Depra AI vs Pallix: two India-built AI visibility tools compared (2026)

Choose Pallix if you want Microsoft Copilot tracked, unlimited seats, alerts and AI referral traffic (visitors sent to your site by AI answers) in one tool: paid plans start at ₹2,499 a month, or ₹2,249 a month billed annually, after a 7-day trial. Choose Depra AI if you want ChatGPT, Gemini, Perplexity and Google AI Overviews, the AI summary Google shows above its results, all checked daily on the entry plan, with questions in English, Hinglish, French and most other major languages, plus code-mixed questions: Depra AI starts at ₹1,999 a month plus GST, with 7 days free, no card needed. Both run a free one-time audit with no signup.

Both tools are built in India and both ask AI the questions your buyers type, called prompts, then record which brands the answers name and which websites they cite. Depra AI publishes this page, so read it knowing that. Every Pallix fact below comes from Pallix's own website, checked on 8 Oct 2026 (the pricing page and FAQ again on 19 Oct 2026) and linked, so you can confirm it before you decide.

How do Depra AI and Pallix compare, feature by feature?

The table compares the two tools on engines, how answers are collected, locations, languages, what each helps you fix, price and trial. Depra AI facts come from the product. Pallix facts come from its public pages, linked below the table.

What is Pallix?

Pallix is an AI visibility tool made by Pallix Technologies Pvt Ltd, founded in 2025 in Pune (Pallix about page (opens in a new tab), checked 8 Oct 2026). It tracks how ChatGPT, Gemini, Perplexity, Google AI Overviews, Microsoft Copilot, Claude and Grok mention a brand, which competitors those answers name, and which sources they cite, in the countries you select (Pallix FAQ (opens in a new tab), checked 19 Oct 2026).

Its homepage lists these capabilities: visibility score tracking, citation intelligence (which sources AI cites), competitor share of voice (each brand's share of all brand mentions in the answers), a technical AI readiness audit, local-language prompts, sentiment, hallucination detection (flagging false statements AI makes about a brand), Reddit and community signals, AI traffic tracking and a ranked action plan (Pallix homepage (opens in a new tab), checked 8 Oct 2026). Pallix also publishes research on Indian brands, and says its citation study was covered by afaqs!, IndianTelevision.com and Campaign India.

On collection, a Pallix blog post says the tool queries each engine through its front end, the screen people use, from home internet connections (residential IPs) in your target market, in the language buyers use, including code-mixed Hinglish for India (Pallix blog (opens in a new tab), checked 8 Oct 2026). Its FAQ is more careful: coverage of local-language prompts "depends on the category and setup". Hinglish means Hindi and English typed in English letters, the way many Indians ask.

What does Pallix's free audit include?

The free Pallix audit (opens in a new tab) needs no account or card. You enter a brand, website, market, an optional city and a work email. Pallix runs 20 buyer prompts across 3 AI surfaces, 60 live checks in total, and says the result is usually ready in about 10 minutes. You get a visibility score, a prompt where a competitor wins, a citation gap, key sources and first actions. It is a one-time snapshot, and ongoing tracking needs the trial or a paid plan.

When is Pallix the better choice?

Pallix is the better choice when you want more engines, unlimited seats stated on every plan, or a wider set of signals around the answers. These are the points where Pallix offers something Depra AI does not.

• You need Microsoft Copilot. Pallix Growth can track Copilot as one of any 5 of its 7 engines, and Agency tracks all 7. Depra AI tracks ChatGPT, Gemini, Google AI Overviews and Perplexity; Copilot is on Enterprise only, as add-ons.
• You want a larger free audit. The Pallix audit runs 20 prompts on 3 AI surfaces with no signup. The free AI audit from Depra AI asks 5 questions on ChatGPT, Gemini, Perplexity and Google AI Overviews, also with no signup.
• You want unlimited seats stated on the plan. Pallix includes unlimited seats on every plan. Depra AI lets owners and admins invite colleagues, and its pricing page lists no seat count.
• You want alerts and traffic data. Pallix lists scheduled monitoring and alerts on paid plans, and AI-referred visitors on Starter. Depra AI has no alerts and no AI referral traffic data.
• You want a complete technical audit of your site. Pallix lists a technical AI readiness audit. Depra AI checks which AI bots your robots.txt allows and whether you publish llms.txt, and since 11 Oct 2026 runs a weekly technical check of up to 500 pages of your own site (titles, headings, indexing rules, links, canonicals, images and JSON-LD syntax) in Actions, bounded to those pages and rules rather than a complete site audit. robots.txt is the file that tells bots which pages they may read, and llms.txt is a plain-text guide to your site written for AI.
• You want Reddit and market signals. Pallix Growth adds Reddit, editorial and marketplace signals for up to 5 categories. Depra AI shows the websites AI cites, labelled by type, and has no separate Reddit module.
• You want city context. The Pallix audit lets you pick an Indian city. Depra AI works at country level only.

