Depra AI is self-serve software that tracks how often ChatGPT, Gemini, Perplexity and Google AI Overviews name your brand when buyers ask about your category. Each of them is checked daily on every plan, and Enterprise adds Claude, Microsoft Copilot, DeepSeek, Google AI Mode, Grok and more. It is built in India and serves brands in 40 markets. Every plan tracks questions in English, Hinglish, French and most other major languages, plus code-mixed questions. Plans cost ₹1,999 to ₹25,000 a month plus GST. Starter, Growth and Scale start with 7 days free, no card needed.
This page lists the facts in short, checkable form. The full measurement rules are on how Depra AI measures AI visibility, and every feature is described on the Depra AI features page. How Depra AI writes and checks what it publishes is set out in our editorial policy.
What is Depra AI?
Depra AI is an AI visibility tool. It asks the questions your buyers ask to ChatGPT, Gemini, Perplexity, Google AI Overviews and the other AI engines on your plan, from inside the country you sell in, stores every full answer, and records whether each answer named your brand, in what position, in what tone, and which websites it cited.
Depra AI is software you run yourself. The software does not write content or change your website. Done-for-you work by the Depra AI team is a separate service (below).
- Company
- Depra AI, made in India, working worldwide. Co-founded by Ifham Baig (opens in a new tab), who ran a D2C brand in India, and Zia Wasi, who writes Depra AI's guides and research. Depra AI is a product of Wizthinkers Private Limited, a company incorporated in India on 25 November 2022 (CIN U74999UP2022PTC174011), with its registered office in Aligarh, Uttar Pradesh.
- Website
- depra.ai. The app is at app.depra.ai.
- Contact
- team@depra.ai.
- Support
- email team@depra.ai, on every plan, during working hours in India (IST). To have the Depra AI team set up your account with you, book a demo.
- Profiles
- Depra AI on LinkedIn (opens in a new tab), Depra AI on YouTube (opens in a new tab), Depra AI on G2 (opens in a new tab) and Depra AI on Product Hunt (opens in a new tab).
- Walkthrough
- a 4-minute product walkthrough on YouTube, AI Recommends Your Competitors. Here’s What to Check (opens in a new tab), published on 2 October 2026. It is recorded on an example project.
- Trial
- Starter, Growth and Scale start with 7 days free on the plan you pick at signup, no card needed; add a card or UPI AutoPay only to continue. Enterprise is invoiced and its trials are opened by the Depra AI team. There is no free plan. A free AI audit of 5 questions needs no signup.
- Demo
- Book a demo for a free 15-minute call on any plan, where the Depra AI team sets up your account with you. A demo never shortens the trial.
- Enterprise add-ons
- Enterprise adds Claude, Microsoft Copilot, DeepSeek, Google AI Mode, Grok and every other major AI engine, as add-ons set up by the Depra AI team. Prices are on request: contact us.
- Own server
- On Enterprise, the Depra AI team can deploy Depra AI on your own server as a private deployment. Price on request: team@depra.ai.
- Done-for-you service
- The Depra AI team can do the work end to end for a brand, on its website, product data and listings, with the brand approving each change. It is priced separately from the software plans. The Depra AI software itself never edits a website.
Which AI engines does Depra AI track?
Every Depra AI plan tracks ChatGPT with web search, Gemini, Google AI Overviews and Perplexity, and checks each of them daily. Enterprise adds Claude, Microsoft Copilot, DeepSeek, Google AI Mode, Grok and every other major AI engine, as add-ons set up by the Depra AI team.
| Engine | What Depra AI captures | How often |
|---|---|---|
| ChatGPT | The answer in the chatgpt.com web app, with web search on | Daily |
| Gemini | The answer in the gemini.google.com web app | Daily |
| Google AI Overviews | The Overview on a real Google results page, and whether one appeared | Daily |
| Perplexity | The answer from Sonar, the Perplexity answer model that searches the web live, set to your country | Daily |
Questions are asked at country level, with no city targeting, personas or chat history. Details in which AI engines Depra AI tracks.
Which markets and languages does Depra AI cover?
Depra AI covers 40 markets: India, the United States, the United Kingdom, Ireland and 29 other European countries, the 6 Gulf countries and Australia. Any plan can use any market, with up to 10 markets per project. Tracking is at country level. You can write a city into a question, and it is still asked from the country as a whole.
Every plan tracks questions in English, Hinglish, French and most other major languages, plus code-mixed questions that mix two languages in one sentence. Hinglish is Hindi and English typed in English letters, the way many Indians type their questions. Hinglish and code-mixed questions are Depra AI’s speciality. See multilingual AI visibility tracking.
How much does Depra AI cost?
