Choose Listable Labs if you want AI tracking and AI-written articles in one tool, Google AI Mode (the chat-style search mode inside Google) tracked, traffic data from Google Analytics and Search Console, or free public site checks: plans start at $60 a month, priced in US dollars. Choose Depra if your buyers are in India and ask in English and Hinglish, and you want ChatGPT, Gemini, Google AI Overviews (the AI summary Google shows above its results) and Perplexity on every plan with no add-ons: Depra starts at ₹1,999 a month plus GST, with 7 days free and no card.
Both tools ask AI the questions your buyers type, called prompts, then record which brands the answers name and which websites they cite. Depra publishes this page, so read it knowing that. Every Listable Labs fact below comes from Listable Labs' own website, checked on 15 Sep 2026 and linked, so you can confirm it before you decide.
| Your situation | Better fit | Why |
|---|---|---|
| You want articles written and published for you | Listable Labs | Plans include 25 to 150 AI-written articles a month and list auto-publish to WordPress, Webflow, Sanity and Shopify. Depra does not write content |
| You need Google AI Mode or Microsoft Copilot | Listable Labs | AI Mode is included and Copilot is an add-on. Depra tracks neither |
| You want AI traffic next to visibility | Listable Labs | Pricing lists AI traffic analytics with Google Analytics and Search Console. Depra has no referral traffic data |
| You want a free check without an account | Listable Labs | Free AI Crawlability Checker and Agent Readiness scanner, 20 scans per IP per hour. Depra checks crawlers inside the app |
| Several people need their own login | Listable Labs | 2, 5 or unlimited seats by plan. Depra has no team seats today |
| Your buyers ask AI in Hinglish | Depra | Hinglish on every Depra plan. Listable Labs' homepage and pricing page do not mention Hinglish |
| You want Gemini and AI Overviews without add-ons | Depra | Both are included on every Depra plan. Listable Labs lists them as add-ons |
| You want to pay in rupees with a GST invoice | Depra | Depra bills in INR by card or UPI AutoPay. Listable Labs shows US dollar prices and bills in the currency of your billing country |
How do Depra and Listable Labs compare, feature by feature?
The table compares the two tools on engines, how answers are collected, locations, languages, what each helps you fix, price and trial. Depra facts come from the product. Listable Labs facts come from its public pages, linked below the table.
| Feature | Depra | Listable Labs |
|---|---|---|
| Company | Depra AI, built in India | Groop Digital Innovations Private Limited, founded 2024 in Bengaluru. Describes itself as a global platform |
| AI engines | ChatGPT with web search, Gemini, Google AI Overviews, Perplexity. All 4 on every plan | ChatGPT, Perplexity and Google AI Mode included. Gemini, Google AI Overviews and Microsoft Copilot as add-ons |
| How answers are collected | ChatGPT and Gemini answers read from the consumer web apps. AI Overviews read from a real Google results page. Perplexity answers through its API, a direct connection for software, using Sonar, the Perplexity answer model, with live web search | Structured queries parsed for mentions, sentiment and citations. Whether it reads the consumer apps or APIs is not published |
| How often | ChatGPT, Gemini and AI Overviews daily. Perplexity weekly. Same on every plan | Daily on Growth, Scale and Max. Daily or weekly on Enterprise |
| Locations | 40 countries, asked from inside the country, up to 10 per project | Multi-country tracking on every plan. Markets served include India, the US, UK, Canada, Singapore, UAE and Saudi Arabia |
| Languages | English and Hinglish on every plan, with the split shown in your report | Hinglish and Hindi not mentioned on its homepage or pricing page |
| Prompts included | 20, 100, 180 or 400 by plan | 50, 150 or 500 by plan. Enterprise custom |
| Questions that name your brand | Left out of your scores by default | Not published |
| What it helps you fix | Websites that cite competitors but never you, then up to 12 places to get mentioned and 12 page formats to publish, ranked | Citation intelligence (which sources AI cites), competitor benchmarking, and AI-written articles with auto-publish to your CMS, the software that runs your website |
| AI crawler check | 41 AI crawlers from 26 vendors, for your site and competitors, inside the app | Free public checker for robots.txt AI bot rules, llms.txt, sitemap, structured data, meta tags and headings |
| Traffic data | Not offered | AI traffic analytics. Google Analytics, Search Console, Cloudflare and Bing Webmaster Tools listed |
| Connector for outside AI assistants (Claude, ChatGPT) | Not offered | Yes. Claude, ChatGPT, Cursor and other assistants can read your Listable data |
| Reports and exports | Printable report with your logo, saved as PDF from the browser. CSV export | White-label reports, which carry your brand in place of Listable Labs, on Scale, Max and Enterprise |
| Seats | No team seats today | 2 on Growth, 5 on Scale, unlimited on Max |
| Price | From ₹1,999 a month plus GST. Card or UPI AutoPay, GST invoice | From $60 a month. Currency set by billing country, taxes extra |
| Trial | 7 days free on any plan, no card | Pricing page: get started free, no card. Pricing policy: a card is needed to start a trial |
What is Listable Labs?
