects."
What can the app see?
Only stored data: the server cannot change a project or edit your site. A token can read only the projects its creator can access, so keep it secret. MCP setup has the exact files, and the MCP overview and tools reference explain the rest.
What does Depra AI not do for consumer brands?
It reads and counts AI answers. The work on your store, listings and content stays with you.
- No marketplace data: no rankings in a marketplace's own search, and no sales, prices, stock, ads or reviews.
- No content, store edits or compliance review: it does not write copy, change your store or check claims and labels against any rule.
- Some engines are not tracked: Google AI Mode, Claude, Microsoft Copilot, Grok, DeepSeek, Meta AI and Amazon Rufus.
- Country level only: no cities, and no Hindi-script questions.
- No guarantees: no sales attribution, and a before-and-after view is not proof of cause.