Short answer
Depra AI suggests likely competitors at signup, and you decide which ones to track. After that, brands that keep appearing in your AI answers but that you do not track show up as one-click competitor suggestions.
Where do competitor suggestions come from?
- At signup: Depra AI drafts a brand profile from your website for you to correct, then proposes likely competitors. You keep, remove or add names.
- From your stored answers: a brand named in at least 2 of your answers that you do not track appears under 'Brands AI keeps naming that you don't track'. One click adds it as a competitor.
- Dismissed suggestions: if you dismiss a brand, it stays dismissed.
How many competitors can I track?
| Plan | Price a month | Competitors per project |
|---|---|---|
| Starter | ₹1,999 | 3 |
| Growth | ₹7,499 | 5 |
| Scale | ₹12,499 | 8 |
| Enterprise | ₹25,000 | 12 |
Prices exclude 18% GST. Your own brand does not count towards the limit. See Depra AI pricing.
When does a new competitor get scores?
A competitor is scored only on answers collected after you start tracking it, so its numbers build up from the next check onward. Every competitor is measured on the same questions as you, and ranked next to you on visibility, position and sentiment. See how AI visibility is calculated.
If AI names a competitor and leaves you out, citation gap analysis lists the websites that name them and never you, and why ChatGPT doesn't mention your brand covers the common causes.
FAQ
Does my own brand count towards the competitor limit?
No. The limit counts competitors only: 3 on Starter, 5 on Growth, 8 on Scale and 12 on Enterprise, per project.
Can I stop tracking a competitor?
Yes. You can untrack a competitor at any time, which frees a slot for another brand within your plan limit.
Can the Depra AI team choose competitors with me?
Yes. Book a demo for a free 15-minute call. The Depra AI team sets up your project with you, including the competitors to track. It does not shorten your trial. For other questions, email the team. The team aims to reply within an hour during working hours in India (IST).
See which brands AI names instead of you
Free AI audit: 5 English questions on ChatGPT, Gemini, Perplexity and Google AI Overviews, once. No signup, no card.
