The best AEO tools in 2026 depend on where you sell. For ecommerce brands selling in India, pick Depra AI: it asks from inside India, in English, Hinglish and most other major languages. For Google AI Mode (Google's chat-style search mode) or Microsoft Copilot, pick Peec AI or Otterly, priced in US dollars (Peec AI plan details (opens in a new tab), Otterly pricing (opens in a new tab), checked 8 Oct 2026).
Hinglish is Hindi and English mixed and typed in English letters. Pick HubSpot AEO, marked beta on its product page, if your marketing already runs on HubSpot. Pick Yotpo Discover if you run a large catalogue and are ready for a sales-led contract. An AEO tool shows whether AI assistants name your brand when shoppers ask what to buy, and what to change.
AEO stands for answer engine optimization: the work of getting your brand named and cited in answers from ChatGPT, Gemini, Perplexity and Google AI Overviews, the AI summary Google shows above normal results. Depra AI publishes this page and is on the list. Every competitor price below links to the vendor page we read on 8 Oct 2026, on 14 Oct 2026 for Promptwatch, or on 19 Oct 2026 for Listable Labs, and the Depra AI section says what Depra AI does not track. For the wider category, see the best AI visibility tools.
| Tool | Type | Engines | Starting price | India location | Hinglish |
|---|---|---|---|---|---|
| Depra AI | Tracking and action plan | ChatGPT with web search, Gemini, Perplexity and AI Overviews, all daily on every plan; more engines on Enterprise | ₹1,999/mo, excl. GST | Yes, asked from inside India | Yes, every plan, with most other major languages |
| Peec AI | Tracking | Choose 3 of 6: ChatGPT, AI Overviews, AI Mode, Gemini, Copilot, and Naver AI or Perplexity (pages disagree) | $95/mo Starter (opens in a new tab) | 1 country on Starter, India not named | Not published |
| Otterly | Tracking | ChatGPT, AI Overviews, Perplexity, Copilot; Gemini, AI Mode, Claude as add-ons | $29/mo Lite (opens in a new tab) | Yes, in its country list (opens in a new tab) | Not published |
| HubSpot AEO (beta) | Tracking and recommendations | ChatGPT, Gemini, Perplexity | $50/mo, or $45 billed yearly (opens in a new tab) | Not published | Not published |
| Profound | Tracking and agents | ChatGPT, Gemini, AI Overviews on the free trial; up to 9 on Enterprise | Custom, Enterprise (opens in a new tab) | 1 region on the free trial | Not published |
| Semrush AI Visibility Toolkit | Tracking inside an SEO suite | Mentions from ChatGPT, Google AI, Gemini, Perplexity | $99/mo per domain, billed annually (opens in a new tab) | India is in its region list; Prompt Tracking covers 220+ countries and territories (opens in a new tab) | Not published |
| SE Ranking AI Search | Tracking inside an SEO suite | AI Overviews, AI Mode, ChatGPT, Perplexity | $129/mo Core + $89/mo add-on (opens in a new tab) | India listed for SE Visible (opens in a new tab), which the add-on includes | Not published |
| Yotpo Discover | Tracking and agents, built on reviews data | ChatGPT, Gemini, Claude, Perplexity and others | Custom, after a demo (opens in a new tab) | Not published | Not published |
| AirOps | Content creation with AI insights | ChatGPT only on Solo; 7+ answer engines on Pro | Solo free to start; paid prices not shown (opens in a new tab) | Regions on every plan | Not published |
| Promptwatch | Tracking; AEO articles on Professional and Business | 4 models on every plan, not named; supported list includes ChatGPT, Perplexity, AI Overviews, AI Mode, Claude, Gemini | $95/mo Essential (opens in a new tab) | Not published; country-level tracking on Essential | Not published |
Prices as each vendor publishes them, before tax, checked 8 Oct 2026 (Promptwatch on 14 Oct 2026). Depra AI prices exclude 18% GST. "Not published" means the pages we checked did not state it. "Pages disagree" means two of the vendor pages we read state different things. Plans change often, so confirm on the vendor page before you buy.
What are the best answer engine optimization tools in 2026?
