Depra AI vs Semrush AI Visibility Toolkit (2026)

Choose the Semrush AI Visibility Toolkit if you already use Semrush for SEO and want AI search data in the same account. The Semrush AI toolkit costs $99 a month per domain, billed annually, and tracks 25 prompts daily. Its Prompt Tracking guide names ChatGPT Search, Google AI Mode and Gemini, and its pages disagree on AI Overviews. It also adds reports built on a database of more than 317 million AI prompts. Choose Depra AI if your buyers are in India. It asks your questions from inside India, in English, Hinglish and most other major languages. It checks ChatGPT, Gemini, Google AI Overviews and Perplexity for every question. It starts at ₹1,999 a month with 7 days free, no card needed.

A prompt is one question a buyer types into an AI assistant, such as 'best sunscreen for oily skin under ₹500'. Google AI Overviews are the AI-written summaries Google shows above some search results. Google AI Mode is a separate tab in Google Search where Google's AI writes a full chat-style answer. Hinglish is Hindi and English typed in English letters, the way many Indians ask. Semrush is a full SEO suite with an AI toolkit inside it. Depra AI measures how AI answers talk about your brand and shows where to get mentioned next. Every Semrush fact on this page comes from Semrush's own pricing and help pages, checked on 14 Oct 2026 and linked, so you can confirm it before you buy.

How do Depra AI and the Semrush AI Visibility Toolkit compare, feature by feature?

The table compares the two tools on the points buyers ask about most: engines, how answers are collected, locations, languages, prompt limits, reports and price. Semrush sources are linked below the table.

What is the Semrush AI Visibility Toolkit, and how does it compare with Depra AI?

The Semrush AI Visibility Toolkit (the Semrush AI toolkit) is a set of Semrush reports showing how brands appear in ChatGPT, Gemini, Perplexity and Google's AI search. It costs $99 a month per domain, billed annually, for 25 prompts (Semrush AI pricing (opens in a new tab), checked 14 Oct 2026). Depra AI checks ChatGPT, Gemini, Perplexity and Google AI Overviews in English, Hinglish, French and most other major languages, from ₹1,999 a month.

Semrush sells the toolkit on its own, as an add-on to an existing Semrush subscription, or bundled with the SEO Toolkit as Semrush One (Semrush help page (opens in a new tab), checked 14 Oct 2026).

Most of its reports draw on a Semrush database of more than 317 million AI prompts and answers from ChatGPT, Gemini, Google AI Overviews and AI Mode. Semrush says the answers come from real requests, and that it reads ChatGPT in search mode (Semrush data sources (opens in a new tab), checked 14 Oct 2026). Your own tracked prompts run separately, every day, through Prompt Tracking. The toolkit has six reports:

• Visibility Overview. A 0 to 100 AI Visibility Score for any domain, which Semrush describes as "a normalized benchmark showing your brand's overall share of presence in AI responses" (AI Visibility Score (opens in a new tab)). Worldwide or by country.
• Competitor Research. The topics and prompts where competitors get mentioned and you do not.
• Prompt Research. Topic-level volume, difficulty and intent, which Semrush describes as keyword research for AI.
• Brand Performance. Share of voice (your share of all brand mentions), sentiment and recommendations for one domain, updated weekly, across Google AI Mode, ChatGPT, Perplexity and Gemini (Brand Performance reports (opens in a new tab)).
• Prompt Tracking. Your own prompts checked daily in ChatGPT Search, Google AI Mode or Gemini, with answer snapshots and a Sources report of cited pages (Prompt Tracking guide (opens in a new tab)).
• AI Search Site Audit. Checks up to 100 pages for issues that stop AI bots reading your site, tested against 8 AI crawlers such as OAI-SearchBot.

What is the Semrush AI visibility checker, and how does it compare with Depra AI?

Semrush also runs a free AI search visibility checker (opens in a new tab) (checked 14 Oct 2026). You enter a domain and get an AI Visibility Score, mention counts across ChatGPT, Gemini and Google results, the pages that earn the most citations, and the topics where the brand appears. It is powered by the toolkit data and gives a one-off snapshot. Tracking your own questions every day needs the paid toolkit.

Depra AI's closest match is its free AI audit: 5 questions on ChatGPT, Gemini, Perplexity and Google AI Overviews. It shows who gets named and which sites get cited, as plain counts, not a score.

What is the Semrush AI Visibility Index, and how does it compare with Depra AI?

The AI Visibility Index (opens in a new tab) ranks the brands most mentioned in AI answers. Its methodology page (opens in a new tab) says it tracks 180M+ AI answers across 22 industries, 9 markets and 4 AI platforms, drawing on a database of 317M+ prompts (checked 14 Oct 2026).

Depra AI publishes no brand index. Its public research is the Hinglish vs English AI shopping study, with answers asked from India.

