Holy Strips case study: the AI visibility baseline for a vitamin strip brand

Who is Holy Strips and what does it sell?

Holy Strips is a United States supplement brand that sells vitamins as oral thin films: small strips that dissolve in the mouth instead of being swallowed as a pill or chewed as a gummy. The audit found five products, Vitamin B12, Multivitamin, Melatonin, D3 + K2 and Biotin, and four bundles: Glow Stack, Full Halo, Daily Duo and Rest and Rise.

The site also has educational content: a supplement strip guide, an ingredients and safety guide, a brand comparison page, a FAQ, and blog hubs for each product. The audit called this a workable content foundation. Its summary was that the pages are useful, and that the biggest gaps are broken navigation, conflicting product information and limited visibility when buyers search for the category.

What did the Depra AI audit find on 13 October 2026?

The website check covered 167 pages and gave a score of 79 out of 100, labelled "Needs attention". It reported 332 error instances, 178 warning instances and 544 informational notices. An instance is one reported occurrence, so the same cause can count many times. The audit picked out three findings that matter most.

• Two missing pages, 300 broken links. The Partners and Accessibility links in the shared footer point to pages that do not exist. The same two links appear across 150 pages, so one footer correction addresses all 300.
• Product facts do not agree. The homepage and the product pages give different L-theanine amounts for the melatonin strip and different descriptions of the multivitamin. The broad vegan claim needs checking against the biotin product.
• Category discovery is weak. B12 searches are the closest ranking opportunities. The sampled Google AI answers named other brands. Marketplace pages were visible for the brand name.

Which product facts disagree, and by how much?

Four product facts differ between the homepage and the product pages. The audit said buyers, retailers and AI assistants may each pick up a different version, and that the L-theanine difference is especially important because it changes the amount described, while the vegan claim affects whether a product meets a buyer's dietary preference.

What else did the website check flag?

Product-data fields, duplicate pages and descriptions, and navigation. None of these alone blocks a sale, but together they decide whether a buyer, a search engine or an AI assistant reaches a clear, single version of each page.

What did Google AI Overviews say about vitamin strips?

Depra AI captured Google AI Overview snapshots (the AI summary above some Google results) on 13 October 2026 from the United States. For three category searches, "b12 strips", "melatonin strips" and "dissolvable vitamin strips", Holy Strips was not named in the answer and its site was not linked. For the branded search "holy strips" an AI Overview container appeared, but its answer text was not returned, so it could not be assessed.

A reference snippet on a B12 marketplace source mentioned Holy Strips. The audit treated that as different from the assistant naming or recommending the brand. These are one-time snapshots, not a repeated score, and the audit did not include ChatGPT, Gemini or Perplexity results. Those engines are not in the audit; the measurement section below says what Depra AI tracks for the account.

Where do the product pages rank, and how much demand is there?

The US ranking data holds 498 search phrases with a ranking record for holystrips.com, and the traffic model estimates 0 visits. The audit stressed that the zero estimate is a model output, not a count of visitors, and that real visits and sales should be read from the business analytics. Ranking records span August to October 2026. In the sampled organic results for the brand name, Amazon appeared first and the Holy Strips website second.

The product phrases that match what Holy Strips sells are small. "Melatonin strips" has about 170 US searches a month, "vitamin b12 strips" 90, "b12 strips" 70 and "dissolvable vitamin strips" 40. "Sleep strips" has 390, but the audit warns that it can also mean mouth tape or nasal strips. The B12 page is the first opportunity because its phrases rank closest to useful visibility; melatonin is the second.

What did the marketplace checks show?

Public listings exist, but seller performance could not be verified from public results. The audit was explicit that shopping-feed approval, marketplace sales, stock, reviews and in-marketplace rankings are account figures it did not have.

• Amazon: a Holy Strips B12 catalog entry appeared first in the branded Google sample. Discoverable; the current seller and offer were not verified.
• TikTok Shop: a D3 + K2 listing labelled sold by holy.strips. The copy has unclear category wording, repeated headings, conditional ingredient descriptions, references to other brands and health claims that need review. Public prices differed between retrieved versions.
• Shop catalog: a Holy Strips merchant page appeared in branded search. Product facts there need to stay synchronised with the site.
• CanadianVit: a Holy Strips brand collection appeared in branded search. The retailer relationship and current range need confirming.
• GoSupps: the biotin entry uses vegan wording in its search title, which has to be checked against the current biotin suitability statement.
• Walmart and eBay: no reliable Holy Strips listing was verified in the sampled checks. Unconfirmed, not proven absent.

How does Holy Strips compare with other strip brands?

The audit compared search estimates for four sites. Holy Strips has 498 US ranking phrases and 0 estimated visits in the model. NuStrips has 890 phrases and 406 estimated visits. Melts has 117 phrases and 147 visits. The old Diso domain has 888 phrases and 1,153 visits. These are search-data estimates, not sales or verified analytics; the audit says they show the discovery gap, not product quality.