The best answer engine optimization tools in 2026 depend on where you sell. For brands selling in India, Depra AI tracks ChatGPT, Gemini, Perplexity and Google AI Overviews in most major languages, including Hinglish, from ₹1,999 a month. For Google AI Mode or Microsoft Copilot in US dollars, look at Peec AI or Otterly (Peec AI (opens in a new tab), Otterly (opens in a new tab), checked 8 Oct 2026).
| Tool | Engines on the entry plan | Price in rupees | Hinglish | Free plan | Date checked |
|---|---|---|---|---|---|
| Depra AI | ChatGPT, Gemini, Perplexity and AI Overviews, all daily on every plan | ₹1,999/mo, excl. GST | Yes, every plan, with most other major languages | No; 7 days free on Starter, Growth and Scale, no card | Own pricing page |
| AITLAS by Shiprocket | 2 AI platforms on every self-serve plan; which two is not published | ₹999/mo Starter, excl. GST (opens in a new tab) | Not mentioned | Yes, 3 scans | 21 Oct 2026 |
| AnswerTrace | ChatGPT and AI Overviews on Starter | ₹1,499/mo, excl. GST (opens in a new tab) | From Starter | Yes, ChatGPT only | 8 Oct 2026 |
| AnsarAEO | 3 engines on Starter | ₹1,999/mo (opens in a new tab) | Yes | Not published; 14-day trial, no card | 8 Oct 2026 |
| Pallix | ChatGPT, Gemini, AI Overviews on Starter | ₹2,499/mo (opens in a new tab) | Blog says Hinglish; FAQ says it depends on setup | Not published; one-time audit without signup | 8 Oct 2026 |
| Paprik AI | ChatGPT on Solo | ₹3,999/mo (opens in a new tab) | Not mentioned | Not published; 7-day trial, no card | 8 Oct 2026 |
| GeoIQ | Audits 6 AI systems | ₹6,679/mo Starter through Razorpay ($69) (opens in a new tab) | Not mentioned | Yes, 2 audits a day | 8 Oct 2026 |
| Cited | ChatGPT, AI Overviews, Gemini on Starter | ₹8,999/mo, excl. GST (opens in a new tab) | Not mentioned | Not published; free 20-prompt report | 8 Oct 2026 |
Prices before tax, as each vendor publishes them. "Not published" or "Not mentioned" means the pages we checked did not state it. Tools priced in US dollars are in the first table, except Listable Labs, which is in the India table below.
What is an AEO tool?
An AEO tool asks AI assistants the questions your buyers ask, stores the answers, and reports how often your brand is named, where it sits and which websites the answer cites. Most AEO tools also compare you with competitors and suggest what to fix. The tracked questions are called prompts, and the linked websites are called citations.
AEO tools fall into three types. Tracking tools measure how AI answers talk about you. Content tools write pages meant to be cited. Audit tools, sometimes called AEO analysis tools, check your site once and give a score. Some products mix two types, which the first table shows in the Type column. Depra AI vs Writesonic compares a tracking tool with one that also writes articles. To check your own pages by hand, follow the content AEO audit guide. For the full definition, read what AEO is and how it works.
What does AEO stand for?
AEO stands for answer engine optimization. An answer engine is any tool that replies with a written answer in place of a list of links, such as ChatGPT, Gemini, Perplexity or the AI Overview, the AI summary Google shows above normal results. AEO is the work of getting your brand into those answers, described correctly and backed by pages the engine cites. A close relative is GEO, generative engine optimization, compared in AEO vs GEO vs SEO.
How do you choose an AEO tool for an ecommerce brand?
Start from where your buyers shop and how they ask. Six questions separate the tools on this list:
- Which engines does the entry plan cover? Several tools let you pick 3 engines, or give one engine on the cheapest plan (Peec AI (opens in a new tab), Paprik AI (opens in a new tab) and AirOps (opens in a new tab) pricing, checked 8 Oct 2026). Check the engines on the plan you will buy.
- Where are the questions asked from? AI answers change by country. If you sell in India, the tool should ask from inside India.
- Which language do your buyers use? Hinglish is Hindi and English mixed and typed in English letters, the way many Indians ask AI assistants. Few tools track it.
- Does it count questions that already name you? A question such as "is Brand X good?" will always mention Brand X. Those inflate your score, so check whether the tool leaves them out.
- Does it show the websites behind the answer? For ecommerce, the cited sites are often marketplaces, review sites and "best of" lists. Those are the places you can act on.
- What does each tracked question cost? Divide the monthly price by the prompt count, then check how often each prompt runs on each engine.
