The best Otterly AI alternative depends on where your buyers are. Pick Depra AI if they are in India and you want Gemini and Hinglish included on a rupee plan. Pick Peec AI or Scrunch for more prompts on a dollar plan, and AthenaHQ for the most models on a self-serve plan (Peec AI plan details, Scrunch pricing, AthenaHQ plans, checked 8 Oct 2026). Pick the Semrush AI Visibility Toolkit if you already use Semrush.
Otterly, often searched as Otterly AI, tracks how AI answers mention your brand and which links they cite (Otterly homepage, checked 8 Oct 2026). Each question a tool tracks is called a prompt. A Google AI Overview is the AI summary Google shows above normal results. Hinglish is Hindi and English typed in English letters.
Depra AI publishes this page and is on the list. Every competitor fact links to the vendor page we read on 8 Oct 2026. The Depra AI section says what Depra AI does not do. For the direct comparison, read Depra AI vs Otterly.
| Tool | Engines | Starting price | India location | Hinglish | Entry prompts | Trial |
|---|---|---|---|---|---|---|
| Otterly (baseline) | ChatGPT, AI Overviews, Perplexity, Copilot; Gemini, AI Mode, Claude as add-ons | $29/mo Lite | Yes, in its country list | Not published | 15 | Pages disagree: 7 or 14 days, no card |
| Depra AI | ChatGPT with web search, Gemini, AI Overviews daily; Perplexity weekly | ₹1,999/mo Starter, excl. GST | Yes, asked from inside India | Yes, every plan | 16 | 3 days, card required |
| Pallix | ChatGPT, Gemini, AI Overviews on Starter; Perplexity, Copilot from Growth | ₹2,499/mo, ₹2,249 billed yearly | Yes, India and other markets | A Pallix blog post names code-mixed Hinglish for India; its FAQ says coverage depends on category and setup | 30 | 14 days; free 20-prompt audit |
| AnsarAEO | ChatGPT, Perplexity, Gemini named; 3 engines on Starter | ₹1,999/mo Starter | India-first, per its site | Listed on its site | 25 | 14 days, no card |
| Peec AI | Choose 3 of 6: ChatGPT, AI Overviews, AI Mode, Gemini, Copilot, and Naver AI or Perplexity (pages disagree) | $95/mo Starter | 1 country on Starter, India not named | Not published | 50 | Free trial, length not stated |
| Semrush AI Visibility Toolkit | Mentions from ChatGPT, Google AI, Gemini, Perplexity; custom prompts on ChatGPT Search, AI Mode, Gemini; pages disagree on AI Overviews | $99/mo per domain, billed annually | India is in its region list; Prompt Tracking covers 220+ countries and territories | Not published | 25 | No trial for the toolkit alone; 7 days on Semrush One |
| Scrunch | ChatGPT, Perplexity, AI Overviews and Copilot on Core; 9 on Enterprise | $250/mo Core | 1 country on Core; India not named | Not published | 125 | 7 days |
| AthenaHQ | 5 on free Essential; 11 on Starter | $295/mo Starter, monthly | Single region on Starter; India not named | Not published | Credits, not prompts: 3,600 a month on Starter | Free Essential tier, 300 credits |
| Profound | ChatGPT, Gemini, AI Overviews on the free trial; up to 9 on Enterprise | Custom, Enterprise | 1 region on the free trial; India not named | Not published | 50 on the free trial | Free for 7 days |
Why do teams look for an Otterly AI alternative?
Teams look for an Otterly AI alternative when one of four published plan facts does not fit them. Each comes from the Otterly pricing page, checked 8 Oct 2026. The last section says when to stay with Otterly.
- Gemini is a paid add-on. Every plan includes ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot. Gemini and Google AI Mode cost $9 a month each on Lite, $59 on Standard and $149 on Premium. Claude costs $29, $109 or $439. Google AI Mode is Google's chat-style search mode.
- Lite holds 15 prompts. Lite costs $29 a month for 15 prompts. The next plan, Standard, costs $189 for 100 prompts.
- Prices are in US dollars. Otterly lists prices in US dollars and accepts credit cards (Otterly pricing, checked 8 Oct 2026). Three tools on this list, Depra AI, Pallix and AnsarAEO, publish prices in rupees (Pallix pricing, AnsarAEO pricing, checked 8 Oct 2026).
- Hinglish is not mentioned. Otterly's pricing page does not mention Hinglish. Otterly pages disagree on the country count: the pricing page says 50+, while the help centre says 70+ and names India (Otterly country list, checked 8 Oct 2026).