The audit noted what the competing sites make clear. NuStrips separates sleep, energy, essentials and beauty, with science and review paths; its energy product uses caffeine, so it is not a direct B12 comparison. Melts has a dissolving-strip range and a science section. The old Diso homepage now redirects to OQO Life, so the Holy Strips comparison page needs updating. The link data lists 1,249 backlinks from 1,151 websites, several of them directories or business profiles.

What is being corrected, in what order?

The list below follows the audit's overall finding: repair the shared broken links, correct the product facts, tidy the product data, then strengthen the pages that match real buyer searches. The Depra AI team does this work end to end for Holy Strips: the site, the product data and the marketplace listings, with Holy Strips approving each change. The Depra AI software itself measures AI answers and does not edit a website; the edits are made by the team. Each correction is recorded here as it lands and the numbers are re-checked. None is marked done at the time of writing.

• 1. Footer links. Publish the intended Partners and Accessibility pages, or point the shared footer at the right destinations. One correction, 300 links. Replace the five 127.0.0.1 links in the strips-versus-gummies article with the live shop and product addresses, fix the Harvard source link and the missing article image, and make the About link reach a company page.
• 2. Product facts, aligned everywhere. Take the approved current label for each product and make the homepage, the product text, the search description, the product data and the marketplace listings say the same thing: the L-theanine amount, the multivitamin contents, the film ingredient and vegan suitability confirmed product by product. Rebuild the TikTok Shop D3 + K2 description from the approved facts.
• 3. Product-data fields. Tidy the 18 flagged items on the nine product and bundle pages: the unrecognised date fields and the blank entry, with the correct pack size, identifier, price, currency, stock status and page address, and one-time purchase separated from subscription and bundle offers.
• 4. Hub descriptions and duplicate pages. Give each of the five blog hubs its own description, add descriptions to the two policy pages, give the two collection pages distinct titles and purposes, and shorten the B12 deficiency article title.
• 5. B12 and melatonin pages first. Make these two pages the clearest product summaries on the site: the actual formula, pack size, purchase options and suitability, with direct answers to buyer questions. B12 ranks nearest useful visibility (22 and 28); melatonin is second (44). The sleep-strip wording will say plainly that these are dissolvable oral supplements, not mouth tape.
• 6. Buyer-question guides linked to products. Improve the existing strip guide, safety guide, B12 forms guide and brand comparison before writing new articles, link each guide to its matching product, and check whether the overlapping B12 dosage articles answer different questions.

What is being measured?

Depra AI tracks the same category questions, asked from the United States, on four engines: ChatGPT, Gemini, Google AI Overviews and Perplexity. ChatGPT, Gemini and Google AI Overviews are checked daily; Perplexity is checked weekly on Starter, Growth and Scale and daily on Enterprise. Every answer is stored in full, so each result published here can be traced to a dated answer. How Depra AI measures explains the method.

Separately from the Depra AI tracking, the Google positions for the product phrases in the table above will be re-read from the same US ranking data the audit used: "b12 strips", "vitamin b12 strips", "melatonin strips", "sleep dissolving strips", "dissolvable vitamin strips" and the rest. The audit's 13 October positions are the before-state.

• Brand mentions: whether each answer to a category question names Holy Strips, where it sits in the list, and which brands are named instead.
• Sources: which sites each answer cites, labelled by type, including whether holystrips.com or a marketplace listing is cited.
• Facts: whether claims in AI answers about the products agree with the corrected product facts, such as the L-theanine amount.
• Google rankings: the recorded position of the B12 and melatonin pages for the product phrases above, read from the same US ranking data the audit used, not from the Depra AI software.
• Site checks: the audit's website check, re-run after the corrections: the broken-link count, the product-data flags and the duplicate descriptions.

What will the before numbers look like in one place?

This is the baseline every later result is compared against. All values are from the Depra AI audit of 13 October 2026.

What will results look like?

A results section will be added below the baseline table as numbers come in. Each entry will give the date it was checked, the engine, the question, whether Holy Strips was named, and the answer it comes from. Google rankings will be reported for the same product phrases with the same date stamp. Site-check numbers will be re-run and reported against the before column.

The Depra AI team runs the account. ChatGPT, Gemini and Google AI Overviews are checked daily and Perplexity weekly (daily on Enterprise), and every answer is stored in full, so each result written up here can be traced to a dated answer. The "updated" date at the top of this page changes only when a result is added. Where a number has not moved, the page will say so. No number here predicts another. AI answers change between runs, and a single mention is not a trend; the audit itself warned that one answer should not be used to claim a brand always or never appears.

What is not measured: marketplace sales, Amazon or TikTok Shop rankings, Buy Box, ads and reviews. Depra AI does not track those, and the audit did not have them. If you want to understand the two ideas behind this work, read what is AEO, answering the buyer's question clearly, and what is GEO, being described and cited accurately in AI-generated answers.