1. Depra AI: for ecommerce brands selling in India
Depra AI asks your buyers' questions to every AI engine you track from inside your chosen country and stores every full answer. It records whether each answer named you, in what order, in what tone, and which websites it cited. It captures the answers real people see in ChatGPT (with web search on) and Gemini, plus the Google AI Overview. Perplexity is asked through its Sonar model with live web search. All of these are checked daily, on every plan.
For each project Depra AI suggests 5 topics with 8 buying questions each, none naming your brand, and writes Hinglish versions when India is a market. You can add product-level questions such as "best body balm under ₹3,000". Questions that already contain your name are not counted. Every cited website gets a type label, including marketplace, editorial, forum and your own site, and a gap view lists the websites that recommend your competitors but never mention you. Depra AI then ranks up to 12 places to get mentioned and up to 12 page formats to publish.
Price: Starter ₹1,999 a month (16 prompt slots, 1 project, 3 competitors), Growth ₹7,499 (70 prompt slots, 2 projects), Scale ₹12,499 (120 prompt slots across 5 projects), Enterprise ₹25,000 invoiced. Prices exclude 18% GST and come with a GST invoice. Every plan includes ChatGPT, Gemini, Perplexity and Google AI Overviews, all checked daily, with English, Hinglish, French and most other major languages, plus code-mixed questions. Hinglish is Depra AI’s speciality. Starter, Growth and Scale start with 7 days free, no card needed. Enterprise trials are opened by the Depra AI team. See Depra AI pricing. The Depra AI case study shows the method applied to Depra AI itself.
What Depra AI does not do on Starter, Growth and Scale: track Google AI Mode, Claude, Microsoft Copilot, Grok, DeepSeek or Meta AI, which are Enterprise add-ons. The software does not write content for you. It has no alerts or general REST API. Its MCP server for Claude Code, Cursor and other MCP apps is read-only.
- Pick it if your buyers are in India, you want Hinglish answers measured next to English ones, and you budget in rupees.
- Skip it if you need AI Mode, Claude or Copilot below Enterprise, or a tool that writes the pages for you.
2. Peec AI: three engines of your choice
Peec AI tracks brand mentions, position and cited sources in AI answers. Every brand plan lets you choose 3 of 6 default models. Peec AI pages disagree on the six: the plan table on the pricing page lists ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Microsoft Copilot and Naver AI, with Perplexity in the Enterprise column, while the AI instructions page and the add-on section of the same pricing page name Perplexity in place of Naver AI. Extra models cost $35 a month on Starter (Peec AI pricing (opens in a new tab), checked 8 Oct 2026).
Price: Starter $95 a month for 50 prompts, 1 project and 1 country per project. Pro is $245 for 150 prompts and 3 countries. Advanced is $495 for 350 prompts. All brand plans list unlimited users (Peec AI plan details (opens in a new tab), checked 8 Oct 2026).
Full comparison: Depra AI vs Peec AI. See the Peec AI alternatives list.
- Pick it if you want AI Mode or Copilot tracked and 50 prompts on the entry plan.
- Skip it if you need India and another country in one project on Starter, or Hinglish, which the pages we checked do not mention.
3. Otterly: Copilot on every plan from $29
Otterly monitors brand mentions and cited links. Every plan includes ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot. Google AI Mode and Gemini are add-ons at $9 to $149 a month, and Claude at $29 to $439, by plan (Otterly pricing (opens in a new tab), checked 8 Oct 2026). India is on its country list (opens in a new tab).
Price: Lite $29 a month for 15 prompts, Standard $189 for 100 prompts, Premium $489 for 400 prompts. Annual billing takes 15% off, and there is a free trial (Otterly pricing (opens in a new tab), checked 8 Oct 2026). Otterly pages disagree on the length of the free, no-card trial: the help centre and the homepage FAQ say 7 days, while the signup section of the homepage says 14 days (Otterly free trial page (opens in a new tab), Otterly homepage (opens in a new tab), checked 8 Oct 2026).
Full comparison: Depra AI vs Otterly.
- Pick it if you want the lowest dollar price on this list and Copilot tracked.
- Skip it if 15 prompts is too few for your product categories, or you need Gemini without paying for an add-on.
