Choose the Semrush AI Visibility Toolkit if you already use Semrush for SEO and want AI search data in the same account: it costs $99 a month, tracks 25 prompts daily in ChatGPT Search, Google AI Mode and Gemini, and adds reports built on a database of more than 317 million AI prompts. Choose Depra if your buyers are in India: it asks your questions from inside India in English and Hinglish, checks ChatGPT, Gemini, Google AI Overviews and Perplexity for every question, and starts at ₹1,999 a month with 7 days free and no card.
A prompt is one question a buyer types into an AI assistant, such as 'best sunscreen for oily skin under ₹500'. Google AI Overviews are the AI-written summaries Google shows above some search results. Google AI Mode is a separate tab in Google Search where Google's AI writes a full chat-style answer. Hinglish is Hindi and English typed in English letters, the way most Indians ask ('sabse accha protein powder kaunsa hai'). Semrush is a full SEO suite with an AI toolkit inside it. Depra measures how AI answers talk about your brand and shows where to get mentioned next. Every Semrush fact on this page comes from Semrush's own pricing and help pages, checked on 15 Sep 2026 and linked, so you can confirm it before you buy.
| Your situation | Better fit | Why |
|---|---|---|
| You already pay for Semrush SEO | Semrush | AI prompt tracking sits next to your Google rankings in one account |
| You need Google AI Mode tracked | Semrush | Semrush tracks AI Mode. Depra does not track it today |
| You want demand estimates for AI topics | Semrush | Prompt Research shows topic volume and difficulty. Depra has no prompt volume data |
| You need cities or 200+ countries | Semrush | Prompt Tracking covers 220+ countries and territories, and Brand Performance includes cities. Depra covers 40 countries at country level |
| Your buyers ask AI in Hinglish | Depra | Hinglish versions of your questions on every plan. Semrush's help pages do not mention Hinglish |
| You want Perplexity and AI Overviews for every tracked question | Depra | Each Depra question runs on all 4 engines. Semrush's Prompt Tracking guide lists ChatGPT Search, AI Mode and Gemini |
| You want to pay in rupees | Depra | ₹1,999 to ₹12,499 a month by card or UPI AutoPay, Enterprise at ₹25,000 invoiced, all with a GST invoice. Semrush prices are in US dollars |
| You want to try before paying | Depra | 7 days free on any plan, no card. Semrush says the AI Visibility Toolkit has no free trial |
How do Depra and the Semrush AI Visibility Toolkit compare, feature by feature?
The table compares the two tools on the points buyers ask about most: engines, how answers are collected, locations, languages, prompt limits, reports and price. Semrush sources are linked below the table.
| Feature | Depra | Semrush AI Visibility Toolkit |
|---|---|---|
| What it is | A standalone AI visibility tracker built for brands selling in India | One toolkit inside Semrush, sold alone, added to a Semrush subscription, or bundled with the SEO Toolkit as Semrush One |
| AI engines | ChatGPT with web search, Gemini, Google AI Overviews, Perplexity | Prompt Tracking: ChatGPT Search, Google AI Mode, Gemini. Brand Performance: Google AI Mode, ChatGPT, Perplexity, Gemini. Prompt database: ChatGPT, Gemini, AI Overviews, AI Mode |
| How answers are collected | ChatGPT and Gemini answers read from the consumer web apps. AI Overviews read from a real Google results page. Perplexity through its own answer model with live web search | Prompt Tracking asks your prompts on each platform daily, the way Position Tracking checks Google. Semrush says its database answers come from real requests, with ChatGPT read in search mode |
| How often | ChatGPT, Gemini and AI Overviews daily. Perplexity weekly | Prompt Tracking daily. Database reports daily on a rolling basis. Brand Performance weekly |
| Locations | 40 countries, asked from inside the country, up to 10 per project | Prompt Tracking: 220+ countries and territories. Brand Performance: 68,000+ locations including cities. Database reports: a listed set of regions that includes India |
