Choose Depra if your buyers are in India and you want four AI engines, questions in English and Hinglish, and rupee pricing from ₹1,999 a month. Choose Profound if you need up to 9 AI engines or counts of how often people ask AI a question, both on its Enterprise plan, or content-writing agents; its self-serve plans start at $99 a month, billed yearly, for ChatGPT only.
Both tools do the same core job. They ask AI engines the buying questions your customers type, and record whether the answer names your brand. Each tracked question is called a prompt. A Google AI Overview is the AI summary Google shows above normal results. Hinglish is Hindi and English typed in English letters, the way many Indians ask ("sabse accha protein powder kaunsa hai"). Depra publishes this page, so every Profound fact below links to the Profound page we read (checked 15 Sep 2026), and one section lists what Depra does not do.
| Feature | Depra | Profound |
|---|---|---|
| Entry price | ₹1,999 a month, Starter, excl. 18% GST | $99 a month, Starter, billed yearly |
| Engines on the entry plan | 4: ChatGPT, Gemini, Google AI Overviews, Perplexity | 1: ChatGPT |
| Most engines | 4 on every plan | 3 on Growth; up to 9 on Enterprise |
| Prompts | Starter 16, Growth 70, Scale 120, Enterprise 300 | Starter 50, Growth 100, Enterprise tailored |
| How often | ChatGPT, Gemini and AI Overviews daily; Perplexity weekly | Daily on every plan |
| Countries | Any of 40 markets, up to 10 per project, asked from inside each country | 1 region on Starter and Growth; custom on Enterprise |
| Languages | English and Hinglish on every plan | 1 language on Starter and Growth; Hinglish not named |
| Data on what people ask AI | Measured DataForSEO keyword demand where available; a proxy, not counts of the full sentence | Prompt Volumes: relevant keywords on Growth, search counts on Enterprise only; 10 countries, India not listed |
| Content writing | Not offered | Agents: 100 credits a month on Starter, 400 on Growth |
| AI traffic to your site | AI bot visits from your server logs, set up by hand; no referral traffic | Agent Analytics for AI-sourced traffic, with integrations such as Cloudflare, Vercel and Google Analytics |
| Seats | No team seats yet | 1 on Starter, 3 on Growth |
| Exports and API | CSV export, a printable report and a read-only MCP server; no general REST API | CSV and JSON on Growth; API on Enterprise |
| Trial | 3 days free on any plan, card required | "Try for free" on Growth, terms not stated |
| Billing | Rupees, GST invoice, card or UPI AutoPay | US dollars, yearly billing shown |
What is Profound AI?
Profound is an AI visibility platform. It tracks how brands appear in answers from ChatGPT, Perplexity, Google AI Overviews and, on its Enterprise plan, up to 6 more engines. Its Answer Engine Insights page says it supports 30+ languages and 150+ regions (checked 15 Sep 2026).
Profound also sells three things beyond tracking. Agents write and optimise content. Agent Analytics measures AI-sourced traffic to your domains. Prompt Volumes shows what people ask AI assistants, built from double opt-in consumer panels.
Profound raised a $96M Series C at a $1B valuation on 24 February 2026, led by Lightspeed Venture Partners. Its press release put total funding at more than $155 million.
How much does Profound cost?
Profound costs $99 a month for Starter and $399 a month for Growth, both shown billed yearly, and Enterprise is priced on request (Profound pricing, checked 15 Sep 2026). Starter tracks ChatGPT only, with 50 prompts and 1,500 responses a month. Growth tracks ChatGPT, Perplexity and Google AI Overviews, with 100 prompts and 9,000 responses a month. Gemini, Google AI Mode, Microsoft Copilot, Claude, Grok and DeepSeek need Enterprise.
Depra costs ₹1,999 a month for Starter, ₹7,499 for Growth, ₹12,499 for Scale and ₹25,000 for Enterprise, invoiced, all excluding 18% GST. Every plan tracks the same 4 engines. See Depra pricing for the full plan list.