4. HubSpot AEO (beta): for teams already on HubSpot
HubSpot AEO is marked Beta on its product page. It tracks how often ChatGPT, Gemini and Perplexity mention your brand, your share of voice (your mentions against competitors), and which pages and domains the answers cite. It turns that into ranked recommendations, such as creating a page or reaching out to third-party sites. It is also included in Marketing Hub Pro and Enterprise.
Price: $50 a month on its own, or $45 a month paid yearly, with 25 prompts. The trial tracks 25 prompts with no credit card (HubSpot AEO (opens in a new tab), checked 8 Oct 2026).
HubSpot also runs a free AI Search Grader (opens in a new tab) that needs no account. It gives a one-time score on sentiment, presence, brand recognition and share of voice, using GPT-5.4 mini, Perplexity and Gemini (HubSpot AI Search Grader (opens in a new tab), checked 8 Oct 2026). It is a snapshot. It does not track answers over time.
- Pick it if your CRM and email already run on HubSpot and you want AI visibility next to them.
- Skip it if you need Google AI Overviews tracked or answers asked from India, which the product page does not mention.
5. Profound: more engines for enterprise teams
Profound sells its wide engine coverage on an Enterprise contract. For brands, its pricing page lists a free Trial on ChatGPT, Gemini and Google AI Overviews, and an Enterprise plan with up to 9 engines. Both include credits for its agents, automated workers for content and other marketing work, and each run uses credits (Profound pricing (opens in a new tab), checked 8 Oct 2026).
Price: the Trial is free and runs 50 prompts daily for 7 days, in 1 region and 1 language. Enterprise is custom and sold through a demo (Profound pricing (opens in a new tab), checked 8 Oct 2026). The $99 Starter and $399 Growth plans the page listed on 15 Sep 2026 are no longer on it. Profound's own pages disagree on its plans: the FAQ on its Answer Engine Insights page still says Starter plans include 50 monthly prompts and Growth plans allow 100 (Profound Answer Engine Insights (opens in a new tab), checked 8 Oct 2026).
Read Depra AI vs Profound or the list of Profound alternatives.
- Pick it if you run an enterprise team that needs many engines in one contract.
- Skip it if you want a published monthly price. The only paid plan its pricing page lists for brands is priced on request.
6. Semrush AI Visibility Toolkit: AEO inside Semrush
Semrush sells the AI Visibility Toolkit on its own or inside Semrush One. Its pricing page lists mentions from ChatGPT, Google AI, Gemini and Perplexity (Semrush AI pricing (opens in a new tab), checked 8 Oct 2026). The Semrush toolkit help page lists India among the regions its database reports cover, and says Prompt Tracking supports 220+ countries and territories. Source: toolkit help page (opens in a new tab), checked 8 Oct 2026.
Price: $99 a month per domain, billed annually, with 25 custom prompts tracked daily (Semrush AI pricing (opens in a new tab), checked 8 Oct 2026). The Semrush toolkit help page says the AI Visibility Toolkit has no free trial, and the toolkit plan on the AI pricing page has a Subscribe button only. Semrush lists its 7-day free trial for Semrush One and other toolkits (Semrush subscriptions help (opens in a new tab), checked 8 Oct 2026).
Full comparison: Depra AI vs Semrush AI Visibility Toolkit.
- Pick it if you already pay for Semrush and want AI answers beside your keyword rankings.
- Skip it if you need more than 25 prompts on the entry price, or Hinglish, which the toolkit pages do not mention.
7. SE Ranking: AI answers inside an SEO platform
SE Ranking is an SEO platform with an AI Search add-on. Its pricing page lists AI Overviews, AI Mode, Perplexity and ChatGPT in the AI results tracker.
Price: the add-on starts at $89 a month, or $71.20 a month billed yearly, on top of a base plan. Core is $129 a month, or $103.20 billed yearly. The 14-day trial needs no credit card (SE Ranking pricing (opens in a new tab), checked 8 Oct 2026).
- Pick it if you want rank tracking, site audits and AI answers on one bill.
- Skip it if you only need AEO. Core plus the add-on is $218 a month billed monthly.
8. Yotpo Discover: for large ecommerce catalogues
Yotpo is a reviews and loyalty platform for online stores, and Discover is its AI visibility product. Discover tracks how your products rank across ChatGPT, Gemini, Claude, Perplexity and other engines, by product, category and region. It adds three agents: one for on-site fixes, one for content and one that engages real reviewers and loyalty members (Yotpo Discover (opens in a new tab), checked 8 Oct 2026).
