Choose AthenaHQ if you want 11 AI models and an agent that improves your content, at $295 a month (AthenaHQ plans, checked 8 Oct 2026). Choose Depra AI if your buyers are in India and you want Hinglish tracking and rupee billing from ₹1,999 a month. AthenaHQ also has a free plan, and Depra AI does not.
Both tools ask AI assistants the questions your buyers ask and record whether each answer names your brand. Each tracked question is called a prompt. AthenaHQ sells usage as credits, and 1 credit buys 1 AI response. A Google AI Overview is the AI summary Google shows above normal results. Hinglish is Hindi and English typed in English letters. An API lets other software work with a tool's data, and an MCP server does the same for AI assistants such as Claude.
Depra AI publishes this page, so read it knowing that. Every AthenaHQ fact links to the AthenaHQ page we read on 8 Oct 2026. One section lists what Depra AI does not do. For a wider list, see the best AI visibility tools or compare all AI visibility tools.
| Feature | Depra AI | AthenaHQ |
|---|---|---|
| Engines | 4 on every plan: ChatGPT with web search, Gemini, Google AI Overviews, Perplexity | 5 on free Essential: ChatGPT, Perplexity, AI Overviews, Gemini, Copilot. 11 on Starter |
| More engines | None. Google AI Mode, Claude, Copilot, Grok, DeepSeek and Meta AI are not tracked | Starter adds Google AI Mode, Claude, Grok, DeepSeek, Meta AI and Mistral |
| Markets and India | Any of 40 markets, India included, asked from inside each country; up to 10 per project | Single region on Starter, multiple on Enterprise; India is not named on the plans page or homepage |
| Languages | English and Hinglish on every plan | Single language on Starter, multiple on Enterprise; Hinglish is not named |
| Entry price | ₹1,999 a month, Starter, excl. 18% GST | $295 a month, Starter; 17% off on annual billing |
| How usage is counted | Prompt slots: 16, 70, 120 or 300 by plan, each run on all 4 engines | 3,600 credits a month on Starter; 1 credit buys 1 AI response |
| Free plan or trial | No free plan. 3 days free on Starter, Growth and Scale, card required | Free Essential plan with $25 of credit, 300 credits in total |
| Products in AI shopping answers | Shopping report for ChatGPT: brands, merchants, prompts that trigger products and top products. For India it may show few or no products today (see the limits below) | Ecommerce page says it tracks at product, category or brand level across ChatGPT, Perplexity and Google AI |
| Content writing and publishing | Not offered. Depra AI ranks what to publish and where to get mentioned, and your team writes | Content optimisation agent on Starter; publishes to Shopify, WordPress, Webflow and other website systems |
| Reports | Printable report, saved as PDF from the browser; CSV export; pricing lists your logo on reports on Scale and Enterprise | CSV export on Starter; weekly Slack reports and Looker Studio listed as integrations |
| API or MCP | Read-only MCP server on every plan; no general REST API | MCP for ChatGPT, Claude and other MCP apps; API is a paid add-on on Starter and included on Enterprise |
| Team | Owners and admins can invite colleagues | Unlimited members on Essential; unlimited seats on Starter and Enterprise |
| Billing | Rupees. Card or UPI AutoPay on Starter, Growth and Scale; Enterprise is invoiced. GST invoice with your GSTIN | Dollars, monthly or annual |
What is AthenaHQ?
AthenaHQ calls itself a generative engine optimisation (GEO) platform (AthenaHQ llms.txt, checked 8 Oct 2026). GEO is the work of getting a brand named in AI answers.
Its platform page describes three parts. Monitor tracks visibility, mentions, citations and sentiment. Insights traces answers back to sources, claims and content gaps. The Action Center turns those gaps into content, outreach to cited sources and product content work (AthenaHQ platform, checked 8 Oct 2026).
Depra AI is tracking software for brands that sell in India. It reports AI answers and ranks what to fix.
How much does AthenaHQ cost?
AthenaHQ has three plans. Essential is free and comes with $25 of credit, 300 credits in total. Starter costs $295 a month for 3,600 credits a month, and annual billing takes 17% off. Enterprise is priced on request (AthenaHQ plans, checked 8 Oct 2026).
The same page says Enterprise adds several regions and languages, persona targeting and single sign-on. A persona is a described type of customer the AI answers as. Single sign-on lets staff log in through the company's own login system.
