Generative engine optimization (GEO) tools are software that help your brand get named and cited in answers written by AI, such as ChatGPT, Gemini, Perplexity and Google AI Overviews (the AI summary Google shows above normal results). They do four jobs: track whether AI names your brand, help you write or fix content, check that AI crawlers can read your site, and show which websites AI cites.
Most teams need a tracker first, because it shows what moved in AI answers after each change you make. Pick Depra AI's AI visibility tracking if your buyers are in India and ask in English or Hinglish (Hindi typed in English letters), from ₹1,999 a month. Pick Ahrefs Brand Radar or the Semrush AI Visibility Toolkit if you already pay for that SEO suite. Pick Frase or Surfer to rewrite pages. Start with free tools from Google, Bing and Cloudflare for data about your own site (Search Console Help (opens in a new tab), Bing Webmaster blog (opens in a new tab), Cloudflare AI Crawl Control docs (opens in a new tab), checked 8 Oct 2026).
Depra AI publishes this page and is one of the tools in it. Every other vendor fact links to the page we read, checked 8 Oct 2026, prices are shown in the vendor's currency before tax, and the last section lists what Depra AI does not do. If the term is new, start with what GEO is.
| Job | What you learn | Paid tools in this guide | Free option |
|---|---|---|---|
| Track whether AI names your brand | How often AI answers name you, in what position, next to which competitors | Depra AI, Peec AI, Profound, Otterly, Semrush AI Visibility Toolkit, Ahrefs Brand Radar | HubSpot AI Search Grader and the Semrush and Ahrefs checkers, as one-time snapshots |
| Write or fix content for AI answers | Which pages to write or change, with drafts, scores or briefs | Frase, Surfer, Writesonic, AirOps, Profound Agents | Frase GEO Score Checker, Otterly GEO score check |
| Check whether AI crawlers can read your site | Which AI bots your robots.txt allows or blocks, and which bots visit | Depra AI, Semrush AI Search Site Audit | Cloudflare AI Crawl Control, Ahrefs Bot Analytics (free in beta), Frase Agent Readiness Checker, Otterly crawlability check |
| See which sources AI cites | The websites and pages AI links to, and which of them leave you out | Depra AI, Peec AI, Semrush AI Visibility Toolkit, Ahrefs Brand Radar | Bing Webmaster Tools AI Performance, for your own pages in Copilot answers |
Vendor facts checked 8 Oct 2026. Each tool below links to the page the fact came from.
What are the best AI search engine optimization tools in 2026?
The best AI search engine optimization tools depend on the job. To track AI answers asked from inside India in English and Hinglish, Depra AI starts at ₹1,999 a month plus GST. Ahrefs Brand Radar and the Semrush AI Visibility Toolkit suit teams already on those suites. Frase and Surfer help you rewrite pages. Google, Bing and Cloudflare give free site data.
GEO tools, AI search optimization platforms and generative engine optimization software are names for the same kind of product. See how much AI visibility tools cost, or check your own pages first with the content AEO audit guide.
How did we pick and check these GEO tools?
We picked tools that sell at least one GEO job and publish what they do and what they cost. We grouped them by job, because a content writer and a mention tracker solve different problems and are hard to rank against each other.
For each tool we read the vendor's own pricing and product pages on 15 Sep 2026 and again on 7 and 8 Oct 2026. We read the Ahrefs Brand Radar page again on 14 Oct 2026 and the Writesonic pricing page on 19 Oct 2026. If a page did not state something, this guide says "not published". We did not use any tool's paid data for the numbers here. The one study we quote is Depra AI's own Hinglish vs English study, with its method on the study page.
Two terms come up throughout. A prompt is a question your buyers ask AI, such as "best sunscreen for oily skin under ₹500". A citation is a website that an AI answer links to as its source.
Some vendors sell the same products as AEO (answer engine optimization) tools. For the difference in wording, read AEO vs GEO vs SEO. For a list built around answer engines, see AEO tools compared.
Which tools track whether AI names your brand?
A tracking tool asks AI engines the questions your buyers ask, on a schedule, and records whether each answer names your brand. Most also record your position in the list, the tone, and the websites cited. Share of voice is your share of all brand mentions across those answers.
AI answers change from one run to the next, so one manual check in ChatGPT tells you little. A tracker repeats each question every day or week and reports how often you appear across hundreds of answers. The six tools below are the paid trackers in this guide.