Price: custom, quoted after a demo, based on catalogue size, markets, languages and how much optimisation you want (Yotpo Discover pricing (opens in a new tab), checked 8 Oct 2026). The Discover page says the first release is for brands with $10M+ in annual GMV, with a waitlist for smaller brands (Yotpo Discover (opens in a new tab), checked 8 Oct 2026).
- Pick it if you are a large catalogue brand, already use Yotpo reviews, and want product-level rankings with done-for-you content.
- Skip it if your brand is below $10M in annual GMV (gross merchandise value, your total online sales), or you want a published price and a self-serve trial.
9. AirOps: content creation with AI search insights
AirOps is a content platform first. Teams use it to run workflows that produce content, and each plan adds AI search insights. Solo shows ChatGPT insights only. Pro lists insights across 7+ answer engines and unlimited seats. Persona and region personalization is listed on every plan.
Price: Solo is free to start. The pricing page shows no dollar amounts for paid plans and says pricing depends on task volume (AirOps pricing (opens in a new tab), checked 8 Oct 2026).
- Pick it if your main problem is producing many pages, and tracking is a secondary need.
- Skip it if you want tracking first or a published price.
10. Promptwatch: four unnamed models per plan, MCP and API access from $95
Promptwatch tracks 4 AI models on every plan, and its pricing page does not say which 4 a plan gets. Its "Supported AI models and platforms" section lists ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Claude, Gemini, Meta Llama, DeepSeek, Grok, OpenCode and Claude Code. Essential includes country-level tracking and MCP and API access, Professional adds 5 AEO articles a month, and Business adds 10 articles a month, state and city level tracking, Shopping Insights and Ads Radar (Promptwatch pricing (opens in a new tab), checked 14 Oct 2026). The page does not state a competitor limit, a country count, languages, India or Hinglish. Depra AI, which publishes this page, names the engines on every plan: ChatGPT with web search, Gemini, Google AI Overviews and Perplexity.
Price: Essential $95 a month for 1 project, 50 prompts and 1 seat, with a 7-day free trial. Professional $245 for 2 projects, 150 prompts and 2 seats, also with a 7-day free trial. Business $579 for 5 projects, 350 prompts and 5 seats, sold through a demo with no trial listed. Prices are in US dollars, and the page does not say whether the trial needs a card (Promptwatch pricing (opens in a new tab), checked 14 Oct 2026).
- Pick it if you want 50 prompts with MCP and API access at $95, or AEO articles written in the same tool on Professional and Business.
- Skip it if you need to know which 4 models you get before you buy, or India and Hinglish, which the pricing page does not mention.
Which AEO tools work for the Indian market?
Nine AEO tools are built in India or for Indian brands: Depra AI, AnsarAEO, Pallix, Listable Labs, AnswerTrace, Cited, GeoIQ, AITLAS by Shiprocket and Paprik AI. Most price in rupees or charge in INR, and three list Hinglish on their pricing or product pages. Each fact below comes from the vendor pages, checked 8 Oct 2026 (Listable Labs and Pallix on 19 Oct 2026).
Language matters for this choice. In our August 2026 study of 480 answers asked from inside India, Gemini cited sources in 90.0% of English answers and 41.3% of Hinglish answers, and the list of brands Perplexity named changed beyond normal rerun noise by 23.4 points. In the October 2026 re-run of 479 answers, Gemini cited sources in 73.4% of English and 56.3% of Hinglish answers, and the Perplexity gap was 28.2 points (Hinglish vs English AI shopping study). If your buyers ask in Hinglish, test every tool on Hinglish questions during the trial.
