A prompt in Depra AI is one question your buyers ask AI, such as "best sunscreen for oily skin". Depra AI asks each tracked prompt to the four AI engines on schedule and scores the answers. Read this page before you add, edit or archive prompts.
What are prompts, topics, tags and intent?
| Term | What it is | Example |
|---|---|---|
| Prompt | One question a buyer asks AI. Depra AI asks it to the tracked engines on schedule. | best sunscreen for oily skin |
| Topic | How a buyer names what they are shopping for, in 2 to 4 words. A topic holds a set of prompts. | Sunscreen For Oily Skin |
| Tag | A label you put on prompts to group them. | A product line |
| Intent | A label Depra AI gives each prompt automatically. | Commercial, Informational or Transactional |
Topics cover your product category and the job the buyer wants done. They also cover other ways to get that job done, and what sets your products apart. A single feature becomes a topic only when buyers shop for it on its own.
You can filter the reports by topic and by tag. Tags also let you act on several prompts at once.
Where do suggested prompts come from?
Depra AI suggests up to 5 topics with 8 buying questions each when you set up a project. You tick the questions to keep. The Prompts page lists suggestions on its Suggested tab.
- No brand name: none of the suggested questions name your brand.
- Plain first: each topic starts with up to 2 short, plain questions, such as "best sunscreen for oily skin".
- One detail at most: the other questions add at most one detail each: a market, a budget, an audience or a feature.
- Your markets: with one market the question names the place. With several markets the place is left out.
- Hinglish: when India is a market, each question also gets a Hinglish version. Hinglish is Hindi and English typed in English letters.
The Prompts page sorts questions into tabs.
| Tab | What it lists |
|---|---|
| Active | Tracked and paused questions |
| Suggested | Suggested questions |
| Archived | Archived questions |
What can I change on a prompt?
You can change prompts one at a time or in bulk.
- Add: write your own prompts alongside the suggested ones.
- Edit: change the wording. Earlier versions are kept.
- Pause: stop checking a prompt without removing it.
- Tag: group prompts, for example by product line.
- Archive or remove: take a prompt out of tracking. Archived questions are listed on the Archived tab.
Why are prompts that name my brand left out of scores?
A prompt that already contains your brand name almost always returns your brand. Counting it would raise your visibility without showing whether AI recommends you to new buyers. So Depra AI leaves these prompts out of your scores by default.
A prompt is branded when it contains your brand name or one of its name variants. Depra AI works this out for each prompt when you add it.
| Prompt | Type | Counts in scores |
|---|---|---|
| is Brand X sunscreen good for oily skin | Branded | No, by default |
| Brand X vs Brand Y sunscreen | Branded | No, by default |
| Brand Y vs Brand Z sunscreen | Non-branded | Yes |
| best sunscreen for oily skin under ₹500 | Non-branded | Yes |
You can still add a branded prompt and read every answer it gets. A prompt that names only a competitor is not branded for you, so it counts. It shows whether AI brings you up when a buyer asks about a rival. The scoring rules are in metrics.
Note: The Depra AI MCP server is the read-only connection that lets AI apps read your data. Reports read through it follow the same default. They count branded prompts only when you ask for that. See the MCP tools reference.
How many prompt slots does my plan have?
Your plan sets the number of prompt slots. Each language version of a question uses one slot in each market. The markets are listed in engines and markets.
| Plan | Prompt slots | Projects |
|---|---|---|
| Starter | 16 | 1 |
| Growth | 70 | 2 |
| Scale | 120, pooled | 5 |
| Enterprise | 300, pooled | 10 |
| Question tracked in | Slots used |
|---|---|
| English, in 1 market | 1 |
| English and Hinglish, in 1 market | 2 |
| English, in 2 markets | 2 |
| English and Hinglish, in 2 markets | 4 |
Starter's 16 slots hold 16 English questions in one market, or 8 questions tracked in English and Hinglish.
Warning: If you exceed your prompt allowance, archive prompts or upgrade to resume tracking. Existing projects and saved results are kept.
Can I track a prompt for one product?
Yes. Add a buying question for one product, such as "best body balm under ₹3,000". Depra AI records whether each answer names that product, a rival's product, or neither.
This works on all four engines, because Depra AI reads the answer text. It is separate from the product cards ChatGPT can show, which are covered in product visibility.
How should I choose prompts?
- Ask what buyers ask: track questions a buyer asks before choosing, with no brand name of yours in them. Examples are "best X for Y", "X vs Y" and "which X under ₹N".
- Stay close to what you sell: pick the suggestions closest to your products, up to your plan's slots.
- Prune: pause any prompt that stops matching what you sell.
- Count slots first: a question tracked in English and Hinglish uses 2 slots in each market.
- Read Volume as a rough guide: where data is available, the Volume column shows measured monthly AI keyword demand from DataForSEO. It measures a short English term or a broader category term, not how often people ask the full question.