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Does Depra count questions that name my brand?

Why branded questions stay out of your scores, and what counts as branded.

Updated 15 Sept 2026 · 2 min read

No. By default, Depra leaves prompts that already contain your brand name out of your visibility and other scores, so the numbers are not inflated. Every question Depra suggests is written without your brand name.

Why are branded questions left out?

A question like 'is Brand X any good?' almost always returns Brand X. Counting it would push your visibility up without showing whether AI recommends you to buyers who have not heard of you.

An unbranded question, such as 'best sunscreen for oily skin under ₹500', shows whether AI brings your brand up on its own. That is the number that matters for new buyers.

What counts as a branded question?

A prompt is branded when it contains your brand name or one of its name variants. Depra works this out for each prompt when you add it.

Examples of branded and non-branded prompts for a brand called Brand X
PromptTypeCounts in scores
is Brand X sunscreen good for oily skinBrandedNo, by default
Brand X vs Brand Y sunscreenBrandedNo, by default
Brand Y vs Brand Z sunscreenNon-brandedYes
best sunscreen for oily skin under ₹500Non-brandedYes
oily skin ke liye sabse accha sunscreen kaunsa haiNon-brandedYes
Brand X, Brand Y and Brand Z are placeholders. The last row is Hinglish: Hindi and English typed in English letters.

Can I still track a question that names my brand?

Yes. You can add any prompt, including one with your brand name, and read every answer it gets. It stays out of your scores by default. The scoring rules are on how AI visibility is calculated.

Frequently asked

Does a question that names only a competitor count?

Yes. A prompt that names a competitor and not your brand is non-branded for you, so it counts in your scores. It shows whether AI brings you up when a buyer asks about a rival.

Why can visibility scores differ between tools?

A score that includes questions containing your brand name reads higher than one that leaves them out. Before you compare numbers across tools, check which questions each one counts. Depra publishes its rules on how Depra measures AI visibility.

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