Depra AI: AI answers tracked in 40 markets, India and Hinglish included
Depra AI asks your buyers' questions to every AI engine you track from inside the country you pick, stores every full answer, and records whether each answer named you, in what order, in what tone and which web pages it cited. ChatGPT and Gemini answers are read from the consumer web apps, so you see the answers real people see there, and ChatGPT is checked with web search switched on.
At signup Depra AI drafts 5 topics with 8 buying questions each, none naming your brand, with Hinglish versions when India is one of your markets. Questions that already contain your brand name are left out of your scores. Your report shows a confidence range, the band a score could move by chance, next to each engine. The method is on how Depra AI measures AI visibility.
- Engines: ChatGPT with web search, Gemini, Google AI Overviews and Perplexity, all daily on every plan. Perplexity is asked through its own answer model with live web search. Depra AI also records when Google showed no AI Overview at all.
- Price: Starter ₹1,999 a month plus 18% GST (16 prompt slots, 1 project, 3 competitors), Growth ₹7,499, Scale ₹12,499, Enterprise ₹25,000 invoiced. 7 days free on Starter, Growth and Scale, no card needed. Enterprise trials are opened by the Depra AI team. See Depra AI pricing.
- India and Hinglish: English, Hinglish, French and most other major languages, plus code-mixed questions, on every plan. Any of 40 markets, up to 10 per project, asked at country level. The English vs Hinglish split in your report is on Growth and above.
- Limits: ChatGPT, Gemini, Perplexity and Google AI Overviews on every plan, all checked daily; Google AI Mode, Claude, Microsoft Copilot, Grok and every other major AI engine are Enterprise add-ons.
Peec AI: pick 3 engines, unlimited users
Peec AI is a Berlin-based tracker. Each plan includes 3 AI models chosen from 6, with more models as paid add-ons. Peec AI pages disagree on the six: the plan table on the pricing page lists ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Microsoft Copilot and Naver AI, with Perplexity in the Enterprise column, while the AI instructions page and the add-on section of the same pricing page name Perplexity in place of Naver AI. Sources: Peec AI pricing (opens in a new tab) and Peec AI instructions page (opens in a new tab), checked 8 Oct 2026. See 8 Peec AI alternatives.
- Price: Starter $95 a month for 50 prompts, Pro $245, Advanced $495, Enterprise on request. Annual billing takes 15% off (Peec AI pricing (opens in a new tab), checked 8 Oct 2026).
- India and Hinglish: 1 country on Starter, 3 on Pro and Advanced. Hinglish is not mentioned on its pricing page or its AI instructions page (opens in a new tab) (checked 8 Oct 2026).
- Best for: Teams outside India that need Google AI Mode or Copilot and want many users on one account. Full breakdown: Depra AI vs Peec AI.
Profound: wide engine coverage on Enterprise
Profound tracks ChatGPT, Gemini and Google AI Overviews on its free trial, and up to 9 engines on Enterprise, the only paid plan its pricing page lists for brands (Profound pricing (opens in a new tab), checked 8 Oct 2026). It also sells content-writing agents, covered in the content section below. See 8 Profound alternatives.
- Price: The trial is free and runs 50 prompts daily for 7 days. Enterprise is priced on request. The pricing page shows no monthly price for brands (Profound pricing (opens in a new tab), checked 8 Oct 2026).
- India and Hinglish: 1 region and 1 language on the free trial (Profound pricing (opens in a new tab), checked 8 Oct 2026). The Profound pages we read do not name Hinglish.
- Best for: Large brands that want many engines and content agents in one contract. Full breakdown: Depra AI vs Profound.
Otterly: the lowest US dollar entry price
Otterly, based in Austria, tracks ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot daily on every plan. Gemini and Google AI Mode are add-ons from $9 a month each on Lite (Otterly pricing (opens in a new tab), checked 8 Oct 2026).
- Price: Lite $29 a month for 15 prompts, Standard $189, Premium $489, Enterprise priced on request.
- India and Hinglish: Otterly pages disagree on the country count: the pricing page says 50+, while the help centre says 70+ and names India. Hinglish is not mentioned on its pricing page.
- Best for: Small teams outside India that want Copilot included and a low dollar price. Full breakdown: Depra AI vs Otterly.