A simple way to compare plans is price per engine. Profound Starter is $99 for one engine, about ₹9,460. Profound Growth is $399 for three, which works out at $133 per engine, about ₹12,710. Depra Starter is ₹1,999 for four, about ₹500 per engine. Profound Growth has 100 prompts for about ₹38,130 a month; Depra Growth has 70 prompt slots for ₹7,499. Profound Starter includes more prompts than Depra Starter: 50 against 16.
| Plan | Price a month | Engines | Prompts | Price per engine |
|---|---|---|---|---|
| Profound Starter | $99, billed yearly (about ₹9,460) | 1 | 50 | $99 (about ₹9,460) |
| Profound Growth | $399, billed yearly (about ₹38,130) | 3 | 100 | $133 (about ₹12,710) |
| Profound Enterprise | Custom | Up to 9 | Tailored | Not published |
| Depra Starter | ₹1,999 + GST | 4 | 16 | ₹500 |
| Depra Growth | ₹7,499 + GST | 4 | 70 | ₹1,875 |
| Depra Scale | ₹12,499 + GST | 4 | 120, shared across 5 projects | ₹3,125 |
| Depra Enterprise | ₹25,000 + GST, invoiced | 4 | 80, shared across 10 projects | ₹6,250 |
What is the main difference between Depra and Profound?
The main difference is breadth against focus. Profound offers more engines, content agents, traffic analytics and prompt demand data, with the widest set on Enterprise. Depra offers four engines on every plan and is built for brands selling in India: questions asked from inside India, in English and in Hinglish, billed in rupees.
Hinglish can change the answer. In our study of 480 answers asked from inside India, Gemini cited sources in 90.0% of English answers and 41.3% of Hinglish answers. Profound's self-serve plans include 1 language, and its pages we checked do not name Hinglish.
When is Profound the better choice?
Profound is the better choice when you need something Depra does not have. Four cases:
- You need more than 4 engines. Profound Enterprise tracks up to 9, including Google AI Mode, Microsoft Copilot, Claude, Grok and DeepSeek. Depra tracks none of those.
- You want data on what people ask AI. Prompt Volumes is built from consumer panels in 10 countries: the United States, Canada, Italy, Brazil, Germany, Australia, Spain, South Korea, France and the United Kingdom. Growth shows relevant keywords. Search counts, how often people ask a question, need Enterprise. Depra uses measured DataForSEO keyword demand where available as a proxy for a prompt, rather than counts of the full sentence.
- You want the tool to write content. Profound Agents create and optimise content, with 100 credits a month on Starter and 400 on Growth. Depra tells you which pages to publish and does not write them.
- Your team needs seats, an API or company sign-in. Profound Growth includes 3 seats. Enterprise adds an API and SSO, single sign-on, so staff log in through the login system your company already uses. Depra has no team seats and no general REST API. Its read-only MCP server lets Claude Code, Cursor and other MCP apps query your own data.
When is Depra the better choice?
Depra is the better choice when your buyers are in India or your budget is in rupees.
- Four engines from the first plan. Starter includes ChatGPT with web search, Gemini, Google AI Overviews and Perplexity. For ChatGPT and Gemini, Depra records the answers real people see in the consumer apps.
- English and Hinglish on every plan. Depra suggests 5 topics with 8 buying questions each and writes Hinglish versions when India is one of your markets. From Growth up, your report shows English and Hinglish results side by side. See Hinglish AI visibility.
- Up to 10 countries per project. Pick any of 40 markets, including India, the US, the UK, the Gulf and Australia. Each question is asked from inside the country. A question tracked in 2 countries uses 2 of your prompts.
- Numbers you can check. Questions that already contain your brand name are left out of your score. Your report shows how many answers each score is based on and a confidence range, like a poll's margin of error. The daily brief in the app flags a change only when it is bigger than normal run-to-run noise. How Depra measures.
- The websites AI cites. Every plan lists the websites AI links to in its answers. From Growth up, you also see websites that recommend your competitors but never mention you.
- Rupee billing. Self-serve plans take card or UPI AutoPay, and every invoice is a GST invoice with your GSTIN. Every plan starts with 3 days free, card required. Your first free scan runs before the trial.
What does Depra not do?
Depra does not track Google AI Mode, Claude, Microsoft Copilot, Grok, DeepSeek or Meta AI. Perplexity runs weekly on every plan. Location is set at country level, never city.
Depra has no content writing, no alerts by email or Slack, no team seats, no general REST API and no data on how many people ask a question. It does not measure visits or sales that came from AI answers. If any of these decide your purchase, Profound or another tool on our list of Profound alternatives compared will fit better.
Which should you choose, Depra or Profound?
Choose on where your buyers are and which engines you need. You can also run both on the same brand: Profound for demand data in its 10 panel countries, Depra for buyers in India. For other head-to-head pages, browse all Depra comparisons.
- Pick Profound if you need more than 4 engines, content agents or demand data from consumer panels, and US dollar pricing suits your budget.
- Pick Depra if your buyers are in India, ask in English and Hinglish, and you want four engines at ₹1,999 a month with a GST invoice.