Short answer
No. By default, Depra AI leaves prompts that already contain your brand name out of your visibility and other scores, so the numbers are not inflated. Every question Depra AI suggests is written without your brand name.
Why are branded questions left out?
A question like 'is Brand X any good?' almost always returns Brand X. Counting it would push your visibility up without showing whether AI recommends you to buyers who have not heard of you.
An unbranded question, such as 'best sunscreen for oily skin under ₹500', shows whether AI brings your brand up on its own. That is the number that matters for new buyers.
Here is the effect in numbers. Say you track 10 prompts and get one answer to each. Two prompts name your brand, and both answers name you. Two of the other eight answers name you.
| Row | Branded prompts counted | Branded prompts left out (default) |
|---|---|---|
| Answers counted | 10 | 8 |
| Answers that name your brand | 4 | 2 |
| Visibility | 40% | 25% |
Visibility is answers that name you, divided by all answers counted. These figures are an illustration, not customer data.
What counts as a branded question?
A prompt is branded when it contains your brand name or one of its name variants. Depra AI works this out for each prompt when you add it.
| Prompt | Type | Counts in scores |
|---|---|---|
| is Brand X sunscreen good for oily skin | Branded | No, by default |
| Brand X vs Brand Y sunscreen | Branded | No, by default |
| Brand Y vs Brand Z sunscreen | Non-branded | Yes |
| best sunscreen for oily skin under ₹500 | Non-branded | Yes |
| A Hinglish question asking for the best sunscreen for oily skin | Non-branded | Yes |
Brand X, Brand Y and Brand Z are placeholders. The last row describes a Hinglish question: Hindi and English typed in English letters.
Can I still track a question that names my brand?
Yes. You can add any prompt, including one with your brand name, and read every answer it gets. It stays out of your scores by default. The scoring rules are on how AI visibility is calculated.
FAQ
Does a question that names only a competitor count?
Yes. A prompt that names a competitor and not your brand is non-branded for you, so it counts in your scores. It shows whether AI brings you up when a buyer asks about a rival.
Why can visibility scores differ between tools?
A score that includes questions containing your brand name reads higher than one that leaves them out. Before you compare numbers across tools, check which questions each one counts. Depra AI publishes its rules on how Depra AI measures AI visibility.
Measure visibility on questions buyers ask
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