The best AI visibility tools in India depend on what you need most: rupee billing, India as a tracking location, or the languages your buyers type. Of the ten tools compared here, four publish rupee prices: AnsarAEO, Depra AI, Pallix and Paprik AI (AnsarAEO pricing, Pallix pricing, Paprik AI pricing, checked 8 Oct 2026). Listable Labs, Otterly and Semrush price in US dollars and name India on their own pages (Listable Labs homepage, Otterly country list, Semrush toolkit help, checked 8 Oct 2026). Peec AI, Profound and Scrunch do not name it on their pricing pages or homepages (Peec AI pricing, Profound pricing, Scrunch pricing, checked 8 Oct 2026).
An AI visibility tool asks ChatGPT, Gemini and other AI assistants the questions your buyers ask, and records whether each answer names your brand. Each tracked question is called a prompt. For a buyer in India, seven things separate the tools. They are India as a location, rupee pricing, a GST invoice, payment by UPI or Indian cards, languages, engines and the trial.
Disclosure: Depra AI publishes this page and is on the list. Tools are listed A to Z, so the order is not a score. Every fact about another tool comes from that vendor's own pages, read on 8 Oct 2026. Where a page is silent, the table says so.
| Tool | India as a location | Languages | Engines on the entry plan | Entry price | Trial |
|---|---|---|---|---|---|
| AnsarAEO | India-first; query location not published | English, Hindi, Hinglish; Tamil, Bengali, Marathi on higher plans | 3 engines on Starter; the site names ChatGPT, Perplexity and Gemini | ₹1,999/mo Starter | 14 days, no card |
| Depra AI | Yes, questions are asked from inside India | English and Hinglish on every plan; no Hindi in Devanagari script | ChatGPT with web search, Gemini, AI Overviews daily; Perplexity weekly | ₹1,999/mo Starter, excl. GST | 3 days, card or UPI AutoPay required |
| Listable Labs | Multi-country tracking on every plan. Markets served include India | Hinglish and Hindi not mentioned on its homepage or pricing page | ChatGPT and AI Mode included; AI Overviews and Copilot as add-ons; pages disagree on Gemini and Perplexity | $60/mo Growth | Pages disagree on a card; length not published |
| Otterly | Yes, India is in its country list | Says monitoring works in any language you write prompts in; Hinglish not named | ChatGPT, AI Overviews, Perplexity, Copilot; Gemini, AI Mode, Claude as add-ons | $29/mo Lite | Pages disagree: 7 or 14 days, no card |
| Pallix | Yes, India and other markets | A Pallix blog post names code-mixed Hinglish for India; its FAQ says coverage depends on category and setup | ChatGPT, Gemini, AI Overviews on Starter; Perplexity, Copilot from Growth | ₹2,499/mo Starter, ₹2,249 billed yearly | 14 days; free 20-prompt audit |
| Paprik AI | Not stated on its pricing page | Not stated on its pricing page | ChatGPT on Solo; any 3 of 7 platforms on Pro | ₹3,999/mo, or ₹3,333 billed yearly | 7 days, no card needed |
| Peec AI | 1 country on Starter; India not named | Listed as unlimited; Hinglish not mentioned | Choose 3 of 6: ChatGPT, AI Overviews, AI Mode, Gemini, Copilot, and Naver AI or Perplexity (pages disagree) | $95/mo Starter | Free trial, length not stated |
| Profound | 1 region on the free trial; India not named | 1 language on the free trial; Hinglish not named | ChatGPT, Gemini, AI Overviews on the free trial; up to 9 on Enterprise | Custom, Enterprise | Free for 7 days |
| Scrunch | 1 country on Core; India not named | 1 language on Core; Hinglish not named | ChatGPT, Perplexity, AI Overviews, Copilot on Core; 9 on Enterprise | $250/mo Core | 7 days |
| Semrush AI Visibility Toolkit | India is in its region list; Prompt Tracking covers 220+ countries and territories | Language selector where a location has 2 or more languages; Hinglish not mentioned | Mentions from ChatGPT, Google AI, Gemini, Perplexity; own prompts on ChatGPT Search, AI Mode, Gemini; pages disagree on AI Overviews | $99/mo per domain, billed annually | No trial for the toolkit alone; 7 days on Semrush One |
What should a buyer in India check in an AI visibility tool?
Check seven things on the plan you can afford: location, languages, currency, tax invoice, payment method, engines and trial. Most tools cap engines, prompts and countries by plan, so read the row for the entry plan. Each point below names the tools that fit it, from the vendor pages linked in the tables and tool entries on this page.