| Tool | What it does | Starting price | Hinglish or Indian languages | Based in |
|---|---|---|---|---|
| Depra AI | Tracks ChatGPT, Gemini, AI Overviews and Perplexity; ranks places to get mentioned | ₹1,999/mo, excl. GST | English, Hinglish, French and most other major languages, plus code-mixed questions | Aligarh |
| AnsarAEO | Tracks ChatGPT, Perplexity, Gemini; drafts fixes for your CMS | ₹1,999/mo (opens in a new tab) | English, Hindi, Hinglish; Tamil, Bengali, Marathi on higher plans | Built in India, city not published |
| Pallix | Tracks 3 AI surfaces on Starter, 5 on Growth; free audit | ₹2,499/mo, or ₹2,249 billed yearly (opens in a new tab) | Blog says Hinglish; FAQ says it depends on setup | Pune |
| Listable Labs | Tracking plus AI-written articles | $89/mo (opens in a new tab) | Not mentioned on homepage or pricing page | Bengaluru |
| AnswerTrace | Tracks ChatGPT and AI Overviews on Starter; adds Claude and Perplexity higher up | ₹1,499/mo, excl. GST; free plan (opens in a new tab) | Hinglish from Starter, Hindi from Growth | GST-registered in India, city not published |
| Cited | Tracks 3 AI platforms on Starter, up to 7 on Enterprise; free report | ₹8,999/mo, or ₹7,499 billed yearly, excl. GST (opens in a new tab) | Not mentioned on pricing page | Mumbai |
| GeoIQ | Audits 6 AI systems with a fix plan; paid plans monitor domains | Free audits; $69/mo charged in INR (opens in a new tab) | Not mentioned on pricing page | India |
| AITLAS by Shiprocket | Tracking plus AI-written articles; managed plans | Free plan; ₹999/mo Starter, excl. GST (opens in a new tab) | Not mentioned; Hindi content on top managed plan | Gurugram |
| Paprik AI | Tracks ChatGPT on Solo, any 3 of 7 platforms on Pro | ₹3,999/mo, or ₹3,333 billed yearly (opens in a new tab) | Not mentioned on pricing page | Bengaluru |
Prices before tax, as each vendor publishes them, checked 8 Oct 2026 (Listable Labs on 19 Oct 2026). "Not published" or "not mentioned" means the pages we checked did not state it.
AnsarAEO
Starter costs ₹1,999 a month for 25 prompts on 3 engines, Growth ₹4,999 for 100 prompts and Scale ₹9,999 for 300 prompts, with a 14-day trial and no card (AnsarAEO pricing (opens in a new tab), checked 8 Oct 2026). It lists Hindi and other Indian languages, and Auto-Fix on Growth drafts content and schema markup, the code that tells search engines what a page contains, for WordPress or Shopify. Read Depra AI vs AnsarAEO.
Pallix
Pallix Technologies was founded in 2025 in Pune (Pallix about page (opens in a new tab), checked 8 Oct 2026). Starter covers ChatGPT, Gemini and AI Overviews, and Growth at ₹5,999 a month covers any 5 of 7 engines, adding Perplexity, Microsoft Copilot, Claude and Grok to the choice. Plans are priced per brand with unlimited seats and a 7-day trial, and a one-time audit runs without signup (Pallix pricing (opens in a new tab), checked 19 Oct 2026). Read Depra AI vs Pallix.
Listable Labs
Listable Labs was founded in 2024 in Bengaluru (Listable Labs homepage (opens in a new tab), checked 8 Oct 2026) and prices in US dollars: Growth $89, Scale $249 and Max $400 a month. Plans include 3 engines plus 10 to 50 AI-written articles a month. Listable Labs pages disagree on the included engines: the pricing table includes ChatGPT, Gemini and Google AI Mode and sells Perplexity as an add-on, while the llms.txt file includes ChatGPT, Perplexity and Google AI Mode and sells Gemini as an add-on. Both list Google AI Overviews and Microsoft Copilot as add-ons. Sources: Listable Labs pricing (opens in a new tab) and llms.txt (opens in a new tab), checked 19 Oct 2026. Read Depra AI vs Listable Labs.
AnswerTrace
AnswerTrace starts free with ChatGPT only. Starter at ₹1,499 a month adds Google AI Overviews and Hinglish for 25 questions a scan, Growth at ₹5,999 adds Claude and Hindi, and Pro at ₹19,999 adds Perplexity (AnswerTrace pricing (opens in a new tab), checked 8 Oct 2026). Its homepage lists 12 languages and city-level measurement, and says the company was founded in April 2026 (AnswerTrace homepage (opens in a new tab), checked 8 Oct 2026).
Cited
Cited is run by Safairah Technologies in Mumbai (Cited contact page (opens in a new tab), checked 8 Oct 2026). Starter at ₹8,999 a month covers ChatGPT, AI Overviews and Gemini for 100 prompts, Pro at ₹21,999 covers the same three for 250, and Scale at ₹78,999 adds Perplexity and AI Mode; Claude and Grok are on Enterprise. Prices are before GST, and buyers outside India are billed in US dollars (Cited pricing (opens in a new tab), checked 8 Oct 2026). A free 20-prompt report needs no card (Cited free audit (opens in a new tab), checked 8 Oct 2026).