Semrush AI Visibility Toolkit: AI tracking inside an SEO suite
The Semrush AI Visibility Toolkit tracks your own prompts daily in ChatGPT Search, Google AI Mode and Gemini (Prompt Tracking guide (opens in a new tab), checked 8 Oct 2026). Semrush pages disagree on AI Overviews for your own prompts: the data sources page says Prompt Tracking covers Google AI Mode, AI Overviews, Gemini and ChatGPT Search, while the Prompt Tracking guide lists ChatGPT Search, Google AI Mode and Gemini. Its other reports draw on a Semrush database of more than 317 million AI prompts and answers (Semrush data sources (opens in a new tab), checked 8 Oct 2026).
- Price: $99 a month per domain, billed annually, for 25 prompts. The Semrush toolkit help page says the AI Visibility Toolkit has no free trial, and the toolkit plan on the AI pricing page has a Subscribe button only. Semrush lists its 7-day free trial for Semrush One and other toolkits (Semrush subscriptions help (opens in a new tab), checked 8 Oct 2026). Sources: Semrush AI pricing (opens in a new tab) and toolkit help (opens in a new tab), checked 8 Oct 2026.
- India and Hinglish: The Semrush toolkit help page lists India among the regions its database reports cover, and says Prompt Tracking supports 220+ countries and territories. A language selector appears where a location has 2 or more languages. Hinglish is not mentioned on its help pages. Sources: toolkit help (opens in a new tab) and Prompt Tracking guide (opens in a new tab), checked 8 Oct 2026.
- Best for: Teams already on Semrush who want AI data in the same login. Full breakdown: Depra AI vs Semrush AI Visibility Toolkit.
Ahrefs Brand Radar: an index of AI answers plus your own prompts
Ahrefs Brand Radar has two parts (Ahrefs Brand Radar (opens in a new tab), checked 14 Oct 2026). The AI Visibility Index lets you look up any brand across 475 million prompts in AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini and Copilot, with no setup. Custom Prompts tracks the questions you choose on those platforms plus Claude.
- Price: Custom Prompts are included in every paid Ahrefs plan from Lite up (5 prompts on Lite, 10 on Standard, 20 on Advanced) or can be bought on their own. The AI Visibility Index is sold separately (Ahrefs Brand Radar (opens in a new tab), checked 14 Oct 2026).
- India and Hinglish: Hinglish is not mentioned on the Brand Radar page. Ahrefs says the index works best once your brand already appears in AI search (Ahrefs Brand Radar (opens in a new tab), checked 14 Oct 2026).
- Best for: Ahrefs customers, and anyone who wants to look up competitors without setting up prompts first.
Which tools help you write or fix content for AI answers?
Content tools score or draft pages so AI engines are more likely to quote them. The idea has research behind it: in the paper that named GEO, adding citations, quotations and statistics raised a page's visibility in AI answers by up to about 40% in a GPT-3.5 test setup (Aggarwal et al., KDD 2024 (opens in a new tab)).
Google's own guidance is that no special files or markup are needed to appear in AI Overviews or AI Mode, and that normal SEO best practice applies (Google Search Central (opens in a new tab), checked 7 Oct 2026). More in how to rank in Google AI Overviews. So treat content scores as a checklist for clear, sourced pages. The tools below also include some AI tracking, which is thinner than a dedicated tracker's.
Depra AI does not write or edit content. It tells you which page formats AI cites most in your category, such as comparison pages or how-to guides, and ranks up to 12 formats to publish on your own site. The AI action plan page shows how that list is built.
Frase: briefs, drafts and GEO scores
Frase researches, drafts and scores content for Google and AI search, and watches published pages for ranking decay (Frase pricing (opens in a new tab), checked 8 Oct 2026). Its AI visibility tracking covers ChatGPT and Google AI on Starter, adds Perplexity on Professional, and adds Claude and Gemini on Scale.
- Price: Starter $49 a month, or $39 a month billed yearly, for 10 articles and 50 audit pages. Professional $129, Scale $299. Free 7-day trial, no card (Frase pricing (opens in a new tab), checked 8 Oct 2026).
- India and Hinglish: Frase says it writes in 70+ languages. Hinglish is not mentioned on its pricing page.
Surfer: content editor, AI tracking from $82 billed yearly
Surfer gives drafts a content score and optimisation guidelines, with 1-click content optimisation and 1-click internal linking (Surfer pricing (opens in a new tab), checked 8 Oct 2026). The cheapest plan with AI tracking is AI Search Analytics, which tracks 50 prompts refreshed daily across ChatGPT, Perplexity, Google AI Mode, AI Overviews and Gemini. Standard tracks 25 ChatGPT prompts refreshed weekly, and Pro tracks 50 prompts daily across the same 5 engines.
