Perplexity visibility tracker: see when Perplexity names your brand
Track how often Perplexity recommends your brand and your competitors, which websites it cites, and how that changes day to day.
Perplexity is checked daily on every plan. Starter, Growth and Scale start with 7 days free, no card needed.
Sample screen from the Depra AI app, Brand Visibility filtered to Perplexity, for a made-up brand called Kinara: visibility, share of voice, average position and sentiment over 30 days with one point per daily check, the brands Perplexity names most, and five tracked questions with the position Perplexity gave Kinara and the number of sites it cited.
What is a Perplexity visibility tracker?
Updated · 7 min read
A Perplexity visibility tracker asks Perplexity the questions your buyers ask and records whether each answer names your brand. Depra AI asks Sonar, the answer model Perplexity sells to developers, with live web search set to your country, once a day, and stores every answer with your position, the tone of the mention and the websites it cited.
Depra AI reads Perplexity through its API. It does not capture the Perplexity app. In both waves of Depra AI's India study (August and October 2026), Perplexity was the engine whose brand list changed most when the same question was asked in Hinglish instead of English. Depra AI runs the same questions on ChatGPT, Gemini, Google AI Overviews and every other AI engine you track. ChatGPT, Gemini and Google AI Overviews each have their own page: ChatGPT visibility tracker, Gemini visibility tracker and Google AI Overview tracker.
What Depra AI records
The Sonar model answer with live web search, through the Perplexity API
How often
Daily, on every plan
Asked from
Web search set to the country you track, at country level: any of 40 markets, up to 10 per project
What is kept
The answer and every source it used
How does Depra AI capture Perplexity answers?
Depra AI sends each tracked question to Sonar through the Perplexity API, with web search on and the search biased toward the country you track. Sonar searches the web, writes the answer and returns the list of websites it used. Depra AI stores the answer and every source.
This is an API capture. Depra AI does not record the Perplexity app, where model choice and settings can differ, so an answer you see in the app may not match the one Depra AI stores.
Checks run once a day on every plan, in any of 40 markets, up to 10 per project. Location is set at country level: Depra AI does not target cities or add personas.
Sample screen from the Depra AI app, Answers: one stored Perplexity answer from the Sonar model with web search set to India, with numbered citations. Depra AI recorded the brands in the order named (Kinara second), a positive sentiment with its quote and the numbered sites cited, next to a list of stored Perplexity answers from several markets.
Is Perplexity checked every day?
Yes. ChatGPT, Gemini, Perplexity and Google AI Overviews are all checked daily, on every plan: Starter, Growth, Scale and Enterprise. Each tracked question goes to Perplexity once a day in every market you track, and every answer is stored with its sources. Enterprise adds Claude, Microsoft Copilot, DeepSeek, Google AI Mode, Grok and more.
One answer is a sample of one, so your report shows a confidence range next to each engine. You can see how many answers each number rests on and how far it could move by chance.
In the August 2026 wave of Depra AI's study, Perplexity was the most consistent engine between reruns: two runs of the same question in the same language shared 68.3% of their brands, against 54.7% on ChatGPT and 51.2% on Gemini.
ChatGPT, Gemini, Perplexity and Google AI Overviews, all checked daily, on every plan.
Four weeks of checks, one square per day
Starter, Growth, Scale and Enterprise
Over four weeks on every plan, ChatGPT, Gemini, Perplexity and Google AI Overviews are each checked on all 28 days.
What does Depra AI show for Perplexity?
For each Perplexity answer, Depra AI shows your visibility, position, sentiment and cited websites. It records the same numbers for each competitor you track, from 3 to 12 per project depending on plan. In the August 2026 wave of Depra AI's India study, Perplexity gave the longest source lists: 19.6 sites per English answer on average, against 9.4 for Gemini and 2.5 for ChatGPT. Those gaps are one reason a brand can appear on one engine and not another, covered in why AI engines disagree about your brand.
Sample screen from the Depra AI app, Cited websites for Perplexity: the sites in Perplexity's source lists, each labelled by site type and by the format of its most cited page (discussion, listicle, comparison, product page, article or how-to), with how often it was cited and the share of those answers that named Kinara. Sites cited only when rivals were named are marked as gaps.
Visibility
The share of Perplexity answers that name your brand, across the date range you choose.
Position
Your spot in Perplexity's recommendation list. Position 1 means Perplexity put you first.
Sentiment
Positive, neutral or negative, quoted from the Perplexity sentence that mentions you.
Cited websites and pages
Every site labelled by type (editorial, forum, marketplace, directory and more), and every cited page labelled as a listicle, comparison, how-to, product page or other format.
Change over time
Each number compared with the previous period, last month or last year.
Every answer stored
Perplexity's full reply, the brands it named and its numbered source list, with CSV export.
Sites that recommend your competitors on Perplexity
Depra AI's citation gap analysis lists the websites AI answers cite, including Perplexity's, when competitors are named and you are not, with competitors' own sites removed. Scoring rules: how Depra AI measures AI visibility.
Sample card: the site types AI cites, with whether each one names the made-up brand and how many rivals it names; the ones that cite rivals but not the brand are shaded.
Why does Perplexity change its brand list by language?
Depra AI's study shows how much it changes and does not prove why. Hinglish questions mix Hindi and English words typed in English letters, the way many Indians ask (for example, the Hinglish version of 'which is the best protein powder'). Across 480 answers collected from inside India on 14 August 2026, the study counted the brands two answers to the same question have in common, as a percentage of all brands either answer named.
