Depra and Peec both measure your brand's visibility across AI search engines like ChatGPT, Perplexity and Google AI Overviews, but they solve the problem in different ways. Peec is self-serve analytics software aimed at marketing teams and agencies who want a dashboard and will run the work in-house. Depra is service-led: a free human-delivered audit, a ranked action plan, then done-with-you or done-for-you execution, focused on consumer and D2C brands.
Choose Peec if you have an in-house team and want continuous self-serve analytics across a large prompt set. Choose Depra if you want a done-with-you service, SKU-level product tracking for a D2C catalogue, and a prompt set mined from real buyer chatter. This page compares both fairly, including where Peec is genuinely strong. Details below are accurate as of 2026, so confirm current pricing and engine coverage on peec.ai before you decide.
| Dimension | Depra | Peec |
|---|---|---|
| Best for | Consumer and D2C brands wanting a done-with-you service | Marketing teams and agencies wanting self-serve analytics |
| Model | Platform plus expert team: free audit in, ranked plan, execution, self-serve dashboard once onboarded | Self-serve analytics software you operate in-house |
| Engines | Tracks seven engines: ChatGPT, Google AI Overviews, Gemini, Perplexity, Claude, Copilot, DeepSeek | Base plans cover ChatGPT, Perplexity and Google AI Overviews; Claude, Gemini, Copilot, DeepSeek and others as paid add-ons (verify on peec.ai) |
| Product / SKU tracking | Yes, tracks visibility at individual product SKU level for D2C catalogues | Brand and competitor level visibility, position and sentiment |
| How prompts are chosen | Mined from real buyer chatter on Reddit, X, Quora and marketplace reviews | Configured by the user, with AI-suggested prompts and search-volume insight |
| Delivery | Self-serve dashboard after onboarding, plus email, WhatsApp, live Looker and CSV | In-app dashboard with CSV, Looker Studio and API export |
| Pricing | Priced by scope, not public yet; audit is free | Public self-serve tiers with engine add-ons; plan pricing on peec.ai (confirm current figures) |
| Entry point | Free human-delivered audit, report in five days, no card | Paid plan with a 7-day free trial |
What is the core difference between Depra and Peec?
The core difference is model, not just features. Peec sells software you operate yourself: you log in, configure prompts, and read visibility, position and sentiment dashboards. Depra sells a service wrapped around a platform: a human team runs a free audit across seven engines, hands you a ranked plan, then either coaches your team to ship it or ships it for you.
- Peec Self-serve AI search analytics. You buy a monthly seat and run the analysis in-house, ideal for marketing teams and agencies with capacity to act on the data.
- Depra Service-led audit plus execution. The entry point is a free human-delivered audit, and Depra can do the fix work with you, suited to lean consumer and D2C teams.
Depra vs Peec: side-by-side comparison table
The table below compares Depra and Peec across the dimensions that usually decide the call: model, engine coverage, product-level tracking, how the prompt set is built, delivery and pricing. Figures for Peec are as of 2026 and self-serve tiers plus engine add-ons change, so verify on peec.ai.
What does Peec do well?
Peec is a mature, well-built self-serve analytics product, and that maturity is its real strength. It reports visibility, position, share of voice and sentiment, benchmarks you against competitors you add, and surfaces the sources behind AI answers, updated daily. It claims 2,500+ brands and agencies, which signals a proven product with real adoption.
- Established and trusted A claimed 2,500+ brands and agencies as of 2026, so you are buying software with real adoption behind it.
- Clean analytics Clear visibility, position, sentiment and share-of-voice tracking with daily updates and source attribution for AI answers.
- Agency-friendly Unlimited seats on plans and a distinct brands-versus-agencies setup make Peec practical for agencies managing multiple clients.
- Self-serve control Prompt tagging, CSV, Looker Studio and API exports give in-house teams direct, hands-on control of their own reporting.
Where is Depra different from Peec?
Depra differs from Peec in five concrete ways: it leads with a free human audit, it tracks visibility at the product SKU level, it mines its prompt set from real buyer chatter, it executes the fixes with you, and once you are onboarded your team gets self-serve dashboard access too. Peec hands you a dashboard to interpret and act on. Depra hands you the dashboard, the ranked plan, and the team that does the work.
- Free human-delivered audit The entry point is a free audit across seven engines with a report in five days and no card, versus buying a monthly software seat up front.
- SKU-level product tracking Depra tracks how AI engines surface individual products in a D2C catalogue, not only the brand name, which matters for consumer retailers.
- Prompt mining from buyer chatter Prompts are built from real questions on Reddit, X, Quora and marketplace reviews, so the tracked set reflects how buyers actually ask.
- Done-with-you execution Depra can ship the action plan with your team or for you, turning findings into changes rather than leaving execution entirely to you.
- Self-serve once onboarded Onboarded brands get self-serve dashboard access to visibility, competitors and sources any time, so you keep software-level control alongside the execution.
Which should you choose, Depra or Peec?
Choose Peec if analytics software alone is what you need and your team will do all the interpreting and executing. It fits agencies running dashboards for several clients and in-house teams that want to operate everything themselves.
Choose Depra if you want the answer itself to change. You start with a free audit instead of a monthly seat, get SKU-level product visibility that brand-level tools miss, a prompt set mined from real buyer chatter, and a team that ships the fixes with you. Once onboarded, your team gets self-serve dashboard access too, so you keep the software advantages without taking on all the work.
- Pick Peec You want analytics software alone and plan to handle interpretation and execution fully in-house or through your agency.
- Pick Depra You want the platform and the execution together: free audit in, ranked plan out, SKU-level tracking, and self-serve dashboard access once onboarded.