Depra AI vs Listable Labs: two India-built AI visibility tools compared (2026)

Choose Listable Labs if you want AI tracking and AI-written articles in one tool, Google AI Mode (the chat-style search mode inside Google) tracked, traffic data from Google Analytics and Search Console, or free public site checks: plans start at $89 a month, priced in US dollars (Listable Labs pricing (opens in a new tab), checked 19 Oct 2026). Choose Depra AI if your buyers are in India and ask in English and Hinglish, and you want ChatGPT, Gemini, Google AI Overviews (the AI summary Google shows above its results) and Perplexity on every plan with no add-ons: Depra AI starts at ₹1,999 a month plus GST, with 7 days free, no card needed.

Both tools ask AI the questions your buyers type, called prompts, then record which brands the answers name and which websites they cite. Depra AI publishes this page, so read it knowing that. Every Listable Labs fact below comes from Listable Labs' own website, checked on 8 Oct 2026 (the pricing page and llms.txt again on 19 Oct 2026) and linked, so you can confirm it before you decide.

How do Depra AI and Listable Labs compare, feature by feature?

The table compares the two tools on engines, how answers are collected, locations, languages, what each helps you fix, price and trial. Depra AI facts come from the product. Listable Labs facts come from its public pages, linked below the table.

What is Listable Labs?

Listable Labs is an AI search visibility and AEO platform run by Groop Digital Innovations Private Limited. Its site says the company was founded in 2024 in Bengaluru and serves markets including India, Canada, Singapore, the UAE, Saudi Arabia, the United States and the United Kingdom (Listable Labs homepage (opens in a new tab), checked 8 Oct 2026). AEO, answer engine optimisation, is the work of getting your brand named in AI answers.

The product has three parts. Insights track how often AI names your brand, which sources it cites and how you rank against competitors. Actions generate, edit and publish content written to earn citations. Impact connects Google Analytics and Search Console to show traffic from AI search. Its pricing page also lists a knowledge base, Prompt Explorer, social content, multi-country tracking and white-label reports (Listable Labs pricing (opens in a new tab), checked 8 Oct 2026).

Listable Labs also offers a connector that lets Claude, ChatGPT and other AI assistants read your Listable data, so you can ask for citations or competitor gaps in a chat (Listable Labs connector page (opens in a new tab), checked 8 Oct 2026).

What free tools does Listable Labs offer?

Listable Labs runs six free tools: an AI Crawlability Checker, a robots.txt generator, an llms.txt generator, AI Search Insights, an Agent Readiness scanner and an OG image generator. The AI Crawlability Checker (opens in a new tab) scores a public site out of 100 on robots.txt rules for AI bots, llms.txt, sitemap, structured data, meta tags, heading structure and whether AI readers can extract the text. robots.txt is the file that tells bots which pages they may read, and llms.txt is a plain-text guide to your site written for AI. Both scanners allow 20 free scans per IP per hour (AI Crawlability Checker (opens in a new tab) and Agent Readiness scanner (opens in a new tab), checked 8 Oct 2026).

When is Listable Labs the better choice?

Listable Labs is the better choice when you want one tool to track AI answers and produce the content, or when you need more engines on a smaller plan or integrations Depra AI does not have. These are the points where Listable Labs offers something Depra AI does not.

• You want content written for you. Growth includes 10 AI-written articles a month, Scale 25 and Max 50, with auto-publish listed for WordPress, Webflow, Sanity and Shopify. Depra AI ranks page formats to publish, and your team does the writing.
• You need Google AI Mode or Copilot. Listable Labs includes Google AI Mode on every plan and sells Microsoft Copilot as an add-on. Depra AI offers both on Enterprise only, as add-ons set up by the Depra AI team.
• You want traffic from AI search. Listable Labs lists AI traffic analytics with Google Analytics, Search Console, Cloudflare and Bing Webmaster Tools. Depra AI has no referral traffic or conversion data.
• You want to check a site before signing up. Its free crawlability and agent readiness scanners work on any public site. The free AI audit from Depra AI includes a short robots.txt check. The full 41-crawler check is inside the logged-in app.
• You want more prompts per plan. Growth tracks 50 prompts daily across 3 engines, which Listable Labs puts at 4,500 AI answers a month. Depra AI Starter tracks 16 prompt slots across ChatGPT, Gemini, Perplexity and Google AI Overviews, up to 2,000 AI answers a month.
• You want a stated seat count or a connector for ChatGPT. Listable Labs includes 2 to unlimited seats and a connector that lets outside AI assistants such as Claude and ChatGPT read your data. Depra AI lets owners and admins invite colleagues, and its pricing page lists no seat count. Its read-only MCP server works with Claude Code, Cursor, VS Code, Codex and Claude Desktop, but not yet with claude.ai on the web or ChatGPT.

