Guides, original research and tool comparisons on how ChatGPT, Gemini, Perplexity, Google AI Overviews, Claude and every other major AI engine choose brands, how to measure your AI visibility, and what to fix first.
6 articles in Engines
How each AI engine finds pages and picks brands, one engine at a time.
6 articles
Three Google surfaces that can give three different answers. What each one is, how it finds pages, what Google lets you measure, and what a brand should track on each.
Zia Wasi7 min read
A plain definition, the searches ChatGPT really ran for buying questions in India, and how a brand can write pages that answer them.
Zia Wasi7 min read
What Google documents about how Gemini uses Google Search, what the Google-Extended rule changes, a five-step plan, and how to check your results.
Zia Wasi9 min read
What Perplexity documents about its search and its two crawlers, what it leaves undocumented, a five-step plan, and how to check your results.
Zia Wasi9 min read
Each AI engine runs its own search and cites its own websites, so one buying question can name your brand on Perplexity and skip it on ChatGPT.
Zia Wasi9 min read
Google's rules for AI Overviews, plus what 60 Google results pages from India showed about when Overviews appear and which sites they link to.
Zia Wasi10 min readSee where ChatGPT, Gemini, Perplexity, Google AI Overviews and every other major AI engine name you today, and get a ranked list of fixes to change it.
Track your brand on ChatGPT, Gemini, Perplexity, Google AI Overviews and every other major AI engine, and get a ranked list of fixes that help AI name you.