Two Perplexity runs in the same language shared 68.3% of their brands. An English and a Hinglish answer to the same question shared 44.9%. That 23.4 percentage point drop was the largest in the study: 7.8 points on Gemini and 2.2 on ChatGPT. In the October 2026 re-run (479 answers), the Perplexity gap was 28.2 points, against 2.0 on Gemini, no longer significant, and 0.8 on ChatGPT.
In August, Perplexity cited sources in every answer in both languages, so the change was in which sites and brands it picked. Cited websites moved even more: two runs shared 85.2% of their sites, and an English and a Hinglish answer shared 52.8%, a gap of 32.4 points. In the October 2026 re-run that cited-site gap was 52.6 points. In skincare, The Derma Co appeared in 2.5% of English answers and 20.0% of Hinglish ones, while La Roche-Posay fell from 13.8% to 1.3%.
For a brand selling in India, an English-only Perplexity score does not show what Hinglish buyers get. Depra AI suggests Hinglish versions of your questions when India is one of your markets. On Growth and above, your report splits visibility by English and Hinglish. Method and full tables: English vs Hinglish AI shopping study.
Brands shared by two Perplexity answers to the same question in August 2026: 68.3% in the same language, 44.9% across English and Hinglish (October 2026 re-run: 76.1% and 47.9%).
How much less two Perplexity answers to the same question had in common across English and Hinglish than in one language, August 2026: the largest drop in the study.
- Same language
- 68.3%
- English vs Hinglish
- 44.9%
- Same language
- 76.1%
- English vs Hinglish
- 47.9%
Cited websites moved even more. Two runs shared 85.2% of their sites and an English and a Hinglish answer shared 52.8% in August, a gap of 32.4 points. In October that gap was 52.6 points.
Brand gap between languages, by engine (points)
| Engine | Aug 2026 | Oct 2026 |
|---|---|---|
| ChatGPT | 2.2 | 0.8 |
| Gemini | 7.8 | 2.0* |
| Perplexity | 23.4 | 28.2 |
* No longer significant in the October re-run.
Can PerplexityBot read your site?
PerplexityBot is the crawler Perplexity uses to show and link websites in its answers, and Perplexity's bot documentation (opens in a new tab), checked 7 Oct 2026, says it is not used to train AI models. Perplexity recommends allowing it in robots.txt, the file that tells bots which pages they may visit, if you want to appear in its results.
A second agent, Perplexity-User, fetches a page when a person asks about it, and the same Perplexity page says it generally ignores robots.txt rules. Depra AI's AI crawler checker shows the rule that applies to both and marks Perplexity-User as advisory, because a block rule may not stop it. The guide to AI crawlers covers the other AI bots Depra AI checks.
Sample robots.txt for a made-up brand that allows PerplexityBot and disallows Perplexity-User: PerplexityBot is allowed, and Perplexity-User is marked advisory because it generally ignores robots.txt.
How do you check Perplexity by hand?
Ask Perplexity your buying questions in new threads, log each answer and its sources, and repeat every week. You can sample Perplexity yourself this way before you buy a tool. The spreadsheet method for tracking brand mentions in AI answers has the columns and scoring rules.
- Step 01
Pick 10 buying questions
Leave brand names out. If you sell in India, add a Hinglish version of each.
- Step 02
Ask in a new thread
Use perplexity.ai and note which model is selected, since answers can vary by model.
- Step 03
Log the answer and its sources
Record named or not, position, tone and the numbered sources.
- Step 04
Repeat weekly
Compare the share of answers that name you from week to week.
Where the manual method stops working
The app answer depends on the model and settings in your account, and logging every numbered source by hand takes time. Depra AI records the Sonar answer from inside your chosen country every day and keeps every source.
Compare every engine you track
Depra AI runs the same questions on every engine you track, so each engine gets its own score.
ChatGPT Visibility Tracker
The chatgpt.com web app with web search on, checked daily on every plan.
Gemini Visibility Tracker
The gemini.google.com web app, checked daily on every plan.
Google AI Overview Tracker
The AI Overview on a real Google results page, checked daily on every plan.
Every other AI engine you track
Claude, Microsoft Copilot, DeepSeek, Google AI Mode, Grok and more, on Enterprise.
See when Perplexity names your brand
Daily Perplexity checks come with every plan. Free AI audit: 5 questions on ChatGPT, Gemini, Perplexity and Google AI Overviews. No signup, no card.
Frequently Asked Questions
Answers about tracking Perplexity with Depra AI. Ask the team anything else.
The API. Depra AI asks Perplexity's Sonar model with live web search biased to your country and stores the answer and its sources. It does not capture the Perplexity app, where model choice and settings can differ.
Daily, on every plan. Each tracked question goes to Perplexity once a day in every market you track, and ChatGPT, Gemini and Google AI Overviews are checked daily too. When a plan hits its monthly check limit, new checks pause until next month. Saved results stay available. See how often Depra AI checks each engine.
Perplexity says Perplexity-User generally ignores robots.txt rules, because a person requested the fetch (Perplexity's bot documentation (opens in a new tab), checked 7 Oct 2026). PerplexityBot, the crawler behind its search results, is the one to allow in robots.txt. Depra AI's crawler check flags Perplexity-User as advisory for that reason.
Perplexity is included in every plan, with ChatGPT, Gemini and Google AI Overviews. Starter costs ₹1,999 a month plus GST for 16 prompt slots; Scale costs ₹12,499 for 120 prompt slots pooled across 5 projects. Starter, Growth and Scale start with 7 days free, no card needed. Enterprise trials are opened by the Depra AI team. See Depra AI pricing.
Be the brand AI recommends
Track your brand on ChatGPT, Gemini, Perplexity, Google AI Overviews and every other major AI engine, and get a ranked list of fixes that help AI name you.