How much does Listable Labs cost?

Listable Labs costs $89 a month for Growth, $249 for Scale and $400 for Max on monthly billing, with Enterprise priced on request. Every plan includes 3 engines. Listable Labs pages disagree on the included engines: the pricing table includes ChatGPT, Gemini and Google AI Mode and sells Perplexity as an add-on, while the llms.txt file includes ChatGPT, Perplexity and Google AI Mode and sells Gemini as an add-on. Both list Google AI Overviews and Microsoft Copilot as add-ons. Sources: Listable Labs pricing (opens in a new tab) and llms.txt (opens in a new tab), checked 19 Oct 2026. Its pricing policy says the billing currency depends on the country you sign up from and taxes such as GST are added on top (Listable Labs pricing policy (opens in a new tab), checked 8 Oct 2026).

On trials the two pages differ. The pricing page says you can get started for free with no credit card and decide on a paid plan later. The pricing policy, last updated 1 March 2026, says a card is needed to start a trial, the trial converts to a paid plan unless you cancel, and payments are non-refundable. On refunds they differ too: the FAQ on the pricing page offers a 14-day money-back guarantee (Listable Labs pricing (opens in a new tab) and pricing policy (opens in a new tab), checked 8 Oct 2026). Check which applies when you sign up.

Depra AI has four plans in rupees, each with ChatGPT, Gemini, Google AI Overviews and Perplexity, any of 40 markets, and English, Hinglish, French and most other major languages, plus code-mixed questions. Prices exclude 18% GST. The full list is on Depra AI pricing.

What does Depra AI do differently?

Depra AI takes the questions your buyers ask, asks them to ChatGPT, Gemini, Google AI Overviews and Perplexity from inside your chosen country, stores every full answer, and records whether each answer named you, in what order, in what tone and which web pages it cited. ChatGPT and Gemini answers are read from the consumer web apps, so you see the answers real people see there.

• Built around Hinglish. Hinglish is Depra AI’s speciality. Depra AI suggests 5 topics with 8 buying questions each, plus Hinglish versions when India is a market. On Growth and above, your report splits visibility by English and Hinglish. See Hinglish AI visibility tracking.
• ChatGPT, Gemini, Perplexity and AI Overviews with no add-ons. Every plan checks ChatGPT, Gemini, Perplexity and AI Overviews daily. Plans differ by prompts, projects and competitors.
• Rupee billing. Plans run from ₹1,999 to ₹25,000 a month plus GST, paid by card or UPI AutoPay, with a GST invoice carrying your GSTIN.
• Scores without your own name in the question. Questions that already contain your brand are left out by default. Your report shows a confidence range for each engine, which tells you how much a score could move by chance.
• Websites that recommend competitors but never you. Depra AI finds them at domain, subdomain and page level, filters out competitors' own sites, then ranks up to 12 places to get mentioned and 12 page formats to publish. See citation gap analysis.
• A clear trial. 7 days free on Starter, Growth or Scale, no card needed. To continue, add a card or UPI AutoPay, and the first monthly charge runs then. Do nothing and you pay nothing.
• Help to get started. Run the free AI audit, or book a demo and the Depra AI team sets up your account. Support replies during working hours in India (IST).

Do you need Hinglish tracking?

You need it if your buyers ask AI in Hinglish, which is Hindi and English typed in English letters, the way many Indians ask. The language can change the answer. In Depra AI's August 2026 study of 480 answers asked from India, Gemini cited sources in 90.0% of English answers and 41.3% of Hinglish answers, and the list of brands named changed beyond normal rerun noise by 2.2 points in ChatGPT, 7.8 in Gemini and 23.4 in Perplexity. In the October 2026 re-run (479 answers), Gemini cited sources in 73.4% of English and 56.3% of Hinglish answers, and the brand gap was 28.2 points in Perplexity, 2.0 in Gemini (no longer significant) and 0.8 in ChatGPT (Hinglish vs English AI shopping study).

If your buyers are spread across many English-speaking markets, Hinglish matters less and engine coverage matters more. For more India-built options, see Depra AI vs Pallix, Depra AI vs AnsarAEO, the best AEO tools, with an India section, or every Depra AI comparison.