- India as a location. AI answers change by country. Look for India on the vendor's own country list. Depra AI, Otterly and Pallix list India as a tracking location (Otterly country list, Pallix homepage, checked 8 Oct 2026). Listable Labs and Semrush name India among the markets or regions they cover (Listable Labs homepage, Semrush toolkit help). AnsarAEO describes itself as India-first (AnsarAEO pricing, checked 8 Oct 2026).
- Languages. Many Indian shoppers type Hinglish, which is Hindi and English mixed and typed in English letters. Others type Hindi in Devanagari, the Hindi script. Check which one a tool tracks. AnsarAEO, Depra AI and Pallix name Hinglish on their own sites, and AnsarAEO also lists Hindi. The section on Hinglish and Hindi below gives the details and sources.
- Rupee pricing and a GST invoice. A GST invoice that carries your GSTIN, your GST registration number, lets a registered business claim input tax credit. AnsarAEO, Depra AI, Pallix and Paprik AI publish rupee prices (AnsarAEO pricing, Pallix pricing, Paprik AI pricing, checked 8 Oct 2026). Depra AI states that each invoice is a GST invoice with your GSTIN. The billing table below shows what each pricing page says.
- Payment by UPI or Indian cards. Check how the vendor takes payment, and in which currency your card will be charged. Depra AI takes card or UPI through Razorpay on Starter, Growth and Scale. Otterly and Semrush state that they take credit cards and price in US dollars (Otterly pricing, Semrush AI pricing, checked 8 Oct 2026). The billing table below has every tool.
- Engines on the entry plan. Engines are the AI assistants a tool checks, such as ChatGPT or Gemini. Google AI Overviews are the AI summaries above normal Google results, and Google AI Mode is the chat-style search mode in Google. Several tools include 3 engines or let you choose 3. Check that the assistants your buyers use are on your plan. At ₹1,999 a month, AnsarAEO Starter covers 3 engines with 25 prompts, and Depra AI Starter covers 4 with 16 prompt slots. Depra AI does not track Google AI Mode, Claude or Microsoft Copilot. The engines column in the table above shows which tools list them.
- Trial. Trials on this list run from 3 to 14 days. Check whether a card is needed to start. AnsarAEO and Pallix list 14 days, and AnsarAEO, Otterly and Paprik AI say no card is needed (AnsarAEO pricing, Pallix pricing, Otterly free trial page, Paprik AI pricing, checked 8 Oct 2026). Depra AI gives 3 days and needs a card or UPI AutoPay.
Which AI visibility tools bill in rupees with a GST invoice?
Four tools on this list publish rupee prices: AnsarAEO, Depra AI, Pallix and Paprik AI. Depra AI states its tax treatment: prices exclude 18% GST, and each invoice is a GST invoice with your GSTIN. The AnsarAEO and Pallix pricing pages do not say whether GST is included (AnsarAEO pricing, Pallix pricing, checked 8 Oct 2026). The Paprik AI pricing page says taxes apply and does not name GST (Paprik AI pricing, checked 8 Oct 2026).
Depra AI takes card or UPI payments through Razorpay on Starter, Growth and Scale. Enterprise is invoiced and paid by bank transfer (NEFT or RTGS) or UPI. The AnsarAEO, Pallix and Paprik AI pricing pages do not state payment methods (AnsarAEO pricing, Pallix pricing, Paprik AI pricing, checked 8 Oct 2026). Otterly and Semrush accept credit cards and price in US dollars (Otterly pricing, Semrush AI pricing, checked 8 Oct 2026). Listable Labs sets the billing currency by your billing country, and its pricing policy says prices exclude taxes such as GST. Each source is linked under the table below.
| Tool | Currency | GST invoice | Payment methods |
|---|---|---|---|
| AnsarAEO | Rupees | Not stated on its pricing page | Not stated on its pricing page |
| Depra AI | Rupees | Yes, with your GSTIN; prices exclude 18% GST | Card or UPI through Razorpay; Enterprise invoiced (NEFT, RTGS or UPI) |
| Listable Labs | US dollars shown; set by your billing country | Pricing policy says prices exclude taxes such as GST | Pricing policy says a card is needed to start a trial |
| Otterly | US dollars | Not stated on its pricing page | Credit cards |
| Pallix | Rupees, per brand | Not stated on its pricing page | Not stated on its pricing page |
| Paprik AI | Rupees | Says taxes apply; GST not named on its pricing page | Not stated on its pricing page |
| Peec AI | US dollars for visitors outside Europe | Not stated on its pricing page | Not stated on its pricing page |
| Profound | No monthly price shown for brands | Not stated on its pricing page | Not stated on its pricing page |
| Scrunch | US dollars | Not stated on its pricing page | Not stated on its pricing page |
| Semrush AI Visibility Toolkit | US dollars | Not stated on its pricing page | Major credit cards |
Which tools track Hinglish and Hindi?