Listable Labs is an AI search visibility and AEO platform run by Groop Digital Innovations Private Limited. Its site says the company was founded in 2024 in Bengaluru and serves markets including India, Canada, Singapore, the UAE, Saudi Arabia, the United States and the United Kingdom (Listable Labs homepage). AEO, answer engine optimisation, is the work of getting your brand named in AI answers.
The product has three parts. Insights track how often AI names your brand, which sources it cites and how you rank against competitors. Actions generate, edit and publish content written to earn citations. Impact connects Google Analytics and Search Console to show traffic from AI search. Its pricing page also lists a knowledge base, Prompt Explorer, social content, multi-country tracking and white-label reports (Listable Labs pricing).
Listable Labs also offers a connector that lets Claude, ChatGPT and other AI assistants read your Listable data, so you can ask for citations or competitor gaps in a chat (Listable Labs connector page).
What free tools does Listable Labs offer?
Listable Labs runs six free tools: an AI Crawlability Checker, a robots.txt generator, an llms.txt generator, AI Search Insights, an Agent Readiness scanner and an OG image generator. The AI Crawlability Checker scores a public site out of 100 on robots.txt rules for AI bots, llms.txt, sitemap, structured data, meta tags, heading structure and whether AI readers can extract the text. robots.txt is the file that tells bots which pages they may read, and llms.txt is a plain-text guide to your site written for AI. Both scanners allow 20 free scans per IP per hour.
When is Listable Labs the better choice?
Listable Labs is the better choice when you want one tool to track AI answers and produce the content, or when you need engines and integrations Depra does not have. These are the points where Listable Labs offers something Depra does not.
- You want content written for you. Growth includes 25 AI-written articles a month, Scale 75 and Max 150, with auto-publish listed for WordPress, Webflow, Sanity and Shopify. Depra ranks page formats to publish, and your team does the writing.
- You need Google AI Mode or Copilot. Listable Labs includes Google AI Mode on every plan and sells Microsoft Copilot as an add-on. Depra does not track either.
- You want traffic from AI search. Listable Labs lists AI traffic analytics with Google Analytics, Search Console, Cloudflare and Bing Webmaster Tools. Depra has no referral traffic or conversion data.
- You want to check a site before signing up. Its free crawlability and agent readiness scanners work on any public site. Depra checks 41 AI crawlers, but only inside the logged-in app.
- You want more prompts per plan. Growth tracks 50 prompts daily across 3 engines, which Listable Labs puts at 4,500 AI answers a month. Depra Starter tracks 20 prompts across 4 engines, about 1,900 answers a month at full use.
- Your team needs seats or a connector for AI assistants. Listable Labs includes 2 to unlimited seats and a connector that lets outside AI assistants such as Claude and ChatGPT read your data. Depra has no team seats and no such connector today.