| Languages | English and Hinglish on every plan, with the split shown in your report | Language selector where a location has 2 or more languages. Hinglish not mentioned |
| Prompts included | 20, 100, 180 or 400 by plan. Each runs on all 4 engines | 25 on the toolkit. 50, 100 or 200 on Semrush One. 50 more for $60 a month |
| Questions that name your brand | Left out of your scores by default | Brand Performance uses both branded and non-branded queries |
| Prompt or topic volume | Not offered | Topic volume, difficulty and intent in Prompt Research |
| Where to get mentioned | Websites that cite competitors but never you, then up to 12 places to get mentioned and 12 page formats to publish, ranked | Sources report of cited pages with a suggestion for each, plus AI-written recommendations in Brand Performance |
| AI crawler check | 41 AI crawlers from 26 vendors, for your site and competitors | AI Search Site Audit checks 8 AI crawlers, up to 100 pages on the toolkit |
| Reports and exports | Printable report with your logo, saved as PDF from the browser. CSV export | CSV, Excel, Google Sheets and PDF. Scheduled email exports. White-label reports through the $20 a month Pro Report add-on in My Reports |
| SEO tools | None. AI answers only | Full SEO Toolkit on Semrush One |
| Price | From ₹1,999 a month plus GST. 7 days free, no card | $99 a month. Semrush One from $199 a month. No free trial on the toolkit |
| Payment | Card or UPI AutoPay, GST invoice. Enterprise invoiced | Major credit cards. Prices in US dollars |
What is the Semrush AI Visibility Toolkit?
The Semrush AI Visibility Toolkit is a set of reports inside Semrush that show how brands appear in answers from ChatGPT, Gemini, Perplexity and Google's AI search. Semrush sells it on its own at $99 a month, as an add-on to an existing Semrush subscription, or bundled with the SEO Toolkit as Semrush One (Semrush help page).
Most of its reports draw on a Semrush database of more than 317 million AI prompts and answers from ChatGPT, Gemini, Google AI Overviews and AI Mode. Semrush says the answers come from real requests, and that it reads ChatGPT in search mode (Semrush data sources). Your own tracked prompts run separately, every day, through Prompt Tracking. The toolkit has six reports:
- Visibility Overview. A 0 to 100 AI Visibility Score for any domain, which Semrush describes as "a normalized benchmark showing your brand's overall share of presence in AI responses" (AI Visibility Score). Worldwide or by country.
- Competitor Research. The topics and prompts where competitors get mentioned and you do not.
- Prompt Research. Topic-level volume, difficulty and intent, which Semrush describes as keyword research for AI.
- Brand Performance. Share of voice (your share of all brand mentions), sentiment and recommendations for one domain, updated weekly, across Google AI Mode, ChatGPT, Perplexity and Gemini (Brand Performance reports).
- Prompt Tracking. Your own prompts checked daily in ChatGPT Search, Google AI Mode or Gemini, with answer snapshots and a Sources report of cited pages (Prompt Tracking guide).
- AI Search Site Audit. Checks up to 100 pages for issues that stop AI bots reading your site, tested against 8 AI crawlers such as OAI-SearchBot.
What does the free Semrush AI search visibility checker show?
Semrush also runs a free AI search visibility checker. You enter a domain and get an AI Visibility Score, mention counts across ChatGPT, Gemini and Google results, the pages that earn the most citations, and the topics where the brand appears. It is powered by the toolkit data and gives a one-off snapshot. Tracking your own questions every day needs the paid toolkit.
What is the Semrush AI Visibility Index?
The AI Visibility Index is a Semrush study, published in June 2026, that ranks the brands most mentioned in AI answers. It is based on more than 126 million US prompts across 22 industries and four AI platforms. Because it uses US prompts, it does not show how AI answers buyers in India.
How does Depra track AI visibility?