- Price (billed yearly): Discovery $49 a month with no AI tracking, AI Search Analytics $82, Standard $99, Pro $182, Peace of Mind $299. Monthly billing costs more (Surfer pricing (opens in a new tab), checked 8 Oct 2026).
- India and Hinglish: Hinglish is not mentioned on its pricing page.
Writesonic: AI articles plus tracking in three engines
Writesonic combines AI article writing, site audits and AI search tracking (Writesonic pricing (opens in a new tab), checked 8 Oct 2026). Starter, Basic and Growth track ChatGPT, Gemini and Google AI Overviews, and Enterprise lists 9 AI platforms (Writesonic pricing (opens in a new tab), checked 19 Oct 2026). Depra AI vs Writesonic compares pricing, engines and India coverage side by side.
- Price (billed annually): Starter $79 a month for 50 prompts and 15 AI articles, Basic $199, Growth $399, Enterprise custom. Free trial, no credit card (Writesonic pricing (opens in a new tab), checked 8 Oct 2026).
- India and Hinglish: Custom regions and languages are listed on Enterprise. Hinglish is not mentioned.
AirOps: content workflows for larger teams
AirOps sells workflows for producing content at scale, plus AI search insights (AirOps pricing (opens in a new tab), checked 8 Oct 2026). Solo shows ChatGPT insights only. Pro lists insights across 7+ answer engines. Depra AI vs AirOps sets out what AirOps is, what it costs and who each tool fits.
- Price: Not published. Pricing is based on task volume, and the page offers a 14-day free trial (AirOps pricing (opens in a new tab), checked 8 Oct 2026).
- India and Hinglish: Personas, regions and languages are listed on Solo, and regions on every plan (AirOps pricing (opens in a new tab), checked 8 Oct 2026). Hinglish is not mentioned.
Profound Agents
Profound's AI Marketer and Agents research and write content and run recurring marketing work, paid in credits that each run uses up. The free trial includes a limited amount, and Enterprise sets the amount by contract (Profound pricing (opens in a new tab), checked 8 Oct 2026). They sit alongside Profound's tracker, so one contract covers both jobs.
Which tools check whether AI crawlers can read your site?
AI engines send bots to read web pages. Your robots.txt file tells each bot which pages it may read. If it blocks the bot an AI search feature uses, your pages cannot be fetched for those answers.
OpenAI runs three main bots (OpenAI crawler documentation (opens in a new tab), checked 8 Oct 2026). OAI-SearchBot finds pages for ChatGPT search, and sites that block it will not appear in ChatGPT search answers. GPTBot collects pages that may be used for model training. ChatGPT-User fetches a page when a person asks, and OpenAI says robots.txt rules may not apply to it. So you can block training and still allow search.
Google AI Overviews use Googlebot, the same crawler as normal Search. Google-Extended is the robots.txt token that controls use of your content for training in other Google AI systems (Google Search Central (opens in a new tab), checked 7 Oct 2026). The robots.txt report in Google Search Console shows only Google's own fetch, so it cannot tell you whether GPTBot or ClaudeBot is blocked. For the full list of bots, see our AI crawlers list.
Depra AI crawler check (inside the app)
Depra AI checks 41 AI crawlers from 26 vendors against your robots.txt and your competitors', with the exact rule that allows or blocks each one. It splits bots that learn from your site from bots that fetch it to answer a question right now, lets you test a single URL, checks whether you publish llms.txt (a plain-text guide to your site written for AI), and flags bots documented to ignore robots.txt as advisory.
It can also read AI bot visits from the logs your web server or hosting network keeps (CloudFront, Cloudflare, Vercel, nginx or Apache formats, or a file upload) and show which bots hit errors. Log setup is manual. The full check sits inside the logged-in app. The free AI audit includes a short robots.txt check of your site. Details: AI crawler checker.
Cloudflare AI Crawl Control
If your site runs through Cloudflare, AI Crawl Control shows which AI services visit your content, lets you allow or block each crawler, and tracks which crawlers follow your rules. Cloudflare lists it as available on all plans, the free one included (Cloudflare AI Crawl Control (opens in a new tab), checked 8 Oct 2026).
Semrush AI Search Site Audit
Part of the Semrush AI Visibility Toolkit. It checks up to 100 pages for issues that stop AI bots reading your site, tested against 8 AI crawlers such as OAI-SearchBot (toolkit help (opens in a new tab), Semrush data sources (opens in a new tab), checked 8 Oct 2026).