One credit buys one AI response. The credit calculator says usage depends on prompts, locations, models and how often they run (AthenaHQ credit calculator, checked 8 Oct 2026). For example, 30 prompts on 4 models, run daily for 30 days, use all 3,600 credits (30 × 4 × 30).
API access and extra credits are paid add-ons on Starter. The plans page says to contact AthenaHQ for add-on pricing (AthenaHQ plans, checked 8 Oct 2026).
Depra AI costs ₹1,999 a month on Starter, ₹7,499 on Growth, ₹12,499 on Scale and ₹25,000 on Enterprise, plus 18% GST. GST is India's goods and services tax. Each plan has a fixed number of checks a month, from 1,600 on Starter to 30,000 on Enterprise. A check is one engine answering one prompt in one market. Full details are on Depra AI pricing.
| Plan | Price a month | Usage included | Engines | Regions and languages |
|---|---|---|---|---|
| AthenaHQ Essential | Free | 300 credits in total | 5 | Not stated |
| AthenaHQ Starter | $295 | 3,600 credits a month | 11 | Single region and language |
| AthenaHQ Enterprise | Priced on request | Custom credits | Not stated on the plan card | Multiple regions and languages |
| Depra AI Starter | ₹1,999 plus GST | 16 prompt slots, 1,600 checks | All 4 | Any of 40 markets, English and Hinglish |
| Depra AI Growth | ₹7,499 plus GST | 70 prompt slots, 7,000 checks | All 4 | Any of 40 markets, English and Hinglish |
| Depra AI Scale | ₹12,499 plus GST | 120 prompt slots, 12,000 checks | All 4 | Any of 40 markets, English and Hinglish |
| Depra AI Enterprise | ₹25,000 plus GST, invoiced | 300 prompt slots, 30,000 checks | All 4 | Any of 40 markets, English and Hinglish |
Which AI models does each tool track?
AthenaHQ tracks 5 AI models on its free Essential plan and 11 on Starter (AthenaHQ plans, checked 8 Oct 2026). Depra AI tracks 4 engines on every plan.
Essential covers ChatGPT, Perplexity, Google AI Overviews, Gemini and Copilot. Starter adds Google AI Mode, Claude, Grok, DeepSeek, Meta AI and Mistral, with more on request (AthenaHQ plans, checked 8 Oct 2026). Google AI Mode is Google's chat-style search mode.
Depra AI's four are ChatGPT with web search, Gemini, Google AI Overviews and Perplexity. The first three run daily, and Perplexity runs weekly. Depra AI does not track the other seven models on AthenaHQ's Starter list.
Depra AI reads ChatGPT and Gemini answers from their consumer web apps, and AI Overviews from a real Google results page. The AthenaHQ pages we read do not say how answers are captured.
Where is AthenaHQ the stronger choice?
AthenaHQ is the stronger choice when you need something Depra AI does not offer. Each point comes from AthenaHQ's own pages. Plan facts are on its plans page (AthenaHQ plans, checked 8 Oct 2026), and other pages are linked where used.
- You need more than four engines. Starter covers 11 models, including Google AI Mode, Claude, Copilot, Grok, DeepSeek and Meta AI. Depra AI tracks none of those six.
- You want to start free. Essential is free and comes with 300 credits. Depra AI has no free plan.
- You want the tool to write and publish. Starter lists a content optimisation agent. The integrations page says AthenaHQ publishes to Shopify, WordPress, Webflow, Wix, Framer, Payload CMS, Sanity and Contentful (AthenaHQ integrations, checked 8 Oct 2026). Depra AI does not write or publish content.
- You want traffic and revenue next to visibility. AthenaHQ connects Google Analytics 4 and Search Console. Its ecommerce page describes attribution from an AI recommendation to a site visit and a sale (AthenaHQ ecommerce page, checked 8 Oct 2026). Depra AI has no AI referral traffic or sales data.
- You sell on marketplaces. The ecommerce page says AthenaHQ tracks AI recommendations for specific SKUs (AthenaHQ ecommerce page, checked 8 Oct 2026). That covers brands that sell on their own site, through Amazon or on other marketplaces. A SKU is one product variant in your catalogue. Depra AI does not track rankings or sales inside a marketplace. It does not track Amazon Rufus (renamed Alexa for Shopping in May 2026), Amazon's AI shopping assistant (About Amazon, checked 7 Oct 2026).