Depra takes the questions your buyers ask, asks them to ChatGPT, Gemini, Google AI Overviews and Perplexity from inside your chosen country, stores every full answer, and records whether each answer named you, in what order, in what tone and which web pages it cited. ChatGPT and Gemini answers are read from the consumer web apps, so you see the answers real people see there. ChatGPT is checked with web search switched on.
At signup Depra drafts 5 topics with 8 buying questions each, none of which name your brand, plus Hinglish versions when India is one of your markets. Questions that already contain your brand name are left out of your scores, so your score counts only answers where AI chose to name you.
From those answers you get your visibility (the share of answers that name you), share of voice against each competitor, average position, sentiment with the quoted sentence, every cited website labelled by type, and the websites that recommend competitors but never mention you. The full method is on how Depra measures AI visibility, and the tracker is described on AI visibility tracking for ChatGPT, Gemini, AI Overviews and Perplexity.
When is Semrush the better choice?
Semrush is the better choice when AI visibility is one part of a wider SEO job and your team already works inside Semrush.
- You already pay for Semrush. Prompt Tracking works like Position Tracking, so you can compare AI answers with your Google, Bing or Baidu rankings for the same queries.
- You need Google AI Mode. Semrush tracks AI Mode in Prompt Tracking and Brand Performance. Depra does not track AI Mode today.
- You want to size demand. Prompt Research estimates topic volume and difficulty. Depra does not offer prompt or topic volume.
- You work across many countries or cities. Prompt Tracking covers 220+ countries and territories, and Brand Performance offers more than 68,000 locations, including cities. Depra covers 40 countries at country level.
- You need reports sent for you. Semrush can email scheduled exports daily, weekly or monthly and export to Google Sheets. Depra has CSV export and a printable report, with no scheduled email.
- Several people need their own login. Semrush sells extra users. Depra has no team seats today.
When is Depra the better choice?
Depra is the better choice when your buyers are in India and AI visibility is the job itself. It is built around the questions Indian buyers type and priced in rupees.
- Your buyers ask in Hinglish. Depra tracks English and Hinglish on every plan and splits visibility by language in your report. See Hinglish AI visibility tracking.
- You want four engines on every question. Each tracked question runs on ChatGPT, Gemini and Google AI Overviews daily and on Perplexity weekly. A question uses one prompt slot per market, whichever engines it runs on.
- You want rupee pricing. Starter, Growth and Scale cost ₹1,999 to ₹12,499 a month plus GST, paid by card or UPI AutoPay. Enterprise is ₹25,000 a month, invoiced and paid by bank transfer or UPI. Every plan gets a GST invoice carrying your GSTIN.
- You want scores without your own name in the question. Questions containing your brand are excluded by default, and your report shows a confidence range for each engine's score: the band the score is likely to sit in, given how many answers it is based on.
- You want a to-do list. Depra ranks up to 12 websites to get mentioned on and up to 12 page formats to publish, with the evidence behind each. Mark one done and you see your visibility before and after, which shows what changed without claiming the action caused it.
- You want to know which AI bots can read your site. Depra checks 41 AI crawlers from 26 vendors against your robots.txt and your competitors, with the exact rule for each bot. robots.txt is the file that tells bots which pages they may read.
- You want a free week. Every plan starts with 7 days free and no card. Your first scan starts at signup.
Specialised AI visibility tool or SEO suite: which do you need?
An SEO suite with an AI toolkit suits teams whose main job is Google rankings and who want AI answers in the same dashboard. A specialised AI visibility tool suits teams whose main question is whether AI names them to buyers in a specific market.
How fresh are the answers?
Both tools check your tracked questions every day, except Perplexity in Depra, which runs weekly. Semrush's database reports update daily on a rolling basis, and Brand Performance updates weekly (Semrush data sources). If a Depra plan uses up its monthly check limit, scheduled checks slow to weekly instead of stopping. Depra stores every full answer, so you can read what each engine said on a given day and export it to CSV.