Ahrefs Bot Analytics
Shows when AI crawlers read your pages and which pages they visit most. Ahrefs lists it as free while in beta, installed on your site (Ahrefs Brand Radar (opens in a new tab), checked 8 Oct 2026).
Free public checkers from Frase and Otterly
Frase's Agent Readiness Checker tells you whether AI agents can reach and read your pages, with no signup for your first result (Frase free tools (opens in a new tab), checked 8 Oct 2026). Otterly lists a free AI crawlability check among its free GEO tools (opens in a new tab) (checked 8 Oct 2026). Both give a one-time result; neither tracks changes over time.
Which tools show the sources AI cites?
When AI engines answer with live search, they link to the pages they used. Those pages decide a lot: if a "best X in India" list names your competitor and skips you, AI answers built from that list will too. A sources tool shows which sites AI cites in your category and which of them never mention you, so you know where to pitch, list or review.
Language changes the sources as well. Our study asked the same buying questions from inside India in English and in Hinglish, and compared how often each answer cited a source.
In August 2026, Gemini cited sources in 90.0% of English answers and 41.3% of Hinglish answers (October 2026 re-run: 73.4% and 56.3%).
Depra AI citation gap analysis
Depra AI lists every website AI cites in your category, labelled by type (editorial, company site, forum, reference, marketplace, directory, government or your own site), and every cited page labelled by format, such as listicle, comparison, how-to or product page. Gap analysis shows the websites that recommend your competitors but never mention you, at domain, subdomain and page level, with competitors' own sites filtered out.
Those gaps become a ranked list of up to 12 places to get mentioned. When you mark one done, Depra AI shows your visibility before and after. That view compares two dates and does not prove the action caused the change. Details: citation gap analysis.
Peec AI sources
Peec AI reports the domains and URLs AI engines cite, for any source, and sorts them into five types: editorial, corporate, user-generated content (UGC, such as forum posts), reference and your own website (Peec AI instructions page (opens in a new tab), checked 8 Oct 2026).
Semrush Sources report
Semrush lists the pages AI cites for your tracked prompts, with a suggestion for earning a mention on each (Prompt Tracking guide (opens in a new tab), checked 8 Oct 2026).
Ahrefs Brand Radar cited pages
Brand Radar has a cited pages report showing which domains and pages AI links to, and it adds Reddit, YouTube and TikTok visibility, free while in beta (Ahrefs Brand Radar (opens in a new tab), checked 8 Oct 2026).
Bing Webmaster Tools AI Performance (free)
For your own site only. The AI Performance report shows how often your pages are cited as sources in Microsoft Copilot, AI summaries in Bing and select partner services: total citations, average cited pages per day, citation counts per URL, and the search phrases the AI used to find your content. Microsoft released it as a public preview in February 2026 (Bing Webmaster blog (opens in a new tab), checked 8 Oct 2026). Bing Webmaster Tools, where the report sits, is free (Bing Webmaster blog (opens in a new tab), checked 8 Oct 2026).
Are there free generative engine optimization tools?
Yes. Free generative engine optimization tools exist, and each covers part of one job. Google Search Console, Bing Webmaster Tools and Cloudflare AI Crawl Control give you data about your own site. HubSpot, Semrush, Ahrefs, Frase and Otterly give a one-time snapshot of your brand. None of the free options below tracks your own buying questions every day.
- Google Search Console. Clicks and impressions from AI Overviews and AI Mode are counted in the Performance report under the Web search type (Google Search Central (opens in a new tab), checked 7 Oct 2026). They are mixed in with normal Search there. The separate Generative AI performance report (opens in a new tab) shows impressions from AI Overviews and AI Mode on their own (checked 7 Oct 2026).
- Bing Webmaster Tools AI Performance. Citations of your pages in Copilot and Bing AI summaries, per URL, inside Bing Webmaster Tools.
- Cloudflare AI Crawl Control. See and control AI crawler visits, on every Cloudflare plan, the free one included (Cloudflare AI Crawl Control (opens in a new tab), checked 8 Oct 2026).
- HubSpot AI Search Grader. A free one-time check of what ChatGPT, Perplexity and Gemini say about your brand based on their training data, with a score out of 100. No account is needed, and you fill in a short form to see the full results (HubSpot AI Search Grader (opens in a new tab), checked 8 Oct 2026).
