A case study here is a page that is published before the results exist. It records what the Depra AI audit found, what was changed and what is being measured, and then it gains a results section as the tracked questions are re-asked. That order keeps the numbers honest.
Which case studies are published?
- Depra AI on Depra AI: the tool used on its own brand for two months, with Google, Bing and ChatGPT numbers and the parts that have not moved yet. Read the Depra AI case study.
- Holy Strips: a vitamin strip brand in the United States, audited on 13 Oct 2026, with the account now run by the Depra AI team. The baseline is published; results follow. Read the Holy Strips case study.
How is a case study measured?
The same buying questions are asked to ChatGPT, Gemini, Google AI Overviews and Perplexity from inside the brand's market, on a schedule, and every answer is stored. The case study reports the share of answers that name the brand, where it is named and which sites the answers cite, before and after the work. Google rankings for the product phrases are recorded alongside. A single answer is never used as proof; the counts are.
Can my brand be a case study?
Yes, with your written agreement to be named. Start with the free AI audit, then book a demo and the Depra AI team sets up the project with you. The before numbers are published first, so a case study only goes up when the baseline is real.