Which languages do your buyers use?
If your buyers only ask in English, both tools cover you. If they ask in Hinglish, the language can change the answer. In Depra's study of 480 answers asked from India, Gemini cited sources in 90.0% of English answers and 41.3% of Hinglish answers. The list of brands named changed beyond normal rerun noise by 2.2 points in ChatGPT, 7.8 in Gemini and 23.4 in Perplexity (Hinglish vs English AI shopping study).
Where are your buyers?
Semrush covers far more places: 220+ countries and territories in Prompt Tracking, and cities in Brand Performance. Depra covers 40 countries, including India, the United States, the UK, the Gulf and Australia, and asks each question from inside the country you pick. For a brand selling in India and the Gulf, both reach your market. For a brand selling in 60 countries, Semrush reaches further.
What should you fix next?
Semrush's Sources report lists the pages AI cites for your prompts and suggests how to earn a mention on each, and Brand Performance adds AI-written recommendations. Depra shows the websites that recommend your competitors but never mention you, at domain and page level, then turns them into a ranked list of places to get mentioned and pages to publish on your own site. The AI action plan page explains how that list is built.
What does each option cost?
The Semrush toolkit is $99 a month for 25 prompts, 50 more prompts cost $60 a month, and each extra user needs their own $99 toolkit licence. If you also want Semrush SEO tools, Semrush One starts at $199 a month. Depra starts at ₹1,999 a month for 20 prompts across 4 engines, with no SEO tools. Compare on what you would use: if you would open the SEO Toolkit every week, the bundle price covers both jobs.
How much does the Semrush AI Visibility Toolkit cost?
The Semrush AI Visibility Toolkit costs $99 a month and includes 25 tracked prompts, 1 domain for Brand Performance, 300 AI analysis reports a day and 10 CSV exports a day. Semrush's help page says the toolkit has no free trial. Extra prompts cost $60 a month per 50, and each extra Brand Performance domain or location costs $99. All Semrush prices are in US dollars (toolkit help page, Semrush AI pricing).
Semrush One bundles the SEO Toolkit with the AI Visibility Toolkit: Starter at $199, Pro+ at $299 and Advanced at $549 a month, less per month on annual billing (Semrush One pricing). The Semrush SEO plan at $139 a month lists AI visibility reports for any domain and custom prompt monitoring, with no published prompt quota.
Depra has four plans in rupees, all with the same 4 engines, English and Hinglish, and any of 40 markets. Prices exclude 18% GST. The full plan list is on Depra pricing.
| Plan | Price a month | Prompts tracked | What else |
|---|---|---|---|
| Semrush AI Visibility Toolkit | $99 | 25 | 1 Brand Performance domain, AI Search Site Audit |
| Semrush One Starter | $199 | 50 | SEO Toolkit, 5 websites, 500 keywords |
| Semrush One Pro+ | $299 | 100 | SEO Toolkit, 15 websites, 1,500 keywords |
| Semrush One Advanced | $549 | 200 | SEO Toolkit, 40 websites, 5,000 keywords, API data |
| Depra Starter | ₹1,999 | 20 | 1 project, 3 competitors |
| Depra Growth | ₹7,499 | 100 | 3 projects, 10 competitors |
| Depra Scale | ₹12,499 | 180 pooled | 25 projects, 15 competitors |
| Depra Enterprise | ₹25,000 | 400 pooled | 50 projects, 20 competitors, invoiced |
Can you use Semrush and Depra together?
Yes. The tools do different jobs, so they can run side by side: Semrush for keyword research, backlinks and Google rankings, Depra for how ChatGPT, Gemini, AI Overviews and Perplexity answer buyers in India. They do not connect to each other, so each keeps its own list of queries.
If you are still comparing AI trackers, see the best AI visibility tools roundup, Depra vs Peec AI, or every Depra comparison.