- Semrush and Ahrefs checkers. Semrush's AI search visibility checker (opens in a new tab) gives a one-off score for a domain (checked 8 Oct 2026). Ahrefs has a free AI Visibility Checker (opens in a new tab): no signup, a limited preview of how ChatGPT, Gemini, Perplexity, Copilot and Google AI Overviews mention a brand (checked 14 Oct 2026).
- Frase and Otterly free tools. Frase has a GEO Score Checker for one page, an AI Visibility Checker and an Agent Readiness Checker (Frase free tools (opens in a new tab), checked 8 Oct 2026). Otterly's GEO tools page (opens in a new tab) lists a GEO score check, a crawlability check and a prompt calculator, next to a free guide and an email course (checked 8 Oct 2026).
Is Depra AI free?
No. Depra AI has no free plan. The free AI audit asks 5 buyer questions on ChatGPT, Gemini, Google AI Overviews and Perplexity and shows who gets named. The form asks for a website and an email. There is no signup and no card. The report page may ask for a phone number before it shows the full report. Starter, Growth and Scale start with 7 days free, no card needed, and your first free scan runs before the trial. Enterprise trials are opened by the Depra AI team. After the trial, plans start at ₹1,999 a month plus GST. Get free AI audit.
Which GEO tools work for Indian and Hinglish searches?
Hinglish is Hindi-English typed in English letters, the way many Indians ask (for example, the Hinglish version of "which is the best protein powder?"). It matters for GEO because the same buying question in Hinglish can get different brands, and on Gemini, fewer Hinglish answers cite sources (41.3% against 90.0% for English in August 2026; 56.3% against 73.4% in the October 2026 re-run).
Our Hinglish vs English study asked ChatGPT, Gemini and Perplexity 10 buying questions from inside India, in both languages, 8 times each. In August 2026, Perplexity's list of recommended brands changed 23.4 points more between English and Hinglish than between two reruns of the same question, against 7.8 points on Gemini and 2.2 on ChatGPT. In the October 2026 re-run the gap was 28.2 points on Perplexity, 2.0 on Gemini (no longer significant) and 0.8 on ChatGPT. A tool that tracks only English questions misses that shift.
Of the 14 tools in this guide, Depra AI is the only one whose pages we read name Hinglish. Several others offer many countries or languages, set per project, and some list India as a location. If your buyers are in India, check two things before you buy: can the tool ask from inside India, and can it track the same question in English and Hinglish side by side.
Depra AI does both on every plan. On Growth and above, your report shows English and Hinglish visibility in one table. Hinglish is Depra AI’s speciality, and every plan also tracks English, French and most other major languages, plus code-mixed questions. Location is set per country, with no city targeting. More on this: Hinglish AI visibility tracking.
How do these GEO tools compare side by side?
The table below compares every tool in this guide on its main job, the AI engines it covers, its starting price and whether its pages name Hinglish. Prices are monthly, before tax, in the currency the vendor uses. Vendor facts were checked on 8 Oct 2026, the Ahrefs Brand Radar section above was read again on 14 Oct 2026, and the Writesonic engine counts on 19 Oct 2026.
| Tool | Main job | AI engines covered | Starting price | Hinglish named |
|---|---|---|---|---|
| Depra AI | Track mentions, sources, crawler access | ChatGPT, Gemini, AI Overviews, Perplexity | ₹1,999 plus GST, 7 days free | Yes, every plan |
| Peec AI (opens in a new tab) | Track mentions, sources | Choose 3 of 6: ChatGPT, AI Overviews, AI Mode, Gemini, Copilot, and Naver AI or Perplexity (pages disagree) | $95 | No |
| Profound (opens in a new tab) | Track mentions, write content | ChatGPT, Gemini, AI Overviews on the free trial; up to 9 on Enterprise | Custom, Enterprise | No |
| Otterly (opens in a new tab) | Track mentions | ChatGPT, AI Overviews, Perplexity, Copilot; Gemini and AI Mode as add-ons | $29 | No |
| Semrush AI Visibility Toolkit (opens in a new tab) | Track mentions, sources, site audit | ChatGPT Search, AI Mode, Gemini for your prompts; pages disagree on AI Overviews | $99 per domain, billed annually | No |
| Ahrefs Brand Radar (opens in a new tab) | Track mentions, cited pages, bot visits | AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini, Copilot; Claude on Custom Prompts | In Ahrefs paid plans, or $50 | No |