GeoIQ
GeoIQ is an audit tool first. The free plan runs 2 audits a day with no signup across 6 AI systems. Starter at $69 a month, charged as ₹6,679 through Razorpay, adds a 30-day plan and monitoring for 1 domain (GeoIQ pricing (opens in a new tab), checked 8 Oct 2026).
AITLAS by Shiprocket
AITLAS pairs tracking with articles written by its content tool. The free plan gives 3 scans on 2 AI platforms. Starter costs ₹999 a month and Growth ₹4,999, and managed plans with articles and guest posts start at ₹24,999 a month, all before 18% GST (AITLAS pricing (opens in a new tab), checked 8 Oct 2026).
Paprik AI
Paprik AI supports 7 platforms, including Google AI Mode, Claude and Copilot. Solo costs ₹3,999 a month for 20 prompts on ChatGPT, and Pro costs ₹13,999 a month for 100 prompts on any 3 platforms. Yearly billing gives 2 months free. Every plan has a 7-day trial with no card (Paprik AI pricing (opens in a new tab), checked 8 Oct 2026).
How do you set up an AEO tool for product searches?
Track the questions a shopper types before choosing a product, the brands the answer names instead of you, and the websites it cites. Four things to set up in any tool:
- Buying questions with a price. Shoppers ask with a budget: "best sunscreen for oily skin under ₹500", "which running shoes under ₹5,000". Track one question per product line and price band, and leave your brand name out.
- The same questions in Hinglish. If you sell in India, track a Hinglish version of each buying question next to the English one. The answer and its sources can differ.
- Marketplaces and review sites in the citations. AI answers about products often cite marketplace listings, review sites and "best of" lists. Depra AI labels every cited site by type and lists the websites that recommend your competitors but never mention you.
- Tone, with the quoted sentence. Being named with "cheaper but breaks easily" hurts. Check whether the tool shows the sentence behind each mention, so you can fix the review or listing that caused it.
Is AEO different from SEO?
Yes. SEO aims to rank your page in a list of links, and AEO aims to get your brand named inside the written answer. The two overlap: AI engines that search the web before answering often cite pages that already rank. To see where each engine searches, read which search index each AI engine uses. AEO adds work SEO tools do not measure, such as your mentions on other sites and the language buyers ask in. Read AEO vs SEO for the full difference.
How did we compare these AEO tools?
We read each vendor's public pricing, product or help page on 15 Sep 2026, 7 Oct 2026 and 8 Oct 2026, the Promptwatch pricing page on 14 Oct 2026, and the Listable Labs and Pallix pricing pages again on 19 Oct 2026, and linked it next to every price. Where a page had changed, we rewrote the entry from it. Prices are in the currency the vendor publishes, before tax. Where a page did not state a fact, the table says "Not published". We did not run hands-on tests of competitor tools, so this page compares published plans and coverage, and it does not judge answer quality.
Tools are ordered by fit for ecommerce brands selling in India, which puts Depra AI first. Depra AI facts come from the product and the Depra AI pricing page. For tools built around content and GEO, see the best generative engine optimization tools. For a D2C shortlist, see the best AI visibility tools for D2C brands.
FAQ
Which AEO tools also write content for you?
Several tools on this page pair tracking with written content. AirOps is a content platform first, with AI search insights on each plan (AirOps pricing (opens in a new tab), checked 8 Oct 2026). Promptwatch adds 5 AEO articles a month on Professional and 10 on Business (Promptwatch pricing (opens in a new tab), checked 14 Oct 2026). Listable Labs plans include 10 to 50 AI-written articles a month (Listable Labs pricing (opens in a new tab), checked 19 Oct 2026). AITLAS by Shiprocket pairs tracking with articles from its content tool (AITLAS pricing (opens in a new tab), checked 8 Oct 2026). AnsarAEO’s Auto-Fix on Growth drafts content and schema markup for WordPress or Shopify (AnsarAEO pricing (opens in a new tab), checked 8 Oct 2026). Depra AI, which publishes this page, does not write content. It ranks up to 12 places to get mentioned and up to 12 page formats to publish.
