Depra AI is self-serve software that tracks how often ChatGPT, Gemini, Perplexity and Google AI Overviews name your brand when buyers ask about your category. It is built in India, tracks questions in English and Hinglish across 40 markets, and costs ₹1,999 to ₹25,000 a month plus GST, with 7 days free and no card.
This page lists the facts in short, checkable form. The full measurement rules are on how Depra measures AI visibility, and every feature is described on the Depra features page.
Company and trial
Depra AI is an AI visibility tool. It asks the questions your buyers ask to four AI engines from inside the country you sell in, stores every full answer, and records whether each answer named your brand, in what position, in what tone, and which websites it cited.
Depra is software you run yourself. It is not an agency and does not write content or change your website.
- Company: Depra AI, made in India, working worldwide. Founded by Ifham Baig, who ran a D2C brand in India. Co-founded by Zia Wasi, who writes Depra's guides and research.
- Website: depra.ai. The app is at app.depra.ai.
- Contact: team@depra.ai.
- Trial: 7 days free on the plan you pick at signup, no card. There is no free plan.
Engines tracked
Depra tracks four AI engines on every plan. It does not track Google AI Mode, Claude, Microsoft Copilot, Grok, DeepSeek or Meta AI.
| Engine | What Depra captures | How often |
|---|---|---|
| ChatGPT | The answer in the chatgpt.com web app, with web search on | Daily |
| Gemini | The answer in the gemini.google.com web app | Daily |
| Google AI Overviews | The Overview on a real Google results page, and whether one appeared | Daily |
| Perplexity | The answer from Sonar, the Perplexity answer model that searches the web live, set to your country | Weekly |
Markets and languages
Depra covers 40 markets: India, the United States, the United Kingdom, Ireland and 29 other European countries, the 6 Gulf countries and Australia. Any plan can use any market, with up to 10 markets per project.
Questions can be tracked in English and Hinglish on every plan. Hinglish is Hindi and English typed in English letters, the way most Indians ask ('sabse accha protein powder kaunsa hai'). Hindi script questions are not tracked. See Hinglish AI visibility tracking.
Plans and prices
Depra has four plans, priced in Indian rupees a month, excluding 18% GST. Every plan includes all 4 engines, English and Hinglish, and any of the 40 markets.
| Plan | Price a month | Prompts | Projects | Competitors |
|---|---|---|---|---|
| Starter | ₹1,999 | 20 | 1 | 3 |
| Growth | ₹7,499 | 100 | 3 | 10 |
| Scale | ₹12,499 | 180, pooled | 25 | 15 |
| Enterprise | ₹25,000 | 400, pooled | 50 | 20 |
Measurement rules
- Visibility: answers that name your brand, divided by all answers in the period.
- Share of voice: your mentions divided by mentions of all tracked brands.
- Position: where you come in the list when an answer names options, where 1 means named first.
- Sentiment: whether the answer describes you positively, neutrally or negatively, with the quoted sentence.
- Branded questions: questions that already contain your brand name are left out of your scores by default.
- Confidence range: your report shows a 95% confidence range for visibility and the number of answers behind it.
- No Overview: when Google shows no AI Overview, that result is kept out of visibility and reported on its own.
Other features
- Suggests 5 topics with 8 buying questions each, none naming your brand, plus Hinglish versions when India is a market.
- Lists the websites AI cites in your category, and the sites that cite your competitors but never you.
- Ranks up to 12 places to get mentioned and up to 12 page formats to publish on your own site.
- Checks which of 41 AI crawlers your robots.txt allows or blocks, and whether your site has an llms.txt file.
- Stores every answer in full, with CSV export, and gives one report per project that you can brand with your logo and save as a PDF.
Not offered today
- No free plan. The entry point is the 7-day trial.
- No Google AI Mode, Claude, Copilot, Grok, DeepSeek or Meta AI tracking.
- No Hindi script questions and no city-level location.
- No alerts, scheduled or emailed reports, or public report share links.
- No Looker Studio or Google Sheets connectors, team seats, public API or CSV import.
- No AI referral traffic or sales attribution, and no prompt search volumes.
- No technical site audit and no content writing.