Three tools on this list name Hinglish on their own sites: AnsarAEO, Depra AI and Pallix. AnsarAEO lists English, Hindi and Hinglish, and names Tamil, Bengali and Marathi on higher plans (AnsarAEO pricing, checked 8 Oct 2026). Depra AI tracks English and Hinglish on every plan, and it does not track Hindi typed in Devanagari. More on Hinglish AI visibility tracking. A Pallix blog post names code-mixed Hinglish for India, and the Pallix FAQ says coverage depends on category and setup.
The other seven tools do not name Hinglish on the pages we read. Otterly says its monitoring works in any language you write prompts in (Otterly languages help, checked 8 Oct 2026). Peec AI lists languages as unlimited (Peec AI pricing, checked 8 Oct 2026). Semrush offers a language selector where a location has 2 or more languages (Prompt Tracking guide, checked 8 Oct 2026).
Language matters because it can change the answer. Depra AI asked ChatGPT, Gemini and Perplexity the same buying questions from inside India, in English and in Hinglish, and compared 480 answers. The method and data are on the Hinglish vs English AI shopping study.
Gemini cited sources in 90.0% of English answers and 41.3% of Hinglish answers to the same buying questions. (Depra AI Hinglish vs English study, fieldwork 14 Aug 2026)
The best AI visibility tools in India, A to Z
The ten tools below are listed A to Z, the same order as the tables. The order is not a score.
AnsarAEO
AnsarAEO describes itself as India-first, built in India and priced in rupees. Starter costs ₹1,999 a month for 25 prompts on 3 engines, in English and Hindi, and its site names ChatGPT, Perplexity and Gemini. Growth at ₹4,999 lists all Indian languages. Every plan starts with a 14-day trial with no card (AnsarAEO pricing, checked 8 Oct 2026). Google AI Overviews is not named on the pages we checked. Full comparison: Depra AI vs AnsarAEO.
Depra AI
Depra AI asks your buyers' questions to ChatGPT with web search, Gemini, Google AI Overviews and Perplexity from inside India. The first three engines are checked daily and Perplexity weekly. Every plan includes all four engines, English and Hinglish. Starter costs ₹1,999 a month plus 18% GST for 16 prompt slots, paid by card or UPI, with a GST invoice (Depra AI pricing).
What it does not do: track Google AI Mode, Claude or Microsoft Copilot, track Hindi in Devanagari, or offer a free plan. Location is set by country, never by city. The trial is 3 days on Starter, Growth and Scale, and needs a card or UPI AutoPay.
Listable Labs
Listable Labs was founded in 2024 in Bengaluru and shows US dollar prices. Growth costs $60 a month for 50 prompts and 3 engines, plus 10 AI-written articles a month (Listable Labs pricing, checked 8 Oct 2026). Its homepage lists India among the markets it serves. Its pricing policy sets the billing currency by your billing country and says prices exclude taxes such as GST (both checked 8 Oct 2026). Full comparison: Depra AI vs Listable Labs.
Otterly
Otterly prices in US dollars and names India in its country list, with every engine available there. Lite costs $29 a month for 15 prompts on ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot. Gemini and Google AI Mode cost $9 a month each on Lite (Otterly pricing, checked 8 Oct 2026). It accepts credit cards. Full comparison: Depra AI vs Otterly, or see Otterly alternatives.
Pallix
Pallix is made by Pallix Technologies in Pune and prices in rupees per brand. Starter costs ₹2,499 a month, or ₹2,249 billed yearly, for 30 prompts across ChatGPT, Gemini and Google AI Overviews. Growth at ₹5,999 adds Perplexity and Microsoft Copilot with daily refresh. The trial runs 14 days (Pallix pricing, checked 8 Oct 2026). The Pallix homepage also offers a free one-time audit of 20 prompts with no signup (Pallix homepage, checked 8 Oct 2026). Full comparison: Depra AI vs Pallix.
Paprik AI
Paprik AI is based in Bengaluru and prices in rupees. Solo costs ₹3,999 a month, or ₹3,333 billed yearly, for 20 prompts on ChatGPT. Pro costs ₹13,999 a month for 100 prompts on any 3 of 7 platforms, including Claude, Copilot and Google AI Mode. Every plan has a 7-day trial with no card (Paprik AI pricing, checked 8 Oct 2026). Its pricing page does not state a tracking location or languages.