What is the best AEO tool?
It depends on your market and budget. For brands selling in India that need Hinglish and rupee pricing, Depra AI, from ₹1,999 a month with 7 days free. For the lowest US dollar price, Otterly at $29 a month (Otterly pricing (opens in a new tab), checked 8 Oct 2026). For teams on HubSpot, HubSpot AEO, in beta, at $50 a month (HubSpot AEO (opens in a new tab), checked 8 Oct 2026). For large ecommerce catalogues, Yotpo Discover on a custom plan (Yotpo Discover pricing (opens in a new tab), checked 8 Oct 2026). Depra AI publishes this page.
Which AEO tools have a free trial with no card?
Several tools on this page offer a free trial that needs no card. At Depra AI, which publishes this page, Starter, Growth and Scale start with 7 days free, no card needed. HubSpot AEO’s trial tracks 25 prompts with no credit card (HubSpot AEO (opens in a new tab), checked 8 Oct 2026). SE Ranking and AnsarAEO give 14 days, and Paprik AI gives 7 days (SE Ranking pricing (opens in a new tab), AnsarAEO pricing (opens in a new tab), Paprik AI pricing (opens in a new tab), checked 8 Oct 2026). Otterly’s free trial needs no card, and its pages disagree on whether it runs 7 or 14 days (Otterly free trial page (opens in a new tab), Otterly homepage (opens in a new tab), checked 8 Oct 2026). Promptwatch lists a 7-day free trial on Essential and Professional, and its pricing page does not say whether it needs a card (Promptwatch pricing (opens in a new tab), checked 14 Oct 2026). Trial terms change often, so confirm on the vendor page before you sign up.
What is AEO vs SEO?
SEO works to rank your pages in search results. AEO works to get your brand named inside the answer an AI tool writes. Good SEO helps AEO, because AI engines that search the web often cite pages that rank, but AEO also depends on mentions on other sites and on the language buyers use. See AEO vs SEO.
Which AEO tools work for Indian brands?
Options built in India or for Indian brands include Depra AI, AnsarAEO, Pallix, Listable Labs, AnswerTrace, Cited, GeoIQ, AITLAS by Shiprocket and Paprik AI. Depra AI, AnsarAEO and AnswerTrace list Hinglish on their pricing or product pages, and a Pallix blog post mentions it. Among global tools, Otterly lists India as a location, Semrush lists India among its regions, and SE Ranking lists India for SE Visible. Compare them on engines per plan, Hinglish, rupee pricing and trial terms.
Are there free AEO tools?
Yes, for one-time checks. HubSpot's AI Search Grader gives a free snapshot with no account (HubSpot (opens in a new tab), checked 8 Oct 2026). GeoIQ runs 2 free audits a day, and AnswerTrace and AITLAS have free plans with limits (GeoIQ pricing (opens in a new tab), AnswerTrace pricing (opens in a new tab), AITLAS pricing (opens in a new tab), checked 8 Oct 2026). Ongoing tracking is paid. Depra AI has no free plan, and Starter, Growth and Scale start with 7 days free, no card needed.
What are the best rated answer engine optimization tools?
This page does not rate tools by stars or user reviews. It compares published plans, engines, prices and trials, each linked to the vendor page, and we did not test competitor tools hands-on. For brands selling in India, Depra AI, which publishes this page, tracks ChatGPT, Gemini, Perplexity and Google AI Overviews in most major languages, including Hinglish, from ₹1,999 a month.
What is AEO software?
AEO software is another name for an AEO tool: software that asks AI assistants your buyers' questions and reports whether your brand is named and which websites the answers cite. Some AEO software stands alone, some sits inside an SEO suite such as Semrush or SE Ranking, and some is a content platform such as AirOps.
How much do answer engine optimization tools cost?
Paid entry plans on this page start at ₹999 a month in rupees, before GST (AITLAS pricing (opens in a new tab), checked 8 Oct 2026), and $29 a month in US dollars (Otterly pricing (opens in a new tab), checked 8 Oct 2026). Several tools also have free plans or free audits. Depra AI starts at ₹1,999 a month, excluding 18% GST. Read how much AI visibility tools cost.
See how AI answers name your brand to shoppers in India
Free AI audit: 5 questions on ChatGPT, Gemini, Perplexity and Google AI Overviews. No signup, no card.
