Guides, original research and tool comparisons on how ChatGPT, Gemini, Perplexity, Google AI Overviews, Claude and every other major AI engine choose brands, how to measure your AI visibility, and what to fix first.
8 articles in Research
Research notes on how AI engines search, build answers and cite sources, and the Hinglish vs English study with its open data.
8 articles
A source-by-source map of how Google AI Overviews, Gemini, ChatGPT, Microsoft Copilot, Claude, Perplexity, Grok and Meta AI find web pages, what each vendor documents, and what it does not.
Zia Wasi9 min read
The six layers between a buyer question and the brand an AI engine names, what a brand can observe at each one, how to define the numbers, and which claims a visibility tool should never make.
Zia Wasi8 min read
What a recrawl request, the Google Indexing API, IndexNow and Bing AI Performance do, which crawler controls matter for each AI engine, what llms.txt is for, and a short checklist.
Zia Wasi8 min read
A research-led guide by Zia Wasi: which AI search engines people in India use, how they differ from Google search, where each one gets its web results, and what 959 answers from India show about Hinglish.
Zia Wasi9 min read
We asked three AI engines the same 10 buying questions in English and in Hinglish, 8 times each, from India, and compared the brands they named.
Zia Wasi9 min read
We asked ChatGPT, Gemini and Perplexity the same buying questions over and over, then asked ChatGPT again a month later, and measured how much the brand lists changed.
Zia Wasi9 min read
The websites ChatGPT, Gemini and Perplexity linked in 480 skincare and fashion answers asked from inside India, and where a brand can get mentioned.
Zia Wasi9 min read
In August 2026, asking the same buying question in Hinglish instead of English changed which brands Gemini and Perplexity named. ChatGPT barely changed. The re-run on 13 Oct 2026 found the gap still there on Perplexity, mostly closed on Gemini and gone on ChatGPT.
See where ChatGPT, Gemini, Perplexity, Google AI Overviews and every other major AI engine name you today, and get a ranked list of fixes to change it.
Track your brand on ChatGPT, Gemini, Perplexity, Google AI Overviews and every other major AI engine, and get a ranked list of fixes that help AI name you.