How much does Listable Labs cost?
Listable Labs costs $60 a month for Growth, $150 for Scale and $400 for Max on monthly billing, with Enterprise priced on request. Every plan includes 3 engines, and Gemini, Google AI Overviews and Copilot cost extra (Listable Labs pricing, checked 15 Sep 2026). Its pricing policy says the billing currency depends on the country you sign up from and taxes such as GST are added on top (Listable Labs pricing policy).
On trials the two pages differ. The pricing page says you can get started for free with no credit card and decide on a paid plan later. The pricing policy, last updated 1 March 2026, says a card is needed to start a trial, the trial converts to a paid plan unless you cancel, and payments are non-refundable. Check which applies when you sign up.
Depra has four plans in rupees, each with all 4 engines, English and Hinglish, and any of 40 markets. Prices exclude 18% GST. The full list is on Depra pricing.
| Plan | Price a month | Prompts | What else |
|---|---|---|---|
| Listable Labs Growth | $60 | 50 | 1 project, 3 engines, 25 articles a month, 2 seats |
| Listable Labs Scale | $150 | 150 | 3 projects, 3 engines, 75 articles a month, white-label reports, 5 seats |
| Listable Labs Max | $400 | 500 | Unlimited projects, 3 engines, 150 articles a month, unlimited seats |
| Listable Labs Enterprise | Custom | Custom | Engine add-ons, hallucination detection (flagging false statements AI makes about you), advanced article generation |
| Depra Starter | ₹1,999 | 20 | 4 engines, 1 project, 3 competitors |
| Depra Growth | ₹7,499 | 100 | 4 engines, 3 projects, 10 competitors |
| Depra Scale | ₹12,499 | 180 pooled | 4 engines, 25 projects, 15 competitors |
| Depra Enterprise | ₹25,000 | 400 pooled | 4 engines, 50 projects, 20 competitors, invoiced |
What does Depra do differently?
Depra takes the questions your buyers ask, asks them to ChatGPT, Gemini, Google AI Overviews and Perplexity from inside your chosen country, stores every full answer, and records whether each answer named you, in what order, in what tone and which web pages it cited. ChatGPT and Gemini answers are read from the consumer web apps, so you see the answers real people see there.
- Built around Hinglish. Depra suggests 5 topics with 8 buying questions each, plus Hinglish versions when India is a market, and your report splits visibility by English and Hinglish. See Hinglish AI visibility tracking.
- Four engines with no add-ons. Every plan checks ChatGPT, Gemini and AI Overviews daily and Perplexity weekly. Plans differ by prompts, projects and competitors.
- Rupee billing. Plans run from ₹1,999 to ₹25,000 a month plus GST, paid by card or UPI AutoPay, with a GST invoice carrying your GSTIN.
- Scores without your own name in the question. Questions that already contain your brand are left out by default. Your report shows a confidence range for each engine, which tells you how much a score could move by chance.
- Websites that recommend competitors but never you. Depra finds them at domain, subdomain and page level, filters out competitors' own sites, then ranks up to 12 places to get mentioned and 12 page formats to publish. See citation gap analysis.
- A clear trial. 7 days free on the plan you pick, with no card. Access stops on day 7 unless you buy.
Do you need Hinglish tracking?
You need it if your buyers ask AI in Hinglish, which is Hindi and English typed in English letters, the way most Indians ask ("sabse accha protein powder kaunsa hai"). The language changes the answer. In Depra's study of 480 answers asked from India, Gemini cited sources in 90.0% of English answers and 41.3% of Hinglish answers. The list of brands named changed beyond normal rerun noise by 2.2 points in ChatGPT, 7.8 in Gemini and 23.4 in Perplexity (Hinglish vs English AI shopping study).
If your buyers are spread across many English-speaking markets, Hinglish matters less and engine coverage matters more. For more India-built options, see Depra vs Pallix, Depra vs AnsarAEO, the best AEO tools, with an India section, or every Depra comparison.