Depra AI has four plans, priced in Indian rupees a month, excluding 18% GST. Every plan includes ChatGPT, Gemini, Perplexity and Google AI Overviews, each checked daily, most major languages, including Hinglish, and any of the 40 markets.
| Plan | Price a month | Prompts | Projects | Competitors |
|---|---|---|---|---|
| Starter | ₹1,999 | 16 | 1 | 3 |
| Growth | ₹7,499 | 70 | 2 | 5 |
| Scale | ₹12,499 | 120, pooled | 5 | 8 |
| Enterprise | ₹25,000 | 300, pooled | 10 | 12 |
A prompt is one question a buyer asks AI. Competitors are per project. Enterprise is invoiced. A check is one engine answering one prompt in one market. Monthly checks: 2,000 on Starter, 8,700 on Growth, 15,000 on Scale, 37,500 on Enterprise. Higher plans provide more capacity. Full details on Depra AI pricing.
How does Depra AI calculate its scores?
- Visibility
- answers that name your brand, divided by all answers in the period.
- Share of voice
- your mentions divided by mentions of all tracked brands.
- Position
- where you come in the list when an answer names options, where 1 means named first.
- Sentiment
- whether the answer describes you positively, neutrally or negatively, with the quoted sentence.
- Branded questions
- questions that already contain your brand name are left out of your scores by default.
- Confidence range
- your report shows a 95% confidence range for visibility and the number of answers behind it.
- No Overview
- when Google shows no AI Overview, that result is kept out of visibility and reported on its own.
What else does Depra AI do?
- Suggests 5 topics with 8 buying questions each, none naming your brand, plus Hinglish versions when India is a market.
- Lists the websites AI cites in your category, and the sites that cite your competitors but never you.
- Records the products ChatGPT shows as cards when shoppers ask what to buy, on Growth, Scale and Enterprise but not Starter. Its Shopping report ranks brands by the share of shopping answers that show their products, and lists the top merchants (the stores the shown products are sold by), the prompts that trigger products and the top products. Only ChatGPT returns products. See product visibility and marketplace intelligence.
- Reads the product list of your own online store at setup and then once a week, through the Shopify Storefront API or the WooCommerce Store API, so Depra AI knows which products are yours. The store read is in early access and is opened per workspace. Setup needs no Shopify app and no access token, and Depra AI never changes a store. See AI visibility for Shopify.
- Stores the web searches ChatGPT ran behind each answer. Only ChatGPT reports them.
- Shows the qualities AI answers tie to each tracked brand, and counts how many claims in AI answers supported or contradicted each fact on your facts list over the last 28 days.
- Ranks up to 12 places to get mentioned and up to 12 page formats to publish on your own site.
- Checks which of 41 AI crawlers your robots.txt allows or blocks, and whether your site has an llms.txt file.
- Stores every answer in full, with CSV export, and gives one report per project that you can save as a PDF, with your logo on Scale and Enterprise.
- Has a read-only MCP server at api.depra.ai/mcp, included on every plan. Create a personal access token on the API Keys page (in the sidebar, under Company), then connect Claude Code, Cursor, VS Code, Claude Desktop, Codex or another MCP app to ask about your visibility, sources, answers, ChatGPT search queries, shopping (on Growth, Scale and Enterprise) and brand perception. A token can read only the projects its creator can access. claude.ai web and ChatGPT cannot connect yet.
- Lets owners and admins invite colleagues to a Depra AI workspace.
What research has Depra AI published?
Depra AI publishes open research, with data and code, on how AI engines answer buyers in India. The first study asked 10 buying questions in English and in Hinglish, 8 times each, to ChatGPT, Gemini and Perplexity from inside India: 480 answers, with fieldwork on 14 August 2026. Gemini cited sources in 90.0% of English answers and 41.3% of Hinglish answers. Read the English vs Hinglish AI shopping study or check the study data and code on GitHub (opens in a new tab).
What does Depra AI not offer?
- No free plan. A free AI audit asks 5 buyer questions in English on ChatGPT, Gemini, Perplexity and Google AI Overviews once, with no signup. After signup, a first free scan of ChatGPT, Gemini and Perplexity runs before the trial, with no card required. Full tracking starts once you complete setup and start your trial.
- Claude, Microsoft Copilot, DeepSeek, Google AI Mode, Grok and other engines on Starter, Growth and Scale: they are Enterprise add-ons.
- No city-level location: questions are asked at country level.
- No alerts, scheduled or emailed reports, or public report share links. The free AI audit sends at most one email, with a private link to its own report.
- No Looker Studio or Google Sheets connectors, general REST API or CSV import of prompts. The MCP server is the only programmatic access, and it is read-only.
- No AI referral traffic or sales attribution.
- No counts of full questions. Where available, prompt volume uses measured monthly DataForSEO keyword demand as a proxy for a prompt. It does not count how often people ask the full sentence.
- The software runs no complete site audit and writes no content. A weekly technical check reads up to 500 pages of your own site plus robots.txt, in Actions since 11 Oct 2026. Done-for-you work by the Depra AI team is a separate service (see the first section).
