GEO best practices: how to start generative engine optimization and measure it
Eight generative engine optimization best practices, a numbered 90-day plan, and a table of what to measure and where to find each number.
Zia Wasi10 min readblog
How brands get named in AI answers
Guides, original research and tool comparisons on how ChatGPT, Gemini, Perplexity, Google AI Overviews, Claude and every other major AI engine choose brands, how to measure your AI visibility, and what to fix first.
28 articles in Guides
Guides
Practical guides on why AI answers leave a brand out, how to track your mentions, and what to publish or fix.
28 articles
- Zia Wasi10 min read
How do you find and fix negative brand sentiment in AI answers?
What AI brand sentiment means, how to find negative or wrong descriptions of your brand, why they appear and how to fix the sources.
Zia Wasi8 min read
What is prompt volume in AI visibility, and how is it estimated?
A plain definition, why no one can count full ChatGPT questions, how four providers estimate demand, and how to use the numbers.
Zia Wasi9 min readWhat does utm_source=chatgpt.com mean, and how do you track AI traffic in GA4?
What the tag means, where to find visits from ChatGPT, Perplexity, Gemini and Copilot in Google Analytics 4, a channel rule you can copy, and the part of AI search that no traffic report shows.
Zia Wasi7 min readAI SEO, GEO and AEO services in India: hire an agency or run it with a tool?
What AI SEO services actually include, when your own team can run the work with a tool, when a done-for-you team is worth it, and the questions to ask any agency before you sign.
Zia Wasi8 min readWhat is a content AEO audit, and how do you run one?
A checklist for nine kinds of page, the rubric Depra AI used on its own 140 pages, a real client example, and what the free AI audit covers.
Zia Wasi10 min read
What is llms.txt? A plain guide with a free generator and checker
An llms.txt file is a short summary of your site, with links, written for AI tools. This page covers its format, what Google and the AI companies say, and how it works on Shopify and WordPress. It also has a free generator and checker.
Zia Wasi14 min read
Brand monitoring in AI answers: track brand mentions where buyers now ask
What classic brand monitoring covers, what it cannot see inside ChatGPT, Gemini and Perplexity, and the five things to monitor in AI answers, with setup steps.
Zia Wasi9 min read
What is AI SEO, and how do you start?
AI SEO means two things: getting AI answers to name your brand, and using AI tools for SEO work. Both are covered here, with a five-step plan for consumer brands in India.
Zia Wasi12 min read
What is AI visibility?
AI visibility is how often AI answers name your brand, as a share of all answers to your buyers' questions. This guide also covers the formula, what a good score is, a free hand check and how to improve it.
Zia Wasi9 min read
SEO automation with AI agents: what to automate with Claude and MCP
SEO automation means software does the repeating parts of SEO work on a schedule: collecting data, checking pages and drafting reports. With an AI agent such as Claude, the safe pattern is to let it read data and write drafts. A person checks facts and approves every change.
Zia Wasi10 min read
Your competitor appeared in the AI answer. What should you do next?
Inspect the answer and its sources before adding another page to the content queue.
Zia Wasi2 min readAn AI visibility report your team can actually use
Connect the monitoring sample, the collected answers and the next action your team can justify.
Zia Wasi4 min readHow to choose AI visibility prompts that reflect real buying decisions
Build a monitoring set around buyer intent, language and evidence you can act on.
Zia Wasi4 min read
What Is GEO (Generative Engine Optimization)?
GEO, also called GEO SEO, is the work of getting your brand named and cited in AI answers. This guide covers the full form, the term’s origin, how engines pick sources, an India example and an 8-step checklist.
Zia Wasi12 min read
What Is AEO (Answer Engine Optimization)?
The meaning of AEO in SEO and digital marketing, how answer engines pick what to say, a face wash question from India, and an 8-step checklist.
Zia Wasi8 min read
GEO vs SEO: What Is the Difference?
GEO vs SEO side by side: goals, metrics and tools, the 4 parts of the work that carry over, the 5 that change, and how one buyer question from India gets different answers in English and Hinglish.
Zia Wasi9 min read
AEO vs SEO: What Is the Difference?
AEO vs SEO compared on goals, metrics and tools, with the SEO habits that still pay off in answer engines, what to track instead of rankings, and one buyer question from India.
Zia Wasi6 min read
LLM SEO: What It Is and How It Works
A plain guide to LLM SEO: what it means, what else it is called, how AI models pick the brands they name, seven steps that help, and how to measure the result.
Zia Wasi15 min read
AI share of voice: what it is and how to calculate it
The formula Depra AI uses, a worked example with four brands and 60 answers, how share of voice differs from visibility, and how to raise it.
Zia Wasi7 min read
What Is llms.txt and Does It Work?
What the file is, what Google has said about it, how to write one, and how many websites AI cites for Indian shopping publish one.
Zia Wasi9 min read
How to Write Hinglish Prompts for AI Tracking
The rules we locked for our English and Hinglish buying questions, with the three pairs that failed review and how we fixed each one.
Zia Wasi8 min read
How to Get Your Brand Cited in AI Answers
What decides which websites AI engines cite, what the public research says works, and where 4,640 citations in Indian shopping answers pointed.
Zia Wasi11 min read
How to Measure AI Visibility
The metrics, sample sizes and ranges that turn AI answers into a number you can defend, with worked examples from our English and Hinglish study.
Zia Wasi11 min read
ChatGPT SEO: How to Get ChatGPT to Recommend Your Brand
What OpenAI documents about ChatGPT search, five steps to get your brand named in its answers, and how to tell if the work paid off.
Zia Wasi11 min read
How to Track Brand Mentions in ChatGPT and AI Answers
A spreadsheet method you can run this week, with the columns, scoring rules and formulas to use, and the point where a tool saves you more time than it costs.
Zia Wasi10 min read
Why Doesn't ChatGPT Mention My Brand?
Five causes explain most brands that ChatGPT leaves out. Each one leaves a different sign in the answers, and each has a check you can run today and a first fix.
Zia Wasi20 min read
AEO vs GEO vs SEO: What Is the Difference?
SEO wins a place in the list of links. AEO and GEO win a place inside the answer that ChatGPT, Gemini, Perplexity or a Google AI Overview writes. Here is how the three terms fit together.
Zia Wasi11 min read
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Make AI answers your next sales channel
See where ChatGPT, Gemini, Perplexity, Google AI Overviews and every other major AI engine name you today, and get a ranked list of fixes to change it.
Be the brand AI recommends
Track your brand on ChatGPT, Gemini, Perplexity, Google AI Overviews and every other major AI engine, and get a ranked list of fixes that help AI name you.