| Frase (opens in a new tab) | Write and fix content | ChatGPT and Google AI on Starter, more on higher plans | $49, or $39 billed yearly | No |
| Surfer (opens in a new tab) | Write and fix content, track mentions | ChatGPT, Perplexity, AI Mode, AI Overviews, Gemini on AI Search Analytics and Pro; ChatGPT only on Standard | $49 billed yearly, no AI tracking; AI tracking from $82 | No |
| Writesonic (opens in a new tab) | Write content, track mentions | ChatGPT, Gemini, AI Overviews; 9 on Enterprise | $79, billed annually | No |
| AirOps (opens in a new tab) | Content workflows | ChatGPT on Solo; 7+ on Pro | Not published | No |
| Google Search Console (opens in a new tab) | AI Overviews traffic inside Search totals | Google AI Overviews, AI Mode | Free | Not applicable |
| Bing Webmaster Tools (opens in a new tab) | Citations of your pages | Microsoft Copilot, Bing AI summaries | Free | Not applicable |
| Cloudflare AI Crawl Control (opens in a new tab) | AI crawler visits and blocking | Not applicable | Free, on all Cloudflare plans | Not applicable |
| HubSpot AI Search Grader (opens in a new tab) | One-time brand check | ChatGPT, Perplexity, Gemini, from training data | Free | No |
All vendor facts checked 8 Oct 2026 from the linked pages, except the Writesonic engine counts, checked 19 Oct 2026. "No" in the Hinglish column means the pages we read do not mention Hinglish. "Pages disagree" means two of the vendor pages we read state different things. Plans change often, so confirm on the vendor page before you buy.
How do you choose a GEO tool?
Choose a GEO tool by the job you need done this quarter, then check the market and the budget. Most teams start with a tracker, because it shows what moved in AI answers after each change. If your buyers are in India, check that the tool asks from inside India and tracks Hinglish.
- You do not know if AI names you yet. Run a free one-time check, then pick a tracker. A tracker repeats the same questions on a schedule, so it shows what moved after each change you make.
- Your buyers are in India. Pick a tracker that asks from inside India and covers Hinglish. Depra AI does both from ₹1,999 a month. Compare the wider field in AI visibility tools compared.
- You already pay for Semrush or Ahrefs. Try their AI modules first, since you avoid a second login. Check which engines your plan covers and whether it names your market.
- You know what to fix and need pages written. A content tool such as Frase, Surfer or Writesonic fits. Keep a tracker running so you can see whether the new pages get cited.
- AI never cites your site at all. Check crawler access first. A blocked OAI-SearchBot keeps you out of ChatGPT search answers however good your pages are.
| Buyer | Tools in this guide | Where the data comes from |
|---|---|---|
| Beginner, free first look | Depra AI free AI audit, HubSpot AI Search Grader | One-time snapshots |
| India, English and Hinglish buyers | Depra AI | Questions asked from inside India |
| Already on Semrush | Semrush AI Visibility Toolkit | Your prompts plus more than 317 million AI prompts and answers |
| Already on Ahrefs, or no setup | Ahrefs Brand Radar | An index of 475 million prompts plus Custom Prompts (checked 14 Oct 2026) |
| Many engines, one contract | Profound | Up to 9 engines on Enterprise |
| Pages to write | Frase, Surfer, Writesonic, AirOps | Content tools with some AI tracking |
Vendor facts as stated in each tool's section above, with its source link, checked 8 Oct 2026.
What does Depra AI not do?
Depra AI does not write or score pages, show AI referral traffic or send alerts. It is a tracker with sources, actions and a crawler check. These are the jobs in this guide it does not cover today:
- Content: Depra AI does not write, edit or score pages. Its technical check is a bounded weekly check of up to 500 pages of your own site plus robots.txt (headings, links and JSON-LD syntax among its rules), in Actions since 11 Oct 2026, not a complete site audit.
- Engines: Google AI Mode, Claude, Microsoft Copilot, Grok, DeepSeek and Meta AI are Enterprise add-ons. ChatGPT, Gemini, Perplexity and Google AI Overviews are checked daily on every plan.
- Free tools: No free plan. A free AI audit of 5 questions with a short robots.txt check. The full crawler check is inside the app.
- Traffic: No AI referral traffic or sales data. AI bot visits come from your own logs, set up by hand.
- Alerts and data: No alerts or general REST API. A read-only MCP server, CSV export and a printable report are live.
FAQ
What are generative engine optimization tools?