What is Semrush AI SEO, and how does it compare with Depra AI?

Semrush handles AI SEO with two products: the SEO Toolkit for Google rankings and the AI Visibility Toolkit for AI answers. Semrush One bundles both from $199 a month, and the $139 SEO plan marks AI search tracking as not included (Semrush One pricing (opens in a new tab), checked 14 Oct 2026). Depra AI does the AI half, with no rank tracking. Its technical check is bounded: a weekly check of up to 500 pages of your own site plus robots.txt, in Actions since 11 Oct 2026, not a complete site audit.

To check your own pages for answer engine optimization (AEO), see the content AEO audit guide.

What is the Semrush AI visibility score, and how does it compare with Depra AI?

The Semrush AI Visibility Score is a 0 to 100 number in its Visibility Overview report, which Semrush calls a normalized benchmark of a brand's share of presence in AI responses (AI Visibility Score (opens in a new tab), checked 14 Oct 2026). Depra AI reports visibility as the share of answers that name you, per engine, with a confidence range.

Depra AI leaves out questions that already name your brand, so the two scores differ. See the Depra AI case study.

How does Depra AI track AI visibility?

Depra AI takes the questions your buyers ask, asks them to ChatGPT, Gemini, Google AI Overviews and Perplexity from inside your chosen country, stores every full answer, and records whether each answer named you, in what order, in what tone and which web pages it cited. ChatGPT and Gemini answers are read from the consumer web apps, so you see the answers real people see there. ChatGPT is checked with web search switched on. For where each engine looks things up, see which search index each AI engine uses.

At signup Depra AI drafts 5 topics with 8 buying questions each, none of which name your brand, plus Hinglish versions when India is one of your markets. Questions that already contain your brand name are left out of your scores, so your score counts only answers where AI chose to name you.

From those answers you get your visibility (the share of answers that name you), share of voice against each competitor, average position, sentiment with the quoted sentence, every cited website labelled by type, and the websites that recommend competitors but never mention you. The full method is on how Depra AI measures AI visibility, and the tracker is described on AI visibility tracking for ChatGPT, Gemini, AI Overviews and Perplexity.

When is Semrush the better choice?

Semrush is the better choice when AI visibility is one part of a wider SEO job and your team already works inside Semrush.

• You already pay for Semrush. Prompt Tracking works like Position Tracking, so you can compare AI answers with your Google, Bing or Baidu rankings for the same queries.
• You need Google AI Mode. Semrush tracks Google AI Mode in Prompt Tracking and Brand Performance. In Depra AI, Google AI Mode is available on Enterprise as an add-on, set up by the Depra AI team. Every Depra AI plan includes ChatGPT, Gemini, Google AI Overviews and Perplexity.
• You want to size demand. Prompt Research estimates topic volume and difficulty. Depra AI shows measured DataForSEO keyword demand where available, as a proxy for a prompt. It does not count how often people ask the full sentence.
• You work across many countries or cities. Prompt Tracking covers 220+ countries and territories, and Brand Performance offers more than 68,000 locations, including cities. Depra AI covers 40 countries at country level.
• You need reports sent for you. Semrush can email scheduled exports daily, weekly or monthly and export to Google Sheets. Depra AI has CSV export and a printable report, with no scheduled email.

When is Depra AI the better choice?

Depra AI is the better choice when your buyers are in India and AI visibility is the job itself. It is built around the questions Indian buyers type and priced in rupees.

• Your buyers ask in Hinglish. Hinglish is Depra AI’s speciality. Every plan tracks English, Hinglish, French and most other major languages, plus code-mixed questions. On Growth and above, your report shows English and Hinglish results side by side. See Hinglish AI visibility tracking.
• You want ChatGPT, Gemini, Perplexity and AI Overviews on every question. Each tracked question runs on ChatGPT, Gemini, Perplexity and Google AI Overviews daily, on every plan. A question uses one prompt slot per market, whichever engines it runs on.
• You want rupee pricing. Starter, Growth and Scale cost ₹1,999 to ₹12,499 a month plus GST, paid by card or UPI AutoPay. Enterprise is ₹25,000 a month, invoiced and paid by bank transfer or UPI. Every plan gets a GST invoice carrying your GSTIN.
• You want scores without your own name in the question. Questions containing your brand are excluded by default, and your report shows a confidence range for each engine's score: the band the score is likely to sit in, given how many answers it is based on.
• You want a to-do list. Depra AI ranks up to 12 websites to get mentioned on and up to 12 page formats to publish, with the evidence behind each. Mark one done and you see your visibility before and after, which shows what changed without claiming the action caused it.
• You want to know which AI bots can read your site. Depra AI checks 41 AI crawlers from 26 vendors against your robots.txt and your competitors, with the exact rule for each bot. robots.txt is the file that tells bots which pages they may read.
• You want a free trial. Starter, Growth and Scale start with 7 days free, no card needed. Enterprise trials are opened by the Depra AI team. Your first free scan runs during setup.