How much does Pallix cost?

Pallix costs ₹2,499 a month for Starter and ₹5,999 a month for Growth on monthly billing, or ₹2,249 and ₹5,399 a month billed annually. Agency and Enterprise pricing is custom. Every paid plan is priced per brand and includes unlimited seats. The trial runs 7 days, with up to 20 prompts on ChatGPT, Gemini and Google AI Overviews, refreshed daily (Pallix pricing (opens in a new tab), checked 19 Oct 2026). The pricing page shows prices in INR and does not say whether GST is included.

Depra AI has four plans in rupees, each with ChatGPT, Gemini, Google AI Overviews and Perplexity, any of 40 markets, and English, Hinglish, French and most other major languages, plus code-mixed questions. Prices exclude 18% GST. The full list is on Depra AI pricing.

What does Depra AI do differently?

Depra AI takes the questions your buyers ask, asks them to ChatGPT, Gemini, Google AI Overviews and Perplexity from inside your chosen country, stores every full answer, and records whether each answer named you, in what order, in what tone and which web pages it cited. ChatGPT and Gemini answers are read from the consumer web apps, so you see the answers real people see there.

• ChatGPT, Gemini, Perplexity and AI Overviews on every plan. Starter at ₹1,999 checks ChatGPT, Gemini, Perplexity and AI Overviews daily, and so does every plan above it. Plans differ by prompts, projects and competitors.
• Hinglish on every plan. Hinglish is Depra AI’s speciality, next to English, French and most other major languages, plus code-mixed questions. Depra AI suggests 5 topics with 8 buying questions each, plus Hinglish versions when India is a market. On Growth and above, your report splits visibility by English and Hinglish. See Hinglish AI visibility tracking.
• Scores without your own name in the question. Questions that already contain your brand are left out by default, so your score counts only answers where AI chose to name you. Your report shows a confidence range for each engine, which tells you how much a score could move by chance.
• A ranked list of where to get mentioned. Depra AI shows the websites that recommend your competitors but never mention you, then ranks up to 12 places to get mentioned and up to 12 page formats to publish. Mark one done and you get a before-and-after view of your visibility, not proof that the action caused the change. See citation gap analysis.
• 41 AI crawlers checked. Depra AI checks which of 41 AI crawlers from 26 vendors can read your site and your competitors' sites, with the exact robots.txt rule for each.
• Published prices for agencies. Scale covers 5 projects for ₹12,499 a month, with 120 prompt slots shared across them. Reports carry your logo and colours.

Does the language of the question change the answer?

Yes, and it matters for both tools. In Depra AI's August 2026 study of 480 answers asked from India, Gemini cited sources in 90.0% of English answers and 41.3% of Hinglish answers, and the list of brands named changed beyond normal rerun noise by 2.2 points in ChatGPT, 7.8 in Gemini and 23.4 in Perplexity. In the October 2026 re-run (479 answers), Gemini cited sources in 73.4% of English and 56.3% of Hinglish answers, and the brand gap was 28.2 points in Perplexity, 2.0 in Gemini (no longer significant) and 0.8 in ChatGPT (Hinglish vs English AI shopping study).

If your buyers ask in Hinglish, test any tool on Hinglish questions during the trial and check that the answers are stored and reported by language. For more India-built options, see Depra AI vs AnsarAEO, Depra AI vs Listable Labs, the best answer engine optimisation (AEO) tools, with an India section, or every Depra AI comparison.