- You want an assistant that can act. AthenaHQ's MCP connection works with ChatGPT and Claude. It can create content, manage tracked prompts and update brand facts (AthenaHQ integrations, checked 8 Oct 2026). The Depra AI MCP server is read-only, and ChatGPT and claude.ai on the web cannot connect to it yet.
- You want reports in Slack or Looker Studio. The integrations page lists weekly Slack reports and a connector for Looker Studio, Google's dashboard tool (AthenaHQ integrations, checked 8 Oct 2026). Depra AI offers neither.
- You want unlimited seats stated on the plan. Essential lists unlimited members, and Starter and Enterprise list unlimited seats. Depra AI lets owners and admins invite colleagues, and its pricing page lists no seat count.
Where is Depra AI the stronger choice?
Depra AI is the stronger choice when your buyers are in India and you budget in rupees. The AthenaHQ facts below come from its plans page (AthenaHQ plans, checked 8 Oct 2026).
- India and Hinglish on every plan. Depra AI asks each question from inside India and drafts Hinglish versions of your buying questions. From Growth up, the report shows English and Hinglish side by side. AthenaHQ Starter covers a single region and language, and its plans page does not name India or Hinglish.
- Several markets without an enterprise contract. Every Depra AI plan can track any of 40 markets, up to 10 per project. AthenaHQ lists multi-region and multi-language support on Enterprise.
- Rupee billing with a GST invoice. Depra AI charges in rupees by card or UPI AutoPay, from ₹1,999 a month plus GST. It issues a GST invoice with your GSTIN, your GST registration number. AthenaHQ shows its prices in dollars, and its first paid plan is $295 a month.
- A fixed plan with no credit maths. Each Depra AI prompt slot runs on all 4 engines on a set schedule, with the checks included. With credits, you split responses across prompts, models, locations and run frequency yourself.
- Scores you can check. Questions that already contain your brand name are left out of your score by default. The report shows a 95% confidence range, like a poll's margin of error, and the number of answers behind each score. Read how Depra AI measures.
- Your store is read, never changed. When you add your own online store, DepraBot reads its product list, so Depra AI knows which products are yours. A Shopify store needs no app and no access token. See product visibility.
Gemini cited sources in 90.0% of English answers and 41.3% of Hinglish answers to the same buying questions asked from India. (Depra AI Hinglish vs English study, 480 answers, fieldwork 14 Aug 2026)
What does Depra AI not do?
Depra AI does not track Google AI Mode, Claude, Microsoft Copilot, Grok, DeepSeek or Meta AI. Perplexity runs weekly on every plan. Location is set at country level, never a city. Questions typed in Hindi script are not tracked.
Depra AI has no free plan. It sends no alerts by email, WhatsApp or Slack and no scheduled or emailed reports. Its reports have no public share links. It has no Looker Studio or Google Sheets connector and no general REST API. Its MCP server is read-only. It has no personas.
Depra AI does not write content, change your website or change your store. It does not measure visits or sales that came from AI answers. It has no full site audit of schema, headings or internal links. Schema is code on a page that tells search engines and AI what the page is about.
Depra AI records product cards in ChatGPT answers only. OpenAI says shopping in ChatGPT is live for users in the US today and will expand to more regions (OpenAI merchants page, checked 7 Oct 2026). If you track questions for India, your Shopping report may show few or no products until ChatGPT shows products there.
If any of these decides your purchase, AthenaHQ covers more of that list today.
Which should you choose, Depra AI or AthenaHQ?
Choose on three things: where your buyers are, how many engines you need, and how much work the tool should do.
The fair test is your own data. Run the same buying questions on AthenaHQ's free plan and in a Depra AI trial, then compare the brands and sources in each answer. For other options, read Depra AI vs Searchable or the Profound alternatives list, which includes AthenaHQ. For tools built for India, see the best AI visibility tools in India.
- Pick AthenaHQ if you need Claude, Copilot, Google AI Mode or other models beyond four. It also fits if you want a content agent, publishing to your website, or a free plan to test with.
- Pick Depra AI if your buyers are in India and ask in English and Hinglish. You get ChatGPT, Gemini, Google AI Overviews and Perplexity from ₹1,999 a month, with a GST invoice.