Specialised AI visibility tool or SEO suite: which do you need?

An SEO suite with an AI toolkit suits teams whose main job is Google rankings and who want AI answers in the same dashboard. A specialised AI visibility tool suits teams whose main question is whether AI names them to buyers in a specific market.

How fresh are the answers?

Both tools check your tracked questions every day. Semrush's database reports update daily on a rolling basis, and Brand Performance updates weekly (Semrush data sources (opens in a new tab)). If a Depra AI plan uses up its monthly check allowance, new checks pause until next month, and saved results stay available. Depra AI stores every full answer, so you can read what each engine said on a given day and export it to CSV.

Which languages do your buyers use?

If your buyers only ask in English, both tools cover you. If they ask in Hinglish, the language can change the answer. In Depra AI's August 2026 study of 480 answers asked from India, Gemini cited sources in 90.0% of English answers and 41.3% of Hinglish answers, and the list of brands named changed beyond normal rerun noise by 2.2 points in ChatGPT, 7.8 in Gemini and 23.4 in Perplexity. In the October 2026 re-run (479 answers), the Perplexity gap held at 28.2 points, while Gemini fell to 2.0 and ChatGPT to 0.8, and Gemini cited sources in 73.4% of English and 56.3% of Hinglish answers (Hinglish vs English AI shopping study).

Where are your buyers?

Semrush covers far more places: 220+ countries and territories in Prompt Tracking, and cities in Brand Performance. Depra AI covers 40 countries, including India, the United States, the UK, the Gulf and Australia, and asks each question from inside the country you pick. For a brand selling in India and the Gulf, both reach your market. For a brand selling in 60 countries, Semrush reaches further.

What should you fix next?

Semrush's Sources report lists the pages AI cites for your prompts and suggests how to earn a mention on each, and Brand Performance adds AI-written recommendations. Depra AI shows the websites that recommend your competitors but never mention you, at domain and page level, then turns them into a ranked list of places to get mentioned and pages to publish on your own site. The AI action plan page explains how that list is built.

What does each option cost?

The Semrush toolkit is $99 a month per domain, billed annually, for 25 prompts. 50 more prompts cost $60 a month, and each extra user needs their own $99 toolkit licence. If you also want Semrush SEO tools: Semrush One Starter is $199 a month, or $165.17 a month billed annually (Semrush AI pricing (opens in a new tab), toolkit help page (opens in a new tab), Semrush One pricing (opens in a new tab), checked 14 Oct 2026). Depra AI starts at ₹1,999 a month for 16 prompt slots across ChatGPT, Gemini, Perplexity and Google AI Overviews, with no SEO tools. Compare on what you would use: if you would open the SEO Toolkit every week, the bundle price covers both jobs.

How much does the Semrush AI Visibility Toolkit cost?

The Semrush AI Visibility Toolkit costs $99 a month per domain, billed annually, and includes 25 tracked prompts, 1 domain for Brand Performance, 300 AI analysis reports a day and 10 CSV exports a day. The Semrush toolkit help page says the AI Visibility Toolkit has no free trial, and the toolkit plan on the AI pricing page has a Subscribe button only. Semrush lists its 7-day free trial for Semrush One and other toolkits (Semrush subscriptions help (opens in a new tab), checked 14 Oct 2026). Extra prompts cost $60 a month per 50, and each extra Brand Performance domain or location costs $99. All Semrush prices are in US dollars (toolkit help page (opens in a new tab), Semrush AI pricing (opens in a new tab), checked 14 Oct 2026).

Semrush One bundles the SEO Toolkit with the AI Visibility Toolkit: Starter at $199 and Pro+ at $299 a month on monthly billing, or $165.17 and $248.17 a month billed annually. Advanced has custom pricing, by demo request (Semrush One pricing (opens in a new tab), checked 14 Oct 2026). The Semrush SEO plan at $139 a month marks AI search tracking, AI visibility reports for any domain and custom prompt monitoring as not included (Semrush pricing (opens in a new tab), checked 14 Oct 2026).

Depra AI has four plans in rupees, all with ChatGPT, Gemini, Google AI Overviews and Perplexity, any of 40 markets, and English, Hinglish, French and most other major languages, plus code-mixed questions. Prices exclude 18% GST. The full plan list is on Depra AI pricing, and how much AI visibility tools cost compares prices across tools.

Can you use Semrush and Depra AI together?

Yes. The tools do different jobs, so they can run side by side: Semrush for keyword research, backlinks and Google rankings, Depra AI for how ChatGPT, Gemini, AI Overviews and Perplexity answer buyers in India. They do not connect to each other, so each keeps its own list of queries.

If you are still comparing AI trackers, see the best AI visibility tools roundup, Depra AI vs Peec AI, or every Depra AI comparison.