Generative engine optimization tools are software that help your brand get named and cited in AI-written answers from ChatGPT, Gemini, Perplexity and Google AI Overviews. They track whether AI names you, help you write or fix content, check that AI crawlers can read your site, and show which websites AI cites. Read what GEO is and how GEO differs from SEO.
What is the best GEO tool?
It depends on the job and the market. For tracking AI answers asked from inside India in English and Hinglish, Depra AI starts at ₹1,999 a month. If you already use Ahrefs or Semrush, their AI modules save a second login. For rewriting pages, Frase and Surfer are content tools with some AI tracking. Most teams start with a tracker, since it shows what moved in AI answers after each change.
Are there free GEO tools?
Yes. Google Search Console counts AI Overviews traffic inside its Web search totals, Bing Webmaster Tools shows citations of your pages in Copilot, Cloudflare AI Crawl Control is free on every Cloudflare plan, and HubSpot, Semrush, Ahrefs, Frase and Otterly offer free one-time checkers (Google AI features guide (opens in a new tab), Bing AI Performance (opens in a new tab), Cloudflare AI Crawl Control docs (opens in a new tab), HubSpot AI Search Grader (opens in a new tab), Semrush checker (opens in a new tab), Ahrefs checker (opens in a new tab), Frase free tools (opens in a new tab), Otterly free GEO tools (opens in a new tab), checked 8 Oct 2026). None tracks your own buying questions every day. Depra AI has no free plan. Its free AI audit is a one-time check of 5 questions, and Starter, Growth and Scale start with 7 days free, no card needed.
Do I need a GEO tool if I already use an SEO tool?
Usually yes, if your buyers ask AI for recommendations. An SEO tool tracks your rank in the blue links. It does not tell you whether ChatGPT or Gemini names your brand when a buyer asks for a recommendation, unless the suite has an AI module. Semrush and Ahrefs now sell AI modules; check which engines and markets they cover. If your buyers are in India or ask in Hinglish, a dedicated tracker such as Depra AI covers that from ₹1,999 a month (Depra AI pricing).
Which GEO tools track Google AI Overviews?
In this guide: Depra AI (daily, and it records when no Overview appeared), Otterly (every plan), Peec AI (as one of your 3 models), Profound (on its free trial and on Enterprise), Surfer (on AI Search Analytics and Pro), Writesonic (every plan), Ahrefs Brand Radar, and the Semrush AI Visibility Toolkit, whose prompt database and free checker include AI Overviews (Otterly pricing (opens in a new tab), Peec AI pricing (opens in a new tab), Profound pricing (opens in a new tab), Surfer pricing (opens in a new tab), Writesonic pricing (opens in a new tab), Ahrefs Brand Radar (opens in a new tab), Semrush data sources (opens in a new tab), checked 8 Oct 2026). Semrush pages disagree on AI Overviews for your own prompts: the data sources page says Prompt Tracking covers Google AI Mode, AI Overviews, Gemini and ChatGPT Search, while the Prompt Tracking guide lists ChatGPT Search, Google AI Mode and Gemini. Google Search Console counts AI Overviews clicks and impressions inside normal Search results, and its Generative AI performance report shows AI Overviews and AI Mode impressions on their own.
What is the best AI search optimization platform for beginners?
Start with a free one-time check, such as the Depra AI free AI audit: 5 buyer questions on ChatGPT, Gemini, Perplexity and Google AI Overviews, no signup, no card. Then pick a tracker. Depra AI Starter costs ₹1,999 a month plus GST, with 7 days free and no card needed. A free 15-minute setup call sets up the project with you.
Which AI search optimization tool provides the best data accuracy?
No tool makes AI answers fixed, since the same question can get a different answer on the next run. Pick a tool that repeats each question on a schedule and shows how sure each score is. Depra AI reads ChatGPT and Gemini from the consumer web apps and shows a confidence range next to each engine. Engines also find pages in different ways: see which search index each AI engine uses.
What is the best platform for AI search optimization competitor analysis?
Depra AI's citation gap analysis shows the websites that recommend your competitors but never mention you. Ahrefs Brand Radar looks up any brand across 475 million prompts with no setup (Ahrefs Brand Radar (opens in a new tab), checked 14 Oct 2026). For a worked example of the method, read how Depra AI used Depra AI.
See how often AI names your brand in India
Free AI audit: 5 questions on ChatGPT, Gemini, Perplexity and Google AI Overviews. No signup, no card.