Peec AI
Peec AI is a Berlin-based tool. Its pricing page shows US dollars to visitors outside Europe. Starter costs $95 a month for 50 prompts, 3 models of your choice and 1 country per project (Peec AI plan details, checked 8 Oct 2026). Its pricing and AI instructions pages do not name India or Hinglish. Full comparison: Depra AI vs Peec AI, or see Peec AI alternatives.
Profound
For brands, Profound's pricing page lists a free Trial and a custom Enterprise plan, and shows no monthly price. The Trial runs 50 prompts daily for 7 days on ChatGPT, Gemini and Google AI Overviews, in 1 region and 1 language. Enterprise tracks up to 9 engines (Profound pricing, checked 8 Oct 2026). The pricing page does not name India or Hinglish. Full comparison: Depra AI vs Profound, or see Profound alternatives.
Scrunch
Scrunch Core costs $250 a month for 125 prompts on ChatGPT, Perplexity, Google AI Overviews and Microsoft Copilot. It covers 1 country and 1 language, with a 7-day free trial. Enterprise is custom and tracks 9 engines (Scrunch pricing, checked 8 Oct 2026). The pricing page does not name India or Hinglish. Full comparison: Depra AI vs Scrunch.
Semrush AI Visibility Toolkit
Semrush sells its AI Visibility Toolkit at $99 a month per domain, billed annually, with 25 prompts tracked daily (Semrush AI pricing, checked 8 Oct 2026). The Semrush toolkit help page lists India among the regions its database reports cover, and says Prompt Tracking supports 220+ countries and territories. Source: toolkit help page, checked 8 Oct 2026. It accepts major credit cards and prices in US dollars (Semrush AI pricing, checked 8 Oct 2026). Full comparison: Depra AI vs Semrush AI Visibility Toolkit.
Which tools can you try for free in India?
Most tools on this list offer a trial, and a few offer more. Semrush has a free plan with a limited set of AI visibility features (Semrush subscriptions help, checked 8 Oct 2026). Pallix runs a free one-time audit of 20 prompts with no signup (Pallix homepage, checked 8 Oct 2026). Profound has a free Trial that runs 50 prompts daily for 7 days (Profound pricing, checked 8 Oct 2026). Outside the tables, AITLAS by Shiprocket and AnswerTrace have free plans with limits (AITLAS pricing, AnswerTrace pricing, checked 8 Oct 2026).
AnsarAEO and Paprik AI give 14-day and 7-day trials with no card, and the Otterly trial also needs no card (AnsarAEO pricing, Paprik AI pricing, Otterly free trial page, checked 8 Oct 2026). Each vendor page is linked in the table above. Depra AI has no free plan. After signup, a first free scan of ChatGPT, Gemini and Perplexity runs before the trial, with no card. You can also check AI answers by hand with our 15-minute AI visibility check.
How do you track AI visibility in India?
Ask the questions your buyers ask, from inside India, in the languages they type, and count how many answers name your brand. By hand, that means the same buying questions in ChatGPT, Gemini, Perplexity and Google, repeated over several days, because answers change between runs.
A tool repeats the questions for you and stores every answer. Whichever tool you pick, leave your brand name out of the questions. Track English and Hinglish versions side by side, and note which websites the answers cite. How to measure AI visibility explains the numbers, and AI visibility tracking shows how Depra AI does it.
How we chose and checked these tools
We included tools that track how AI answers mention a brand. Nine come from our comparison table. Its other three tools, Ahrefs Brand Radar, SE Ranking and Surfer AI Tracker, are in the best AI SEO tools. The tenth is Paprik AI, which publishes rupee prices. The list is our choice and is not complete. Every fact about another tool comes from that vendor's own pricing, product or help pages, read on 7 Oct 2026 and again on 8 Oct 2026. We did not sign up for competitor trials, so this page compares published plans.
Disclosure: Depra AI publishes this page and is included in it. Tools are listed A to Z, so the order is not a score. Depra AI is our pick for a brand that wants questions asked from inside India, in English and Hinglish, with rupee billing and a GST invoice. It is not the best fit for every team, and its entry lists what it does not do.
Two more India-built tools are named on this page and are not in the tables. AITLAS by Shiprocket lists Starter at ₹999 a month and AnswerTrace lists Starter at ₹1,499 a month. Both prices exclude 18% GST, and both tools have a free plan (AITLAS pricing, AnswerTrace pricing, checked 8 Oct 2026). We have not yet checked a full row for either of them, or for Cited and GeoIQ. All four are in our list of AEO tools.
The global field is in the best AI visibility tools. Consumer brands can start from the D2C shortlist, and every head-to-head page is under tool comparisons.