Gemini cited sources in 90.0% of English answers and 41.3% of Hinglish answers to the same buying questions asked from India. (Depra AI Hinglish vs English study, 480 answers, fieldwork 14 Aug 2026)
1. Depra AI: Gemini and Hinglish included, priced in rupees
Depra AI asks your buyers' questions to four AI engines from inside your chosen country. It records whether each answer names you and which websites it cites. It checks ChatGPT with web search, Gemini and Google AI Overviews daily, and Perplexity weekly. Gemini is included on every plan. When India is a market, Depra AI drafts Hinglish versions of your buying questions.
Price: ₹1,999 a month on Starter for 16 prompt slots, ₹7,499 on Growth, ₹12,499 on Scale and ₹25,000 on Enterprise. Prices exclude 18% GST, India's goods and services tax. Starter, Growth and Scale start with 3 days free, card required. See Depra AI pricing.
- Pick it if your buyers are in India, you want Gemini and Hinglish without add-ons, and you budget in rupees with a GST invoice.
- Skip it if you need Google AI Mode, Claude or Copilot, a full site audit, or Perplexity checked daily.
What Depra AI does not do
Depra AI does not track Google AI Mode, Claude, Microsoft Copilot, Grok, DeepSeek or Meta AI. Perplexity runs weekly on every plan. Questions typed in Hindi script are not tracked. Location is set at country level, never a city.
Depra AI has no free plan. It sends no alerts by email, WhatsApp or Slack and no scheduled or emailed reports. Its reports have no public share links. It has no Looker Studio or Google Sheets connector. It has no general REST API, which developers use to pull data into other software. It has no full site audit of schema, headings or internal links, and it does not write content. Schema is code on a page that tells search engines and AI what the page is about.
Otterly covers several of these. Every Otterly plan includes Microsoft Copilot and daily tracking, Perplexity included. Google AI Mode and Claude are paid add-ons. Lite includes 1,000 page audits a month. Standard adds an API and a connector for Looker Studio, Google's dashboard tool (Otterly pricing, checked 8 Oct 2026).
2. Pallix: an India-based tool with Copilot on Growth
Pallix is an India-based AI visibility tool. Starter costs ₹2,499 a month, or ₹2,249 a month billed yearly, for 30 prompts across ChatGPT, Gemini and Google AI Overviews. Its pricing page calls the Starter refresh "bi-weekly". Growth costs ₹5,999, or ₹5,399 billed yearly, for 50 prompts refreshed daily, and adds Perplexity and Microsoft Copilot (Pallix pricing, checked 8 Oct 2026).
Every plan lists unlimited seats, and the trial runs 14 days with 20 prompts. A Pallix blog post says it handles Hinglish for India. Its FAQ says local-language coverage depends on the category and setup. Sources: Pallix blog and Pallix FAQ, checked 8 Oct 2026.
Full comparison: Depra AI vs Pallix.
- Pick it if you want Microsoft Copilot tracked with rupee billing, or a 14-day trial.
- Skip it if you want daily checks on the entry plan. Pallix lists daily refresh from Growth.
3. AnsarAEO: Indian languages and drafted fixes
AnsarAEO is built in India and priced in rupees. Its homepage names ChatGPT, Perplexity and Gemini, and lists English, Hindi, Hinglish, Tamil and Bengali among its languages. It also describes Auto-Fix, which drafts page code and content and pushes them to WordPress or Shopify (AnsarAEO homepage, checked 8 Oct 2026).
Price: Starter ₹1,999 a month with 25 prompts, 3 engines, English and Hindi. Growth ₹4,999 with 100 prompts and 5 engines. Scale ₹9,999 with 300 prompts. The 14-day trial needs no card (AnsarAEO pricing, checked 8 Oct 2026). Auto-Fix is listed on Growth.
Full comparison: Depra AI vs AnsarAEO.
- Pick it if your buyers type Hindi, Tamil or Bengali, which Depra AI does not track, or you want fixes drafted for you.
- Skip it if you need Google AI Overviews named on the entry plan. The pricing page does not name Starter's 3 engines.
4. Peec AI: 50 prompts and a choice of 3 engines
Peec AI is a Berlin-based AI search analytics tool. Starter costs $95 a month for 50 prompts, Pro $245 for 150 and Advanced $495 for 350. An extra model costs $35 a month on Starter (Peec AI instructions page, checked 8 Oct 2026).
Each plan includes 3 models you choose from 6: ChatGPT, AI Overviews, AI Mode, Gemini, Copilot, and Naver AI or Perplexity. Peec AI's pages disagree on the sixth, and the note under the table says what each page states. Starter covers 1 country per project and lists unlimited users (Peec AI pricing, checked 8 Oct 2026).
Full comparison: Depra AI vs Peec AI, or see Peec AI alternatives.
- Pick it if you want 50 prompts and unlimited users on the entry plan, and 3 engines are enough.
- Skip it if you want four or more engines without paying for extra models, or Hinglish, which its pages do not mention.
5. Semrush AI Visibility Toolkit: for teams already on Semrush
The Semrush AI Visibility Toolkit adds AI answers to the Semrush SEO suite. It costs $99 a month per domain, billed annually, and includes 25 custom prompts tracked daily. The pricing page says it reports mentions from ChatGPT, Google AI, Gemini and Perplexity (Semrush AI pricing, checked 8 Oct 2026).
Semrush pages disagree on AI Overviews for your own prompts, and the note under the table says what each page states. Side by side: Depra AI vs Semrush AI Visibility Toolkit.
- Pick it if you already pay for Semrush and want AI answers next to your keyword data.
- Skip it if you need your own prompts checked on Perplexity, rupee billing, or Hinglish, which the toolkit pages do not mention.
6. Scrunch: 125 prompts and site audits on one plan
Scrunch pairs AI monitoring with site audits. Core costs $250 a month for 125 prompts, 5 user licences and 5 site audits a month, in 1 country and 1 language. Core has a 7-day free trial (Scrunch pricing, checked 8 Oct 2026).
The same page says Core tracks 4 engines: ChatGPT, Perplexity, Google AI Overviews and Copilot. Enterprise is priced on request and tracks 9, adding Claude, Gemini, Meta AI, Google AI Mode and Grok. Full comparison: Depra AI vs Scrunch.
- Pick it if you want 125 prompts, Copilot and site audits on one plan.
- Skip it if your budget is under $250 a month, or you need Gemini without an Enterprise contract, or more than 1 country.
7. AthenaHQ: 11 models and a free plan
AthenaHQ prices by credits, and 1 credit buys 1 AI response. The free Essential plan comes with $25 of credit, 300 credits in total, across ChatGPT, Perplexity, Google AI Overviews, Gemini and Copilot. Starter costs $295 a month for 3,600 credits a month across 11 models, including AI Mode, Claude, Grok, DeepSeek, Meta AI and Mistral (AthenaHQ plans, checked 8 Oct 2026).
The same page says Starter covers a single region and language, and multiple regions need Enterprise. Full comparison: Depra AI vs AthenaHQ.
- Pick it if you want Claude, Grok, DeepSeek or Meta AI without an enterprise contract, or a free plan to test with.
- Skip it if you need more than one region below Enterprise, or Hinglish, which the plans page does not mention.
8. Profound: many engines on an enterprise contract
For brands, Profound's pricing page lists two plans. The free Trial runs 50 prompts daily for 7 days on ChatGPT, Gemini and Google AI Overviews, in 1 region and 1 language. Enterprise is custom, with up to 9 engines, including Perplexity, Google AI Mode, Microsoft Copilot, DeepSeek and Claude (Profound pricing, checked 8 Oct 2026).
The same page lists unlimited seats on both plans, and Enterprise is sold through a demo (Profound pricing, checked 8 Oct 2026). Read Depra AI vs Profound or the list of Profound alternatives.
- Pick it if you run an enterprise team that needs Copilot, DeepSeek or Claude in one tool and can sign a custom contract.
- Skip it if you want a published monthly price. Its only paid plan for brands is priced on request.
How did we compare these Otterly alternatives?
We read each vendor's public pricing, product or help pages on 7 Oct 2026 and again on 8 Oct 2026, and linked the page next to each fact. Prices are in each vendor's currency, before tax. We did not test the tools hands-on, so this page compares published plans, not answer quality.
Tools with rupee prices come first, then dollar tools by starting price. Profound comes last because its pricing page shows no monthly price for brands (Profound pricing, checked 8 Oct 2026).
Stay with Otterly for the lowest paid US dollar plan on this page, with Microsoft Copilot and unlimited team members included. It also offers page audits, and an API from the $189 Standard plan (Otterly pricing, checked 8 Oct 2026). For a wider shortlist, see the best AI visibility tools, the best AI visibility tools in India, or all Depra AI comparisons.